Rhythm

What Rhythm does

Rhythm is an Australian coastal lifestyle apparel brand founded in 2003 and headquartered in Burleigh Heads, Queensland, with a 11–50 employee headcount. The company designs and sells men's, women's, and kids' clothing — including T-shirts, shirts, shorts, trunks, jackets, fleece, knits, headwear, and a full swimwear range — under the Rhythm Livin / RhythmSwimwear labels. It serves surf- and skate-oriented consumers, coastal lifestyle buyers, and families seeking versatile beach-to-street apparel at price points ranging from approximately USD 28 for headwear to USD 150 for premium jackets, with digital gift cards available from USD 25 to USD 200.

The core technology and product differentiation centers on a sustainable materials portfolio: the Classics Swimwear range uses premium Italian Carvico VITA fabric made from 100% ECONYL regenerated nylon sourced from ocean plastic, abandoned fishing nets, and waste fabric; beach shorts and trunks use Green Circle recycled polyester requiring roughly 50% less energy and carbon than virgin polyester; and the broader catalog relies on certified organic cotton. Product development is structured around three sub-brand modules: First Edition (a designer-led, limited-volume drop model tested with the community over three weeks before restocking best sellers), Capsule (curated seasonal collections), and Classics (timeless core styles). The company also runs the Rhythm & Friends loyalty program and publishes editorial content via the Rhythm Journal (films, lookbooks, Radio Sounds).

Rhythm's go-to-market is primarily direct-to-consumer e-commerce through its owned storefront (rhythmlivin.com), with global shipping, US orders dispatched from a California warehouse, complimentary shipping on US orders over USD 100, and a physical flagship store. Secondary channels include US wholesale through surf/skate specialty retailers (Jack's Surfboards, Sun Diego, Tilly's), a licensing agreement with Rusty Apparel for North American operations, and a new hemp-derived THC beverage partnership with the United Center in Chicago. Revenue streams include DTC apparel sales, gift cards, licensing royalties, and on-premise beverage sales. Brand heritage of four decades in surf and skate culture underpins community-driven marketing across Instagram, YouTube, Vimeo, Facebook, and the Rhythm Journal.

Name

Rhythm

Legal name

Rhythm

Website

https://rhythmlivin.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhythm is an Australian coastal lifestyle apparel brand designing and selling men's, women's, and kids' surf-inspired clothing, swimwear, and accessories via direct-to-consumer e-commerce, US wholesale, brand licensing, and a new hemp-derived THC beverage partnership with the United Center.

Ownership category

akta.pro rank

Product category

Coastal Lifestyle Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Coastal lifestyle apparel
• Surf and skate clothing
• Sustainable swimwear
• Menswear and womenswear
• Kids apparel

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce storefront (rhythmlivin.com). Products include apparel, swimwear, accessories for men, women, and kids. Prices range from approximately $28 for headwear to $150 for premium jackets.
2. Gift Cards: Digital gift cards sold in denominations of USD 25, 50, 75, 100, 150, and 200. Valid for 3 years from purchase date. Can only be used on the Rhythm Online Store.
3. Wholesale/Licensing: Licensing agreements with other brands (e.g., Rusty Apparel licensing agreement with Rhythm for North American presence) and wholesale distribution through retail partners.
4. Beverage Sales: Hemp-derived THC beverages sold at venues like United Center for guests 21 and older, featuring four 5-milligram drinks in various flavors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rhythm designs, sources, and sells coastal lifestyle apparel and accessories through its direct-to-consumer e-commerce store (rhythmlivin.com), a flagship retail store, and select wholesale and licensing partners. The product range spans men's, women's, and kids' clothing (T-shirts, shorts, woven shirts, fleece, pants, jackets, knits, headwear, dresses, playsuits, skirts, tote bags) and a dedicated Swimwear line featuring sustainable Italian Carvico VITA fabric made from ECONYL regenerated nylon.

Product overview

Rhythm is a coastal lifestyle apparel brand offering a unified product portfolio centered around men's, women's, and kids' clothing with swimwear. The core offerings include the Menswear and Womenswear lines (comprising T-shirts, shorts, trunks, woven shirts, fleece, pants, jackets, knits, and headwear), a Swimwear collection using premium Carvico VITA sustainable fabric, and a Kids Collection. Key sub-brands include First Edition (limited-volume designer lead program for testing new designs), Capsule (curated seasonal collections), and Classics (timeless core styles). The company also operates a Rhythm & Friends rewards program and sells digital gift cards. All collections share a coastal/surf-inspired aesthetic targeting like-minded creative individuals.

