Missouri Behavioral Health Council

What Missouri Behavioral Health Council does

Missouri Behavioral Health Council (MBHC) is a non-profit trade association founded in 1978 and headquartered at The Roy Blunt Center for Healthcare Integration & Innovation Building in Jefferson City, Missouri. The organization represents 30+ member agencies — including certified community behavioral health clinics, community mental health centers, substance use treatment agencies, and affiliated providers — that collectively employ 14,000+ staff and serve approximately 300,000 clients annually across Missouri. MBHC's primary functions are public policy advocacy at the state and federal level, training and education (anchored by the annual Missouri Behavioral Health Conference), and the operation of statewide health information technology infrastructure, notably CareManager (a care coordination and population health management system) and MOConnect (a state-sponsored closed-loop behavioral health referral network). The organization also co-stewards three Champion Networks (Missouri Suicide Prevention Network, Missouri Children's Trauma Network, and Missouri Crisis Intervention Team) and supports implementation of crisis services including 988.

MBHC's revenue model combines membership dues from its 30+ member agencies, conference and event registration fees (ranging from $50 to $200 per attendee), and government contracts and grants from state agencies (Department of Mental Health, Department of Social Services, MO HealthNet Division) for programs such as telehealth, 988 implementation, and substance use disorder treatment systems. The organization distributes its services through direct member engagement, public-facing crisis and provider directories, and an annual conference that draws regional behavioral health professionals. Recent strategic activity includes the creation of a VP role dedicated to H.R.1 federal implementation, a joint Center of Excellence facility with the Missouri Primary Care Association, and expanded data analytics capabilities through Tableau dashboards tracking Emergency Room Enhancement and CCBHC outcomes. The organization operates exclusively within Missouri with no disclosed international footprint.

Name

Missouri Behavioral Health Council

Legal name

Missouri Behavioral Health Council

Website

https://www.mobhc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Missouri Behavioral Health Council is a nonprofit organization that offers advocacy, community outreach, and champion networks.

Ownership category

akta.pro rank

Product category

Behavioral Health Association Services

NAICS

Business Associations (813910), Administration of Public Health Programs (92312), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

akta.pro secondary industries

Care Management & Population Health Program Administration (HLAEALAG), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Public Health & Health Equity Organizations (BPAGACAL)

Keywords

• Behavioral health advocacy
• Mental health services
• Substance use treatment
• Care coordination technology
• Crisis intervention services

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues and Fees: MBHC operates as a collaborative association of member agencies. The organization generates revenue through membership dues and fees from its 30+ member agencies, which include certified community behavioral health clinics, community mental health centers, substance use treatment agencies, and affiliated providers. Revenue supports advocacy, training, technical assistance, and program development.
2. Conference and Event Revenue: MBHC hosts the annual Missouri Behavioral Health Conference (September 16-18, 2026 in St. Louis) and other regional events and trainings. Registration fees range from $50 (Wednesday-only) to $200 (full conference), generating revenue while providing education and networking for behavioral health professionals.
3. Government Contracts and Grants: MBHC collaborates with state agencies including the Department of Mental Health, Division of Behavioral Health, Department of Social Services, and MO HealthNet Division to implement programs such as telehealth services, 988 crisis line, and substance use disorder treatment systems, likely receiving government funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Missouri Behavioral Health Council is a not-for-profit trade association founded in 1978 that represents 30+ member behavioral health agencies across Missouri. It delivers advocacy with state and federal government leaders, training and education, statewide health information technology tools (CareManager and MOConnect), data analytics dashboards, workforce development, and coordinates programs such as the 988 crisis lifeline and Champion Networks. Member agencies collectively employ 14,000+ staff and serve approximately 300,000 clients annually.

Product overview

Missouri Behavioral Health Council (MBHC) is a not-for-profit association representing Missouri's behavioral health providers. Rather than offering a commercial software product, MBHC provides advocacy, training, conferences, data management tools, and coordination services for its 30+ member agencies. Key offerings include CareManager (a statewide care coordination tool), MOConnect (a closed-loop referral network), interactive dashboards for data analytics, and the annual Missouri Behavioral Health Conference.

Differentiator

Problem solved

Functional benefit

Brands

• Missouri Behavioral Health Conference (MBHConference): Annual premier behavioral health conference hosted by MBHC featuring education, networking, and innovation.
• Missouri Suicide Prevention Network (MSPN)
• Missouri Children's Trauma Network (MOCTN)
• Missouri Crisis Intervention Team (MO CIT)
• CareManager
• MOConnect
• Clubhouse Missouri

Products and services

• CareManager A single statewide system of care solution used by Missouri's behavioral health network to coordinate care, manage alerts and care gaps, monitor health outcomes, and inform population health and decision-making strategies. Available to member agencies and behavioral health providers across Missouri.
• MOConnect A state-sponsored closed-loop behavioral health referral network providing one application for providers to refer, share, and communicate bed availability. Replaces manual and outdated referral processes for member agencies and behavioral health providers statewide.
• Missouri Behavioral Health Conference (MBHConference) Missouri's premier behavioral health event providing three days of education, networking, and innovation for behavioral health professionals statewide. Features keynote speakers, exhibitor opportunities, and continuing education credits.
• Emergency Room Enhancement (ERE) Outcomes Dashboard An interactive Tableau dashboard developed in collaboration with HIDI showing the effectiveness of the Emergency Room Enhancement program (2018-2022), highlighting reductions in ED and hospitalization utilization during and after program engagement. Publicly accessible data analytics tool.
• Missouri Certified Community Behavioral Health Clinics (CCBHC) Dashboard An interactive dashboard showcasing CCBHC information, created through the federal Excellence in Mental Health Act to expand access to mental health and substance use disorder care in community-based settings.

