MicroSurvey Software
MicroSurvey Software, a Hexagon subsidiary founded in 1985 and based in West Kelowna, Canada, develops dedicated CAD, field data collection, and least squares adjustment software for land surveyors, civil engineers, mapping, and forensic specialists across 100+ countries.
- Company typePrivate
- Founded1985
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MicroSurvey Software does
MicroSurvey Software Inc., founded in 1985 and headquartered in West Kelowna, British Columbia, Canada, develops specialized computer-aided design (CAD) and field data collection software for land surveyors, civil engineers, mapping professionals, seismic surveyors, and forensic/public safety specialists. Its products are used in over 100 countries. The company is a wholly-owned subsidiary of Hexagon AB, operating within Hexagon's Geosystems division since its 2015 acquisition. The employee count is in the 11-50 range, consistent with a focused, niche-focused software unit within a larger corporate parent.
The core product suite comprises MicroSurvey CAD (desktop drafting software with proprietary survey-specific tools, COGO functionality, Smart Labels, Lot Closure routines, and native point cloud support for e57, LAS, PTX formats), FieldGenius (mobile data collection software for Android and Windows that interfaces with GNSS receivers and total stations, including Emlid Reach RS2 and Leica Captivate hardware), and STAR*NET (a least squares adjustment engine used since 1987 to establish and adjust survey control networks with automated outlier detection and command-line automation). Auxiliary products include embeddedCAD (standalone on the AutoCAD OEM engine), inCAD (a plugin for AutoCAD, Civil 3D, and Map 3D), SurveyTools for BricsCAD, Leica Map360 for forensics, and the Customer Care Package (CCP) annual maintenance subscription. Recent releases include MicroSurvey CAD 2026, STAR*NET 14, FieldGenius 3.2/3.3, and inCAD/embeddedCAD 2026/2026.1, demonstrating a sustained cadence of feature updates.
MicroSurvey generates revenue through perpetual and subscription software licenses, the CCP annual maintenance subscription, paid online training and certification courses via MicroSurvey School and FieldGenius Academy ($49-$995), and optional hardware resale (Emlid Reach RS2 GNSS receivers). Go-to-market is hybrid: territory-based Technical Sales Representatives in North America, a global dealer network for FieldGenius, an online store at store.microsurvey.ca, and self-serve demo downloads. Customers span SMBs, mid-market firms, and enterprise accounts across multiple verticals, with named reference customers including Summit Land Surveying, Campbell and Associates, Johnson-Frank & Associates, and Surveyors On Site.
MicroSurvey Software firmographics
Firmographics- Name
- MicroSurvey Software
- Legal name
- MicroSurvey Software Inc.
- Website
- https://microsurvey.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MicroSurvey Software, a Hexagon subsidiary founded in 1985 and based in West Kelowna, Canada, develops dedicated CAD, field data collection, and least squares adjustment software for land surveyors, civil engineers, mapping, and forensic specialists across 100+ countries.
- Ownership category
- akta.pro rank
Where MicroSurvey Software is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MicroSurvey Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Perpetual or subscription software licenses for MicroSurvey CAD, FieldGenius, STAR*NET, embeddedCAD, inCAD, and SurveyTools products. Includes Desktop Software and Data Collection Software.
- Annual Maintenance Subscription (CCP): Customer Care Package providing software updates, support, and maintenance for existing customers on current maintenance plans.
- Online Training Courses: Paid certification courses through MicroSurvey School and FieldGenius Academy, including STAR*NET certification curriculum, CAD training, and COGO courses.
