Creatrix Campus

What Creatrix Campus does

Creatrix Campus is a cloud-based, AI-augmented higher education management platform delivered as a product brand of Anubavam Technologies Pvt. Ltd., an Indian private limited company. It provides a comprehensive suite of 30+ SaaS modules spanning the full student lifecycle (admissions, registration, advising, ePortfolio, placements, alumni), learning experience (LMS, OBE, CBE, assessments, exams, thesis, attendance), institutional effectiveness (strategic planning, curriculum mapping, scheduling, course evaluations, accreditation), student services (housing, library, transport, conduct), faculty excellence (recruitment, performance, workload), and people management (HR, payroll, leave, staff). The platform is built on an AI-driven, low-code/no-code architecture with mobile-first delivery via native iOS and Android applications, configurable APIs, and workflow automation, and integrates with third-party systems including Salesforce, HubSpot, LeadSquared, Infusionsoft, QuickBase, biometric hardware, and payment gateways. It holds ISO/IEC 27001:2022, ISO/IEC 27701:2019, and ISO 9001:2015 certifications and is GDPR compliant.

Name

Creatrix Campus

Legal name

Anubavam Technologies Pvt. Ltd.

Website

https://creatrixcampus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Creatrix Campus is a cloud-based, AI-driven higher education ERP platform offering 30+ modules across student lifecycle, learning experience, institutional effectiveness, and faculty/HR management, serving universities and colleges globally as a product of Anubavam Technologies.

Ownership category

akta.pro rank

Product category

Higher Education ERP / Education Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM, Marketing Automation & Recruitment Analytics for International Admissions (EDAIACAE)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Education management software
• Student lifecycle platform
• Higher education ERP
• Learning management system
• Faculty management software

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription: Cloud-based SaaS platform delivered as subscription service with quote-based pricing tailored to institution size and requirements. Pricing is customized based on modules selected and user count.
2. Implementation Services: Professional implementation services to help institutions deploy and configure the platform.
3. Training Services: Training services to help institutions and staff adopt and effectively use the platform.
4. Support Services: Ongoing technical support and maintenance services for deployed platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Creatrix Campus sells an AI-driven, cloud-based SaaS education management platform that covers the full student and faculty lifecycle for universities and colleges, delivered on a unified low-code/no-code architecture with mobile apps, AI chatbots, workflow automation, and configurable integrations. The product is licensed via quote-based annual subscriptions, with revenue also generated from implementation, training, and support services delivered to higher education institutions across multiple continents.

Product overview

Creatrix Campus is an AI-driven, comprehensive SaaS education platform delivered by Anubavam that provides an integrated suite of higher education solutions spanning the entire student and faculty lifecycle. The platform operates on a unified Low-Code No-Code architecture with Workflow Automation capabilities, enabling institutions to streamline campus business operations from admission to alumni. The product portfolio includes Student Lifecycle Management (Student CRM, Admissions, Registration, Student Information, Advising, Portfolio, Placements), Learning Experience (LMS, OBE, CBE, Assessments, Exams, Thesis, Attendance), Institutional Effectiveness (Strategic Planning, Curriculum Mapping, Scheduling, Course Evaluations, Meetings, Accreditation, Fee Management), Student Services (Housing, Library, Conduct, Alumni, Transport), Faculty Excellence (Performance, Faculty Management, Workload), and People Management (Recruitment, Payroll, Leave, Staff Management). The platform features Mobile Apps for iOS/Android, AI-powered Chatbots, and Configurable Integrations with third-party systems including CRM platforms (Salesforce, HubSpot, LeadSquared, Infusionsoft, QuickBase), biometric systems, and payment gateways.

Differentiator

Problem solved

Functional benefit

Products and services

• Student CRM Mobile-friendly higher education admissions CRM that manages student acquisition, application tracking, and enrollments with AI-driven prediction, personalization, and analytics for enrollment optimization, targeted at university admissions teams.
• Student Admission Management System All-in-one admission management system that automates the admission pipeline from inquiry to enrollment with workflow automation and document management, for higher education admissions offices.
• Self-Registration System Comprehensive student registration software that empowers the campus community with self-service registration capabilities and mobile access, for students and registrars at higher education institutions.
• Student Information System Comprehensive, mobile-first student information management system that unifies student lifecycle data from recruitment through graduation on a single configurable platform, for higher education institutions.
• Student Advising System Advising platform that connects students with faculty advisors for academic guidance, course selection, and career planning support, for students and academic advisors in higher education.
• Student ePortfolio Student portfolio software that enables profile building with custom layouts, multimedia support, and digital credentialing for showcasing achievements and workforce readiness, for students and institutions.
• Placement Management System Integrated campus placement management system that manages student profiles, job matching, and recruitment coordination, for placement offices and students at higher education institutions.
• Learning Management System (LMS) Dynamic and immersive learning management system supporting course management, lesson planning, OBE, CBE, assessments, and fatigue-free learning and teaching, for instructors and students.
• Outcome Based Education (OBE) Software Outcome-based education software that helps institutions assess, analyze, and manage desired learning outcomes to achieve accreditation standards and improve educational quality, for higher education academic leadership.
• Competency Based Education (CBE) Solution Competency-based education software that helps institutions manage and monitor education quality, track learner performance, and stay aligned to industry demands, for higher education institutions.
• Assessment Management System LMS-integrated assessment platform supporting OBE, CBE, and flipped learning for creating personalized assessments and evaluating program quality, for instructors and institutions.
• Examination Management System Fully integrated examination management system that meets global data privacy and security standards, aligning with multiple regulations and assessment models, for higher education examination offices.
• Thesis Management System High-end thesis and dissertation management system that supports scholars, guides, and research committees throughout the research process, for graduate schools and research programs.
• Attendance Management System Proactive, mobile-centric attendance monitoring system with real-time tracking, biometric integration, and analytics for informed decision-making, for higher education institutions.
• Student Housing Management System Hostel management software for schools, colleges, and universities that automates housing assignments, room management, and resident tracking, for student housing offices.
• College Library Management Library management system for automating library operations, book tracking, and resource management at academic institutions, for college and university libraries.
• Student Conduct Management System System for managing student conduct records, disciplinary actions, and compliance tracking across campus, for higher education student affairs and administration.
• Alumni Management Software Alumni software that maintains alumni databases and enables ongoing communication and engagement with graduates, for higher education alumni and advancement offices.
• Transport Management System College transport management system with advanced technology, automated routing, and fleet management capabilities, for campus transport and operations teams.
• Fee Management System Comprehensive student fee management system that automates and streamlines complex fee processing with invoicing, payment tracking, and multi-currency support, for higher education finance offices.
• Higher Education Strategic Planning Software Software for placing long-term and short-term institutional goals efficiently and tracking them to achievement with data-driven insights, for university leadership and planning offices.
• Curriculum Management Software Outcome-based curriculum mapping software that plans, aligns, and manages curriculum across programs, for academic affairs and curriculum committees.
• Class Scheduling Software No-code class scheduling software that eliminates timetable clashes and builds schedules that meet institutional policies with automated conflict detection, for registrars and academic schedulers.
• Course Evaluation Software Software that automates course evaluations, 360-degree feedback, and institutional effectiveness assessments for accreditation compliance, for higher education quality assurance teams.
• Meeting Management Software Collaborative meeting platform that transforms meetings into productive sessions with scheduling, agenda management, and outcome tracking, for higher education administrative teams.
• Accreditation Management Software Centralized accreditation management software to plan accreditation requirements with document management and compliance tracking, for institutional effectiveness and accreditation officers.
• Faculty Management Software End-to-end, mobile-ready Faculty Information System that automates every step of faculty lifecycle management from recruitment to retirement, for higher education HR and academic leadership.
• Faculty Performance System Faculty-first performance software that helps higher education institutions quickly and effectively gather, track, and evaluate faculty performance data, for academic leadership and HR.
• Faculty Workload Management System Workload management tool that tackles faculty workloads, promotion, compensation, and tenure processes fairly and transparently with analytics and budget planning, for academic affairs and deans.
• Faculty Recruitment Platform Intelligent automation platform that cuts faculty hiring time in half with AI-powered matching, automated workflows, and seamless onboarding, for higher education HR and hiring committees.
• Staff Management System Integrated staff management system that automates and streamlines HR processes while maintaining employee information, for higher education human resources teams.
• Payroll Management System Cloud-based payroll software with automation for saving time, ensuring accuracy, and maintaining compliance with statutory requirements like EPF, IT, PT, and ESI, for higher education payroll teams.
• Leave Management System Automated online leave management system with custom approval workflows for handling leave requests and tracking, for higher education HR and staff.
• Implementation Services Professional implementation services to help higher education institutions deploy and configure the Creatrix Campus platform, for new institutional customers.
• Training Services Training services to help institutions and staff adopt and effectively use the Creatrix Campus platform, for higher education institution administrators and end users.
• Support Services Ongoing technical support and maintenance services for deployed Creatrix Campus platforms, for higher education institution customers.

