What Madano does

Madano is a London-headquartered communications consulting firm founded in 2004, operating with a small team of 11-50 employees. Its service offering is organized across five practice areas: communications strategy, corporate communications, government affairs, media relations, and leadership coaching. The positioning indicates a specialist professional services firm serving clients who require support across the public affairs and corporate narrative spectrum, including regulated-sector and policy-adjacent engagements that draw on the government affairs capability.

The firm's business model is consistent with a traditional boutique consultancy: revenue is generated through fee-based advisory engagements, retainer work, and project-based assignments, with no disclosed productized offering, software platform, or subscription pricing. No customer logos, segment split, or case-study data are available in the supplied source material, and the primary reference source is a loading/verification page with no substantive company information. The website domain (madano.com) is the only externally verifiable artifact in the dataset.

On the technology dimension, there is no evidence of proprietary technology, platform infrastructure, AI/ML capability, or integrated product offering. Madano appears to operate as a pure human-delivered services firm. Investment-relevant data points such as revenue, funding history, M&A activity, management team composition, partnership ecosystem, and customer references are all absent from the available sources, which significantly constrains due-diligence visibility.

Name

Madano

Website

https://madano.com

Company type

Private

Founded year

2004

Headcount range

11–50 employees

Short description

Madano is a London-based communications consultancy founded in 2004, serving clients across strategy, corporate communications, government affairs, media relations, and leadership coaching with a small team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Public Affairs, Government Relations & Lobbying (BPAFADAB), Leadership Development & Executive Coaching (BPAHAGAD)

Keywords

• Communications consulting
• Corporate communications
• Public affairs advisory
• Media relations services
• Leadership coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Madano is a communications consulting firm providing advisory services across strategy, corporate communications, government affairs, media relations, and leadership coaching. The firm works with organizational clients to shape messaging, manage stakeholder relationships, and advise senior leadership on communications and public affairs issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Strategy Consulting Advisory service helping organizational clients define and execute communications and stakeholder engagement strategies.
• Corporate Communications
• Government Affairs Advisory
• Media Relations Services
• Leadership Coaching

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Finsbury Glover Hering: Global strategic communications and public affairs consultancy headquartered in London/New York. Directly competes with Madano for corporate reputation, government affairs, and crisis mandates, with a similarly senior-led model.
• Brunswick Group: London-headquartered global advisory firm specializing in corporate communications, public affairs, and critical issues advisory. Closest direct competitor to Madano on integrated strategic communications mandates.
• Tulchan Communications: London-based strategic communications and public affairs consultancy. Directly comparable boutique serving corporates on M&A, IPO, and government affairs — overlapping heavily with Madano's positioning.
• Portland Communications: London-based strategic communications consultancy focused on public affairs, policy, and corporate communications. Directly comparable in scope (strategy, public affairs, corporate) and boutique scale.
• Kekst CNC: International strategic communications consultancy with strong London presence, focused on M&A, corporate reputation, and crisis. Closely comparable in senior-led, advisory-style positioning to Madano.
• Headland Consultancy: London-headquartered strategic communications consultancy serving corporates on corporate, financial, and public affairs work. Closely comparable in boutique scale, services, and client base.

Broad incumbents

• Edelman: Largest global PR firm with deep London presence across corporate, public affairs, and health. Competes with Madano on enterprise retainers but at vastly greater scale and with broader service breadth.
• FTI Consulting (Strategic Communications): Global advisory firm's strategic communications segment offering public affairs, corporate communications, and crisis support. Comparable in services but with broader parent firm backing and scale.
• Burson (BCW): Global communications network providing corporate communications, public affairs, and advisory services. Competes with Madano across multiple service lines but at network scale with broader geographic reach.
• APCO Worldwide: Global advisory and communications firm with significant public affairs and corporate communications practice. Overlaps with Madano on government affairs and corporate positioning work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/madano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madano