Pyur

What Pyur does

Pyur is the consumer-facing brand of Tele Columbus AG, a publicly listed German fiber and cable network operator. The brand is operated by PYUR Vertrieb & Service GmbH (Leipzig) under Tele Columbus AG (Berlin, parent), with the network infrastructure built and maintained by Tele Columbus Netz GmbH and B2B operations housed in HLkomm Telekommunikations GmbH. Pyur delivers internet, television, and landline services over a hybrid DOCSIS cable and FTTH fiber network that reaches 3+ million households across all 16 German states, with speeds from 50 Mbit/s up to 1,000 Mbit/s.

The product portfolio centers on three core services — internet access (cable/fiber/DSL), IPTV (Pyur TV with up to 95 HD and 65 SD channels, the Android TV-based Pyur TV-Box set-top, a mobile Pyur TV App, and 12 months of Joyn streaming included with Kombi bundles), and Festnetz landline telephony — sold standalone or combined in discounted Kombi Pakete. Supporting features include the MEIN Pyur self-service portal and mobile app, an online speed-test tool, a Wechsel-Service that handles provider switching, a €30 cashback promotion, and a referral program paying up to €190 per successful recommendation. Underlying technology relies on a content-delivery network (BROADPEAK), conditional access / DRM (Nagravision), Android TV (Google), STB hardware (SAGEMCOM), and a recommendation engine (XroadMedia); an AI voice bot is deployed in the call center for routing and transcription.

Revenue is generated through 24-month recurring subscriptions at €19–€50/month per tariff, with promotional pricing identical to standard ('dauerhaft günstig') and a €19.99 one-time connection fee. Distribution mixes direct-to-consumer online (pyur.com) and phone (0800 7778 28226) sales, physical Pyur Shops, a self-employed Produktberater door-to-door partner network using the proprietary Pyur Force sales system, and B2B Wohnungswirtschaft partnerships with housing companies. Customer segments span price-sensitive consumers, heavy/power users (streaming, gaming, home office), and the German housing sector; the company does not disclose standalone revenue or subscriber counts.

Name

Pyur

Legal name

PYUR Vertrieb & Service GmbH

Website

https://pyur.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pyur is the consumer telecom brand of Tele Columbus AG, offering internet (50–1,000 Mbit/s), IPTV, and landline services over its own cable and fiber network reaching 3+ million households across all 16 German states, sold to residential customers and the housing sector via direct, retail, and field-sales channels.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

akta.pro primary industry

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

akta.pro secondary industry

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD)

Keywords

• Broadband internet
• Cable television
• Fiber internet
• Fixed-line telephony
• Telecommunications services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Internet Subscriptions: Monthly recurring subscription fees for internet connectivity plans (50–1,000 Mbit/s), sold as standalone or bundled with TV and landline. Prices range from €19 to €49/month during promotional period and €19 to €50/month thereafter. 24-month minimum contract term.
2. TV Subscriptions and Bundles: Fees for cable/IPTV service including basic cable TV and the Kombi (Internet + TV) packages with up to 95 HD channels. A PŸUR TV-Box is included with Kombi packages; standalone TV is also available. Optional paid content (pay-per-view/VOD) generates additional transaction revenue.
3. Landline / Festnetz Add-on: Optional add-on flat rate for fixed-line telephony, available as an add-on to internet or Kombi packages. Provides unlimited German fixed-line calls.
4. Sales Partner Commissions: Self-employed field sales partners (Produktberater) earn commission on successfully signed subscriptions. Commission is performance-based and includes startup bonuses. This is a cost channel rather than a revenue stream for PŸUR, but drives customer acquisition at variable cost.
5. DSL Services: DSL-based internet subscriptions in areas where cable/fiber is not available. Tariffs include 50 Mbit/s and 100 Mbit/s options, priced at €40–€45/month, with Festnetz included.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

PŸUR is a German telecommunications provider that sells broadband internet (50–1,000 Mbit/s over its own cable and fiber network), cable/IPTV television (up to 95 HD channels via the PŸUR TV-Box with integrated streaming apps), and fixed-line landline telephony. These services are offered as standalone subscriptions or as discounted Kombi (Internet + TV + Phone) bundles, with 24-month minimum terms and nationwide availability across 16 German states.

