What Fitness Together does

Fitness Together is a U.S. personal training franchise founded in 1996 and headquartered in Denver, Colorado, operating approximately 140-150 independently owned studios across 24+ states. Each studio delivers customized one-on-one personal training in private workout suites, supported by certified trainers with an average of 7+ years of experience and a team-based approach that provides diverse expertise per client. The service portfolio includes Personal Training (in-studio and virtual), Nutrition Together coaching, a 6-Week Partner Training program, and a Signature Fit Evaluation intake methodology, with HSA/FSA payment acceptance for qualifying sessions. A MyStudio client portal and mobile app support scheduling and account management, while marketing and franchise operations are centrally supported by parent company WellBiz Brands, Inc.

The business model is a franchise system: Fitness Together Franchise, LLC acts as franchisor and collects franchise fees, while each independently owned studio generates end-customer revenue from personal training session packages and membership-style recurring relationships. WellBiz Brands reports that recurring membership revenue accounts for more than half of total portfolio business. Pricing is set per studio and not publicly disclosed; new clients are routed through a complimentary Fit Evaluation before being quoted session rates. Go-to-market combines content marketing (blog, success stories), organic/local SEO across state-specific studio pages, email newsletters, and franchise recruitment marketing through a dedicated franchise website.

The parent company WellBiz Brands operates a multi-brand wellness portfolio that also includes Elements Massage, Amazing Lash Studio, Drybar, and Radiant Waxing, with combined systemwide sales exceeding $600M and 755+ locations. Fitness Together is one of the portfolio's core brands, and the parent provides shared services including AI-driven front-desk technology, marketing infrastructure, and franchise development support. No publicly disclosed revenue, funding, or ownership-change events were identified in the available source material.

Name

Fitness Together

Legal name

Fitness Together Franchise, LLC

Website

https://fitnesstogether.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Together is a U.S. personal training franchise (founded 1996) operating ~140-150 independently owned studios across 24+ states, delivering customized one-on-one training, nutrition coaching, and virtual sessions to adult consumers seeking private, non-intimidating fitness environments.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Online/Remote Personal Training & Programming (HSADAAAM), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Personal training services
• Fitness franchise
• One-on-one training
• Nutrition coaching
• Wellness programs

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise fees and studio membership/session revenue: Fitness Together generates revenue through franchise fees paid by independent studio owners, and each independently operated studio generates revenue from client memberships and personal training session fees. The broader WellBiz Brands portfolio operates on a membership-based model where recurring revenue from memberships accounts for more than half of total business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fitness Together is a personal training franchise that delivers one-on-one private personal training sessions in private workout suites with certified trainers who create customized workout programs based on each client's goals, fitness level, and health history. Services are delivered through independently owned and operated franchise studios located across 24+ U.S. states, available in-studio or via live virtual training, and complemented by habit-based nutrition coaching (Nutrition Together) and a 6-Week Partner Training program.

Product overview

Fitness Together operates as a personal training franchise offering a coordinated suite of fitness and wellness services centered around private, one-on-one personal training. The core offering is Personal Training, available through two delivery channels: In-Studio Training (private workout suites) and Virtual Training (live remote sessions). The service portfolio includes Nutrition Together (nutrition coaching), the Partner Training 6-Week Program (paired training), and the Signature Fit Evaluation (initial assessment). The company accepts HSA/FSA payments and provides a client portal (MyStudio) for account management. All services are delivered through independently owned and operated franchise studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one private personal training with certified trainers, offering customized workout programs tailored to individual goals, fitness levels, and abilities. Available in-studio and virtually for adult consumers of any age or fitness level.
• In-Studio Training One-on-one personal training delivered in private workout suites fully equipped with state-of-the-art equipment, providing a distraction-free, non-intimidating training environment with dedicated personal trainer attention at independently owned franchise studios.
• Virtual Training Live one-on-one virtual personal training sessions delivered remotely, allowing clients to train anywhere using a computer, tablet, or phone with real-time trainer feedback. Available as a standalone option or combined with in-studio training.
• Nutrition Together Habit-based, coach-guided nutrition coaching delivered in-studio or virtually, customized to individual goals, preferences, lifestyle, and challenges, and designed to integrate with personal training programs for holistic wellness outcomes.
• Partner Training (6-Week Partner Program) A 6-week personal training program for two people training together in a private, coach-led setting with 12 total sessions (2 per week), featuring individualized programs for each participant.

