Purity Coffee

What Purity Coffee does

Purity Coffee is a privately-held, health-focused specialty coffee company founded in 2016 and headquartered in Greenville, USA. The company sells USDA Organic, Smithsonian Bird Friendly, and Demeter Biodynamic-certified specialty-grade Arabica coffee that is third-party lab-tested for mold, mycotoxins, pesticides, and heavy metals on every batch. Its core portfolio comprises five blends (FLOW, EASE, PROTECT, CALM, BALANCE) offered in whole bean, ground, single-serve pods, sachets, cold brew, and instant formats, supplemented by a premium Sacred Cups sub-brand of rare single-origin coffees from Colombia and Ethiopia, a coffee subscription service, wholesale programs, and an educational book. The company targets health-conscious consumers, specialty coffee enthusiasts, caffeine-sensitive drinkers, and wellness professionals, and reports 62,000+ verified reviews averaging 4.9+ stars.

Purity's technical differentiators are agronomic and chemical rather than digital. The company operates proprietary roasting protocols engineered to retain chlorogenic acids (CGA), trigonelline, and antioxidants while minimizing acrylamide and PAHs, and uses solvent-free Mountain Water and Swiss Water decaffeination processes that remove 99.9% of caffeine. It owns and operates Purity Coffee Farms Montebonito in Colombia (acquired 2022) and maintains long-term relationships with regenerative producers in Nicaragua and Honduras. Revenue is generated primarily through direct-to-consumer e-commerce at puritycoffee.com, with subscription plans (3- and 6-month prepaid, ~10% discount), plus retail distribution at Erewhon stores in greater Los Angeles, wholesale distribution via Faire.com and Shopcanal dropshipping, and a Superfiliate-powered affiliate program. Pricing ranges from $20-$32 for core SKUs to $50-$60 for premium and limited releases.

The business remains founder-owned (Andrew Salisbury as Founder, Amber Salisbury as Co-Founder), with 11-50 employees, and was bootstrapped through 2025 before raising $1,208,426 in an external round in July 2025. Certifications held include USDA Organic, Smithsonian Bird Friendly, Demeter Biodynamic, B Corp, and Specialty Coffee Association specialty-grade (80+). Distribution is currently concentrated in the United States with early international shipping to Canada.

Name

Purity Coffee

Legal name

Purity Coffee

Website

https://puritycoffee.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Purity Coffee, founded in 2016 and based in Greenville, USA, is a privately-held specialty coffee company that sells USDA Organic, third-party lab-tested, regeneratively-farmed Arabica coffee direct-to-consumer and through select retail and wholesale channels. It targets health-conscious consumers, caffeine-sensitive drinkers, and specialty coffee enthusiasts with proprietary roasting optimized for chlorogenic acid retention.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI)

Keywords

• Specialty organic coffee
• Health-focused coffee
• Coffee subscription service
• Regenerative coffee beans
• Decaf specialty coffee

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's website selling whole bean coffee, ground coffee, single-serve pods, sachets, decaf options, instant coffee, and gift subscriptions. Products range from $20-$50 for standard sizes with subscription discounts available.
2. Wholesale Distribution: Wholesale program for retailers and businesses to purchase Purity Coffee products in bulk (5lb bags, case quantities) for resale.
3. Subscription Services: Monthly coffee subscription gifts with 3 or 6 month prepaid terms, delivering fresh coffee monthly with free U.S. shipping. Subscription pricing offers approximately 10% discount vs one-time purchase.
4. Retail Partnerships: Physical retail presence through Erewhon grocery stores in the Los Angeles area, expanding customer reach beyond e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Purity Coffee sells health-focused, third-party-lab-tested specialty-grade organic Arabica coffee under five core blends (FLOW, EASE, PROTECT, CALM, BALANCE) in whole bean, ground, single-serve pods, sachets, and instant formats, plus the premium Sacred Cups single-origin collection. All coffee is roasted using proprietary protocols designed to preserve chlorogenic acids and antioxidants while minimizing harmful compounds, decaffeinated via solvent-free Mountain Water or Swiss Water processes, and sourced from regeneratively farmed, USDA Organic, Bird Friendly, and Demeter Biodynamic certified producers.

Product overview

Purity Coffee is a health-focused organic coffee company offering a portfolio of specialty-grade, antioxidant-rich coffee products. Their core offerings include five main blends (FLOW, EASE, PROTECT, CALM, BALANCE) available in multiple formats: whole bean, ground, single-serve pods (Purity Pods), single-serve sachets (Pocket Purity), and instant coffee. They also offer the premium Sacred Cups Collection featuring rare single-origin Colombian coffees, subscription services, wholesale options, and a health-focused book. All products undergo rigorous third-party testing for mold, mycotoxins, pesticides, and contaminants, with beans sourced from regeneratively farmed, USDA organic, and Smithsonian Bird Friendly certified farms.

Differentiator

Problem solved

Functional benefit

Brands

• Sacred Cups: Rare, single-origin coffee collection designed to transform everyday coffee routine into a mindful ritual. Created by Purity Co-Founder Amber Salisbury. Features single-origin coffees from Colombia sourced through indigenous community relationships with ancient farming practices.

Products and services

• FLOW: Original Medium Roast Coffee The flagship Purity Coffee blend — an organic medium roast formulated for clean energy and mental focus, with high chlorogenic acid content optimized through proprietary roasting. Available in whole bean, ground, single-serve pods, and sachet formats for individual consumers.
• EASE: Dark Roast Coffee A dark roast blend engineered for deeper, richer flavor with a smooth, low-acid finish designed to be easy on the digestive system. Sold in whole bean, ground, pods, and sachet formats for consumers seeking gentle, bold coffee.
• PROTECT: Light-Medium Roast Coffee A light-to-medium roast developed with a science-first approach and inspired by research on coffee's relationship to liver health. Delivers maximum antioxidants with a fruit-forward flavor profile across whole bean, ground, and pod formats.
• CALM: Decaf Coffee A decaffeinated specialty-grade coffee processed via the Mountain Water solvent-free method that removes 99.9% of caffeine while preserving flavor and antioxidant compounds. Sold in whole bean, ground, and pod formats for caffeine-sensitive consumers.
• BALANCE: 2/3 Decaf Coffee A partial-decaf (2/3 decaf) blend delivering roughly one-third the caffeine of full-caffeine coffees for consumers managing caffeine intake while still seeking antioxidant and functional benefits. Available in whole bean, ground, and pod formats.
• Sacred Cups Collection A premium sub-brand collection of rare single-origin specialty coffees — including Aponte Inga (Medium and Dark Roast, plus instant), Finca Santa Maria Decaf, 18 Conejo, and Ethiopia Bette Buna — sourced through indigenous community relationships in Colombia and crafted to support mindful coffee rituals for individual consumers.
• Coffee Gift Subscriptions A recurring monthly gift subscription that delivers fresh Purity Coffee (whole bean, ground, or pods) for 3- or 6-month prepaid terms, with free US shipping and approximately 10% discount versus one-time purchases. Designed for consumers and gift purchasers seeking automatic, recurring delivery.
• Wholesale Program A wholesale program enabling retailers and businesses to purchase Purity Coffee products in bulk (5lb bags from $139, case quantities of 12oz 6-packs from $174) for resale, distributed via direct accounts, Faire.com, and Shopcanal dropship.
• The Coffee Guide to Better Health A coffee-focused educational book published by Purity Coffee that explains the science and health benefits of coffee consumption, priced at $75 (sale) or $90 (regular) for individual readers and gifting.

Quantifiable outcome

• 62,000+ verified customer reviews with average rating over 4.9 stars
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Purity Coffee Farms Montebonito, ColombiacoreStrategic or Co-development Partner · 1 January 2022Company-owned and operated farm invested in 2022 to ensure full control over regenerative farming practices. Located in Colombia, the farm allows Purity to ensure 100% of decisions are made in the best interest of health. Currently going through certification process for regenerative farming standards. Farm manager Francisco Tamayo leads operations.
• ErewhoncoreChannel Partner/ Reseller/ DistributorPremium organic health-focused grocery chain with multiple locations throughout the greater Los Angeles area. Purity Coffee products are available at all Erewhon locations, expanding brand visibility to health-conscious consumers in Southern California.
• Faire.comminorChannel Partner/ Reseller/ DistributorWholesale marketplace connecting brands with independent retailers. Purity Coffee products are available for retailers to discover and purchase through Faire.com for resale.
• ShopcanalminorChannel Partner/ Reseller/ DistributorDropshipping partner platform (app.shopcanal.com) enabling retailers to sell Purity Coffee products without holding inventory.
• Superfiliate (Affiliate Program)minorGTM or Marketing PartnerAffiliate program platform enabling partners to earn commissions by referring customers to Purity Coffee through Superfiliate portal.
• Mountain Water (Decaffeination Facility)coreTechnology or IntegrationSolvent-free decaffeination facility in Mexico using the Mountain Water Process for Purity's decaf coffees. The process removes 99.9% of caffeine while preserving flavor and beneficial compounds without using methylene chloride or similar solvents. Facility is certified organic by OCIA.
• Multiple Regenerative Farm PartnerscoreStrategic or Co-development PartnerPurity maintains long-term relationships with multiple regeneratively-farmed producers in Nicaragua, Honduras, and Colombia, providing fully traceable, specialty-grade organic coffee. Farmers receive competitive compensation exceeding Fair Trade standards. Direct relationships ensure quality and health standards are met.
• Wellness Professionals and Health InfluencerscoreGTM or Marketing PartnerPartnerships with health experts including Dr. David Perlmutter, Dr. Mark Hyman, Dr. Austin Perlmutter, Ann Louise Gittleman PhD, CNS, Dr. James DiNicolantonio, and wellness influencers like Fallon Lee, Autumn Bates, Suzi Swope, and Katie Wells who endorse and recommend Purity Coffee.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Four Sigmatic: Functional coffee brand selling mushroom-infused and adaptogenic coffees direct-to-consumer with strong health and wellness positioning; overlaps with Purity's health-focused specialty coffee positioning and DTC subscription model.
• Kicking Horse Coffee: Specialty-grade organic and fair-trade coffee roaster selling whole bean, ground, and single-serve formats through DTC and retail; comparable in specialty-grade positioning and format breadth though less health-functional.
• Counter Culture Coffee: Specialty coffee roaster focused on sustainability, transparency, and direct-trade sourcing with strong DTC and wholesale presence; comparable in specialty-grade positioning and emphasis on sourcing transparency.
• Ritual Coffee Roasters: Specialty coffee roaster focused on direct-trade and transparent sourcing with both retail café and DTC/wholesale channels; comparable in specialty, sourcing-led positioning.
• Intelligentsia Coffee: Specialty coffee roaster with wholesale focus and direct-trade sourcing; comparable in specialty-grade positioning and premium pricing structure, now owned by Peet's.

Broad incumbents

• La Colombe Coffee Roasters: Multi-channel specialty coffee roaster with DTC, wholesale, and physical cafés; broader portfolio and scale but overlapping coffee subscription and specialty positioning with Purity.
• Blue Bottle Coffee: Premium specialty coffee brand with DTC subscriptions and cafes; comparable in specialty positioning and direct-to-consumer subscriptions but at much larger scale and broader customer base.
• Stumptown Coffee Roasters: Premium specialty coffee brand with DTC subscriptions, wholesale, and café presence; comparable in specialty positioning, owned by Peet's Coffee, and operates at significantly larger scale than Purity.

Emerging players

• Mudwtr: DTC coffee alternative brand focused on lower-caffeine, functional mushroom-infused drinks competing for share-of-throat among wellness consumers; adjacent rather than direct, but competes for the same health-conscious coffee consumer wallet.
• Jocko Fuel / Go Coffee: Performance and tactical-lifestyle coffee brand sold through DTC subscription with health and functional positioning; comparable in niche, community-driven DTC subscription model and focus on performance-oriented coffee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@puritycoffee5260
• Facebookfacebook.com/mypuritycoffee
• Instagraminstagram.com/purity_coffee
• TikToktiktok.com/@puritycoffee
• Xx.com/Purity_Coffee

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purity Coffee