Differentiator

Problem solved

Functional benefit

Brands

• RhythmSwimwear: Swimwear sub-brand featured on the website with dedicated Instagram account @RhythmSwimwear.

Products and services

• Menswear Men's coastal lifestyle clothing line featuring T-shirts, trunks, shorts, woven shirts, fleece, pants, jackets, knits, and headwear designed for individuals who embrace a surf, skate, and beach lifestyle and want versatile pieces that transition from beach to street.
• Womenswear Women's coastal lifestyle clothing collection featuring dresses, playsuits, T-shirts, fashion tops, skirts, pants, shorts, jackets, fleece, knits, headwear, and tote bags for consumers seeking feminine yet relaxed pieces that work from beach to evening.
• Swimwear Coastal swimwear collection including Classics Swim, swim tops, swim bottoms, and one-piece swimsuits featuring premium Italian Carvico VITA fabric made from 100% ECONYL regenerated nylon sourced from ocean plastic, abandoned fishing nets, and waste fabric.
• Kids Collection Children's capsule clothing collection reflecting the Rhythm coastal lifestyle aesthetic, designed for kids of families that embrace the brand's surf and beach heritage.
• Hemp-Derived THC Beverages Beverage line of four 5-milligram hemp-derived THC drinks offered in flavors including Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma, sold on-site at U.S. arena partners such as United Center in Chicago for guests aged 21 and older.
• Online Gift Cards Digital gift cards redeemable across all Rhythm online orders, sold in denominations of USD $25, $50, $75, $100, $150, and $200, valid for 3 years from purchase and payable in 4 installments via Afterpay.

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• United Center (Chicago)flagshipStrategic or Co-development Partner · 29 January 2026United Center in Chicago became first U.S. arena to offer hemp-derived THC beverages at concerts and live events for guests 21+. Features four 5-milligram drinks from Rhythm in flavors including Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma. Launch reflects changing hemp regulations and represents significant milestone for THC-infused drink manufacturers in Illinois.
• Jack's SurfboardsminorChannel Partner/ Reseller/ DistributorTop retail account for Rusty Apparel products under Rhythm licensing with strong sell-through performance.
• Sun DiegominorChannel Partner/ Reseller/ DistributorTop retail account for Rusty Apparel products under Rhythm licensing with strong sell-through performance.
• Tilly'sminorChannel Partner/ Reseller/ DistributorTop retail account for Rusty Apparel products under Rhythm licensing with strong sell-through performance.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hurley: Surf-rooted apparel brand (Nike-owned historically) with broad men's, women's, and kids coastal apparel plus swimwear — comparable products and channels at meaningfully larger scale.
• Patagonia: Outdoor and surf apparel leader with deep sustainability credentials (recycled materials, take-back programs) — relevant comp on sustainable materials positioning and DTC strength, though broader in outdoor categories.

Direct peers

• O'Neill: Heritage surf brand with comparable wetsuit and coastal apparel portfolio, including women's swimwear — directly competes in the same surf-lifestyle consumer and DTC channels.
• Volcom: Surf, skate, and snow lifestyle apparel with strong roots in boardshorts and graphic tees — comparable in men's and women's categories, channel mix, and surf/skate customer.
• Roxy: Women's-focused surf and active lifestyle brand from the Quiksilver parent — directly comparable to Rhythm's womenswear and swimwear categories with strong DTC and surf-channel retail presence.
• Quiksilver: Surf and skate lifestyle apparel brand headquartered in the same broader category — comparable men's and women's coastal apparel, swimwear, and global e-commerce plus wholesale.
• Rip Curl: Australian-founded surf brand with strong presence in wetsuits, boardshorts, and casual coastal apparel — directly overlaps in surf heritage storytelling, swim/boardshort category, and DTC plus retail distribution.
• Billabong: Iconic surf heritage apparel brand with similar coastal lifestyle positioning across men's and women's, plus boardshorts/swimwear — directly comparable category, customer demographic, and global DTC plus wholesale distribution model.
• Rusty: Surf and skate apparel brand whose North American operations are run through a licensing partnership with Rhythm — structurally and commercially intertwined, sharing the same Irvine warehouse and supply chain.
• RVCA: Surf/skate adjacent lifestyle apparel brand with similar coastal aesthetic, artist-athlete collaborations, and DTC plus wholesale model — comparable positioning in the action sports apparel set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rhythm_livin
• YouTubeyoutube.com/@rhythm743
• Facebookfacebook.com/rhythmaustralia
• LinkedIninstagram.com/rhythm
• Instagraminstagram.com/rhythm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhythm