Ski Butlers
Ski Butlers is a private ski and snowboard rental delivery company operating 40-plus resort locations across North America and Europe, serving individual ski vacationers with door-to-door equipment fitting, multi-tier package rentals, and exclusive premium brand partnerships including Parlor, Wagner, and Whitespace.
- Company typePrivate
- Founded2004
- HeadquartersPark City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ski Butlers does
Ski Butlers is a privately held ski and snowboard rental delivery company headquartered in Park City, Utah, operating 40-plus resort locations across the United States, Canada, France, and Italy. Founded in 2004 from a single-car garage, the company delivers rental equipment directly to customer accommodations, replacing traditional in-shop rental with an on-site fitting and pickup model led by ski technicians at each resort. Its product portfolio spans two service tiers (Signature Service with custom in-person fitting and Ski Butlers Express for pre-delivered gear) and a Slopeside Valet add-on at select resorts, layered over five equipment tiers each for skis and snowboards — from First-Timer and Junior through Performance, High Performance, and Premium, including exclusive arrangements with Parlor Skis, Wagner Skis, and Whitespace snowboards by Shaun White, alongside Rossignol as the primary equipment partner.
The underlying technology is a proprietary online reservation platform (my.skibutlers.com) that supports destination, date, and package selection, paired with a delivery logistics operation that coordinates technicians, vehicles, and localized equipment inventory across each resort. The business model is direct-to-consumer, usage-based rental revenue priced per rental period and package tier, with an additional B2B2C channel in which accommodations partners (hotels and vacation rental managers) refer guests into Ski Butlers bookings. A secondary revenue line is accessory add-ons such as Smith Optics helmets and goggles and boot upgrades.
The customer base is highly fragmented — individual ski vacationers, families, and groups booking resort trips — with no disclosed enterprise contracts or revenue concentration. Distribution relies on the company website, phone reservations (877.754.7754), email marketing, TrustPilot reputation, blog content, and accommodations-partner referrals. Recent strategic activity includes the March 2025 acquisition of Powderhound to expand North American coverage and the January 2025 launch of the Slopeside Valet service at four initial resorts.
Ski Butlers firmographics
Firmographics- Name
- Ski Butlers
- Legal name
- Ski Butlers
- Website
- https://skibutlers.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ski Butlers is a private ski and snowboard rental delivery company operating 40-plus resort locations across North America and Europe, serving individual ski vacationers with door-to-door equipment fitting, multi-tier package rentals, and exclusive premium brand partnerships including Parlor, Wagner, and Whitespace.
- Ownership category
- akta.pro rank
Ski Butlers industry classification
Industry- Product category
- Ski and Snowboard Equipment Rental Services
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Ski Butlers is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Ski Butlers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Ski and Snowboard Equipment Rentals: Ski Butlers generates revenue through rental of ski and snowboard equipment delivered directly to customer accommodations. The rental model is duration-based (per trip/day), with different package tiers (Signature Service with custom fitting, Express Service for drop-off). Additional revenue from accessory rentals including helmets, goggles, and boot upgrades.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ski Butlers product offering
Product offeringCore offering
Ski Butlers is a ski and snowboard rental delivery service that brings equipment directly to customers' accommodations. Founded in 2004 in Park City, Utah, the company operates 40-plus locations across North America and Europe, offering premium, high-performance, performance, junior, and first-time packages delivered to vacation lodging prior to arrival.
Product overview
Ski Butlers operates a ski and snowboard rental delivery service with two core service tiers: Signature Service (in-person fitting delivered to accommodations) and Ski Butlers Express (pre-delivered equipment with no appointment). Equipment is organized into five rental tiers (Premium, High Performance, Performance, First-Timer/Junior, Tweener) across both skis and snowboards, featuring exclusive premium brands (Parlor Skis, Wagner Skis, Whitespace snowboards by Shaun White) alongside primary partner Rossignol. A Slopeside Valet add-on at select locations handles gear at the resort base. The company offers accessories including Smith Optics helmets and goggles, and operates across 40+ resort locations in North America and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Slopeside Valet: A valet service launched by Ski Butlers to handle heavy lifting for customers, available at four locations: Big Bear Mountain Resort, Mammoth Mountain, Steamboat Ski Resort, and Stratton Mountain Resort.
