What Newfound does

Newfound, Inc. is a privately held, Delaware-incorporated real estate brokerage and home services parent company headquartered at 1435 Walnut St, 5th Floor, Philadelphia. Founded in 2023 over the legacy brands Houwzer (2015) and Trelora (2011), the company operates a multi-brand portfolio including Houwzer and Trelora (next-generation full-service brokerages with 1% flat-fee listing models), HomeRise (a flat-fee DIY MLS listing platform launched August 2023), HomeLister (an AI-driven listing engine acquired June 2025), Newfound Enterprise (institutional-grade brokerage serving SFR, iBuyer, RTO, and home-builder clients), Newfound Mortgage, Newfound Title, and Dash (proprietary transaction management platform serving as the 'central nervous system' across brands). Underlying technology is built on Dash for transaction orchestration and HomeLister for AI-driven listing/pipeline automation, supported by roughly a decade of proprietary deal data (40,000+ cumulative transactions, $10B+ cumulative volume).

The business model combines transaction-fee revenue across all segments: 1% on Houwzer listings with an alternative $5,000 flat fee plus 2.5% buy-side commission schedule; flat-fee DIY listings via HomeRise; institutional brokerage fees through Newfound Enterprise; and integrated mortgage origination and title services via Newfound Mortgage and Newfound Title. Go-to-market is segmented across direct-to-consumer (salaried agent network covering 34+ states for Houwzer/Trelora), product-led growth (HomeRise self-service platform), and enterprise field sales (Newfound Enterprise covering 47 states). Customers include individual home buyers and sellers (primary), DIY home sellers, institutional investors and portfolio operators (primary institutional segment), and underserved first-time homebuyers served through the federally-chartered RiseUp Fund nonprofit.

Distribution rests on a national salaried agent network, a recruiting pipeline active in 34+ states plus Washington D.C., exclusive institutional partnerships with the largest SFR portfolio owners, and community-channel partnerships (ESSA Bank, WSFS Bank, United Way of Greater Philadelphia, American Heritage FCU, Achievability). Reported cumulative outcomes include 40,000+ transactions facilitated since 2011, $10B+ in total sales volume, $420M+ in consumer savings, NPS of 84, and 4.9/5 average client rating. Edison Partners is a growth equity board-level investor (Daniel Herscovici sits on the Houwzer board).

Name

Newfound

Legal name

Newfound, Inc.

Website

https://newfoundgroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Newfound is a private Philadelphia-based parent company that operates a portfolio of real estate brands — Houwzer, Trelora, HomeRise, HomeLister, Newfound Enterprise, Newfound Mortgage, Newfound Title, and Dash — providing flat-fee and full-service brokerage plus integrated title and mortgage services to individual home buyers/sellers and institutional investor clients across 47 U.S. states.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Flat-fee real estate brokerage
• Real estate technology platform
• Integrated title and mortgage services
• DIY home listing platform
• Institutional real estate brokerage

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Services (Houwzer/Trelora): Full-service real estate brokerage with 1% listing fee model; salaried agents provide buying and selling services with transparent pricing
2. HomeRise Flat-Fee Listing: DIY listing platform with flat fee access to MLS and agent support, enabling homeowners to list without full agent representation
3. Newfound Enterprise Services: Institutional-grade brokerage services for large portfolio investors, providing acquisition and disposition services at scale with dedicated account management
4. Newfound Mortgage: Integrated mortgage services bundled with brokerage transactions, providing one-stop-shop experience for buyers
5. Newfound Title: Title insurance and settlement services integrated with brokerage operations, streamlining closing process

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Newfound is a parent company of real estate brands delivering full-service residential brokerage through Houwzer and Trelora at a transparent 1% listing fee, flat-fee DIY home listing via HomeRise, AI-driven listing automation through HomeLister, institutional portfolio brokerage via Newfound Enterprise, and integrated mortgage and title services. All operations are powered by the proprietary Dash transaction management platform and a national salaried agent network.

Product overview

Newfound operates as a parent company with a unified system replacing the fragmented old brokerage model with smart technology and expert agents. The portfolio includes Houwzer and Trelora as full-service brokerages with transparent 1% listing models, HomeRise as a flat-fee DIY listing platform, HomeLister as an AI-powered intelligent listing engine (acquired 2025), Newfound Enterprise for institutional investors, and integrated mortgage and title services. All operations are supported by proprietary Dash transaction management platform. The company leverages a national network of salaried agents to deliver a one-stop real estate experience with reported savings of over $420 million to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• HomeRise: Flat-fee DIY listing platform combining FSBO financial benefits with MLS access and local agent support
• HomeLister
• Houwzer
• Trelora
• Newfound Enterprise
• Newfound Title
• Dash
• RiseUp Fund

