Notificare
Notificare is a Rotterdam-based customer engagement platform that provides multi-channel messaging (push, email, SMS, mobile wallet) plus marketing automation, location-based marketing, and analytics for primarily Benelux retail, hospitality, mobility, and media brands.
- Company typePrivate
- Founded2012
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Notificare does
Notificare B.V. is a customer engagement platform founded in 2012 and headquartered in Rotterdam, Netherlands. The company provides a multi-channel messaging platform spanning app push, web push, email, SMS, mobile wallet, and in-app messaging, combined with marketing automation, location-based marketing (geo-targeting, geo-fencing, iBeacon), actionable analytics, and an in-app monetization module for digital goods. The platform is delivered through cross-platform SDKs (iOS, Android, Web, and Huawei Mobile Services), a REST API distributed via the KPN API Store, and a marketer-facing dashboard, with partners such as m-wise and Spaaza adding loyalty and incentive data integrations.
Notificare operates a sales-led motion with a 30-day free trial, self-serve signup, and an extensive channel partner program offering up to 20% recurring referral fees to agencies and technology integrators. Pricing is monthly subscription-based, with additional revenue from in-app monetization flat fees, product training workshops (€250–€350 per ticket), and professional services. The company targets retailers (primary), media & entertainment, hospitality, mobility, and sports & events, with named customers concentrated in Benelux retail and consumer brands including Rituals, Hunkemöller, ICI Paris XL, HEMA, Jumbo, Spar, G-Star, La Place, Kipling, and Primera, plus selected non-retail accounts such as Volkswagen, Hitachi Capital Mobility, and ExxonMobil.
The company has been recognized in the Emerce 100 Marketing Automation ranking every year from 2019 to 2023, including a record 6-star rating in 2021, and is ISO/IEC 27001:2013 certified with GDPR-compliant data handling. In April 2024, Notificare joined Actito to combine mobile-first engagement with broader marketing automation capabilities, and it is currently preparing the SDK v5 release targeting official Q4 2025 launch.
Notificare firmographics
Firmographics- Name
- Notificare
- Legal name
- Notificare B.V.
- Website
- https://notificare.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Notificare is a Rotterdam-based customer engagement platform that provides multi-channel messaging (push, email, SMS, mobile wallet) plus marketing automation, location-based marketing, and analytics for primarily Benelux retail, hospitality, mobility, and media brands.
- Ownership category
- akta.pro rank
Where Notificare is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Notificare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription model with prices based on selected plan tier. All payments made monthly in advance via credit card. Prices exclude VAT and are quoted in specified currency.
- In-App Monetization: For a monthly flat fee, merchants get access to sell digital goods in App Store and Google Play marketplaces without per-transaction charges
- Professional Training Services: Product training workshops offered at €250 per ticket for Online Plans and complimentary/€150 for Enterprise Plans additional tickets
- Customized Product Training: Four-hour customized training sessions at €350 per ticket for Online Plans and €250 for Enterprise Plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 30-day trial for new users |
| Subscription | Multi-year contract | Online Plans Training |
| Subscription | Multi-year contract | Enterprise Plans Training |
| Subscription | Multi-year contract | Customized Product Training - Online |
| Subscription | Multi-year contract | Customized Product Training - Enterprise |
| Subscription | Monthly | In-App Monetization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Notificare product offering
Product offeringCore offering
Notificare is a Customer Engagement Platform sold primarily to enterprise and mid-market brands that lets them reach mobile and web users with contextual, personalized messages across App Push, Web Push, Email, SMS, and Mobile Wallet. The platform bundles marketing automation, location-based marketing via geo-targeting, geo-fencing, and iBeacons, actionable analytics, and in-app monetization for digital goods, and is accessed through cross-platform SDKs, a REST API, and a marketer-friendly dashboard.
