Onanoff

Name

Onanoff

Legal name

Onanoff

Website

https://onanoff.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Wired Headphones & Earphones (CRACANAC), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Kids headphones
• Wireless audio headphones
• Noise cancellation headphones
• Children audio accessories
• Consumer audio electronics

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Kids Headphones Sales: Direct hardware sales of BuddyPhones product line including wireless and wired headphones for children ages 3-14
2. Adult Headphones Sales: Fokus+ professional wireless ANC headphones for adults, featuring hybrid ANC and detachable boom microphone
3. Accessories: Sale of accessories including BuddyCable audio sharing cables, BuddyCase protective cases, Airplane Adapters, and StoryShields
4. StoryShields and StoryBooks: Digital audio content bundled with headphones including educational content from Lingokids, Abel, Majik Kids, Kids Audio Bible, and Disney content partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Onanoff designs, manufactures, and sells audio headphones across three brand lines: BuddyPhones (volume-limited headphones for children ages 3–14 featuring proprietary SafeAudio technology and patented StudyMode), StoryPhones (screen-free storytelling headphones with customizable audio content modules), and Fokus+/Fokus Pro (wireless ANC headphones for adults and professionals). The company sells directly to consumers globally through its Shopify e-commerce storefront, shipping from Hong Kong to over 200 countries, with accessories including protective cases, sharing cables, and travel adapters.

Product overview

Onanoff is an audio company specializing in award-winning headphones designed primarily for children and families. The product portfolio centers on two main brands: BuddyPhones (kids headphones with SafeAudio volume-limiting technology in wired and wireless variants, including CosmosFun, Cosmos+, PlayEars+, Play+, POP Fun, Explore+, Travel, and School+ models) and StoryPhones (screen-free storytelling headphones with customizable StoryShields). For adults, Onanoff offers the Fokus+ and upcoming Fokus Pro professional ANC headphones. The ecosystem includes accessories like the BuddyCase travel case, BuddyCable sharing cables, and Airplane Adapter. All products emphasize hearing protection, durability, and child-friendly design with volume limiting ranging from 75dB to 94dB depending on model and mode.

Differentiator

Problem solved

Functional benefit

Brands

• BuddyPhones: Volume-limited headphones designed for children with SafeAudio technology. Includes multiple series: CosmosFun, Cosmos+, PlayEars+, Play+, Explore+, Travel, School+, and School+ Wireless.
• StoryPhones
• Fokus+
• SafeAudio
• StudyMode
• BuddyLink

Quantifiable outcome

• 12.5% of kids ages 6-19 suffer hearing loss from loud earphones (Journal of Pediatrics)

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SoundskritcoreTechnology or Integration · 14 April 2026Soundskrit's directional MEMS microphone technology integrated into the Fokus Pro professional headphones' detachable boom microphone for high-fidelity voice isolation and professional-grade audio quality.
• LingokidsminorStrategic or Co-development PartnerLingokids educational audio content available as StoryShield for StoryPhones, featuring songs about math, science, art, reading, and routines.
• AbelminorStrategic or Co-development PartnerAbel Bedtime Stories and Bedtime Buddies audio content for StoryPhones featuring characters Luna & Fizzle.
• Majik KidsminorStrategic or Co-development PartnerMajik Kids audio collections including Little Leaders, The Incredible Ball, The Other Side, and Untold Stories for StoryPhones.
• DisneyminorStrategic or Co-development PartnerDisney content partnerships for StoryPhones, including Kids Audio Bible Old Testament and New Testament StoryBooks.
• Dinosaur TrainminorStrategic or Co-development PartnerDinosaur Train Ride Along Adventures StoryShield content for StoryPhones.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JBL (Harman): JBL offers a broad consumer audio lineup including the JR Kids series of on-ear wireless headphones with volume-limiting and ShareMe sharing. Large incumbent competing in Onanoff's core kids segment across retail and e-commerce channels.
• Belkin (SoundForm): Belkin's SoundForm line includes kids' headphones with parental volume limits and rock-school mic features, and is distributed widely through Best Buy, Target, and Amazon — competing directly with BuddyPhones at entry-level price points.
• Apple (AirPods Max / Beats): Apple's AirPods Max and Beats Studio Pro define the premium ANC category Fokus Pro targets; broad ecosystem lock-in, retail reach, and brand power make them the structural upper bound for Onanoff's expansion into adult/professional headphones.
• Sony (Audio): Sony dominates premium ANC headphones (WH-1000XM series) and has launched kids/JR lines. Overlaps with Onanoff in form factor and category but at vastly larger scale, broader distribution, and with ANC/brand advantage at the premium tier (Fokus Pro competition).
• Bose: Bose is a premium audio incumbent with QuietComfort and 700 flagship ANC headphones targeted at the same adult professional/remote-work use case as Fokus+ and Fokus Pro — relevant for competitive benchmarking in the ANC category.

Direct peers

• JLab Audio: JLab offers affordable consumer audio (true wireless, over-ear headphones) and a kids line, sold primarily DTC and through Amazon/Best Buy with competitive ASPs. Overlapping on mass-market price points and emerging kids-segment exposure vs. Onanoff.
• LilGadgets: LilGadgets sells kids' on-ear and over-ear wireless/wired headphones with shared-audio (SharePort) functionality and volume limits. Direct overlap with Onanoff's BuddyPhones form factor, sharing feature (BuddyLink/BuddyJack), and parenting-channel positioning.
• Puro Sound Labs: Puro Sound Labs is the closest direct peer: a DTC audio brand built entirely around volume-limiting kids' and teens' headphones with Puro Balanced Response curve and ANC. Like Onanoff, it competes on hearing-safety technology and parent-targeted branding.

Emerging players

• Tonies: Tonies sells a screen-free audio play system (Toniebox) with collectible character content figurines. Same screen-free storytelling concept as StoryPhones but a different form factor (soft speaker cube); competes for the same parent-education-and-entertainment wallet share.
• Yoto: Yoto makes screen-free audio players and content cards for children (Yoto Player, Yoto Mini, Yoto Cards). Conceptually adjacent to StoryPhones — both sell hardware that consumes content modules for kids — but Yoto uses a smart speaker form factor rather than headphones.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onanoff
• YouTubeyoutube.com/@onanoff
• Facebookfacebook.com/onanoff
• Instagraminstagram.com/onanoff

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onanoff