Kitlocker.com
Kitlocker.com is an online retailer of sportswear and team kits, selling apparel and equipment to consumers in the team sports market. The company operates a direct-to-consumer e-commerce store focused on the organized sports segment.
- Company typePrivate
- Founded2005
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Kitlocker.com firmographics
Firmographics- Name
- Kitlocker.com
- Website
- https://kitlocker.com
- Company type
- Private
- Founded year
- 2005
- Headcount range
- 11–50 employees
- Short description
- Kitlocker.com is an online retailer of sportswear and team kits, selling apparel and equipment to consumers in the team sports market. The company operates a direct-to-consumer e-commerce store focused on the organized sports segment.
- Ownership category
- akta.pro rank
Where Kitlocker.com is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Kitlocker.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Kitlocker.com product offering
Product offeringCore offering
Kitlocker.com is an online retailer specializing in sportswear and team kits. It supplies athletic apparel and team uniform merchandise to sports participants and teams, positioning itself specifically in the sportswear and team kits category.
Differentiator
Problem solved
Functional benefit
Companies that use Kitlocker.com
Customer profileIdeal customer profiles1 record
Kitlocker.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kitlocker.com competitors and assessment
Company assessmentDirect peers
- SubsideSports: Online retailer specializing in football shirts, kits, and training wear. Closely comparable to Kitlocker.com in niche focus on team/replica sportswear and online-only DTC model.
- Net World Sports: UK-based online retailer of team sports equipment and apparel across football, cricket, rugby, and more. Comparable to Kitlocker.com in serving clubs and schools with bundled team kit and equipment packages.
- School Sports (Schools United): UK retailer specializing in school team kits and PE kit. Comparable to Kitlocker.com in B2B/B2C school customer base and team-wear retail proposition.
- Pro Football Kits: UK-based online retailer focused on football team kits and equipment. Directly comparable to Kitlocker.com in target customer (grassroots football clubs and teams) and product offering (team kits, training wear).
- Kitbag (Fanatics): Long-established UK-based team kit and replica jersey specialist, now part of Fanatics. Directly comparable to Kitlocker.com in product category (team kits, replica sportswear) and target customer (fans, clubs, grassroots teams).
- Pro:Direct Sport: UK-based multi-sport online retailer offering footwear, apparel, and team kit. Comparable to Kitlocker.com in sports apparel DTC retail and overlapping customer base of grassroots and amateur competitors.
Broad incumbents
- JD Sports: Leading UK and global sports fashion retailer covering apparel, footwear, and team merchandise. Comparable to Kitlocker.com in core sportswear retail, but with much broader assortment and brand relationships.
- Decathlon: Global sporting goods retailer with own-brand team and outdoor apparel. Competes with Kitlocker.com for grassroots team and club sportswear spending, with far greater scale and pricing power.
- Sports Direct (Frasers Group): UK's largest sporting goods mass-market retailer. Overlaps with Kitlocker.com in sports apparel and team kit, but competes at vastly greater scale and breadth — a key incumbent constraint on specialist retailers.
Regional players
- Lovell Rugby: UK specialist rugby retailer offering team kits, boots, and equipment. Comparable to Kitlocker.com in serving club-level teams with sportswear and equipment packs, though narrower in sport focus.
Market position
Customer concentration
Kitlocker.com social profiles
Digital presenceKitlocker.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitlocker.com leadership team
Management profileNumber of profiles
Kitlocker.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitlocker.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitlocker.com
What does Kitlocker.com do?
Kitlocker.com is an online retailer specializing in sportswear and team kits. It supplies athletic apparel and team uniform merchandise to sports participants and teams, positioning itself specifically in the sportswear and team kits category.
When was Kitlocker.com founded?
Kitlocker.com was founded in 2005. It employs 11 to 50 people.
Where is Kitlocker.com based?
Kitlocker.com is headquartered in Sheffield, United Kingdom, in the Europe region.
Who are Kitlocker.com's main competitors?
Direct peers on record are SubsideSports, Net World Sports, School Sports (Schools United), Pro Football Kits, Kitbag (Fanatics) and Pro:Direct Sport. Broad incumbents are JD Sports, Decathlon and Sports Direct (Frasers Group). Lovell Rugby is listed as a regional player.
Does Kitlocker.com have an API?
No public API is recorded for Kitlocker.com.