Product overview
Notificare is a Customer Engagement Platform consisting of a unified core product with multiple integrated channel modules (App & Web Push, In-App Messaging, Email, SMS, Mobile Wallet) and feature modules (Location-Based Marketing, Marketing Automation, Personalization, Analytics, In-App Monetization). The platform is complemented by developer tools including SDKs for iOS/Android/Web and a REST API. Professional services, training programs (Introduction Training and On-Demand customized workshops), and support services round out the offering. The platform was founded in 2012, joined Actito in April 2024, and is headquartered in Rotterdam, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Notificare Customer Engagement Platform Unified customer engagement platform for brands, delivering contextual messages across App Push, Web Push, Email, SMS, and Mobile Wallet, with marketing automation, location-based marketing, analytics, and in-app monetization. Sold to enterprise and mid-market customers as a monthly subscription.
- Notificare SDK Cross-platform Software Development Kit enabling integration of Notificare messaging, location, and wallet features into iOS, Android, Web, Huawei Mobile Services, and smartwatch applications. SDK v5 is in private beta ahead of a Q4 2025 general release.
- Notificare API REST API providing programmatic access to Notificare for sending notifications, retrieving reports, and integrating engagement workflows with external systems, also available via the KPN API Store.
- Professional Services Implementation and migration services covering onboarding to the Notificare platform, provided by Notificare's delivery team.
- Technical Support Ongoing technical assistance for platform usage and troubleshooting, supporting customers and partners in deployment and operation.
- Customer Success Strategic consultancy helping customers maximize platform value and achieve customer engagement objectives through ongoing advisory.
- Notificare Introduction Training Two-hour paid online workshop (€250 per ticket for Online Plans, complimentary plus €150 per additional ticket for Enterprise Plans) that certifies participants on audience creation, user segmentation, location services, message automation, and analytics.
- Notificare On-Demand Product Training Four-hour customized paid workshop (€350 per ticket for Online Plans, €250 per ticket for Enterprise Plans) tailored to business needs, covering targeted messaging, segmentation, analytics, campaign creation, and digital card management.
Quantifiable outcome
- Increase in number of active users through optimized data flow and customer journey monitoring
- +3 more outcomes
Companies that use Notificare
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Notificare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
Notificare partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ActitoflagshipNotificare joined Actito in April 2024, marking a new era of customer engagement. This partnership combines Notificare's multi-channel messaging capabilities with Actito's marketing automation platform to deliver enhanced customer engagement solutions.
- Huawei Mobile ServicescoreNotificare now supports Huawei Mobile Services (HMS) as an alternative to Google Play. HMS support enables push notifications, location services, digital wallet, and in-app billing for Huawei-powered devices.
- KPNcoreNotificare API is available in the KPN API Store, making it easy for KPN clients to access Notificare's notification services. Integration with KPN platform enables enterprise customers to combine push notifications with other KPN APIs.
- m—wisecorem—wise, a data-driven marketing agency specializing in customer loyalty and marketing automation, integrated their Loyalty Cloud with Notificare platform. Joint clients include Kipling, La Place, ExxonMobil, Primera, Jeans Centre, Claudia Sträter, and Hunkemöller.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Notificare competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Notificare social profiles
Digital presenceNotificare compliance and trust
Trust signalCompliance2 records
Notificare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notificare leadership team
Management profileNumber of profiles
Profiles1 record
Notificare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notificare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notificare
What does Notificare do?
Notificare is a Customer Engagement Platform sold primarily to enterprise and mid-market brands that lets them reach mobile and web users with contextual, personalized messages across App Push, Web Push, Email, SMS, and Mobile Wallet. The platform bundles marketing automation, location-based marketing via geo-targeting, geo-fencing, and iBeacons, actionable analytics, and in-app monetization for digital goods, and is accessed through cross-platform SDKs, a REST API, and a marketer-friendly dashboard.
Is Notificare a public or private company?
Notificare is a private company. It is classified as corporate owned and is currently operating.
When was Notificare founded?
Notificare was founded in 2012. It employs 11 to 50 people.
Where is Notificare based?
Notificare is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Notificare make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are in-App Monetization, professional Training Services and customized Product Training.
Does Notificare have an API?
Yes. Notificare provides a REST API that allows users to access the Service, send Notifications, and access Reports. The API is accessible via api-docs.notifica.re and is also available in the KPN API Store. Developers can use the API for integration purposes and to automate messaging workflows. Developer documentation is at api-docs.notifica.re.