Quantifiable outcome

• Clients have reported losing 20+ pounds and achieving normal BMI (22.8) through combined training and nutrition coaching
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WellBiz Brands, Inc.coreOthersWellBiz Brands, Inc. is the parent company and franchisor of the Fitness Together brand. It operates as a franchise portfolio company with more than 600 locations across multiple wellness, fitness, and beauty brands. WellBiz Brands provides Fitness Together with shared services, infrastructure, and operational support including AI-driven front-desk technology, marketing, and franchise development. The company is headquartered in Denver, CO and is backed by a management team with nearly a century of combined leadership experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anytime Fitness: Anytime Fitness is the world's largest 24/7 co-ed fitness franchise with thousands of locations globally. It is directly comparable to Fitness Together as a franchise-based fitness brand with broad U.S. geographic coverage, member-based recurring revenue, and franchisor-owned studio network economics.
• Orangetheory Fitness: Orangetheory is a large boutique fitness franchise offering coach-led group training with proprietary heart-rate-based programming. It competes with Fitness Together for similar middle-to-upper-income consumers seeking structured, results-oriented training delivered through franchise studios across the U.S.
• F45 Training: F45 is a functional-training fitness franchise with hundreds of U.S. studios delivering 45-minute group workouts. It competes head-to-head with Fitness Together for franchisees and end consumers in the boutique training category, using a similar franchise-led expansion model.
• 9Round Fitness: 9Round is a specialized kickboxing-themed fitness franchise with smaller-format studios. It is comparable to Fitness Together as a franchise model delivering trainer-led, structured workout programming with recurring memberships, targeting similar demographics seeking coached workouts over self-directed gym access.
• Title Boxing Club: Title Boxing Club is a boxing/kickboxing-focused fitness franchise with hundreds of U.S. studios offering coach-led group and personal training. It is comparable to Fitness Together as a franchise-led boutique training brand targeting similar middle-income consumers seeking structured, coached workouts.
• Club Pilates: Club Pilates is one of the largest Pilates-focused fitness franchises with hundreds of U.S. studios. It is comparable to Fitness Together as a franchise-led boutique training concept, also backed by a multi-brand parent (Xponential Fitness), targeting similar consumers seeking instructor-led small-group sessions.

Broad incumbents

• Gold's Gym: Gold's Gym is a globally recognized fitness brand with hundreds of company-owned and franchised locations offering personal training, group classes, and full gym facilities. It overlaps with Fitness Together on personal training services but serves a broader fitness consumer with multi-format offerings rather than 1-on-1 specialization.
• Life Time Fitness: Life Time is a large premium fitness operator with corporate-owned clubs offering personal training, group fitness, and wellness amenities across the U.S. It overlaps with Fitness Together on personal training and corporate wellness (Stephanie Hu's former employer), serving higher-income consumers seeking comprehensive club experiences rather than private-suite 1-on-1 focus.
• Crunch Fitness: Crunch is a major fitness franchise with hundreds of locations offering personal training, group classes, and full gym facilities. It competes with Fitness Together for entry- to mid-tier personal training consumers, though with a less specialized private-suite, 1-on-1 positioning.
• Equinox: Equinox operates premium fitness clubs with personal training, group fitness, and spa amenities in major U.S. metros. It competes with Fitness Together for affluent personal-training consumers but operates corporate-owned clubs and offers a broader luxury fitness experience rather than the franchised private-suite model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/fitnesstogether
• Facebookfacebook.com/fitnesstogether

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Together