Products and services
- Signature Service
- Ski Butlers Express
- Slopeside Valet
Companies that use Ski Butlers
Customer profileSegments2 records
Ideal customer profiles2 records
Ski Butlers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ski Butlers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PowderhoundmajorSki Butlers acquired Powderhound in March 2025 as a strategic move to expand its North American footprint. This acquisition represents a significant expansion of Ski Butlers' operational presence in the ski rental delivery market, adding to the company's existing 40+ locations across North America and Europe.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Ski Butlers competitors and assessment
Company assessmentDirect peers
- Black Tie Ski Rentals: Ski and snowboard rental delivery service operating at multiple Colorado ski resorts. Direct competitor to Ski Butlers with a near-identical custom fitting, door-to-door delivery, and slopeside support model, making it the closest comparable in the U.S. delivery-rental segment.
- Christy Sports: Multi-location ski and snowboard rental retail chain in Colorado and surrounding states. Competes with Ski Butlers for the same destination skier and Front Range customer base, though it relies on in-store rental rather than delivery.
- Powderhound: North American ski rental delivery operator that was acquired by Ski Butlers in March 2025. Prior to the deal it was a direct delivery-rental competitor; its inclusion in Ski Butlers reflects the consolidation thesis in this market.
Broad incumbents
- Vail Resorts: Largest North American ski resort operator (Vail, Beaver Creek, Park City, Whistler, etc.) that runs in-resort ski and snowboard rental shops at every property. Competes with Ski Butlers via traditional on-mountain rental, though without a delivery-led model.
- Alterra Mountain Company: Major U.S. ski resort collective (Steamboat, Mammoth, Deer Valley, Palisades, Stratton, Tremblant and others) that operates in-resort ski rental at each destination. Several of these resorts are also served by Ski Butlers, making Alterra both a partner and a competing rental provider.
Others
- Sun & Ski Sports: Outdoor and ski retail chain with seasonal ski/snowboard rental programs across multiple U.S. locations. Provides an alternative retail-rental channel for ski customers but does not operate a delivery model, so it is adjacent rather than directly competitive.
- REI: Cooperative outdoor recreation retailer that rents skis, snowboards, and related gear from select store locations. It serves a similar end-customer but through a retail-rental format rather than a resort-delivery service.
- Backcountry: Online outdoor retailer that sells ski and snowboard equipment and partners with mountain destinations. It is not a direct rental operator, but it sits in the same premium ski consumer purchase funnel and indirectly competes for the same destination skier wallet.
- St. Bernard Sports: Multi-location outdoor and ski retailer with seasonal ski and snowboard rentals in mountain communities. Provides another retail-rental channel for destination skiers but does not offer a delivery service like Ski Butlers.
Emerging players
- Evo: Online outdoor retailer with a growing physical store footprint and equipment rental at select locations. Overlaps with Ski Butlers in the premium ski equipment customer base and is an emerging omnichannel player in the rental and gear space.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ski Butlers social profiles
Digital presenceSki Butlers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Butlers leadership team
Management profileNumber of profiles
Profiles1 record
Ski Butlers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Butlers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Butlers
What does Ski Butlers do?
Ski Butlers is a ski and snowboard rental delivery service that brings equipment directly to customers' accommodations. Founded in 2004 in Park City, Utah, the company operates 40-plus locations across North America and Europe, offering premium, high-performance, performance, junior, and first-time packages delivered to vacation lodging prior to arrival.
Is Ski Butlers a public or private company?
Ski Butlers is a private company. It is classified as unknown and is currently operating.
When was Ski Butlers founded?
Ski Butlers was founded in 2004. It employs 101 to 250 people.
Where is Ski Butlers based?
Ski Butlers is headquartered in Park City, United States, in the North America region.
How does Ski Butlers make money?
One revenue line is on record: ski and Snowboard Equipment Rentals.
Who are Ski Butlers's main competitors?
Direct peers on record are Black Tie Ski Rentals, Christy Sports and Powderhound. Broad incumbents are Vail Resorts and Alterra Mountain Company. Others are Sun & Ski Sports, REI, Backcountry and St. Bernard Sports. Evo is listed as an emerging player.
Does Ski Butlers have an API?
No public API is recorded for Ski Butlers.
What industry is Ski Butlers in?
Ski Butlers's product category is Ski and Snowboard Equipment Rental Services. Its primary akta.pro industry code is THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing). Its NAICS code is 532284 and its SIC code is 7900.