Quantifiable outcome

• Emergency Room Enhancement program showed reductions in ED and hospitalization utilization during and after program engagement (2018-2022)
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Missouri Department of Mental HealthcoreStrategic or Co-development PartnerMBHC collaborates closely with the Department of Mental Health, Division of Behavioral Health, to introduce innovative and advanced practices into the statewide behavioral health provider system. Current and past initiatives include telehealth services, substance use disorder treatment systems, and implementation of the national 988 behavioral health crisis and suicide prevention line.
• Missouri Department of Social ServicescoreStrategic or Co-development PartnerCollaboration with Department of Social Services to implement behavioral health programs and services across Missouri's provider network.
• MO HealthNet DivisioncoreStrategic or Co-development PartnerPartnership with MO HealthNet Division to bring innovative and cutting-edge practices into the statewide behavioral health provider system, including reimbursement models for CCBHCs.
• Missouri's Community CollegesmajorStrategic or Co-development PartnerWorkforce Development Program providing training and support to the next generation of community support specialists in partnership with Missouri's community colleges.
• Missouri Suicide Prevention Network (MSPN)majorStrategic or Co-development PartnerMBHC partners with MSPN which leads statewide suicide prevention efforts. MSPN is one of three Champion Networks supported by MBHC.
• Missouri Children's Trauma Network (MOCTN)majorStrategic or Co-development PartnerMBHC partners with MOCTN which expands access to evidence-based mental health services for traumatized children. MOCTN is one of three Champion Networks supported by MBHC.
• Missouri Crisis Intervention Team (MO CIT)majorStrategic or Co-development PartnerMBHC collaborates with MO CIT which assists individuals in crisis through collaboration with law enforcement. MO CIT is one of three Champion Networks supported by MBHC.
• Missouri Primary Care Association (MPCA)majorStrategic or Co-development PartnerMPCA and MBHC are jointly planning a Center of Excellence facility to house their organizations and a shared meeting facility. They have created an RFQ seeking Construction Manager/General Contractor services for the project.
• National Council for Mental WellbeingmajorStrategic or Co-development PartnerMBHC participates in National Council events including Hill Day in Washington D.C., advocating for policies to strengthen Missouri's mental health system. Chelsea Hughes sits on the National Council's Finance and Audit Committee.
• 988 Suicide and Crisis LifelinecoreStrategic or Co-development PartnerMBHC supports implementation and promotion of the national 988 behavioral health crisis and suicide prevention line throughout Missouri, working with state partners to ensure coverage statewide.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Council for Mental Wellbeing: National trade association for behavioral health and substance use providers. MBHC participates in its events (Hill Day) and staff serve on its committees, making it the closest national counterpart to MBHC's state-association model.
• Texas Council of Community Centers: Texas state association representing community mental health and intellectual/developmental disability centers. Operates as a member-driven advocacy, training, and data-infrastructure organization for community behavioral health providers — directly analogous to MBHC's role in Missouri.
• Illinois Association for Behavioral Health: Statewide association representing behavioral health provider agencies in Illinois. Engages in public policy advocacy, training/education, and member services for community mental health and substance use providers — comparable membership model and mission to MBHC.
• National Association of State Mental Health Program Directors (NASMHPD): Association of state mental health commissioners and directors. While its members are state officials (not providers), it occupies the adjacent state-behavioral-health policy space and partners with organizations like MBHC on CCBHC and 988 implementation.
• National Association of County Behavioral Health & Developmental Disability Directors (NACBHDD): National association for county/local behavioral health authorities. Represents the local-government counterpart to MBHC's community-provider constituency and collaborates on CCBHC, crisis services, and 988 policy.
• Ohio Council for Behavioral Health & Family Services Providers: Ohio's statewide association representing community behavioral health and family services providers. Engages in advocacy, training, and technical assistance for members — a direct state-level peer to MBHC's role in Missouri.

Broad incumbents

• Mental Health America: Nation's oldest community-based mental health advocacy organization. While broader in scope (advocacy, screening, public education rather than provider representation), it operates in the same behavioral health policy ecosystem and has awarded MBHC's CEO the Silver Key Award.
• National Alliance on Mental Illness (NAMI): Nation's largest grassroots mental health organization focused on family/consumer advocacy. Operates parallel state-chapter structure to MBHC and often collaborates on policy advocacy, though its constituency (families/consumers) differs from MBHC's provider base.

Emerging players

• Clubhouse International: International nonprofit network of psychiatric rehabilitation 'clubhouses' for people living with mental illness. MBHC operates Clubhouse Missouri as one of its sub-brands, making Clubhouse International a direct programmatic peer for that service line.

Others

• Bamboo Health (formerly Collective Medical): Operator of a national real-time care coordination network used by hospitals, payers, and behavioral health providers. Comparable to MBHC's MOConnect referral network but at national scale — a potential competitor or partner for MBHC's HIT infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MissouriBHC
• Xx.com/missouribhc
• LinkedInlinkedin.com/company/missouribhc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Missouri Behavioral Health Council