Above & Beyond
Above & Beyond is an independent London-based creative, media, and technology agency delivering integrated brand strategy, creative, media, and consultancy services to enterprise brands and UK nonprofit organizations including Amazon, Subway, and Shelter.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Above & Beyond does
Above & Beyond, legally The Beyond Marketing Collective Limited, is an independent creative, media, and technology agency headquartered at Walworth Town Hall in London, United Kingdom. Founded in 2012 and operating under DBAs including Beyond and The Beyond Way, the company delivers integrated marketing services across Creative, Media, Brand Strategy, Consultancy, Social, and Innovation disciplines. Its client portfolio spans enterprise brands such as Amazon, Subway, Côte Brasserie, itsu, Jam Shed, and Vinarchy alongside major UK nonprofit organizations including Shelter, Alzheimer's Research UK, and Bowel Cancer UK.
The agency's offering is delivered as a professional services engagement model, with work showcased through case studies, client testimonials, and a sales-led GTM motion targeting enterprise and nonprofit clients via pitches, RFPs, and direct relationship cultivation. The company holds IPA Effectiveness Accreditation from the Institute of Practitioners in Advertising, recognizing its capability in marketing effectiveness measurement. Services are quoted and negotiated on a per-engagement basis with no publicly disclosed pricing.
The company is privately held with 11-50 employees and no disclosed institutional investors, parent company, or funding rounds. Leadership comprises CEO Zaid Al-Zaidy, Founder and Chief Creative Officer David Billing, and Managing Director Tom Bedwell. No proprietary technology products, AI capabilities, or data assets are disclosed, with the company's value proposition resting on creative talent, strategic consultancy, and cross-sector portfolio credibility rather than technology differentiation.
Above & Beyond firmographics
Firmographics- Name
- Above & Beyond
- Legal name
- The Beyond Marketing Collective Limited
- Website
- https://aboveandbeyond.agency
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Above & Beyond is an independent London-based creative, media, and technology agency delivering integrated brand strategy, creative, media, and consultancy services to enterprise brands and UK nonprofit organizations including Amazon, Subway, and Shelter.
- Ownership category
- akta.pro rank
Above & Beyond industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where Above & Beyond is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Above & Beyond business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Marketing Agency Services: Revenue generated through project-based engagements and retainer contracts for brand strategy, creative services, media planning and buying, and consultancy work for clients across various sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Above & Beyond product offering
Product offeringCore offering
Above & Beyond is an independent creative, media, and technology agency that develops advertising campaigns, brand strategy, media planning and buying, social media programmes, and innovation projects for brand advertisers, retailers, hospitality operators, and UK charities. The agency integrates creative, media, and innovation disciplines under a single engagement model rather than operating as a niche specialist.
Product overview
Above & Beyond is an independent creative, media, and technology company offering a unified suite of marketing services. The company provides integrated Creative Services, Media Services, Brand Strategy, Consultancy, Social, and Innovation Services as a cohesive offering to help set brands free. Rather than discrete software products, the company delivers these as service offerings, with case studies demonstrating their application across clients including Jam Shed, Vinarchy, Subway, Shelter, itsu, and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Development of advertising creative, campaign concepts, and brand content for brand advertisers and charities seeking campaign-led creative output.
- Media Services Media planning and buying across paid channels, providing advertisers with cross-channel media strategy, activation, and campaign measurement.
- Brand Strategy Brand positioning, brand architecture, and messaging development for organisations undertaking rebrands, launches, or brand-led growth initiatives.
- Consultancy Services Strategic marketing and communications consultancy supporting brand marketers with insight, planning, and decision-making beyond single-campaign execution.
- Social Services Social media strategy, content creation, and community management for brands running always-on or campaign-based social programmes.
- Innovation Services Innovation projects spanning new campaign formats, emerging-channel experimentation, and product-or-service concept development for brand marketers.
Companies that use Above & Beyond
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Above & Beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Above & Beyond partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Above & Beyond competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Above & Beyond social profiles
Digital presenceAbove & Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Above & Beyond leadership team
Management profileNumber of profiles
Profiles3 records
Above & Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Above & Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Above & Beyond
What does Above & Beyond do?
Above & Beyond is an independent creative, media, and technology agency that develops advertising campaigns, brand strategy, media planning and buying, social media programmes, and innovation projects for brand advertisers, retailers, hospitality operators, and UK charities. The agency integrates creative, media, and innovation disciplines under a single engagement model rather than operating as a niche specialist.
Is Above & Beyond a public or private company?
Above & Beyond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Above & Beyond founded?
Above & Beyond was founded in 2012. It employs 11 to 50 people.
Where is Above & Beyond based?
Above & Beyond is headquartered in London, United Kingdom, in the Europe region.
How does Above & Beyond make money?
One revenue line is on record: creative and Marketing Agency Services.
Does Above & Beyond have an API?
No public API is recorded for Above & Beyond.
What industry is Above & Beyond in?
Above & Beyond's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 541810 and its SIC code is 7311.