Product overview

PŸUR is a German telecommunications provider and consumer-facing brand of Tele Columbus AG, operating its own cable and fiber network infrastructure. The product portfolio is organized as a platform-plus-service model centered on three core services: high-speed internet access (50–1,000 Mbit/s via cable, fiber, or DSL), cable television (PŸUR TV with up to 95 HD channels plus the Android TV-based PŸUR TV-Box with streaming apps and a 12-month Joyn subscription), and landline telephone (Festnetz). These services are offered both individually and as discounted Kombi Pakete (bundled packages). The offering is complemented by customer self-service tools (MEIN PŸUR portal and mobile app, Speedtest), a provider-switching service, and a cashback promotion. The company does not offer a public developer API.

Differentiator

Problem solved

Functional benefit

Brands

• PŸUR TV: Entertainment platform combining TV and on-demand offerings with HD quality and PŸUR TV-Box
• MEIN PŸUR
• PŸUR Force

Products and services

• Internet Tarife (Internet Plans) Subscription-based high-speed internet access delivered via cable, fiber, or DSL with download speeds from 50 Mbit/s up to 1,000 Mbit/s, sold as standalone packages with optional add-ons, targeted at German residential consumers.
• PŸUR TV (Cable Television) Cable/IPTV television service delivering up to 95 HD and 65 SD channels via the cable connection, bundled with the PŸUR TV-Box and 12 months of Joyn streaming; available to German residential subscribers as a standalone or combined offering.
• Kombi Pakete (Internet + TV Bundles) Combined Internet + TV subscription bundles with discounted pricing, available as Kombi 250, Kombi 500, and Kombi 1,000 Mbit/s variants that include the PŸUR TV-Box, up to 95 HD TV channels, and a German landline flat, sold to German residential consumers with a 24-month minimum term.
• Festnetz (Landline Telephony) Fixed-line telephony add-on providing unlimited domestic German calls, available as a flat-rate option to be added to any PŸUR internet or Kombi subscription, sold to German residential consumers.
• PŸUR TV-Box (Set-Top Box) Set-top box hardware running Android TV, included with PŸUR TV / Kombi packages, providing access to live TV channels, on-demand content, Google Play Store apps, and integrated streaming services (Joyn, Netflix, Disney+, Amazon) with voice control, sold to PŸUR TV subscribers.
• Glasfaser Tarife (Fiber Internet Plans) Fiber-to-the-home (FTTH) internet subscriptions delivered over PŸUR's own fiber network where available, offering the highest-tier speeds up to 1,000 Mbit/s as a regional variant of the standard Internet plans, sold to German residential consumers in fiber-covered areas.
• DSL Tarife (DSL Internet Plans) DSL-based broadband internet subscriptions sold in regions where PŸUR's cable or fiber network is not available, with 50 Mbit/s and 100 Mbit/s options priced at €40–€45/month, including internet flat and German landline flat, targeted at German residential consumers outside the cable/fiber footprint.
• Joyn Streaming (12-month inclusion) 12-month Joyn streaming subscription bundled with PŸUR TV and Kombi packages, giving PŸUR subscribers free access to live and on-demand content from the Joyn partner network (including RTL and ProSiebenSat.1 channels) for the first year of their contract.
• PŸUR Partnerprogramm (Sales Partner Program) Recruitment and enablement program for self-employed field sales partners (HGB §84) who earn performance-based commissions (with startup bonuses) for acquiring PŸUR customers in assigned housing-company territories, supported by the PŸUR Force sales system and a defined career path from Consultant to Mentor to Team Leader.
• Geschäftskunden / Business Customer Services Business-grade telecommunications services (internet, voice, and connectivity) for German SMEs and organizations, delivered separately from the consumer PŸUR portfolio via HLkomm Telekommunikations GmbH and the Geschäftskunden section of pyur.com, with a dedicated [email protected] contact channel.

