What GSI Outdoors does

GSI Outdoors is a privately held, Spokane, Washington-based designer and retailer of outdoor cooking and camp kitchen equipment, founded in 1989 and operating for over 36 years with an 11–50 employee headcount. The company sells a broad product portfolio spanning camp stoves (Selkirk 270 Butane, Selkirk 540+, Glacier Remote, Pinnacle Pro 2 Burner), cookware sets (Glacier Stainless Camper, Bugaboo Ceramic Base Camper, Halulite Minimalist II, Pinnacle Ceramic Base Camper Large), vacuum-insulated containers and coolers (Glacier Insulated Travel Stack, 2 Can Cooler Stack, Glacier Stainless 6 Can Cooler Stack), and tableware (enamelware and coffee collections), with prices ranging from $12.95 entry-level accessories to $225 premium cookware.

Its underlying technology rests on proprietary material constructions including Halulite ultra-lightweight alloy for backpacking cookware, ceramic-coated hard anodized aluminum for non-stick durability, vacuum insulation for thermal retention, and Glacier stainless steel for rugged use, supported by 36+ years of category expertise and a long-standing partnership with Leave No Trace (since 2005).

The business model is primarily direct-to-consumer through a Shopify-based storefront at gsioutdoors.com with free economy shipping on orders over $45, complemented by a dealer network accessed via dealer.gsioutdoors.com and an affiliate program for marketing partners. The company uses activity-based segmentation (Backpack, Car Camp, Glamping, Daily Use) and targets outdoor enthusiasts, thru-hikers, families, glampers, and daily commuters across the United States, Canada, and Italy, generating revenue entirely through one-time hardware sales with no subscription or recurring component. No revenue, funding, M&A, leadership, or investor data is disclosed.

Name

GSI Outdoors

Legal name

GSI Outdoors

Website

https://gsioutdoors.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

GSI Outdoors is a privately held, Spokane-based designer and direct-to-consumer retailer of camp stoves, cookware, insulated containers, and enamelware, founded in 1989 and serving outdoor enthusiasts, backpackers, glampers, and commuters across the United States, Canada, and Italy.

Ownership category

akta.pro rank

Product category

Outdoor Camping Cookware

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

Keywords

• Outdoor cookware
• Camping stoves
• Camp kitchen equipment
• Enamelware tableware
• Insulated coolers

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Outdoor Equipment Sales: GSI Outdoors generates revenue through direct sales of outdoor cooking equipment, camp kitchen gear, insulated products, enamelware, and accessories through their e-commerce platform. Products are sold as one-time purchases with no subscription component. Revenue comes from hardware sales of cookware, stoves, coolers, tableware, and accessories to outdoor enthusiasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GSI Outdoors designs, manufactures, and sells outdoor cooking and camp kitchen equipment, including stainless steel and ceramic-coated cookware sets, butane and remote camp stoves, vacuum-insulated food and beverage containers, enamelware tableware, and related accessories. Products are sold as one-time purchases direct-to-consumer via the Shopify-powered gsioutdoors.com storefront, with additional distribution through authorized dealers and an affiliate partner program. The catalog is segmented by activity (Backpack, Car Camp, Glamping, Daily Use) and product function (cookware, stoves, insulated, tableware, coffee, partyware, basecamp, games).