Products and services

• Houwzer Next-generation full-service residential brokerage under Newfound offering a transparent 1% listing fee plus bundled mortgage, title, and brokerage services; has facilitated $2 billion+ in home sales and saved East Coast sellers over $35 million since 2015.
• Trelora Full-service residential brokerage with a transparent flat-fee, pre-negotiated listing rate model; has closed over 8,000 transactions and saved clients tens of millions in commissions since 2011.
• HomeRise Flat-fee DIY listing platform that lets homeowners list their property on MLS, Zillow, and Realtor.com with Local Agent Support on standby at pre-negotiated reduced rates; average savings of $20,000 per listing.
• HomeLister Intelligent listing engine optimized by AI; automates the complex real estate lifecycle from instant MLS syndication to closing logic, providing battle-tested infrastructure for home sellers.
• Newfound Enterprise Institutional brokerage services for SFR, iBuyer, rent-to-own, and builder clients; delivers consistent, scalable, cost-effective portfolio acquisition and disposition through distributed local salaried agents and a centralized account team with industry-leading acceptance rates.
• Newfound Title Title search and insurance services integrated with Newfound's brokerage operations, clearing titles efficiently for on-time closings.
• Newfound Mortgage Mortgage services integrated with Newfound's brokerage, title, and transaction management for a one-stop real estate experience.
• Dash Proprietary transaction management platform providing deadline tracking, document review, transaction manager updates, and integration with mortgage and title services across all Newfound brands.
• RiseUp Fund Federally-chartered nonprofit program delivering down payment grants, homebuyer education, and mentoring to underserved families seeking first-time homeownership in the Greater Philadelphia region.

Quantifiable outcome

• Saves homeowners $12,000-$20,000 per transaction in commissions
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ESSA Bank & TrustminorOthersCommunity bank that donated $10,000 to RiseUp Fund to sponsor grants for first-time homebuyers in Delaware County, PA. Provided $5,000 grants to qualifying families for closing costs.
• United Way of Greater PhiladelphiaminorOthersPartner organization in RiseUp Fund program providing grants and support for first-time homeownership in underserved communities.
• RiseUp FundcoreOthersIndependent federally-chartered nonprofit created by Houwzer/Newfound to provide pathway to homeownership for underserved families through education, financial assistance, and empowerment. Company donates $100 per transaction to the fund.
• Chester County Improvement Project (CCIP)minorOthersPartner organization in RiseUp Fund program contributing to homeownership grants for underserved families.
• WSFS BankminorOthersFinancial institution partner in RiseUp Fund program providing grants for first-time homebuyers.
• American Heritage Federal Credit UnionminorOthersCredit union partner in RiseUp Fund program supporting first-time homeownership in Philadelphia region.
• AchievabilityminorOthersNonprofit organization partnered with RiseUp Fund to help Black residents achieve homeownership and build generational wealth.

Scale indicators14 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Offerpad: iBuyer and real estate solutions company that also operates a brokerage (formerly Offerpad Brokerage). Competes with Newfound Enterprise in serving institutional and convenience-driven sellers in select markets.
• Tomo: Tech-enabled real estate startup offering cash-buyout and mortgage-integrated home buying services. Competes in the modern, low-friction homebuying experience category overlapping with Newfound's integrated platform positioning.
• HomeLight: Real estate technology platform connecting consumers with agents and offering cash offers/buy-before-you-sell products. Overlaps with Newfound's HomeRise and HomeLister in serving tech-enabled DIY and convenience-oriented home sellers.
• Side: Tech-enabled brokerage platform providing back-office infrastructure, branding, and technology to independent real estate teams. Comparable in its technology-forward, agent-supportive brokerage model and overlaps with Newfound's enterprise/infrastructure ambitions.

Direct peers

• Compass: Largest US tech-enabled residential brokerage with similar agent-network-plus-software model and integrated mortgage/title services. Directly competes for agents and consumer mindshare in overlapping markets and represents the primary full-service technology brokerage competitor.
• Redfin: Discount residential brokerage offering below-traditional commission rates and proprietary technology platform. Competes directly with Houwzer/Trelora on consumer value proposition and with HomeRise on the DIY/low-fee segment.
• eXp Realty: Cloud-based brokerage with high commission splits and rapidly growing agent count. Competes for agent recruitment nationally on economics and culture, similar to Newfound's 90% split positioning.
• Real Brokerage: Technology-forward residential brokerage offering high commission splits and a proprietary agent platform. Targets the same tech-enabled, agent-friendly value proposition as Newfound.

Broad incumbents

• Anywhere Real Estate: Parent of Coldwell Banker, Century 21, Sotheby's, and Better Homes and Gardens—largest traditional brokerage network. Represents the incumbent establishment that Newfound's flat-fee, salaried-agent model directly disrupts.
• Zillow: Largest US real estate marketplace that powers listing distribution (which Newfound's HomeRise relies on for exposure) and offers its own consumer-facing tools. Functions as both a critical distribution partner and a broad competitor in adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewfoundGroup
• Facebookfacebook.com/newfoundgroup
• LinkedInlinkedin.com/company/officialnewfound
• Instagraminstagram.com/officialnewfoundgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfound