PROPEL Orthodontics

What PROPEL Orthodontics does

PROPEL Orthodontics is a US-based medical device company that develops and sells orthodontic treatment-acceleration products, primarily the VPro high-frequency vibration device and the Excellerator Series of micro-osteoperforation instruments. The company's core technology is mechanical/biological — VPro delivers high-frequency vibration (5 minutes daily) claimed to accelerate orthodontic tooth movement, reduce discomfort, and shorten treatment time by up to 50%, while Excellerator provides in-office micro-osteoperforation procedures; both are FDA-cleared, Rx-only devices protected by 24+ US and Hong Kong patents.

The business model is a doctor-prescribed, channel-distributed hardware sale rather than a direct-to-consumer offering. Orthodontists and dentists enroll as PROPEL providers via a "Become a Provider" form and are subsequently supported by local Territory Managers; enrolled providers (2,550+ locations across the United States and Canada per the website) prescribe VPro to patients undergoing treatment with clear aligners or traditional braces, and patients purchase the hardware through their prescribing practice at provider-determined pricing. A Bluetooth-paired mobile app (VPro Fastrack) captures device usage and aligner wear data that can be shared with providers. Educational resources, a Find-a-Provider locator, and doctor/patient testimonials complete the marketing infrastructure.

Since June 1, 2021, PROPEL's assets have been owned by Dentsply Sirona (NASDAQ: XRAY), a publicly traded global dental products company headquartered in Charlotte, North Carolina, and PROPEL products are now marketed under the SureSmile VPro brand within the parent's broader orthodontic platform. The subsidiary employs 11-50 people, primarily operates in North America, and functions today as a focused product line rather than a standalone venture-backed entity; there is no public revenue disclosure and no independent funding history in the source material.

Name

PROPEL Orthodontics

Legal name

Propel Orthodontics

Website

https://propelortho.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PROPEL Orthodontics is a US medical device company that sells FDA-cleared orthodontic treatment-acceleration hardware — primarily the VPro high-frequency vibration device and the Excellerator micro-osteoperforation series — through a 2,550+ enrolled-provider network of orthodontists across the US and Canada. Since June 2021 the assets have been owned by Dentsply Sirona and marketed under the SureSmile VPro brand.

Ownership category

akta.pro rank

Product category

Orthodontic Medical Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Dental Equipment & Supplies (3843), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

Keywords

• Orthodontic accelerators
• Dental medical devices
• Clear aligner accessories
• High frequency vibration devices
• Micro-osteoperforation tools

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. VPro Device Sales: One-time hardware sale of VPro high-frequency vibration devices sold to orthodontic patients through enrolled provider practices. Patients purchase the device as part of their orthodontic treatment plan.
2. Patient Resources and Brochures: Educational materials and guides provided to patients, though this appears to be a supporting revenue stream rather than primary.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

PROPEL Orthodontics designs and manufactures FDA-cleared orthodontic treatment accelerators sold exclusively through a doctor-prescribed channel. Its flagship VPro™ product is a high-frequency vibration device used at home for 5 minutes daily that may reduce orthodontic treatment time by up to 50% and improve aligner seating with clear aligners or braces. The Excellerator Series provides in-office micro-osteoperforation instruments that orthodontists use to mechanically accelerate tooth movement. A companion Bluetooth-paired VPro Fastrack mobile app tracks usage and shares progress with providers.

Product overview

PROPEL Orthodontics offers two main product lines for accelerating orthodontic treatment: the VPro™ Series (high frequency vibration devices for at-home and in-office use) and the Excellerator Series (micro-osteoperforation tools for in-office procedures). These products work with clear aligners and braces to accelerate tooth movement, reduce treatment time, and improve patient outcomes. The VPro devices are used for 5 minutes daily at home, while the Excellerator Series provides in-office treatment options. On June 1, 2021, Propel Orthodontics' assets were acquired by Dentsply Sirona and the VPro products are now marketed as part of the SureSmile® VPro family.

Differentiator

Problem solved

Functional benefit

Brands

• VPro: High frequency vibration device product line used to accelerate orthodontic tooth movement in just 5 minutes a day.
• Excellerator Series

Products and services

• VPro High Frequency Vibration Device A high-frequency vibration (HFV) device prescribed by orthodontists and used at home for 5 minutes daily by patients in clear aligners or braces. May reduce orthodontic treatment time by up to 50%, improve aligner seating, reduce discomfort, and decrease required office visits. Sold through a network of 2,550+ enrolled orthodontic providers across the US and Canada.
• Excellerator Series (Micro-Osteoperforation Devices) In-office micro-osteoperforation instruments indicated for manually creating micro-holes in tissue and bone during orthodontic procedures to stimulate bone remodeling and accelerate tooth movement. Used by orthodontists as a chair-side treatment modality. Sold through the same enrolled provider network as VPro.

Quantifiable outcome

• May speed up orthodontic treatment time by up to 50%
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dentsply SironacoreStrategic or Co-development Partner · 1 June 2021On June 1, 2021, assets of Propel Orthodontics were acquired by Dentsply Sirona. The company is now integrated under the SureSmile brand, with VPro products becoming part of Dentsply Sirona's family of orthodontic products. Propel products are now marketed as SureSmile VPro through Dentsply Sirona's distribution channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Align Technology: Align Technology is the dominant clear-aligner maker (Invisalign) and the largest commercial ecosystem that PROPEL's VPro integrates with as a complementary accelerator. Strategic and competitive dynamics are tightly linked because VPro is most often co-prescribed with Invisalign aligners, making Align the single most important channel partner for PROPEL's category.
• SureSmile (Dentsply Sirona): SureSmile is the Dentsply Sirona orthodontic treatment system that now houses PROPEL's VPro products. Same parent, complementary hardware/software platform — comparison illuminates how PROPEL technology is positioned alongside clear aligners, imaging, and treatment-planning software rather than as a standalone brand.
• American Orthodontics: American Orthodontics is one of the largest privately held orthodontic product manufacturers worldwide, selling brackets, wires, and ancillary orthodontic supplies to the same provider base PROPEL serves. They represent both an adjacency (similar distribution channel) and a potential bundling competitor.
• Henry Schein: Henry Schein is the largest dental distributor in North America and a major channel for orthodontic supplies and equipment. Its Practify/Simply Orthodontics and other offerings make it a relevant comparison for distribution-side competitive dynamics and provider reach.
• Dentsply Sirona: Dentsply Sirona is PROPEL's parent company (acquired assets June 2021) and a global dental products manufacturer with a broad orthodontic, endodontic, and implant portfolio. While not a direct accelerator competitor, Dentsply sets PROPEL's strategic priorities, owns its distribution channels, and re-brands the technology under SureSmile.
• Straumann Group (ClearCorrect): Straumann is a global dental implant and orthodontics leader whose ClearCorrect aligner system competes in the same clear-aligner ecosystem where VPro is co-prescribed. Straumann's scale and aligner ambitions position it as a key channel partner and indirect competitive force for orthodontic acceleration devices.
• 3M Oral Care (Solventum): Solventum (the 3M spin-off that includes 3M Oral Care) supplies Clarity aligners and a wide range of orthodontic products through the same provider channel as PROPEL. Their scale and brand make them a meaningful comparable incumbent with the resources to compete in or acquire acceleration technologies.
• Ormco (Envista): Ormco is a long-established orthodontic appliance and bracket manufacturer (Damon System, Insignia) under Envista Holdings. They operate in the same orthodontic chairside-recommendation channel as PROPEL and could launch competing acceleration technologies bundled with their brackets.

Direct peers

• OrthoAccel (AcceleDent): OrthoAccel makes AcceleDent, a high-frequency vibration mouthpiece designed to accelerate orthodontic tooth movement — the most direct competitive product to PROPEL's VPro. Both companies target the same orthodontic chairside recommendation and patient out-of-pocket purchase workflow, with overlapping clinical claims around speed and comfort.

Emerging players

• LightForce Orthodontics: LightForce makes 3D-printed, fully customized bracket systems targeting treatment efficiency for orthodontic patients — adjacent to PROPEL's acceleration thesis. They represent the emerging wave of orthodontic-tech entrants that could bundle or compete with HFV-based acceleration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propelortho
• YouTubeyoutube.com/channel/UChxanIZRtC-ugnOqs0YzGoQ
• Facebookfacebook.com/propel-orthodontics-130140807150082
• LinkedInlinkedin.com/company/propel-orthodontics
• Instagraminstagram.com/propelortho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPEL Orthodontics