Product overview

GSI Outdoors is an outdoor recreation equipment company specializing in camping cookware, enamelware, and outdoor kitchen solutions. The product portfolio spans multiple interconnected categories including camp stoves (Selkirk 270 Butane Stove, Selkirk 540+ Camp Stove, Glacier Remote Stove, Pinnacle Pro 2 Burner Stove), cookware sets (Glacier Stainless Camper, Bugaboo Ceramic Base Camper, Halulite Minimalist II, Pinnacle Ceramic Base Camper Large), insulated products (Glacier Insulated Travel Stack, Glacier Stainless 6 Can Cooler Stack, 2 Can Cooler Stack), and tableware (Enamelware Collection, Coffee Collection). The product architecture is organized by function (cookware, stoves, tableware, insulated items) and activity type (backpack, car camp, glamping, daily use), offering solutions ranging from ultralight solo hiking gear to full base camp kitchen systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Selkirk 270 Butane Stove A compact single-burner butane stove with 5,300 BTU output and die-cast metal cooking base for stable pot support, designed for portability and solo camping or van life use. Priced at $100.
• Selkirk 540+ Camp Stove A high-performance camp stove designed for larger cooking needs, positioned as a premium option in the GSI Outdoors stove lineup. Priced at $179.95.
• Glacier Remote Stove An ultra-lightweight remote stove delivering 11,000 BTUs of cooking power for outdoor cooking where weight is a priority. Priced at $94.95.
• Pinnacle Pro 2 Burner Stove A dual-burner camp stove that won the Gear Junkie Best of Show award in pre-production testing, designed for serious outdoor cooking. Priced at $199.95.
• Glacier Stainless Camper A comprehensive cookware set including 3L and 2L pots with a frying pan, designed for car camping and base camp meal preparation. Priced at $129.95.
• Bugaboo Ceramic Base Camper, Camp Cookset A pot and lid combo optimized for stovetop use with ceramic base coating, including 2L capacity for versatile cooking options.
• Halulite Minimalist II, Cookset for One An ultra-lightweight cookset designed for thru-hikers and minimalist backpackers (AT, CDT, PCT), featuring minimal weight for long-distance trail use.
• Pinnacle Ceramic Base Camper Large Premium hard anodized aluminum pots with durable non-stick ceramic coating, designed for maximum durability and efficient space utilization in base camp cooking. Priced at $225.00.
• Glacier Insulated Travel Stack A vacuum-insulated system designed for workdays, road trips, and outdoor adventures, keeping meals and drinks at desired temperatures. Priced at $39.95.
• Glacier Stainless 6 Can Cooler Stack A durable insulated cooler stack that keeps beverages cold, designed for extended outdoor use.
• 2 Can Cooler Stack A compact cooler with removable easy-grip handle for manual carry or packing, featuring sleek design for keeping beverages cold. Priced at $34.95.
• Travel Stack Container Set A set of two containers with secure twist-on lids designed to prevent spills during commuting and travel. Priced from $12.95.
• Enamelware Collection Traditional enamel-coated metal cookware and dishes for outdoor dining.
• Coffee Collection Outdoor coffee preparation equipment and accessories for brewing on-the-go.

Quantifiable outcome

• Supporting Leave No Trace since 2005 through 1% of Cathole Trowel sales
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Leave No TraceminorStrategic or Co-development Partner · 1 January 2005GSI Outdoors has supported Leave No Trace since 2005 through a partnership where 1% of Cathole Trowel sales are donated to the organization. This partnership demonstrates the company's commitment to environmental stewardship and responsible outdoor practices.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Snow Peak: Snow Peak is a Japanese outdoor lifestyle brand offering titanium and stainless cookware, camp stoves, and tableware. It competes with GSI across the car camp, glamping, and ultralight backpack segments with a similar premium positioning.
• MSR (Mountain Safety Research): MSR is a direct competitor in camping stoves, cookware, and water filtration. It competes head-to-head with GSI's Glacier Remote Stove, Halulite cookware, and Pinnacle lines for backpackers and thru-hikers.
• Stanley: Stanley makes vacuum-insulated bottles, food containers, and cookware, directly competing with GSI's Glacier Insulated Travel Stack, 2 Can Cooler Stack, and Travel Stack Container Set.
• Jetboil: Jetboil specializes in integrated camping stove-and-cookware systems popular with backpackers, directly competing with GSI's ultralight Halulite and Glacier stove-cookware combinations.
• Stansport: Stansport offers camp cookware, stoves, and enamelware at value-tier price points. It is a smaller, similarly sized direct competitor focused on the same car-camp and basecamp segments as GSI.

Broad incumbents

• Coleman: Coleman is a mass-market outdoor recreation incumbent offering camp stoves, cookware, coolers, and enamelware. It competes with GSI especially in the car camp and entry-level categories with much broader retail distribution.
• Yeti: Yeti is a broader premium outdoor brand whose coolers, drinkware, and tableware overlap GSI's insulated and tableware categories. It is a much larger incumbent with stronger brand pull and global distribution.
• Hydro Flask: Hydro Flask leads the insulated water bottle category and overlaps with GSI's insulated drinkware/food storage lines. It is owned by Helen of Troy and has far larger marketing and distribution scale.
• Thermos LLC: Thermos is a long-established brand in vacuum-insulated food and beverage containers, overlapping with GSI's insulated product lines. It operates as a broader incumbent with mass-market retail distribution.

Regional players

• Trangia: Trangia is a Swedish maker of ultralight camp cookware and spirit stoves, primarily serving European markets. It is comparable to GSI's Halulite and enamelware lines but does not compete in North America at the same scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gsioutdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSI Outdoors