The County Federal Credit Union

What The County Federal Credit Union does

The County Federal Credit Union (countyfcu) is a federally chartered, member-owned not-for-profit credit union founded in 1956 as Loring Federal Credit Union to serve military and civilian personnel at Loring Air Force Base and headquartered in Caribou, Maine. Operating under NCUA supervision with deposits federally insured up to $250,000 and designated "Well Capitalized," the institution serves over 32,000 members across most of Maine (all counties except Androscoggin, Oxford, and York following a 2025 NCUA-approved field-of-membership expansion) through eight branches in Bangor, Caribou, Fort Fairfield, Houlton, Howland, Mars Hill, Old Town, and Presque Isle.

The credit union operates a full-service consumer and small-business banking platform. Core deposit products include the YES Account family (Checking, Cashback Rewards, and High-Yield Rewards), Traditional, 55+, and free4ME Checking, plus Share Savings, Premium Savings, Monty Moose youth savings, Teen Savings, Share Certificates, and club accounts. Lending products span mortgages, home equity loans (5.54% APR promotional 5-year fixed), HELOC 10/10 (Prime + 0.00%, 3.00% floor), auto/RV/powersports/compact tractor indirect and direct loans, personal loans, credit cards (balance transfer APR as low as 7.99%), and member business loans. Digital delivery runs through the County MoGO mobile app (iOS/Android with mobile check deposit, Apple Pay, Google Pay, Samsung Pay), a web-based online banking platform, iTalk telephone banking, County Bill Pay, and shared-branching access to 5,500+ CO-OP locations and 200+ SURF Alliance surcharge-free ATMs across Maine. TruStage insurance and CU Certified vehicle service contracts are offered through partner channels.

Revenue mechanics are standard credit union economics: net interest spread between loan yields (auto, mortgage, home equity, member business) and deposit rates on share savings, checking, and certificates; transaction fees including overdraft, out-of-network ATM, monthly service charges, and wire transfer fees; and ancillary fee income from TruStage insurance commissions and CU Certified vehicle service contracts. The credit union has grown through three durable expansion vectors: organic member acquisition, the 2010 merger with Houlton FCU and 2021 merger with Penobscot County FCU (which added the Bangor/Old Town/Howland branches), and the 2025 NCUA field-of-membership expansion that materially enlarges the eligible population. Membership nearly doubled and assets nearly tripled under President & CEO Ryan Ellsworth, who took the role in March 2014.

Name

The County Federal Credit Union

Legal name

The County Federal Credit Union

Website

https://countyfcu.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

The County Federal Credit Union is a federally chartered, member-owned NCUA credit union founded in 1956 in Caribou, Maine, serving over 32,000 members with consumer and small-business checking, savings, lending, and digital banking products across eight Maine branches and a statewide-pending field of membership.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage lending
• Share savings deposits
• Digital banking

Headquarters

HQ city

Caribou

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income on Loans: Primary revenue from interest charged on various loan products including auto loans, mortgages, home equity loans, personal loans, and business loans
2. Deposit Interest Payments: Paying interest on member deposits including savings, checking, and share certificates; spread between loan interest and deposit rates constitutes core earnings
3. Fee Income: Various fees including overdraft fees, ATM fees (for out-of-network), monthly service fees on certain accounts, and wire transfer fees
4. Insurance Products: TruStage insurance products offered to members including life, auto, home, and other insurance products through partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The County Federal Credit Union is a federally chartered, member-owned not-for-profit financial cooperative that provides personal and small business banking products and services to members across Maine. Its core offerings include checking accounts (YES Account family, Traditional, 55+, free4ME), savings products (Share Savings, Premium Savings, Share Certificates, Club Accounts, Monty Moose Kids Savings), consumer loans (auto, personal, RV, powersports, credit cards), real estate lending (mortgages, home equity loans, HELOC), small business banking (Business Member Checking, Member Business Loans), and digital banking channels (County MoGO mobile app, online banking, iTalk telephone banking).

Product overview

The County Federal Credit Union offers a comprehensive suite of financial products organized as a unified banking platform with multiple product categories. Core offerings include: YES Account family (YES Checking, YES Cashback Rewards, YES High-Yield Rewards) as premium checking with digital banking; Traditional Checking, 55+ Checking, and free4ME Checking for specific demographics; Share Savings, Premium Savings, Monty Moose Kids Savings, Teen Savings, Share Certificates, and Club Accounts for savings; Fixed Rate Home Equity Loan and HELOC 10/10 for home equity; Auto Loans, Power Sports Loans, RV/Motorhome Loans, Personal Loans, and Credit Cards for consumer lending; Mortgages, Warm Home Loans, and County Cash Refi for real estate; Member Business Loans and Business Checking for commercial members; and County MoGO Mobile Banking, Online Banking, County Bill Pay, iTalk Telephone Banking, Direct Deposit, Wire Transfers, and Shared Branching for digital services. Add-on products include CU Certified vehicle service contracts (mechanical breakdown coverage, tire/wheel protection, powersports), TruStage Insurance (life, auto, home), and Gap Insurance. The portfolio serves consumers, businesses, and seniors across Maine with both digital and branch delivery channels.

