NYOUM
NYOUM (operating as YOUM) is a London-based, founder-led company that builds a free, AI-native peer-to-peer mobile messaging and social app with on-device generative AI and a user-share ad model, targeting privacy-conscious young adult consumers.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What NYOUM does
NYOUM, operating commercially as YOUM, is a London-based private company founded in 2018 that builds an AI-native, peer-to-peer social communication platform positioned as a "social safe space." The product is delivered as a free mobile application on iOS and Android, targeted at individual consumers — primarily young adults aged 18–25 who are privacy-conscious and skeptical of centralized social media incumbents. The user surface emphasizes immersive, multi-modal expression (text, image, audio) without engagement mechanics such as followers or likes, with on-device generative AI powering next-generation image and audio capture, server-less live captions, and instant translation.
The platform's defining architectural choice is a peer-to-peer network with no centralized storage: data sovereignty is preserved by routing communications between peers, and all AI processing executes on-device. This extends to AgenticAI, which embeds contextual agents that integrate third-party services into conversations without leaving the messaging surface. The product's distinguishing commercial mechanic is Equal Reward Ads, which shares 50% of ad revenue directly with end users via a virtual debit card in real time.
NYOUM operates a freemium, direct-to-consumer go-to-market model with self-serve app-store acquisition. Its sole disclosed monetization channel is advertising through the Equal Reward Ads system; pricing is not publicly disclosed beyond the app being a free download. The company is founder-led, with Christopher Schläffer serving as Founder, CEO, and Chairman, and operates with an 11–50 employee footprint. No funding rounds, institutional investors, partnership agreements, enterprise customers, or revenue figures are disclosed in the source material, leaving capitalization, scale, and unit economics as open questions.
NYOUM firmographics
Firmographics- Name
- NYOUM
- Website
- https://nyoum.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NYOUM (operating as YOUM) is a London-based, founder-led company that builds a free, AI-native peer-to-peer mobile messaging and social app with on-device generative AI and a user-share ad model, targeting privacy-conscious young adult consumers.
- Ownership category
- akta.pro rank
NYOUM industry classification
Industry- Product category
- Consumer Social Messaging
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Consumer Messaging Apps (BPAMACAA)
- akta.pro secondary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where NYOUM is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
NYOUM business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Equal Reward Ads: Advertising revenue model where 50% of ad income is shared directly with users onto a virtual debit card in real time. Direct response ads in multiple formats.
- Freemium Model: Core communication features appear to be free with monetization through advertising. App is available for free download on iOS and Android.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
NYOUM product offering
Product offeringCore offering
NYOUM sells the YOUM mobile application, an AI-native social communication platform that enables peer-to-peer messaging with on-device multi-modal generative AI, server-less live captions, instant translation, and agentic AI integrations. The app is free to download on iOS and Android and monetizes via Equal Reward Ads, which share 50% of ad revenue with users on a virtual debit card in real time.
Product overview
YOUM is a single, unified AI-native social communication application positioned as a 'social safe space.' The product combines social-grade expression, peer-to-peer networking, multi-modal AI capabilities, Equal Reward Ads, and Agentic AI into one integrated platform. Available on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- YOUM YOUM is a free AI-native social communication mobile application for individual consumers that delivers sovereign, peer-to-peer messaging with multi-modal expression (text, image, audio), on-device generative AI features including server-less live captions and instant translation, agentic AI integration of third-party services, and an Equal Reward Ads system that shares 50% of ad revenue with users via a virtual debit card in real time. Available globally on iOS and Android.
Quantifiable outcome
- 50% of ad income shared with users in real time
Companies that use NYOUM
Customer profileSegments1 record
Ideal customer profiles1 record
NYOUM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
NYOUM partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
NYOUM competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
NYOUM social profiles
Digital presenceNYOUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
NYOUM leadership team
Management profileNumber of profiles
Profiles1 record
NYOUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NYOUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NYOUM
What does NYOUM do?
NYOUM sells the YOUM mobile application, an AI-native social communication platform that enables peer-to-peer messaging with on-device multi-modal generative AI, server-less live captions, instant translation, and agentic AI integrations. The app is free to download on iOS and Android and monetizes via Equal Reward Ads, which share 50% of ad revenue with users on a virtual debit card in real time.
Is NYOUM a public or private company?
NYOUM is a private company. It is classified as unknown and is currently operating.
When was NYOUM founded?
NYOUM was founded in 2018. It employs 11 to 50 people.
Where is NYOUM based?
NYOUM is headquartered in London, United Kingdom, in the Europe region.
How does NYOUM make money?
Two revenue lines are on record. Equal Reward Ads are the primary driver. The others are freemium Model.
Does NYOUM have an API?
No public API is recorded for NYOUM.
What industry is NYOUM in?
NYOUM's product category is Consumer Social Messaging. Its primary akta.pro industry code is BPAMACAA, Consumer Messaging Apps, with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 516210 and its SIC code is 7373.