- Hardware Products: Optional Reach RS2 GNSS receivers and related surveying hardware sold in partnership with Emlid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | STAR*NET 1-Year Access |
| Subscription | Multi-year contract | STAR*NET Unlimited Access |
| Subscription | Multi-year contract | CAD Training 1-Year Access |
| Subscription | Multi-year contract | CAD Training Unlimited Access |
| Subscription | Multi-year contract | FieldGenius Academy - Network Rover GNSS Topo |
| One time/ perpetual license | Multi-year contract | STAR*NET Leveling Course |
| One time/ perpetual license | Multi-year contract | STAR*NET GNSS Course |
| One time/ perpetual license | Multi-year contract | STAR*NET Standard Errors Course |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
MicroSurvey Software product offering
Product offeringCore offering
MicroSurvey develops and sells specialized CAD software, mobile field data collection software, and least squares survey network adjustment software for land surveyors, engineering and construction firms, mapping professionals, seismic surveyors, and forensic/public safety specialists. Its product suite spans desktop drafting (MicroSurvey CAD, embeddedCAD, inCAD, SurveyTools for BricsCAD), Android and Windows field data collection (FieldGenius), and adjustment of survey networks (STAR*NET), supported by an annual maintenance subscription and certified online training.
Product overview
MicroSurvey Software develops a portfolio of specialized CAD and data collection software designed specifically for land surveyors and mapping professionals. The core product suite includes MicroSurvey CAD (desktop drafting software), FieldGenius (mobile field data collection for Android and Windows), and STAR*NET (least squares adjustment engine). These products work together in an integrated workflow where field data collected with FieldGenius on GNSS or total station hardware is imported into MicroSurvey CAD for drafting and STAR*NET for network adjustment and quality assurance. Additional products include embeddedCAD (standalone AutoCAD-based solution) and inCAD (AutoCAD plugin) for users who prefer working within AutoCAD environments, SurveyTools for BricsCAD, and FieldGenius Academy for online training. The company also offers a Customer Care Package (CCP) maintenance subscription program.
Differentiator
Problem solved
Functional benefit
Brands
- MicroSurvey CAD: Desktop CAD software for land surveyors with survey-specific tools and COGO functionality.
- FieldGenius
- STAR*NET
- embeddedCAD
- inCAD
- SurveyTools for BricsCAD
- Customer Care Package (CCP)
- Leica Map360
Products and services
- MicroSurvey CAD Desktop CAD software purpose-built for land surveying with specialized survey tools, COGO functionality, database-driven environment, and survey-specific features like Smart Labels, Lot Closure routine, and point cloud compatibility.
- FieldGenius Mobile data collection software for Android and Windows that connects to GNSS receivers and total stations for field surveying, supporting RTK configuration, coordinate systems, codelists, topographic data collection, and field-to-office data transfer.
- STAR*NET Least squares adjustment engine for surveying networks that processes GNSS, total station, and leveling observations to establish precise control networks with automated outlier detection and adjustment capabilities, trusted since 1987.
- embeddedCAD
Quantifiable outcome
- 5% quality improvement estimate across all survey types with STAR*NET use
- +2 more outcomes
Companies that use MicroSurvey Software
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
MicroSurvey Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
MicroSurvey Software partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HexagoncoreMicroSurvey is part of Hexagon, a global leader in sensor, software and autonomous solutions. Hexagon's Geosystems division provides market-specific solutions for surveyors, public safety and mapping professionals. MicroSurvey operates within the Hexagon matrix structure and utilizes data processing tools shared between multiple Hexagon Group entities.
- Leica Geosystems (Hexagon)coreMicroSurvey offers Leica Map360 forensic software and integrates with Leica Captivate field equipment. Point cloud support includes automatic Leica LGSx conversion. Products work seamlessly with Leica total stations and GNSS receivers.
- AutodeskcoreinCAD is a plugin that transforms AutoCAD, Civil 3D and Map 3D into survey and design software. embeddedCAD is built on AutoCAD OEM engine. Both products deliver full AutoCAD compatibility and integrate survey-specific tools into Autodesk platforms.
- Gordie Howe International Bridge ProjectminorSurveyors On Site uses STAR*NET software to establish control networks for this major infrastructure project, described as a 'once-in-a-generation undertaking' and one of North America's largest infrastructure projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
MicroSurvey Software competitors and assessment
Company assessmentDirect peers
- Trimble Geospatial: Trimble's Trimble Access (field), Trimble Business Center (office), and Survey Pro products serve the same land surveying and construction workflows as MicroSurvey FieldGenius and MicroSurvey CAD, with much larger R&D and distribution resources.
- Carlson Software: Carlson develops Survey, CAD, and field data collection software targeted at land surveyors and civil engineers - the same primary customer as MicroSurvey CAD, FieldGenius, and STAR*NET. Product overlap and channel approach are directly competitive.
- Topcon Positioning Group: Topcon's MAGNET field and office software suite competes directly with FieldGenius and MicroSurvey CAD in the surveying/CAD workflow, often bundled with Topcon GNSS receivers and total stations.
Emerging players
- Esri: Esri's ArcGIS platform increasingly absorbs surveying and field-data workflows (ArcGIS Field Maps, Survey123), positioning it as an emerging competitor to MicroSurvey's desktop/field survey software stack for GIS-driven customers.
Broad incumbents
- Autodesk: Autodesk's AutoCAD, Civil 3D, and Map 3D products are the platform layer that MicroSurvey's inCAD and embeddedCAD plug into. While not a direct surveying-specialist competitor, Autodesk's own survey tools and roadmap directly shape MicroSurvey's product surface area.
- Leica Geosystems: Leica Geosystems (Hexagon's flagship surveying brand and MicroSurvey's sister company under Hexagon) covers the broader surveying and geospatial hardware/software market. Significant functional overlap with MicroSurvey, but operates at far larger scale and across more product lines.
Regional players
- SCCS (Survey & Computer Supplies): SCCS is MicroSurvey's UK distribution partner and a regional surveying-software and monitoring solutions provider. While not a software developer peer, it competes indirectly in the UK surveying channel by repackaging and reselling STAR*NET and related solutions.
Others
- Bricsys (BricsCAD): Bricsys is a CAD platform partner for which MicroSurvey offers SurveyTools for BricsCAD. As BricsCAD grows in surveying use cases, Bricsys may evolve from partner into a partial competitor in the survey-CAD niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MicroSurvey Software social profiles
Digital presenceMicroSurvey Software compliance and trust
Trust signalCompliance2 records
MicroSurvey Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroSurvey Software leadership team
Management profileNumber of profiles
Profiles3 records
MicroSurvey Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroSurvey Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroSurvey Software
What does MicroSurvey Software do?
MicroSurvey develops and sells specialized CAD software, mobile field data collection software, and least squares survey network adjustment software for land surveyors, engineering and construction firms, mapping professionals, seismic surveyors, and forensic/public safety specialists. Its product suite spans desktop drafting (MicroSurvey CAD, embeddedCAD, inCAD, SurveyTools for BricsCAD), Android and Windows field data collection (FieldGenius), and adjustment of survey networks (STAR*NET), supported by an annual maintenance subscription and certified online training.
Is MicroSurvey Software a public or private company?
MicroSurvey Software is a private company. It is classified as corporate owned and is currently operating.
When was MicroSurvey Software founded?
MicroSurvey Software was founded in 1985. It employs 11 to 50 people.
Where is MicroSurvey Software based?
MicroSurvey Software is headquartered in Kelowna, Canada, in the North America region.
How does MicroSurvey Software make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are annual Maintenance Subscription (CCP), online Training Courses and hardware Products.
Who are MicroSurvey Software's main competitors?
Direct peers on record are Trimble Geospatial, Carlson Software and Topcon Positioning Group. Esri is listed as an emerging player. Broad incumbents are Autodesk and Leica Geosystems. SCCS (Survey & Computer Supplies) is listed as a regional player. Bricsys (BricsCAD) is listed as an others.
Does MicroSurvey Software have an API?
No public API is recorded for MicroSurvey Software.