Quantifiable outcome

• Winner, connect Komplettcheck Festnetz 2026 – Categories: Budgetnutzer, Vielnutzer, Powernutzer
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and important.

• Google Ireland LimitedcoreTechnology or IntegrationGoogle provides the Android TV platform powering the PŸUR TV-Box set-top device. Google also provides the Google Play Store for app downloads and Google's monitoring services are embedded in the TV-Box for device analytics. PŸUR discloses data sharing with Google for Play Store access and Android OS services.
• Nagravision SàrlcoreTechnology or IntegrationNagravision provides the conditional access system (DRM), device and account management, access rights management, and app development services for the PŸUR TV-Box. Handles pseudonymous device and account data for authentication.
• SAGEMCOM Broadband SAScoreTechnology or IntegrationSAGEMCOM is the manufacturer of the PŸUR TV-Box hardware. The company also provides hardware and software monitoring services for the set-top device.
• BROADPEAK S.A.coreTechnology or IntegrationBROADPEAK provides the Content Delivery Network (CDN) for PŸUR TV, enabling the delivery of customer-specific video content and streaming services.
• XroadMedia GmbHimportantTechnology or IntegrationXroadMedia provides the recommendation management system for PŸUR TV, powering content recommendations and personalization features on the TV platform.
• RTL Television GmbHimportantTechnology or IntegrationRTL is a key content provider for PŸUR TV, whose channels are part of the TV channel lineup. RTL receives pseudonymized viewership reach data (Reichweitendaten) from PŸUR to optimize programming.
• ProSiebenSat.1 Media SEimportantTechnology or IntegrationProSiebenSat.1 is a major content provider for PŸUR TV. Receives pseudonymized viewership reach data to analyze and improve programming. Includes channels such as ProSieben and SAT.1.
• ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten)importantTechnology or IntegrationARD is the consortium of German public broadcasters whose channels are part of the PŸUR TV lineup. Receives pseudonymized viewership data from PŸUR for program analysis.
• ZDF (Zweites Deutsches Fernsehen)importantTechnology or IntegrationZDF is a key public broadcaster whose channels are distributed via PŸUR TV. Receives viewership reach data from PŸUR for broadcast optimization.
• Netflix Services Germany GmbHimportantTechnology or IntegrationNetflix is available as an integrated content service on the PŸUR TV-Box. Netflix receives pseudonymized reach data from PŸUR to analyze content consumption patterns.
• Amazon Europe Core S.a.r.l.importantTechnology or IntegrationAmazon provides content accessible via the PŸUR TV-Box and receives viewership reach data from PŸUR to improve its programming and content offerings.
• Canal+ Luxembourg S.á.r.l.importantTechnology or IntegrationCanal+ is a content provider whose channels and programming are available on PŸUR TV. Receives pseudonymized reach data from PŸUR for broadcast optimization.
• THE WALT DISNEY COMPANY (GERMANY) GMBHimportantTechnology or IntegrationDisney provides content via the PŸUR TV-Box including Disney+ and Disney channels. Receives pseudonymized viewership reach data for content optimization.
• Housing Companies (Wohnungswirtschaft)coreStrategic or Co-development PartnerPŸUR partners with housing companies, property managers, and landlords across Germany to provide bundled internet, TV, and landline services to tenants. Partners receive network infrastructure, co-branded offerings, and digital tenant services. Housing management pre-notifies tenants of PŸUR consultant visits, enabling direct field sales.
• Municipalities and Regional Utilities (Kommunen und regionale Versorger)importantStrategic or Co-development PartnerTele Columbus / PŸUR partners with municipalities and regional utility companies as full-service partners for fiber-based infrastructure and broadband expansion projects in Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pyurcom
• LinkedInlinkedin.com/company/pyurbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyur