Buzzoola
Buzzoola is a Russian AdTech company operating a native advertising exchange with integrated DSP, SSP, and Ad Exchange components, serving brands, agencies, and publishers across Russia and CIS with ML-driven campaign optimization.
- Company typePrivate
- Founded2012
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Buzzoola does
Buzzoola operates a unified native advertising exchange platform serving the Russian and CIS markets, structured around three integrated components: a Demand-Side Platform (DSP) for advertisers and agencies to configure and manage campaigns, a Supply-Side Platform (SSP) enabling publishers and app owners to monetize inventory via installed ad code, and an Ad Exchange (ADX) that programmatically routes over 850 billion ad requests per month between demand and supply sources. The platform is built on Python, Rust, Golang, JavaScript, PostgreSQL, Clickhouse, and Kafka, with proprietary predictive targeting technology and machine-learning-based campaign optimization. Buzzoola offers multiple ad formats including out-stream video (Engage Roll), Mobile Native Units, Carousels, and Scrollers, and claims coverage of roughly 90% of Russia's active internet audience and over 100 million unique reach.
Buzzoola monetizes primarily through CPV (cost-per-view) and CPM-based native advertising placements on the demand side, programmatic transaction fees on its exchange, and revenue-sharing with publishers on the SSP side. Go-to-market is sales-led, with bespoke enterprise pricing negotiated directly with brands, agencies, and network partners, supplemented by demand access through third-party DSPs such as myTarget. The company has been a partner of AO "Digital Alliance" (formerly Gazprom Media Digital) since 2013, providing access to premium publisher inventory. Customer segments include large brands and network agencies, website and app publishers, and other ad platforms/networks integrating with the exchange.
The legal entity is Buzzoola Internet Technologies LLC, headquartered in Moscow. The company has raised approximately $3 million across two disclosed funding rounds (2012 and 2014) and appears to operate without institutional backing since, suggesting founder/management ownership. The proprietary software was officially registered in the Unified Register of Russian Computer Programs in December 2022, and the company maintains a formal compliance framework including anti-corruption and conflict-of-interest policies.
Buzzoola firmographics
Firmographics- Name
- Buzzoola
- Legal name
- Buzzoola Internet Technologies LLC
- Website
- https://buzzoola.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Buzzoola is a Russian AdTech company operating a native advertising exchange with integrated DSP, SSP, and Ad Exchange components, serving brands, agencies, and publishers across Russia and CIS with ML-driven campaign optimization.
- Ownership category
- akta.pro rank
Buzzoola industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Buzzoola is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Buzzoola business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Native Advertising CPV/CPM: Cost-per-view (CPV) format where advertisers pay for actual views, not impressions. Also supports CPM pricing for various ad formats including out-stream video, mobile native units, carousels, and scrollers.
- Programmatic Ad Buying/Selling: Buzzoola ADX enables programmatic buying and selling of advertising. The exchange processes over 850 billion ad requests monthly supporting all ad formats including Native, ConnectedTV, and In-App.
- SSP Publisher Monetization: Revenue sharing with publishers for ad inventory monetization through the SSP platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on campaign scope and requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Buzzoola product offering
Product offeringCore offering
Buzzoola operates a unified native advertising exchange that combines a Demand-Side Platform (DSP) for advertisers and agencies, a Supply-Side Platform (SSP) for publishers, and an internal Ad Exchange (RTB marketplace) for real-time programmatic trading. The platform serves brands, advertising agencies, publishers, and ad networks across Russia and CIS, processing over 850 billion ad requests per month with ML-based campaign optimization and predictive audience targeting.
Product overview
Buzzoola is an AdTech company offering a unified native advertising exchange platform comprising three core components: Buzzoola DSP (demand-side platform for advertisers to manage campaigns), Buzzoola SSP (supply-side platform for publishers to monetize inventory), and Buzzoola Ad Exchange (real-time marketplace processing 850+ billion monthly ad requests). The platform supports multiple ad formats including Engage Roll (out-stream video), Mobile Native Unit, Mobile Native Carousel, and Mobile Native Scroller, with ML-powered campaign optimization and targeting capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Buzzoola DSP: Tool for configuring and placing advertising campaigns with the widest range of ad formats, professional client service, and flexible purchasing system.
- Buzzoola SSP
- AD Exchange
Products and services
- Buzzoola DSP
Quantifiable outcome
- Access to 100+ million reach
- +2 more outcomes
Companies that use Buzzoola
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Buzzoola technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Buzzoola partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AO «Digital Alliance» (formerly Gazprom Media Digital)coreSince 2013, Buzzoola has been an official partner of AO «Digital Alliance» (previously Gazprom Media Digital). This partnership provides access to premium publisher inventory and strengthens Buzzoola's position in the Russian advertising market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Buzzoola competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Buzzoola social profiles
Digital presenceBuzzoola compliance and trust
Trust signalCompliance1 record
Buzzoola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buzzoola leadership team
Management profileNumber of profiles
Profiles3 records
Buzzoola funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buzzoola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buzzoola
What does Buzzoola do?
Buzzoola operates a unified native advertising exchange that combines a Demand-Side Platform (DSP) for advertisers and agencies, a Supply-Side Platform (SSP) for publishers, and an internal Ad Exchange (RTB marketplace) for real-time programmatic trading. The platform serves brands, advertising agencies, publishers, and ad networks across Russia and CIS, processing over 850 billion ad requests per month with ML-based campaign optimization and predictive audience targeting.
Is Buzzoola a public or private company?
Buzzoola is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buzzoola founded?
Buzzoola was founded in 2012. It employs 11 to 50 people.
Where is Buzzoola based?
Buzzoola is headquartered in Moscow, Russia, in the Europe region.
How does Buzzoola make money?
Three revenue lines are on record. Native Advertising CPV/CPM is the primary driver. The others are programmatic Ad Buying/Selling and SSP Publisher Monetization.
Does Buzzoola have an API?
No public API is recorded for Buzzoola.
What industry is Buzzoola in?
Buzzoola's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541810 and its SIC code is 7310.