Longstreth
Longstreth Sporting Goods, founded 1977, is a US specialty retailer and e-commerce platform that is the self-proclaimed #1 supplier of field hockey equipment in the United States, serving individual female athletes, schools, clubs, teams, and national organizations across retail, online, team sales, and wholesale channels.
- Company typePrivate
- Founded1977
- HeadquartersSpring City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Longstreth does
Longstreth Sporting Goods, founded in 1977 by Barbara Longstreth, is a US specialty retailer and e-commerce platform focused on field hockey equipment, apparel, footwear and accessories. The company is headquartered at 78 Wells Road in Spring City, Pennsylvania, and operates a second retail store in Fair Haven, New Jersey, alongside its longstreth.com storefront. After divesting its lacrosse and softball businesses to BSN Sports in February 2020, Longstreth concentrated exclusively on field hockey, and in February 2021 acquired CranBarry, Inc., the second largest US field hockey supplier and leading wholesale distributor, extending its reach into Dick's Sporting Goods and independent specialty retailers. The product portfolio spans international brands such as TK, Gryphon, Grays, Ritual, Osaka, Voodoo and OBO across sticks, goalkeeping gear, player protective equipment, footwear, grips, balls, training and coaching supplies, plus officially licensed USA Field Hockey apparel; ancillary platforms include the Max Field Hockey high school and college recruiting site and the Grow the Game community initiative.
The company serves four primary customer segments: individual female field hockey athletes across all skill levels, schools/clubs/teams from kindergarten through national programs (with team pricing and Net 30 terms), wholesale retailers and dealers, and sponsored athletes/brand ambassadors such as Erin Matson and Kylie Kelce. Distribution is multi-channel: two physical stores (with services including grip replacement, goalie equipment fitting and stick testing in a 315 sq ft Hitting Lab), direct e-commerce with free shipping on orders above $100, a dedicated team sales function, and wholesale distribution. Revenue is generated almost entirely through hardware/apparel sales; the Longstreth Loyalty Club rewards program and email/newsletter marketing drive repeat engagement. Self-described as the #1 supplier of field hockey products in the United States after absorbing the #2 player, Longstreth employs 51-100 people and remains privately held with no disclosed funding rounds, no parent company and no active AI/ML capabilities of note.
Longstreth firmographics
Firmographics- Name
- Longstreth
- Legal name
- Longstreth Sporting Goods
- Website
- https://longstreth.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Longstreth Sporting Goods, founded 1977, is a US specialty retailer and e-commerce platform that is the self-proclaimed #1 supplier of field hockey equipment in the United States, serving individual female athletes, schools, clubs, teams, and national organizations across retail, online, team sales, and wholesale channels.
- Ownership category
- akta.pro rank
Longstreth industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Durable Goods (5000)
- akta.pro primary industry
- Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)
Keywords
Where Longstreth is headquartered
LocationHeadquarters
- HQ city
- Spring City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Longstreth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales: Retail store sales at Spring City, PA and Fair Haven, NJ locations, offering field hockey equipment, apparel, footwear, and accessories to individual consumers and teams.
- E-commerce Sales: Online sales through longstreth.com with shipping to customers across the United States. Offers free shipping on orders over $100.
- Wholesale Distribution: Following CranBarry acquisition in 2021, distributes field hockey products wholesale to major retailers including Dick's Sporting Goods and independent specialty shops.
- Team Sales: Dedicated team sales department providing team pricing options for schools, clubs, and institutions. Offers Net 30 terms for schools with purchase orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
| Transaction based/ take rate | Multi-year contract | Team pricing |
| Subscription | Monthly | Loyalty Club rewards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Longstreth product offering
Product offeringCore offering
Longstreth is a specialty sporting goods retailer and e-commerce platform selling field hockey equipment, sticks, apparel, footwear, goalkeeping gear, and select lacrosse equipment. The company sources and distributes premium international brands (TK, Gryphon, Grays, Ritual, Osaka, OBO, Voodoo) through retail stores in Pennsylvania and New Jersey, an online store, wholesale channels via the CranBarry acquisition, and a dedicated team sales department serving schools, clubs, and institutions.
Product overview
Longstreth is a specialty sporting goods retailer and e-commerce platform for field hockey equipment, apparel, and footwear, operating since 1977. The company offers a comprehensive portfolio organized around multiple international field hockey stick brands (TK, Gryphon, Grays, Ritual, Osaka, Voodoo), goalkeeping equipment (primarily OBO), and a full range of player equipment including protective gear, bags, grips, balls, training equipment, coaching supplies, and officially licensed USA Field Hockey apparel. The product offering also includes lacrosse equipment and a proprietary loyalty rewards program. They operate retail stores in Pennsylvania and New Jersey with services including stick grip replacement, goalie equipment fitting, and stick testing in a dedicated hitting lab. An add-on platform called Max Field Hockey provides high school and college recruiting coverage, and the Grow the Game initiative supports community development through youth clinics and athlete development programs.
Differentiator
Problem solved
Functional benefit
Brands
- Max Field Hockey: A platform offering high school coverage, college commits, player profiles, and signature events for field hockey.
Products and services
- Field Hockey Sticks Comprehensive selection of field hockey sticks for all playing levels and positions, including outdoor sticks, indoor sticks, and goalkeeper sticks from multiple international brands (TK, Gryphon, Grays, Ritual, Osaka, Voodoo). Targeted at female field hockey athletes from beginner through elite national team levels.
- Goalkeeping Gear Complete goalkeeping equipment including foam leg guards, kickers, hand protectors, helmets, chest and body protection, pants, girdles, and goalie-specific sticks from brands such as OBO, TK, Gryphon, and Grays. Targeted at field hockey goalkeepers at all skill levels.
- Field Hockey Equipment Full range of player equipment including shin guards, masks, goggles, gloves, bags, grips, balls, training equipment, and protective gear for field hockey players.
- Field Hockey Footwear Athletic shoes designed for field hockey, including outdoor turf shoes and indoor court shoes from brands such as ASICS and Osaka.
- Field Hockey Apparel and Gifts Performance wear, casual apparel, and gifts including Longstreth exclusive apparel, youth apparel, hats, socks, and novelty items for field hockey players and fans.
- USA Field Hockey Licensed Products Officially licensed USA Field Hockey apparel, tops, bottoms, and accessories sold through Longstreth's online store. Targeted at national team supporters and USA Field Hockey fans.
- Field Hockey Stick Grips Replacement and over grips for field hockey sticks including cushion grips, chamois grips, towel grips, and textured grips from multiple brands.
- Field Hockey Field Equipment Goals, nets, training equipment, rebounders, markers, cones, and field maintenance supplies for teams and coaching.
- Field Hockey Coaching Equipment Coaching tools including scorebooks, diagram tablets, whistles, drill cards, practice packages, and educational books.
- Lacrosse Equipment Lacrosse sticks, helmets, goggles, gloves, goalie gear, balls, and equipment primarily from Brine brand for women and youth lacrosse, available in-store at Spring City, PA.
- Retail Store Services In-store services including stick grip replacement, goalie equipment fitting, stick demos in the Hitting Lab, and personalized team equipment consultation at the Spring City, PA retail location.
Quantifiable outcome
- Over 40 years serving female athletes since 1977
- +1 more outcomes
Companies that use Longstreth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Longstreth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Longstreth partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Baldwin SchoolcoreLaunch of 'Grow the Game' initiative - a partnership designed to expand access to field hockey through youth clinics and athlete development programs for female athletes. Longstreth participated in ribbon-cutting ceremony for school's $4 million turf field.
- Kylie KelceminorHigh-profile athlete partnership for Grow the Game Clinic hosting youth athletes alongside elite coaches for field hockey development and growing the game initiatives.
- Erin MatsoncoreErin Matson serves as Longstreth/TK Brand Champion. Hosted Grow The Game Clinic in Louisville. Named 2025 Erin Matson/Longstreth Intern Recipient for young sports media leaders.
- CranBarry, Inc.coreLongstreth strengthened its position as #1 supplier of field hockey products in the United States by acquiring CranBarry, Inc. (Wilmington, MA), the second largest domestic supplier and leading wholesale distributor to retailers from big chains like Dick's Sporting Goods to independent specialty shops.
- BSN SportscoreBSN SPORTS acquired Longstreth's lacrosse and softball team sports businesses. Longstreth retains its dominant field hockey equipment business and continues to provide field hockey equipment to retail customers in its Spring City, PA facility.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Longstreth competitors and assessment
Company assessmentDirect peers
- Net World Sports: Net World Sports is a UK-based sporting goods retailer that operates the largest direct-to-consumer field hockey equipment storefront (Hockey Factory) globally. It is directly comparable as an online-first field hockey specialist competing for the same consumer and team-purchasing dollars via e-commerce.
- Perani's Hockey World: Perani's Hockey & Lacrosse is a multi-store specialty retailer primarily serving ice hockey and lacrosse markets with adjacent field hockey offerings. It is directly comparable to Longstreth as a sport-specialty retailer operating physical storefronts plus e-commerce for niche sports equipment.
- Just Field Hockey: Just Field Hockey is a US-based specialty e-commerce retailer focused exclusively on field hockey sticks, apparel, and accessories. It is directly comparable to Longstreth in target market and product scope, though with a narrower multi-brand model.
- Harrow Sports: Harrow Sports is a US-based manufacturer and retailer specializing in field hockey, squash, and lacrosse equipment. It is directly comparable to Longstreth as a sport-specialty equipment supplier serving the same field hockey customer base, with overlapping brand positioning in sticks and accessories.
- East Coast Hockey & Lacrosse: East Coast Hockey & Lacrosse is a US team sports retailer offering equipment for hockey, lacrosse, and field hockey. It is directly comparable as a multi-sport specialty e-commerce and team sales operator serving schools and clubs — overlapping Longstreth's team sales motion.
Broad incumbents
- BSN Sports: BSN Sports is one of the largest US team sports equipment distributors and acquired Longstreth's lacrosse and softball businesses in 2020. It is broadly comparable as a multi-sport team equipment wholesale and direct supplier operating at greater scale across many sports.
- Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods retailer and a wholesale customer of Longstreth via CranBarry. It is broadly comparable as an incumbent multi-sport retailer with field hockey assortment, though its model is broad-line omnichannel rather than sport-specialty.
Others
- TK Hockey International: TK Hockey is a German field hockey equipment manufacturer whose sticks Longstreth distributes in the US. It is adjacent/thematically comparable as an upstream brand partner whose direct-to-consumer push could compete with or substitute for Longstreth's distribution role.
- Hockey Monkey: Hockey Monkey (a MonkeySports brand) is a US specialty retailer for ice hockey and lacrosse with select field hockey inventory. It is adjacent/thematically comparable as a sport-specialty equipment retailer serving team and consumer markets through both physical and online channels.
- Grays International: Grays is a heritage English field hockey manufacturer (engineering sticks since 1855) whose products Longstreth distributes in the US. It is adjacent/thematically comparable as a premium field hockey brand partner with global direct-to-consumer capability that could compete with or substitute for Longstreth's distribution role.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Longstreth social profiles
Digital presenceLongstreth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longstreth leadership team
Management profileNumber of profiles
Profiles1 record
Longstreth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Longstreth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longstreth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longstreth
What does Longstreth do?
Longstreth is a specialty sporting goods retailer and e-commerce platform selling field hockey equipment, sticks, apparel, footwear, goalkeeping gear, and select lacrosse equipment. The company sources and distributes premium international brands (TK, Gryphon, Grays, Ritual, Osaka, OBO, Voodoo) through retail stores in Pennsylvania and New Jersey, an online store, wholesale channels via the CranBarry acquisition, and a dedicated team sales department serving schools, clubs, and institutions.
Is Longstreth a public or private company?
Longstreth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longstreth founded?
Longstreth was founded in 1977. It employs 51 to 100 people.
Where is Longstreth based?
Longstreth is headquartered in Spring City, United States, in the North America region.
How does Longstreth make money?
Four revenue lines are on record. Direct Retail Sales are the primary driver. The others are E-commerce Sales, wholesale Distribution and team Sales.
Who are Longstreth's main competitors?
Direct peers on record are Net World Sports, Perani's Hockey World, Just Field Hockey, Harrow Sports and East Coast Hockey & Lacrosse. Broad incumbents are BSN Sports and Dick's Sporting Goods. Others are TK Hockey International, Hockey Monkey and Grays International.
Does Longstreth have an API?
No public API is recorded for Longstreth.
What industry is Longstreth in?
Longstreth's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAEAE, Ice Hockey & Field Hockey Equipment Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 5600.