What Invertase does

Invertase is a privately-held developer tools and professional services company founded in 2016, registered in England as Invertase Limited and headquartered at Crewe, UK. The company builds and maintains open-source software development kits, libraries, and tooling for the React Native, Flutter, and Firebase ecosystems, including React Native Firebase (12.3k GitHub stars), Notifee (notifications), Melos (Dart/Flutter monorepo management), FlutterFire CLI (the official Firebase SDK for Flutter developed under a Google partnership), and React Native Google Mobile Ads. Its products collectively achieve 90 million monthly downloads, 33.8k GitHub stars, and adoption across 175 countries, supported by a remote-first team distributed across 12+ countries.

The company's business model is a hybrid of open-source community-led growth and paid professional services. The open-source libraries are distributed free of charge via GitHub and standard package managers, functioning as a global top-of-funnel acquisition channel; docs.page, a zero-configuration documentation platform, extends the product surface into developer infrastructure. Revenue is generated through three professional service lines sold directly to enterprise clients: SDK development (building custom SDKs for technology companies), SDK maintenance (ongoing updates, security, and compatibility), and cross-platform migration (porting applications to Flutter or React Native). Pricing is quote-based on custom multi-year engagements.

Invertase's customer base spans enterprise technology companies — most notably Google (official FlutterFire partnership, 2020) and Canonical (Ubuntu Flutter migration) — alongside smaller adopters such as Widgetbook (using docs.page). The company is led by CEO Elliot Hesp and CTO Mike Diarmid, operates without disclosed external funding or a parent company, and has positioned itself as an ecosystem convener through events such as the F3 (Flutter Firebase Festival) hosted in Prague in 2023. No revenue figures, headcount count, or funding history have been publicly disclosed.

Name

Invertase

Legal name

Invertase Limited

Website

https://invertase.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Invertase builds and maintains open-source SDKs and developer tools for the React Native, Flutter, and Firebase ecosystems, and sells SDK development, maintenance, and cross-platform migration services to enterprise technology companies. The company serves developers in 175+ countries via its 90M monthly-download open-source portfolio.

Ownership category

akta.pro rank

Product category

Cross-platform mobile developer tools and SDKs

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Open-Source & Developer Communities (BPAMABAM)

akta.pro secondary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Cross-platform mobile development
• Open-source developer tools
• SDK development services
• Firebase integration libraries
• Mobile app migration services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - SDK Development: Paid services for building custom SDKs that integrate into client platforms, helping technology companies provide exceptional developer experiences.
2. Professional Services - SDK Maintenance: Ongoing maintenance services keeping SDKs up-to-date, secure, and efficient with updates, fixes, and compatibility management.
3. Professional Services - Cross-Platform Development: Migration services to Flutter or React Native, enabling faster builds and innovation with unified codebase approach.
4. Open Source Ecosystem: Free and open-source tools building community adoption and brand reputation, potentially leading to paid service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Invertase develops and maintains open-source cross-platform developer tools, SDKs, and libraries for the React Native, Flutter, and Firebase ecosystems, complemented by a self-hosted documentation platform (docs.page). The company also sells bespoke professional services covering custom SDK development, ongoing SDK maintenance, and cross-platform application migration to Flutter or React Native. Its open-source products collectively reach 90 million monthly downloads across 175 countries and are backed by a community of 2.5k contributors.

Product overview

Invertase is a developer tools company that offers both open-source products and professional services. The product portfolio consists of five core open-source libraries: React Native Firebase (Firebase SDK for React Native), Notifee (notifications library for React Native), Melos (Dart/Flutter monorepo management), FlutterFire CLI (Firebase SDK for Flutter), and React Native Google Mobile Ads. These are complemented by docs.page, a documentation platform. The company also provides three professional services: SDK Development, SDK Maintenance, and Cross-Platform Development (Flutter/React Native migration). Together, these products form a comprehensive ecosystem for cross-platform mobile development with Firebase integration, while the services help companies build and maintain their own developer tools.

Differentiator

Problem solved

Functional benefit

Brands

• React Native Firebase: Add Firebase features to your React Native projects.
• Notifee
• Melos
• React Native Google Mobile Ads
• FlutterFire CLI
• Docs.page

Products and services

• React Native Firebase Official, community-maintained Firebase SDK for React Native, providing modules for Authentication, Firestore, Cloud Storage, Cloud Functions, Analytics, Crashlytics, and more. Built for mobile and web application developers using React Native.
• Notifee A powerful local and push notification library for React Native applications, distributed as free and open-source under the Apache-2.0 license. Targeted at React Native developers who need reliable cross-platform notification delivery.
• Melos A Dart and Flutter monorepo management tool that provides versioning, changelog generation, and publishing workflows across multi-package projects. Targeted at Dart and Flutter developers and teams operating multi-package repositories.
• FlutterFire CLI The official command-line interface for integrating Firebase services into Flutter projects, providing all Firebase plugins for Flutter in a single CLI. Built for Flutter developers who need streamlined Firebase setup.
• React Native Google Mobile Ads An open-source library that monetizes React Native applications through Google AdMob ads. Targeted at React Native app developers seeking integrated mobile ad monetization.
• Docs.page An open-source documentation platform that creates instant documentation with zero configuration by sourcing MDX files directly from GitHub repositories, with Algolia DocSearch-powered search, previews, and custom domains. Built for open-source projects and product teams.
• SDK Development Services Professional services that help technology companies create reliable, well-designed SDKs that integrate seamlessly into their platforms. Sold to platform providers seeking to improve their developer experience.
• SDK Maintenance Services Ongoing maintenance services that keep client SDKs up-to-date, secure, and efficient, handling updates, fixes, and compatibility management. Sold to technology companies operating their own SDKs.
• Cross-Platform Development Services Migration services that move applications to Flutter or React Native, enabling faster builds and innovation through a unified codebase approach. Sold to technology companies undertaking cross-platform mobile initiatives.

Quantifiable outcome

• 90 million monthly downloads across open-source projects
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2020Official partnership for FlutterFire - the official Firebase SDK for Flutter. Google partnered with Invertase to develop and maintain the official Firebase integration for Flutter developers. Invertase's React Native Firebase was featured at Google I/O in 2018.
• GooglecoreTechnology or Integration · 1 January 2018Invertase's React Native Firebase SDK was featured at Google I/O 2018, marking early recognition and partnership with Google for Firebase integration libraries.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Mintlify: Mintlify is a modern, AI-native documentation platform targeting the same audience as docs.page, with growing adoption among developer-focused startups and a similar self-serve SaaS distribution model.
• AppWrite: AppWrite is an open-source Firebase competitor providing backend SDKs for web and mobile; it overlaps with Invertase's developer tooling and integration focus but with a broader cross-platform scope rather than a mobile-specific niche.

Others

• Algolia: Algolia is an integration partner for docs.page (powers DocSearch) and serves a related developer experience market through its search-as-a-service product used by documentation and API platforms.

Broad incumbents

• AWS Amplify: AWS Amplify is a broader incumbent BaaS offering overlapping with Firebase; it competes for the same cross-platform mobile and web developers that Invertase serves and provides competing SDK development capabilities.
• Vercel: Vercel is a developer platform built on Next.js that overlaps with Invertase's docs.page offering (which uses Next.js) and targets a similar enterprise developer experience audience with self-serve SaaS.
• Flutter (Google): Flutter is the cross-platform framework that Invertase builds tooling for (FlutterFire, Melos); it sets the roadmap Invertase depends on and represents the core ecosystem that drives demand for Invertase's open-source and services revenue.
• Firebase (Google): Firebase is the underlying platform that Invertase's React Native Firebase and FlutterFire products integrate with; it sets the product roadmap that Invertase must follow and is both a critical partner and a potential competitor.

Direct peers

• Supabase: Supabase is an open-source Firebase alternative with a similar community-first, developer-led GTM and SDK ecosystem; it competes for the same BaaS mindshare that Invertase integrates with and extends for Flutter/React Native developers.
• ReadMe: ReadMe is a developer documentation and API reference platform with very similar use cases to docs.page, targeting the same enterprise developer experience market that Invertase serves.
• Expo: Expo provides a managed React Native platform with SDKs, build services, and developer tooling that overlaps directly with Invertase's React Native Firebase, Notifee, and cross-platform development offerings for the same developer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/invertaseio
• GitHubgithub.com/invertase
• YouTubeyoutube.com/invertase
• LinkedInlinkedin.com/company/invertase

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invertase