Pihlajalinna

What Pihlajalinna does

Pihlajalinna Oyj is a publicly traded Finnish private healthcare service provider (NASDAQ Helsinki: PIHL), headquartered in Tampere and founded in 2001. The company operates medical centers, specialty clinics, hospitals, laboratories, and imaging facilities across at least 15 Finnish cities, alongside a network of municipal joint companies (yhteisyhtiöt) such as Selkämeren Terveys, Kolmostien Terveys, Mäntyvuoren Terveys, and Piispanportti, employing nearly 7,000 professionals across 300+ professional titles.

Its service portfolio spans three primary lines: private healthcare for individuals (general practice, specialist consultations, surgery, physiotherapy, mental health through Mielen Pihlajalinna, pediatric care via Lasten Pihlajalinna, and elderly services under 65plus); occupational health (Pihlajalinna Työterveys) sold to Finnish employers from sole proprietors to large organizations; and outsourced social and healthcare services to public-sector wellbeing services counties and municipalities, including the Northern Pirkanmaa contract (minimum EUR 222 million through July 2031, covering ~18,000 residents) and 100+ elderly-care medical-service municipal contracts. Distribution and patient engagement are anchored on a proprietary digital health platform: Pihlajalinna Terveyssovellus (iOS/Android consumer app for chat consultations, prescription renewal, appointments, and electronic records), OmaPihlajalinna (web patient portal), PihlajalinnaPRO (clinician-facing mobile app), Pihlajalinna Etäklinikka (video consultations), Pihlajalinna Digiterveysasema (digital health stations for wellbeing areas), and Pihlajalinna Vastuulääkäripalvelu (responsible-physician services for elderly and special-housing care) — with over 40% of all appointments delivered remotely and ISO 9001:2015 certification for remote medicine.

The company monetizes through unit-priced private services, subscription-style occupational health contracts with employers, and managed-services public-sector outsourcing tenders. Digital channels (apps, web, chat) and a nationwide physical footprint combine for sales-led B2B outreach alongside direct-to-consumer booking, with marketing through pihlajalinna.fi, social media (Facebook, Instagram, LinkedIn, YouTube), and a customer bonus program (Pihlajalinna Bonus). The 2025 operating environment includes an October 2025 profit warning (adjusted EBITA targeted at a minimum EUR 65M), a renewed Northern Pirkanmaa contract win, an organizational reform affecting up to 90 roles, a new operating model and management team effective January 1, 2026, and an expanded partnership with Tietoevry Care to co-develop the DynamicHealth EHR platform.

Name

Pihlajalinna

Legal name

Pihlajalinna Oyj

Website

https://pihlajalinna.fi

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pihlajalinna Oyj is Finland's largest publicly listed private healthcare service provider, operating medical centers, specialty clinics, hospitals, and a proprietary digital health platform serving private patients, corporate occupational-health clients, and public-sector wellbeing services counties nationwide.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Other Individual and Family Services (624190), Other Residential Care Facilities (62399)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (HLALAAAA), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Retail & Walk-In Primary Care Clinics (HLAFAGAC), Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• Private healthcare services
• Occupational health services
• Telemedicine services
• Public healthcare outsourcing
• Medical center operations

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Healthcare Services: Direct healthcare services to individual customers including medical consultations, specialized clinics, laboratories, imaging, physiotherapy, and surgical services
2. Occupational Healthcare Services: Comprehensive occupational health services for businesses of all sizes, from sole entrepreneurs to large organizations
3. Public Sector Outsourcing Contracts: Complete outsourcing of social and healthcare services for wellbeing services counties; major contract for Northern Pirkanmaa valued at minimum EUR 222 million until July 2031
4. Remote Medicine Services: Telemedicine services including remote doctor services for elderly care, digital health stations for wellbeing areas, and remote occupational health services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pihlajalinna is Finland's largest private healthcare services provider, operating medical centers, hospitals, laboratories, imaging, and surgical facilities across the country. It delivers integrated in-person and remote care — including general practice, specialist clinics, occupational health, mental health, children's health, and 24/7 telemedicine — supported by a digital health platform comprising a patient mobile app, patient portal, and professional tools. It also provides complete outsourcing of social and healthcare services to Finnish wellbeing services counties and municipalities.

Product overview

Pihlajalinna is a Finnish healthcare services provider offering a comprehensive digital health platform combining in-person and remote services. The portfolio includes Pihlajalinna Terveyssovellus (patient mobile app), Pihlajalinna Etäklinikka (remote video consultations), Pihlajalinna Digiterveysasema (digital health stations), and Pihlajalinna Vastuulääkäripalvelu (responsible physician services). Supporting services include Pihlajalinna Työterveys (occupational health), Mielen Pihlajalinna (mental health), and Lasten Pihlajalinna (children's health). Patients access records via OmaPihlajalinna portal, while professionals use PihlajalinnaPRO. The company operates medical centers, hospitals, laboratories, and imaging services across Finland through joint companies.

Differentiator

Problem solved

Functional benefit

Brands

• Pihlajalinna Etälääketiede: Remote telemedicine services including video consultations, chat services, and remote doctor services for welfare areas
• Pihlajalinna Etäklinikka
• Pihlajalinna Terveyssovellus
• Pihlajalinna Digiterveysasema
• Pihlajalinna Vastuulääkäripalvelu
• Mielen Pihlajalinna
• PihlajalinnaPRO
• Mielen huoli -linja
• Lasten Pihlajalinna
• Pihlajalinna Punkkibussi
• Pihlajalinna Henkilöstöpalvelut
• Pihlajalinna Bonus
• 65plus
• OmaPihlajalinna

Products and services

• Pihlajalinna Terveyssovellus (Health Mobile Application) Mobile health application providing patients with chat-based medical consultations, prescription renewals, appointment booking, and access to electronic prescriptions, vaccinations, and test results.
• Pihlajalinna Etäklinikka (Remote Clinic) Remote clinic offering video consultations with general practitioners and specialists, plus remote occupational health services, operating nationwide in Finland.
• Pihlajalinna Digiterveysasema (Digital Health Station) Digital health station providing remote medical services to municipal wellbeing services counties and Pihlajalinna's joint companies.
• Pihlajalinna Vastuulääkäripalvelu (Responsible Physician Service) Responsible physician services for elderly care and special housing services in wellbeing services counties, featuring around-the-clock back-up duty; ISO 9001:2015 certified.
• Mielen Pihlajalinna (Mental Health Services) Comprehensive mental health service combining remote work and psychiatry, including psychiatric services, ADHD assessments, CBT-I insomnia treatment, psychotherapy, and mental health nurse consultations.
• Pihlajalinna Työterveys (Occupational Health) Occupational health services for companies of all sizes, from sole proprietors to large organizations, with customizable service packages covering preventive care, health assessments, and workplace wellness.
• Lasten Pihlajalinna (Children's Health Services) Children's health services including pediatric consultations, emergency services, clinic visits, and child specialist chat.
• OmaPihlajalinna (Patient Portal) Patient portal for viewing health records, prescription history, test results, and managing consent settings.
• PihlajalinnaPRO (Professional Mobile Application) Mobile application for healthcare professionals to manage appointments and access patient health information from anywhere.
• Työterveysportaali (Occupational Health Portal) Occupational health portal for employers and employees to manage occupational health services and communications.
• Public Sector Healthcare Outsourcing Complete outsourcing of social and healthcare services for Finnish wellbeing services counties and municipal joint companies, including primary healthcare, social services, and elderly care for defined populations.
• Medical Centers and Hospitals Physical medical centers and hospitals across Finland offering comprehensive healthcare services including general practice, specialist consultations, emergency care, laboratories, imaging, physiotherapy, and surgical services.

Quantifiable outcome

• Over 40% of appointments conducted remotely
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Tietoevry CarecoreTechnology or Integration · 10 November 2025Tietoevry Care is expanding its partnership with leading Finnish private healthcare providers including Pihlajalinna to develop the DynamicHealth patient information system. The agreement aims to make the system more efficient, user-friendly, and digitally advanced to support high-quality healthcare and better customer experience.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capio (Ramsay Santé): European hospital and outpatient care operator with Nordic presence. Comparable in specialist and hospital service delivery and digital care strategy.
• Attendo: Nordic care services provider with extensive elderly care and individual/family services across the Nordics. Comparable in elderly care and public-sector outsourcing although broader and less Finland-centric than Pihlajalinna.
• Humana (Nordic): Swedish personal care and elderly care provider operating in the Nordics. Comparable in elderly care and individual services although operates across multiple Nordic geographies.
• Medicover: European healthcare and diagnostics services provider with a mix of own clinics, specialty care, and employer-paid services. Comparable operating model combining clinics, diagnostic services, and employer contracts.

Direct peers

• Mehiläinen: One of Finland's largest private healthcare groups offering primary and specialist care, occupational health, elderly care and public-sector outsourcing. Directly comparable business mix and customer segments to Pihlajalinna.
• Coronaria: Finnish healthcare operator providing private medical, rehabilitation, elderly care and digital health services. Comparable service mix and a growing public-sector footprint in Finland.
• Esperi Care: Finnish care services provider focused on elderly care, disability services and outsourcing for wellbeing services counties. Overlaps with Pihlajalinna's Vastuulääkäripalvelu and public-sector contract work.
• Terveystalo: Finnish public private healthcare operator providing primary care, specialist, occupational health, and digital services nationwide. Most direct head-to-head competitor to Pihlajalinna across virtually all service lines in Finland.
• Aava Lääkärikeskus: Finnish private medical center chain offering general practice, specialist, occupational health and employer services. Overlaps directly with Pihlajalinna's clinic and occupational health operations.

Emerging players

• Terveystalo (Telemedicine / Oma Terveys): Digital health and telemedicine platform layer competing with Pihlajalinna Terveyssovellus for remote consultations and prescription renewals across Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjs0NCxVJkZPyeb1T6fpRgQ
• Facebookfacebook.com/pihlajalinna
• LinkedInfi.linkedin.com/company/pihlajalinna
• Instagraminstagram.com/pihlajalinnaig

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pihlajalinna