Quantifiable outcome

• 75% reduction in administrative workload for institutions implementing advanced fee management systems
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jenzabar: Higher-education SIS and ERP vendor serving small-to-mid-sized colleges and universities. Closest direct competitor in the mid-market HEI segment Creatrix targets, with similar modular ERP/SIS scope.
• Ellucian: Largest dedicated higher-ed SIS/ERP provider in North America, serving thousands of institutions. Directly competes with Creatrix Campus for the same university and college SIS/ERP procurement deals, with much broader installed base and dedicated higher-ed focus.
• Instructure (Canvas LMS): Dominant higher-ed LMS provider and broader EdTech suite (Canvas, MasteryConnect, Portfolium). Competes with Creatrix's Learning Experience Platform (LMS, OBE, CBE) modules and has significantly larger market share in HEI LMS.
• TargetX: Higher-education CRM platform built on Salesforce for recruitment, admissions, and student success. Directly competes with Creatrix Student CRM, particularly in US-based institutions, and leverages Salesforce's ecosystem as a moat.
• Slate by Technolutions: Higher-ed admissions CRM and student lifecycle platform widely adopted by universities. Directly competes with Creatrix's Student CRM and admissions modules, and is the de facto standard at many US institutions.

Broad incumbents

• Anthology (formerly Blackboard): Higher-ed technology suite combining LMS (formerly Blackboard Learn), SIS, CRM, and student success products. Competes with Creatrix across multiple modules — particularly LMS and CRM — backed by a much larger installed base.
• Workday (Workday Student): Enterprise cloud ERP/HCM vendor with Workday Student module targeting higher education. A much larger incumbent whose Student and Adaptive Planning products compete head-on with Creatrix at larger institutions, though Workday is a broad enterprise suite rather than HEI-specialized.
• PowerSchool: K-12 and broader education software platform expanding into higher-ed adjacent workflows. A larger incumbent with significant education-market footprint, though its core is K-12 SIS rather than HEI ERP.
• Oracle PeopleSoft Campus Solutions: Legacy enterprise higher-ed ERP that still runs many large universities globally. Represents the install base Creatrix most often displaces and competes against in mid-to-large institution deals.

Emerging players

• Open LMS (formerly Moodlerooms): Open-source-based LMS provider serving higher education and corporate markets. A partial competitor to Creatrix's LMS module, particularly for institutions seeking lower-cost, open-source alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creatrixcampus
• YouTubeyoutube.com/creatrixcampus
• Facebookfacebook.com/CreatrixCampus
• LinkedInlinkedin.com/company/3882231
• Instagraminstagram.com/creatrixcampus?igsh=MTIyaDFwbjRzMmlicw==

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creatrix Campus