Casual
Casual Films is a global corporate video production company headquartered in London, serving Fortune 500 and FTSE 100 enterprises with science-led brand, recruitment, and training video content across nine offices in seven countries via its proprietary StoryPulse™ methodology.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Casual does
Casual Films is a global corporate video production company headquartered in London with nine offices across seven countries (United Kingdom, United States, Netherlands, Spain, Australia, Singapore) and production crews that have filmed in 35 countries. Founded in 2005-2006, the firm produces brand films, marketing videos, recruitment content, training material, explainer videos, and audio for Fortune 500 and FTSE 100 enterprises, with a named client roster spanning Google, GoDaddy, Adobe, Samsung, Prudential, Capital One, Zurich Insurance, Allianz, Chanel, Rolls-Royce, NBA, TIME, Fortune, Hilton, Vodafone, BMW, PwC, BCG, Nestlé, Bloomberg, Reckitt, and others. The company maintains a dual go-to-market combining enterprise field sales and long-term retainers with project-based engagements, and operates with no disclosed external funding.
Casual firmographics
Firmographics- Name
- Casual
- Legal name
- Casual Films
- Website
- https://casualfilms.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casual Films is a global corporate video production company headquartered in London, serving Fortune 500 and FTSE 100 enterprises with science-led brand, recruitment, and training video content across nine offices in seven countries via its proprietary StoryPulse™ methodology.
- Ownership category
- akta.pro rank
Casual industry classification
Industry- Product category
- Corporate Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate & Internal Communications Video (MPADAEAC)
- akta.pro secondary industries
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Training, Safety & Compliance Video (MPADAEAM)
Keywords
Where Casual is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Casual business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Production Services: Project-based video production services for corporate clients including brand films, marketing videos, recruitment videos, training videos, and explainer videos. Pricing varies based on scope, complexity, and production requirements.
- Retainer Services: Long-term retainer agreements providing continuous high-volume, high-quality content production. Guarantees production schedule and allows deeper understanding of brand, processes, and goals for bespoke work.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Casual product offering
Product offeringCore offering
Casual Films is a global video production company that produces corporate, brand, marketing, recruitment, training and explainer videos for enterprise clients. Its core differentiator is the proprietary StoryPulse™ methodology, which combines behavioral science with storytelling to create videos that maximize attention, memory and emotional impact, supplemented by AI-powered production workflows under the Ariel sub-brand.
Product overview
Casual Films is a global video production company offering a comprehensive suite of video production services. The core offering consists of StoryPulse™ (a science-backed video optimization methodology using behavioral science), AI Video Production (leveraging latest AI models for content generation), and full-service corporate video production spanning pre-production, production, and post-production. Services include marketing videos, recruitment videos, training videos, explainer videos, audio production, animation, and specialized filming (drone, 360°, studio, location). The company operates across seven countries with nine offices globally, serving Fortune 500/FTSE 100 clients including Google, Nike, Samsung, Prudential, and Chanel.
Differentiator
Problem solved
Functional benefit
Brands
- StoryPulse™: A science-backed methodology combining 20+ years of storytelling with proven behavioral science to optimize video effectiveness for audience attention, memory, and emotional impact.
- Ariel
Products and services
- StoryPulse™ A science-backed video methodology that combines over two decades of corporate storytelling with proven behavioral science to create video content that grabs attention, sticks in memory and hits harder emotionally. It includes audience decoding, creative production shaped by behavioral science, and immersion testing.
- AI Video Production (Ariel) AI-powered video production service that uses the latest generative AI models for smarter briefs (analyzing and enhancing client briefs), expanded creative possibilities (greater ambition at any budget), and accelerated post-production (faster edits, voice clean-up, first-pass cuts).
- Corporate Video Production Services Full-service corporate video production including location filming, video interviews, directing, camera operation, cinematography, studio production, drone filming, 360 video, animation and photography services for enterprise clients.
- Pre-Production Services Comprehensive pre-production services including briefing, creative ideation and development, scriptwriting, storyboarding, location scouting, casting, crewing, scheduling and production planning.
- Marketing Video Production Brand and marketing video production services helping clients build brand awareness, extend reach and introduce new products through high-quality video content at volume.
- Recruitment Video Production Employee recruitment videos that help attract and retain top talent, communicate company culture, and reduce post-hire dropout rates through targeted candidate engagement.
- Training Video Production Employee training videos that help staff learn and develop through engaging visual content designed for effective knowledge transfer.