Differentiator

Problem solved

Functional benefit

Brands

• YES Account: Checking account product featuring Round-It-Up capability to round purchases to the nearest dollar and transfer the difference into savings.
• YES Cashback Rewards Checking
• YES High-Yield Rewards Checking
• County MoGO
• Monty Moose
• County MoGO Mobile Banking
• The County Rewards

Products and services

• YES Checking Account Premium checking account with free online banking, VISA debit card, mobile check deposit, bill pay, eStatements, direct deposit, and optional Round-It-Up savings feature. Designed for individual members seeking full-featured digital banking.
• YES Cashback Rewards Checking Checking account that earns 1.00% cash back on debit card purchases up to $15 per month, with ATM fee refunds up to $15 monthly for out-of-network ATM usage. Requires 15 debit transactions, eStatement enrollment, $500 minimum direct deposit, and monthly online or mobile banking access.
• YES High-Yield Rewards Checking High-yield checking account offering tiered APY on balances between $2,500 and $15,000, plus a $250 mortgage closing cost credit and up to $15 monthly ATM fee refunds. Subject to monthly qualification requirements.
• Traditional Checking Account Basic share draft checking account with free VISA debit card, mobile check deposit, mobile banking, bill pay, overdraft protection, and surcharge-free SURF Alliance ATM access. Charges a $2 monthly fee on balances below $300.
• 55+ Checking Account Checking account tailored for members aged 55 and older, with no monthly service fee, free VISA debit card, overdraft protection, SURF Alliance access, online banking, and one free check order per year.
• free4ME Checking Checking account for members ages 18 to 25 with no minimum balance, no monthly fees, free County MoGO app, bill pay, mobile check deposit, eStatements, and two annual Oops Refunds for reversed service charges.
• Business Member Checking Account
• Share Savings Account Primary membership savings account with a $5 minimum balance, no monthly fees, daily compounded dividends paid monthly, optional Accidental Death & Dismemberment insurance up to $4,000, and borrowing ability at 3% above earned dividend rate.
• Premium Savings
• Monty Moose Kids Savings Account
• Teen Savings Account
• Share Certificates
• Christmas Club Account
• Multi-Purpose Club Account
• Auto Loans
• Indirect Lending
• Power Sports Loans
• RV & Motorhome Loans
• Compact Tractor & Implements Loans
• Personal Loans
• Credit Cards
• Fixed Rate Home Equity Loan
• Home Equity Line of Credit (HELOC)
• Mortgages
• Warm Home Loans
• County Cash Refi
• Member Business Loans
• County MoGO Mobile Banking

Quantifiable outcome

• Over $525 million in assets and top 7 credit union in Maine as of February 2026
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TruStage InsurancecoreGTM or Marketing PartnerTruStage insurance products offered exclusively to credit union members. Products include life, auto, home, AD&D, and long-term care insurance. Backed by nearly 80 years of partnership between TruStage and credit unions.
• SURF AlliancecoreTechnology or IntegrationStatewide network of Maine credit unions providing surcharge-free ATM access at over 200 locations. Members can use debit cards surcharge-free at all participating Maine credit union ATMs.
• CO-OP Shared BranchingcoreTechnology or IntegrationNational shared branching network enabling members to conduct transactions at 5,500+ locations nationwide. Members can deposit, withdraw, transfer, and conduct other business at any participating credit union with proper ID.
• CU CertifiedminorGTM or Marketing PartnerVehicle service contract program offering mechanical breakdown coverage for automobiles, motorcycles, and powersports. Pays for parts and labor for covered repairs with $0 deductible contract. National acceptance with trip interruption and roadside assistance included.
• Good Shepherd Food BankminorStrategic or Co-development PartnerPrimary beneficiary of Maine Credit Unions' Campaign to End Hunger along with Full Plates Full Potential, local food pantries, and Meals on Wheels program.
• Maine Consumer CouncilminorChannel Partner/ Reseller/ DistributorAllows individuals in Oxford, Androscoggin, and York counties or out-of-state to join The County Federal Credit Union through this recognized organization that promotes consumer education and advocacy.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Atlantic Federal Credit Union: Maine-based federally chartered credit union offering consumer checking, savings, and lending products to members across similar Maine geographies. Comparable in scale, charter type, and consumer-member focus to The County Federal Credit Union.
• Maine State Credit Union: Maine-headquartered state-chartered credit union serving consumers and public-sector employees with deposit and lending products. Operates in the same Maine market and competes for the same household-banking relationships as The County.
• Penobscot County Federal Credit Union: Was a directly comparable Maine-based federal credit union that merged into The County FCU on January 1, 2021. Included as a historical peer that operated in overlapping Bangor/Old Town/Howland geographies with similar consumer-focused products.

Broad incumbents

• Bangor Savings Bank: Maine's largest community bank, offering consumer and commercial banking across the same geographies The County serves. Significantly larger and full-service, competing for the same retail deposits, mortgages, and consumer loans.
• Camden National Bank: Maine-headquartered regional bank with branch presence overlapping The County's footprint. Provides consumer deposits, mortgages, and small-business banking as part of a wider product portfolio across northern New England.
• TD Bank: National commercial bank with a strong Maine branch presence competing directly for consumer checking, savings, and mortgage relationships. Operates at vastly larger scale but in the same household-banking category.

Regional players

• Workers Credit Union: Federally chartered, member-owned credit union of comparable size serving consumers in Massachusetts/New Hampshire with a similar consumer-focused product mix (checking, savings, mortgages, auto). Comparable operating model and scale outside Maine.

Others

• CO-OP Financial Services: Credit union cooperative service provider that operates the CO-OP Shared Branching network used by The County's 32,000+ members to access 5,500+ nationwide locations. Enabling infrastructure rather than a direct competitor.
• CUNA Mutual Group: Insurance and financial-services provider to the credit union industry, including TruStage — the partner through which The County distributes life, auto, home, AD&D, and long-term-care insurance to its members.
• NCUA (National Credit Union Administration): Federal regulator that charters and supervises The County, approves field-of-membership expansions, and provides deposit insurance. Relevant counterparty rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The County Federal Credit Union