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Gomotionapp

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uuid000bt9e

Namestring
Gomotionapp
Legal namestring
SportsEngine, LLC
Websiteurl
gomotionapp.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

SportsEngine Motion, formerly known as GoMotion (and incorporating the former TeamUnify platform), is a cloud-based class-management SaaS product targeting dance studios, cheer gyms, gymnastics clubs, and swim clubs and schools. Founded in 2018 and headquartered in Minneapolis, the platform provides an all-inclusive dashboard and a top-rated mobile app (4.8/5 stars) that enable administrators, coaches, and families to manage class scheduling, attendance tracking, automatic makeup credit assignment, class enrollment, and member communication. The company is a private product line within the broader SportsEngine portfolio operated by SportsEngine, LLC, a subsidiary of Versant Media, and benefits from the parent ecosystem that powers 45,000+ sports organizations globally.

The underlying technology is a SaaS dashboard paired with native iOS mobile applications and a developer API hub, with integrations to NCSI background checks, SquadLocker apparel/uniforms, ClubBuy group purchasing, insurance/waivers, and custom website builders. The platform is positioned for rapid onboarding — organizations are reported to be live within three business days with the support of a dedicated onboarding coach — and claims quantifiable outcomes including 50% time savings on billing and $2,000+ annual operational cost savings. Competitive positioning is anchored in vertical specialization for class-based instruction businesses and bundled cross-product distribution through the SportsEngine brand rather than standalone technical differentiation.

The business model is subscription-based recurring SaaS revenue, with both self-serve ("Buy Now") and sales-assisted ("Request a Demo") purchase paths. Pricing is not publicly disclosed. GTM is product-led with hybrid sales support, targeting small and mid-sized sports organizations directly via website, content marketing, customer stories, podcasts, social media, and webinars. Motion functions as one product line within a multi-product SportsEngine suite (alongside HQ, Play, Tourney, and AES), with the parent company providing customer acquisition leverage, shared services, and integrated solutions revenue streams.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMinneapolis, United States
HQ citystring
Minneapolis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
class management software, studio management platform, automated billing software, sports registration software, membership management system
Industry1 code
1Youth Athlete Development & Long-Term Athlete Development (LTAD)
CodeHSADAEAEPrimaryYes
NAICS code2 codes
  • Sports and Recreation Instruction61162
  • Sports and Recreation Instruction611620
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Class Management Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription - Class Management Platform
TypeSubscription Recurring
Description

Subscription-based software as a service for class management targeting dance studios, cheer gyms, gymnastics clubs, and swim clubs. Includes dashboard, mobile app, attendance tracking, automated billing, and class enrollment features. Supports operational cost savings of $2,000+ per year.

sportsengine.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

SportsEngine Motion (formerly GoMotion & TeamUnify) is a cloud-based class management SaaS platform that helps dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools run their class-based businesses. The platform combines an all-inclusive dashboard with a mobile app to deliver attendance tracking, automated billing with credit card and ACH payments, class enrollment/sign-ups, member management, and integrated communication tools for admins, coaches, and families.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 50% time savings on billing
+3 more records
Product overview1 text field

SportsEngine Motion (formerly GoMotion & TeamUnify) is a class management software platform designed for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. The company operates as part of the SportsEngine product ecosystem, which includes SportsEngine HQ (club/team/league management), SportsEngine Play (livestreaming), SportsEngine Tourney (tournament brackets), and SportsEngine AES (volleyball events). Integrated services include NCSI background screenings, SquadLocker apparel stores, ClubBuy group purchasing, insurance/waivers, and custom website building. The platform features attendance tracking, automated billing, class enrollment, mobile app access, and membership management capabilities.

Product and service1 record
1SportsEngine Motion
CategoryClass Management Software
Description

Cloud-based class management SaaS platform for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. Provides attendance tracking, automated billing with credit card and ACH payments, class enrollment/sign-ups, membership management, integrated website builder, mobile app for admins/coaches/parents, and financial reporting from a single dashboard.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gomotionapp

Class Management Softwaregomotionapp.com

What Gomotionapp does

SportsEngine Motion, formerly known as GoMotion (and incorporating the former TeamUnify platform), is a cloud-based class-management SaaS product targeting dance studios, cheer gyms, gymnastics clubs, and swim clubs and schools. Founded in 2018 and headquartered in Minneapolis, the platform provides an all-inclusive dashboard and a top-rated mobile app (4.8/5 stars) that enable administrators, coaches, and families to manage class scheduling, attendance tracking, automatic makeup credit assignment, class enrollment, and member communication. The company is a private product line within the broader SportsEngine portfolio operated by SportsEngine, LLC, a subsidiary of Versant Media, and benefits from the parent ecosystem that powers 45,000+ sports organizations globally.

The underlying technology is a SaaS dashboard paired with native iOS mobile applications and a developer API hub, with integrations to NCSI background checks, SquadLocker apparel/uniforms, ClubBuy group purchasing, insurance/waivers, and custom website builders. The platform is positioned for rapid onboarding — organizations are reported to be live within three business days with the support of a dedicated onboarding coach — and claims quantifiable outcomes including 50% time savings on billing and $2,000+ annual operational cost savings. Competitive positioning is anchored in vertical specialization for class-based instruction businesses and bundled cross-product distribution through the SportsEngine brand rather than standalone technical differentiation.

The business model is subscription-based recurring SaaS revenue, with both self-serve ("Buy Now") and sales-assisted ("Request a Demo") purchase paths. Pricing is not publicly disclosed. GTM is product-led with hybrid sales support, targeting small and mid-sized sports organizations directly via website, content marketing, customer stories, podcasts, social media, and webinars. Motion functions as one product line within a multi-product SportsEngine suite (alongside HQ, Play, Tourney, and AES), with the parent company providing customer acquisition leverage, shared services, and integrated solutions revenue streams.

Gomotionapp firmographics

Firmographics
Name
Gomotionapp
Legal name
SportsEngine, LLC
Website
https://gomotionapp.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Gomotionapp industry classification

Industry
Product category
Class Management Software
NAICS
Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

  • Class management software
  • Studio management platform
  • Automated billing software
  • Sports registration software
  • Membership management system

Where Gomotionapp is headquartered

Location

Headquarters

HQ city
Minneapolis
HQ country
United States
HQ region
North America

Markets served

Gomotionapp business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. SaaS Subscription - Class Management Platform: Subscription-based software as a service for class management targeting dance studios, cheer gyms, gymnastics clubs, and swim clubs. Includes dashboard, mobile app, attendance tracking, automated billing, and class enrollment features. Supports operational cost savings of $2,000+ per year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Gomotionapp product offering

Product offering

Core offering

SportsEngine Motion (formerly GoMotion & TeamUnify) is a cloud-based class management SaaS platform that helps dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools run their class-based businesses. The platform combines an all-inclusive dashboard with a mobile app to deliver attendance tracking, automated billing with credit card and ACH payments, class enrollment/sign-ups, member management, and integrated communication tools for admins, coaches, and families.

Product overview

SportsEngine Motion (formerly GoMotion & TeamUnify) is a class management software platform designed for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. The company operates as part of the SportsEngine product ecosystem, which includes SportsEngine HQ (club/team/league management), SportsEngine Play (livestreaming), SportsEngine Tourney (tournament brackets), and SportsEngine AES (volleyball events). Integrated services include NCSI background screenings, SquadLocker apparel stores, ClubBuy group purchasing, insurance/waivers, and custom website building. The platform features attendance tracking, automated billing, class enrollment, mobile app access, and membership management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

  • SportsEngine Motion Cloud-based class management SaaS platform for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. Provides attendance tracking, automated billing with credit card and ACH payments, class enrollment/sign-ups, membership management, integrated website builder, mobile app for admins/coaches/parents, and financial reporting from a single dashboard.

Quantifiable outcome

  • 50% time savings on billing
  • +3 more outcomes

Companies that use Gomotionapp

Customer profile

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Gomotionapp technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Gomotionapp partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Gomotionapp competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Gomotionapp social profiles

Digital presence

Gomotionapp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gomotionapp leadership team

Management profile

Number of profiles

Gomotionapp funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gomotionapp M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomotionapp

What does Gomotionapp do?

SportsEngine Motion (formerly GoMotion & TeamUnify) is a cloud-based class management SaaS platform that helps dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools run their class-based businesses. The platform combines an all-inclusive dashboard with a mobile app to deliver attendance tracking, automated billing with credit card and ACH payments, class enrollment/sign-ups, member management, and integrated communication tools for admins, coaches, and families.

Is Gomotionapp a public or private company?

Gomotionapp is a private company. It is classified as corporate owned and is currently operating.

When was Gomotionapp founded?

Gomotionapp was founded in 2018. It employs 11 to 50 people.

Where is Gomotionapp based?

Gomotionapp is headquartered in Minneapolis, United States, in the North America region.

How does Gomotionapp make money?

One revenue line is on record: saaS Subscription - Class Management Platform.

Does Gomotionapp have an API?

Yes. SportsEngine provides access to an API hub for developers, though specific details about API type (REST, GraphQL, etc.), authentication methods, rate limits, and versioning are not specified in the available source content.

What industry is Gomotionapp in?

Gomotionapp's product category is Class Management Software. Its primary akta.pro industry code is HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 61162 and its SIC code is 7997.

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