- Explainer Videos Award-winning explainer videos that explain and promote products and services with clear, compelling, narrative-driven content.
- Audio Production Services Audio production including location sound recording, voiceovers, voiceover talent management, audio mixing and sound design, and music composition and production.
Quantifiable outcome
- Videos produced by Casual Films significantly outperformed others - average social engagement for a global bank
- +3 more outcomes
Companies that use Casual
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles2 records
Casual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Casual partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KuCoincoreBrand film production partnership featuring Adam Scott, highlighting KuCoin's themes of trust, precision, and discipline. Film received multiple distinctions at the 2025 Vega Awards and Platinum/Gold at MUSE Creative Awards, supporting KuCoin's global expansion and regulatory compliance in Australia.
- TNN Charity Hong KongminorJoint award-winning partnership for the 'Are You Okay?' OOH video campaign in Causeway Bay, Hong Kong. Recognized by the International Awards Associate at the 2025 MUSE Creative Awards.
- 24 InccoreAcquired Singapore-based digital agency 24 Inc to strengthen Casual's presence and capabilities in Southeast Asia. The acquisition expands service offerings and diversifies client base to include top FMCG and pharmaceutical brands.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Casual competitors and assessment
Company assessmentDirect peers
- Merman: London-founded global production company producing commercials, branded content, and long-form work for major brands. Most direct comparable: similar boutique-but-global model serving Fortune 500 brands with a strong director/producer roster and recent US expansion.
- Pulse Films: Global production company producing commercials, branded content, music videos, and feature documentaries. Comparable in its mix of corporate/branded work and premium storytelling pedigree, with offices in LA, London, and New York.
- Tool of North America: Independent commercial and content production company with offices in Los Angeles, New York, and London. Comparable boutique model producing brand films, commercials, and corporate content for global brands.
- Lemonlight: US-based video production agency focused on brand, marketing, and explainer videos for enterprise and mid-market clients. Comparable service mix (corporate, brand, and explainer content) but with different geographic concentration.
- Sandwich Video: High-profile video production agency focused on commercials, brand films, and explainer content for tech and consumer brands. Comparable creative-led, founder-driven boutique model with strong film-festival credit profile.
- Skeleton (We Are Skeleton): Brighton-based global video production agency producing brand films, animation, and corporate content for international clients. Comparable size, multi-territory model, and corporate brand video focus.
- Wing (We Are Wing): London-based video production agency producing brand, recruitment, and corporate content for enterprise clients. Comparable service mix and tier-1 UK/global client roster (similar Fortune 500/FTSE 100 positioning).
Broad incumbents
- Hogarth (WPP): WPP-owned global content production network serving major advertisers with end-to-end video, CGI, and content at scale. Comparable because it offers overlapping corporate video production services, but operates inside a much larger agency holding company.
- Monks (S4 Capital / MediaMonks): Global digital production and marketing services company operating across content, media, and technology. Overlaps with Casual on corporate and branded video production, but at significantly larger scale and with broader service portfolio.
- RSA Films: Ridley Scott–linked commercial and feature production company producing premium advertising and branded film. Comparable in prestige and corporate/branded video work, but operates more in commercial directing and feature film than multi-officed corporate production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Casual social profiles
Digital presenceCasual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casual leadership team
Management profileNumber of profiles
Profiles2 records
Casual subsidiaries and ownership
Company hierarchySubsidiaries2 records
Casual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casual M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casual
What does Casual do?
Casual Films is a global video production company that produces corporate, brand, marketing, recruitment, training and explainer videos for enterprise clients. Its core differentiator is the proprietary StoryPulse™ methodology, which combines behavioral science with storytelling to create videos that maximize attention, memory and emotional impact, supplemented by AI-powered production workflows under the Ariel sub-brand.
Is Casual a public or private company?
Casual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casual founded?
Casual was founded in 2005. It employs 11 to 50 people.
Where is Casual based?
Casual is headquartered in New York, United States, in the North America region.
How does Casual make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are retainer Services.
Who are Casual's main competitors?
Direct peers on record are Merman, Pulse Films, Tool of North America, Lemonlight, Sandwich Video, Skeleton (We Are Skeleton) and Wing (We Are Wing). Broad incumbents are Hogarth (WPP), Monks (S4 Capital / MediaMonks) and RSA Films.
Does Casual have an API?
No public API is recorded for Casual.
What industry is Casual in?
Casual's product category is Corporate Video Production Services. Its primary akta.pro industry code is MPADAEAC, Corporate & Internal Communications Video, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 51211 and its SIC code is 7812.