Manor
Manor is Switzerland's largest privately-held department store chain, founded in 1902. It operates 56 department stores, 21 food markets, 23 restaurants, and 3 distribution centers across Switzerland, serving general Swiss consumers through an omnichannel retail and e-commerce model.
- Company typePrivate
- Founded1902
- HeadquartersBasel, Switzerland
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Manor does
Manor is Switzerland's largest department store chain, founded in 1902 and privately held with headquarters in Basel. The company operates an omnichannel retail platform comprising 56 department stores, 21 Manor Food supermarkets, 23 Manora restaurants, and 3 distribution centers across all Swiss language regions, employing approximately 6,800 people. Its merchandise assortment spans fashion, beauty, home and household goods, toys, multimedia, sports, luggage, stationery, and wine and fine foods, targeting general Swiss consumers in both physical stores and the manor.ch e-commerce storefront.
The business model is traditional retail transaction revenue, with pricing set at the point of sale and employee discounts of 10–25% offered as a non-wage benefit. The go-to-market is direct-to-consumer, combining owned physical retail locations with an integrated online shop, supported by dedicated in-store sales teams trained through the Manor Training Academy. Customer segmentation is horizontal, with no B2B or enterprise accounts; revenue derives from a high-volume, long-tail of individual Swiss consumer transactions.
Underlying technology is limited to standard omnichannel retail IT and digital business systems, including the e-commerce platform, internal communications via the Manor myNews app, and standard back-office functions (Finance & Controlling, Supply Chain, Product Management, Marketing & Communication). Manor does not operate a distinct commercial software or SaaS product. The company is undergoing a significant executive refresh between 2023 and 2025, with a new CEO (Roland Armbruster, Feb 2023) and newly created or filled CSO (Jan 2025), CFO (Sept 2025), and CMO (Dec 2025) roles, drawing senior leaders from international luxury and fashion groups (Furla, C&A, Diesel, Inditex, Nike, LVMH/Fendi, H&M).
Manor firmographics
Firmographics- Name
- Manor
- Legal name
- Manor
- Website
- https://careers.manor.ch
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Manor is Switzerland's largest privately-held department store chain, founded in 1902. It operates 56 department stores, 21 food markets, 23 restaurants, and 3 distribution centers across Switzerland, serving general Swiss consumers through an omnichannel retail and e-commerce model.
- Ownership category
- akta.pro rank
Where Manor is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Manor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Merchandise Sales: Traditional retail revenue from department store merchandise including Fashion, Beauty, Home & Household, Toys, Multimedia, Sports, Luggage, Stationery, Wine & Fine Foods across 56 department stores and 21 food markets.
- Food Service: Revenue from 23 Manora restaurants serving freshly prepared dishes from local and international gastronomy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Employee discount on Non-Food items |
| Other | Monthly | Apprenticeship compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Manor product offering
Product offeringCore offering
Manor operates a Swiss multichannel department store platform that sells fashion, beauty, home & household, toys, multimedia, sports, luggage, stationery, and wine & fine foods through 56 department stores, complemented by 21 Manor Food supermarkets and 23 Manora restaurants, plus an integrated e-commerce site. The business is built around an owned retail footprint of physical stores, own food markets, and own casual-dining restaurants, with merchandise sourced and sold directly to Swiss consumers. The company is a traditional general-merchandise and food retailer, not a technology product company.
Product overview
Manor operates as Switzerland's largest department store chain, offering a unified retail platform comprising department stores, Manor Food supermarkets, and Manora restaurants, supported by three distribution centers and a headquarters in Basel. The company does not operate a distinct technology product or software platform — the sources describe its employment offerings, workplace culture, training programs, and career development frameworks rather than any commercial software or SaaS product.
Differentiator
Problem solved
Functional benefit
Brands
- Manora Restaurant: Restaurant brand operated within Manor department stores serving freshly prepared dishes from local and international cuisine
- Manor Food
- Manor Training Academy
- Manor Youngstar
Products and services
- Manor Department Stores
- Manor Food
- Manora Restaurants
- Manor Online Shop
Companies that use Manor
Customer profileSegments1 record
Ideal customer profiles1 record
Manor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Manor partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Manor competitors and assessment
Company assessmentDirect peers
- KaDeWe Group (KaDeWe, Oberpollinger, Alsterhaus): German luxury department store group; another prior employer of Manor's CEO, representing a relevant large-format premium department store comparable.
- Globus (Swiss department stores): Direct domestic competitor operating premium department stores in Switzerland; the closest head-to-head peer to Manor in the Swiss department store category.
- Breuninger: Premium German department store combining physical department-store retail with e-commerce; CEO Roland Armbruster's prior employer and direct model benchmark for Manor.
- Jelmoli: Zurich-based Swiss premium department store with overlapping fashion, beauty, and home assortment to Manor. Highly comparable on category mix and target customer.
Broad incumbents
- Selfridges Group: UK luxury department store with strong omnichannel and food/restaurant integration; comparable on premium department-store-with-hospitality model.
- Galeries Lafayette: Iconic French department store operator with multi-format fashion, beauty, and home categories; comparable to Manor on broad-based department-store retail model.
- Nordstrom: US-based multichannel department store with integrated e-commerce; comparable on scale of physical store footprint plus omnichannel retail platform.
- De Bijenkorf: Premium Dutch department store with fashion/beauty/home assortment and omnichannel; another prior employer of Manor's CEO, indicating strong internal benchmark relevance.
Regional players
- Migros (Federation of Migros Cooperatives): Switzerland's largest retailer and dominant food/general-merchandise operator; direct overlap with Manor's department stores and Manor Food markets in Switzerland.
- Coop (Switzerland): Major Swiss retailer with department-store-like general merchandise plus supermarket formats; directly competes for the same Swiss household consumer wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Manor social profiles
Digital presenceManor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manor leadership team
Management profileNumber of profiles
Profiles6 records
Manor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manor
What does Manor do?
Manor operates a Swiss multichannel department store platform that sells fashion, beauty, home & household, toys, multimedia, sports, luggage, stationery, and wine & fine foods through 56 department stores, complemented by 21 Manor Food supermarkets and 23 Manora restaurants, plus an integrated e-commerce site. The business is built around an owned retail footprint of physical stores, own food markets, and own casual-dining restaurants, with merchandise sourced and sold directly to Swiss consumers. The company is a traditional general-merchandise and food retailer, not a technology product company.
Is Manor a public or private company?
Manor is a private company. It is classified as unknown and is currently operating.
When was Manor founded?
Manor was founded in 1902. It employs 5,001 to 10,000 people.
Where is Manor based?
Manor is headquartered in Basel, Switzerland, in the Europe region.
How does Manor make money?
Two revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are food Service.
Who are Manor's main competitors?
Direct peers on record are KaDeWe Group (KaDeWe, Oberpollinger, Alsterhaus), Globus (Swiss department stores), Breuninger and Jelmoli. Broad incumbents are Selfridges Group, Galeries Lafayette, Nordstrom and De Bijenkorf. Regional players are Migros (Federation of Migros Cooperatives) and Coop (Switzerland).
Does Manor have an API?
No public API is recorded for Manor.