Beacham & Company, REALTORSå¨

What Beacham & Company, REALTORSå¨ does

Beacham & Company, REALTORS® is a privately held, boutique luxury residential real estate brokerage founded in 2006 by Glennis Beacham and headquartered at One Buckhead Plaza in Atlanta, Georgia. The firm serves high-net-worth buyers and sellers in the Atlanta metropolitan area, with featured listings typically ranging from $1 million to $35 million+ in neighborhoods such as Buckhead, Tuxedo Park, Chastain Park, and Brookhaven. Approximately 60 selectively hired agents, averaging 15 years of real estate experience, provide buying, selling, and valuation services alongside an in-house photography and editing department, art directors, and dedicated support staff.

The company's core product surface is its Compass/Luxury Presence-powered website (beacham.com), which combines property search across 37 Atlanta neighborhoods, home valuation tools, agent directories, and a curated content platform (the Exclusively Beacham blog). Its distinguishing technical and creative asset is the in-house photography and marketing function, claimed to be unique among Atlanta brokerages, which produces award-winning digital and print campaigns. Listings are syndicated domestically through FMLS and internationally through the Properstar partnership to 50+ portals across 96+ countries, reaching 307M+ annual international buyers.

Beacham operates a transaction-based revenue model, earning commissions on residential real estate transactions (typically split with the buyer's agent brokerage; rates are not publicly disclosed). The firm monetizes its agent base, in-house marketing capability, and global distribution reach to compete against larger national luxury brokerages while maintaining a deliberately boutique scale. Supplementary revenue-adjacent assets include The Beacham Series quarterly publication (since 2007) and the Beacham Gives Back philanthropic program (since 2017), both of which reinforce brand positioning in the Atlanta luxury segment.

Name

Beacham & Company, REALTORSå¨

Legal name

Beacham & Company, REALTORS®

Website

https://beacham.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Beacham & Company, REALTORS® is a boutique luxury residential real estate brokerage in Atlanta, Georgia, serving high-net-worth buyers and sellers with approximately 60 elite agents, in-house photography, and global listing syndication through Properstar.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Real estate marketing services
• Atlanta luxury homes
• Buyer and seller representation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. The firm specializes in luxury properties with transaction values ranging from hundreds of thousands to tens of millions of dollars.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beacham & Company, REALTORS® is a boutique luxury residential real estate brokerage based in Atlanta, Georgia, founded in 2006. The firm provides buying, selling, and marketing representation for high-end residential properties (typically $1 million to $35 million+) across the Atlanta metropolitan area, supported by an in-house photography and editing department, award-winning marketing campaigns, and a team of approximately 60 agents averaging 15 years of experience. Listings are syndicated globally through the Properstar network to 50+ international portals across 96+ countries.

Product overview

Beacham & Company, REALTORS® operates as a boutique luxury real estate brokerage in Atlanta, Georgia, founded in 2006. The company offers a comprehensive suite of real estate services centered on residential buying, selling, and property marketing. Their core digital platform (powered by Compass) provides property search, home valuation tools, neighborhood guides across 37 metro Atlanta areas, and agent directories. The company differentiates through in-house photography and marketing capabilities, producing award-winning digital and print campaigns. Their agent team of approximately 60 professionals averages 15 years of experience, serving the luxury market segment with properties ranging from $179,900 to over $35 million. Additional offerings include The Beacham Series quarterly publication, the Beacham Gives Back charitable program, an open houses service, newly listed properties section, and the Exclusively Beacham blog featuring market insights. The company leverages international syndication through Properstar to reach buyers across 50+ portals in 96 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Residential Buying and Selling Representation End-to-end buyer and seller representation for high-end residential properties in the Atlanta metro area, handled by an in-house team of approximately 60 agents averaging 15 years of experience.
• Home Search Platform Property listing search functionality allowing users to browse homes for sale across Atlanta and surrounding Georgia areas with filtering by price, bedrooms, bathrooms, and property type.
• Home Valuation Tool Free instant home valuation tool providing property estimates based on market data, complemented by professional Comparative Market Analysis and appraisal services.
• Neighborhood Guides Residential area exploration service covering 37 Atlanta neighborhoods including Buckhead, Sandy Springs, Brookhaven, Midtown, and other metro areas with local market information.
• In-House Photography and Marketing Services Production of award-winning digital and print marketing materials for listings, including custom brochures, video content, professional photography, and email campaigns to a list of 25,000+ contacts.
• Featured Properties and Open Houses Curated showcase of luxury property listings, open houses, and just-listed properties across the Atlanta metropolitan area, with properties ranging up to $35 million.

Quantifiable outcome

• First residential agent in Georgia to achieve $2 billion in residential sales
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ProperstarcoreGTM or Marketing PartnerGlobal network partnership for international property syndication. Once opted in to Properstar, Beacham listings instantly syndicate to top real estate platforms domestically and in 50+ countries worldwide for maximum exposure to international buyers.
• FMLS (First Multiple Listing Service)coreChannel Partner/ Reseller/ DistributorRegional MLS providing listing syndication and data distribution for real estate transactions in the Atlanta metropolitan area.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atlanta Fine Homes, Sotheby's International Realty: Atlanta's Sotheby's affiliate and a direct luxury competitor in the same Buckhead/Tuxedo/Chastain markets Beacham serves. Comparable on luxury clientele, global brand affiliation, and high-end transaction values.
• Harry Norman, Realtors: Long-standing Atlanta luxury brokerage operating across Buckhead and surrounding metros with a similar high-touch, agent-led model and focus on luxury residential properties. Directly comparable on geography, customer segment, and price tier.
• Dorsey Alston Realtors: Boutique Atlanta luxury brokerage with a comparable agent-driven, high-touch service model and strong Buckhead presence. Closely matches Beacham on boutique positioning, luxury focus, and Atlanta metro coverage.
• The Agency: Luxury boutique brokerage that emphasizes in-house marketing, photography, and design - mirroring Beacham's positioning. Comparable on premium brand positioning, marketing differentiation, and luxury residential focus.
• Ansley Real Estate: Atlanta-based boutique residential brokerage serving the same in-town luxury neighborhoods with a similar marketing-forward culture. Comparable on customer profile, brand-led GTM, and Atlanta-centric footprint.

Broad incumbents

• Compass: Tech-forward national brokerage that powers Beacham's technology platform and competes in the same luxury Atlanta segment with its own agent network. Comparable on luxury brokerage activity and technology-enabled GTM, with vastly broader scale.
• Engel & Völkers: Global luxury brokerage with boutique-style shops and premium positioning. Comparable on luxury residential focus, brand-led marketing, and international buyer reach, though broader in geography.
• Sotheby's International Realty: Global luxury real estate network with strong international syndication through its own platform, competing for the same HNW buyers Beacham reaches via Properstar. Comparable on luxury clientele and international buyer reach, with broader geographic scale.
• Coldwell Banker Realty: Large national brokerage with luxury arms operating in Atlanta. Comparable on luxury residential representation and broad buyer reach, though distributed across many price tiers rather than concentrated in luxury.
• Berkshire Hathaway HomeServices: National luxury network with strong brand affiliation and large agent base operating in Atlanta luxury markets. Comparable on luxury clientele and residential brokerage activity, with broader geographic and price-tier coverage than Beacham.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beachamcompany
• Xx.com/beachamrealtors
• Facebookfacebook.com/beacham-company-realtors-56262810063

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beacham & Company, REALTORSå¨