Todos Pela Educação
Todos Pela Educação is an independent Brazilian non-profit founded in 2006 that advocates for quality basic education through applied research, monitoring platforms, and coalition-building, serving federal, state, and municipal education authorities across all 27 states.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM type—
- Offering—
What Todos Pela Educação does
Todos Pela Educação is an independent, non-governmental, non-partisan Brazilian civil society organization founded in 2006 and headquartered in São Paulo, dedicated to improving the quality of Educação Básica (basic education). It operates as a portfolio of integrated advocacy programs — Advocacy pela Educação, Articulação de Coalizões, and Monitoramento de Políticas Públicas — anchored by the cross-cutting Educação Já initiative (with Nacional, Estadual, Municipal, Eleições 2026, and Educação que dá Certo! sub-programs) and supplemented by the Anuário Brasileiro da Educação Básica, technical notes (Notas Técnicas), position papers (Posicionamentos), the Ceapea applied research center led by Dra. Bárbara Born, and the Jornada Formativa manager-training program delivered with USP/IEARP. The organization also administers a set of specialized digital monitoring platforms — educacaoja.org.br, observatoriodopne.org.br, paineledujamunicipios.todospelaeducacao.org.br, simuladorfundeb.todospelaeducacao.org.br (ceded to INEP), and educacaoquedacerto.todospelaeducacao.org.br — built on conventional web technologies and used to track the Plano Nacional de Educação (PNE), Fundeb, and municipal education indicators across all 27 Brazilian states.
The primary beneficiaries of the organization's work are federal, state, and municipal education authorities (CNE, MEC, INEP, Frente Parlamentar Mista da Educação, state and municipal secretariats), with secondary audiences in the Brazilian press, civil society, families, and educators. Distribution is fully free and open-access, and reach extends to convening roughly 60 cross-sector leaders per annual cycle at events such as the Encontro Anual Educação Já in São Paulo, with parallel engagement in Brasília at the Senate, Câmara dos Deputados, UNESCO, and Frente Parlamentar proceedings.
The business model is donation-based: the organization is funded exclusively by private resources — individual donations, corporate partners (Instituto Natura, B3 Social, Itaú Social, Fundação Santillana, Moderna, CNI), multilateral partners (UNESCO, UNICEF, BID, Columbia University), polling firms (Ipec, Datafolha), and research foundations (Fundação Carlos Chagas) — and explicitly does not receive any public funds, a posture it positions as the source of its suprapartisan credibility. It employs 11-50 staff and is led by President-Executiva Priscila Cruz; revenue is not publicly disclosed.
Todos Pela Educação firmographics
Firmographics- Name
- Todos Pela Educação
- Legal name
- Todos Pela Educação
- Website
- https://todospelaeducacao.org.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Todos Pela Educação is an independent Brazilian non-profit founded in 2006 that advocates for quality basic education through applied research, monitoring platforms, and coalition-building, serving federal, state, and municipal education authorities across all 27 states.
- Ownership category
- akta.pro rank
Where Todos Pela Educação is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Todos Pela Educação business model
Business modelRevenue model
- Private donations and grants: Todos Pela Educação is a non-profit civil society organization funded exclusively by private resources and does not receive any public funds. Funding is sourced from private donations (Doação page), corporate partners, and institutional supporters. This guarantees the independence necessary to challenge what needs to be challenged. The Donations page (Doação) accepts individual contributions; partnerships with organizations like B3 Social and Instituto Natura fund specific initiatives such as research editais and climate-resilience reports.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Todos Pela Educação product offering
Product offeringCore offering
Todos Pela Educação is an independent, non-partisan civil society organization that conducts education policy advocacy, coalition-building, and public policy monitoring to improve the quality of Brazilian Basic Education. It produces independent diagnostics, technical notes, position papers, and policy recommendations while operating dedicated monitoring platforms (Observatório do PNE, Simulador FUNDEB, Painel Educação Já Municípios) and the annual Anuário Brasileiro da Educação Básica. The organization is funded exclusively by private donations and grants and does not receive public funds.
Product overview
Todos Pela Educação is not a commercial technology company but rather an independent, non-partisan civil society organization that operates as a portfolio of integrated advocacy programs, research products, and digital platforms. Its offering combines three core strategic programs — Advocacy pela Educação, Articulação de Coalizões, and Monitoramento de Políticas Públicas — with the cross-cutting Educação Já initiative (and its Nacional, Estadual, Municipal, and Eleições 2026 sub-initiatives, plus Educação que dá Certo!), supported by research and data products including the Anuário da Educação Básica, Monitoramento de Dados outputs, Notas Técnicas, Posicionamentos, the Ceapea research center, and the Jornada Formativa training program. The organization administers several external digital platforms (educacaoja.org.br, educacaoquedacerto.todospelaeducacao.org.br, observatoriodopne.org.br, paineledujamunicipios.todospelaeducacao.org.br, and simuladorfundeb.todospelaeducacao.org.br) and distributes its findings through the monthly "Todos em Dia" newsletter. Together these modules form an integrated advocacy platform rather than a single commercial SaaS product.
Differentiator
Problem solved
Functional benefit
Brands
- Educação Já: Major initiative of Todos Pela Educação focused on placing education at the center of public debate around elections, including national, state (Estadual), and municipal (Municipal) fronts and the 'Educação que dá Certo!' program.
- Ceapea (Centro de Pesquisa Aplicada ao Ensino e Aprendizagem)
Quantifiable outcome
- Ensino Médio completion rate among youth up to age 19 rose from 54.5% in 2015 to 74.3% in 2025 (national study with IBGE/Pnad-C data)
- +4 more outcomes
Companies that use Todos Pela Educação
Customer profileSegments4 records
Todos Pela Educação technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
Todos Pela Educação partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, strategic and operational.
- Instituto NaturacoreCo-launched with Todos Pela Educação and B3 Social an edital to boost research on educational inclusion in Brazil, using the Índice de Inclusão Educacional as a methodological base. Selected researchers receive scholarships for up to five months for projects that use and seek to improve the index.
- Vozes da EducaçãocoreCo-developed with Todos Pela Educação, with support from B3 Social, the "Educação Resiliente" report containing 25 recommendations for making education networks and schools more prepared for the climate crisis, presented at an event in São Paulo with authorities and specialists.
- BID (Banco Interamericano de Desenvolvimento)strategicCo-organized a closed-door event "Gestão e Investimento em Redes de Ensino e Tecnologias Educacionais" with the Ministry of Education and state and municipal secretariat representatives to debate management, investment, and technology for education.
- Frente Parlamentar Mista da EducaçãostrategicEngagement with the multiparty Parliamentary Front for Education, where Todos Pela Educação defended prioritizing the PNE at the reopening of the Front's work, gathering parliamentarians, MEC representatives, and third-sector organizations in Brasília.
- Frente Nacional de Prefeitos (FNP)strategicCo-organized with Todos Pela Educação and Atricon a focused meeting for elected and re-elected mayors of capitals and cities with more than 500,000 inhabitants, party leaders, and ministers of state to discuss strategies to strengthen Educação Básica in the 2025-2028 cycle.
- Fundação SantillanacoreCo-publisher with Todos Pela Educação and Moderna of the Anuário Brasileiro da Educação Básica 2024, the traditional compendium of Brazilian basic education data, after a brief hiatus.
- ModernacoreCo-publisher with Todos Pela Educação and Fundação Santillana of the Anuário Brasileiro da Educação Básica 2024.
- Atricon (Associação dos Membros dos Tribunais de Contas do Brasil)strategicCo-organized (with D3E) a report that mapped the selection and formation of school directors in Brazilian states and capitals, finding political appointment used as selection in nearly half of states.
- Undime (União Nacional dos Dirigentes Municipais de Educação)strategicJoint events to present priorities and promote listening sessions on the challenges of municipal education management, supporting the Educação Já Municípios initiative.
- Itaú SocialstrategicCo-commissioned (with Instituto Península and Profissão Docente) an opinion survey with Ipec of more than 6,700 teachers from public schools across Brazil, on which 84% agreed that in-person courses better prepare new teachers.
- Instituto PenínsulastrategicCo-commissioned (with Todos Pela Educação, Itaú Social, and Profissão Docente) the Ipec teacher opinion survey of 6,700+ teachers.
- Profissão DocentestrategicCo-commissioned (with Todos Pela Educação, Itaú Social, and Instituto Península) the Ipec teacher opinion survey of 6,700+ teachers.
- UNESCOcoreJointly organized an event in Brasília that convened elected governors and vice-president Geraldo Alckmin to seal commitments for Educação Básica and learning recovery, opening the path for a renewed federative pact on basic education.
- Movimento pela BasestrategicCo-organized a live debate "Resultados do Saeb 2021 e próximos passos" within the "BNCC e o novo Ensino Médio ao vivo" webinar cycle, in which Todos Pela Educação president-executive Priscila Cruz participated.
- Universidade de Columbia (Laboratório)strategicCo-produced with Todos Pela Educação and D3E a study discussing the use of technology in learning, advocating for an urgent national strategy to broaden educational technology.
- D3E (Diagnóstico dos Direitos da Educação)strategicCo-produced with Todos Pela Educação and the Columbia University Lab a study on educational technology use. Separately, D3E partnered with Atricon on the school director selection study.
- RAPS (Rede de Ação Política pela Sustentabilidade)strategicCo-produced a thematic guide "Educação pública nos municípios: recomendações para o Ensino Fundamental" as part of the Prepara RAPS 2020 initiative to support municipal candidate and elected official training.
- Fundação Carlos ChagasstrategicResearch foundation commissioned by Todos Pela Educação to conduct the evidence-based literature review "Formação Continuada de Professores: Contribuições da Literatura Baseada em Evidências".
- Confederação Nacional da Indústria (CNI)strategicCo-developed the "Retratos da Sociedade Brasileira Educação Básica" research, which interviewed 2,000 Brazilians on their perceptions of basic education quality.
- Ipec (Inteligência em Pesquisa e Consultoria Estratégica)operationalPolling and research firm contracted by Todos Pela Educação and partners to conduct opinion surveys, including the 6,700-teacher study and broader Brazilian public perception research on education.
- DatafolhaoperationalPolling firm commissioned by Todos Pela Educação to conduct nationally representative surveys, including opinion research with families on municipal education (12/2024) and with young entrants to Ensino Médio on the Pé-de-Meia program (04/2024).
- USP / IEARP / Cátedra IEARPstrategicPartnership through which the Cátedra IEARP (IEARP Chair at USP) certifies participants in Todos Pela Educação's Jornada Formativa for municipal education secretariat leadership, a manager training front to strengthen public education leaders.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Todos Pela Educação competitors and assessment
Company assessmentDirect peers
- Fundação Lemann: Major Brazilian philanthropic organization focused on improving basic education quality and supporting high-performing public school networks. Direct peer because both are large, privately funded Brazilian non-profits operating at national scale on basic-education outcomes and policy reform.
- Instituto Unibanco: Brazilian institute dedicated to education management, public policy, and youth protagonism in basic education. Direct peer because both target state and municipal education secretariats with technical inputs, training, and policy advocacy for education system improvement.
- Fundação Roberto Marinho: Long-established Brazilian foundation producing educational content, publications, and training programs across basic education. Direct peer because both produce flagship publications, teacher training resources, and national-scale communications products for Brazilian education.
- Cenpec: Brazilian civil society organization focused on public education quality, curriculum, and youth rights. Direct peer because both are São Paulo-based independent NGOs operating in basic-education policy advocacy and producing research on curriculum, equity, and teacher training.
- Ação Educativa: Brazilian NGO advocating for education as a right and supporting public-school improvement for over 25 years. Direct peer because both are independent São Paulo-based civil society organizations focused on basic-education policy advocacy and democratic participation in education.
- Fundação Carlos Chagas: Brazilian research foundation specializing in education research, teacher training evidence, and policy evaluation. Direct peer because Todos commissions FCC for evidence-based research (e.g., teacher training literature review) and both operate in Brazilian education policy and applied research.
Broad incumbents
- UNESCO: United Nations agency with a global education mandate covering quality, equity, and learning recovery. Broad incumbent because it operates globally and at multilateral scale, while overlapping with Todos on Brazilian basic-education policy convening (e.g., 14/12/2022 governor pact in Brasília).
- UNICEF Brasil: Multilateral agency focused on child rights and education equity in Brazil and globally. Broad incumbent because it works at significantly larger scale across multiple child-welfare domains, while overlapping with Todos on basic-education equity, learning recovery, and federal-level engagement.
- Banco Interamericano de Desenvolvimento (BID): Multilateral development bank financing education, health, and infrastructure projects across Latin America. Broad incumbent because it operates at regional scale and convenes MEC with state/municipal secretariats (08/09/2025 Todos co-event), overlapping on education investment and management debates.
Emerging players
- Pratham: Large Indian education NGO operating across advocacy, applied research, and direct program delivery with a national footprint. Comparable international peer because Pratham follows a similar integrated model combining independent data products (ASER), policy advocacy, and coalition-building, providing a relevant outside-Brazil comparison for Todos' approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Todos Pela Educação social profiles
Digital presenceTodos Pela Educação financial estimates
Financial estimateRevenue estimate
Valuation estimate
Todos Pela Educação leadership team
Management profileNumber of profiles
Todos Pela Educação funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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Todos Pela Educação M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Todos Pela Educação
What does Todos Pela Educação do?
Todos Pela Educação is an independent, non-partisan civil society organization that conducts education policy advocacy, coalition-building, and public policy monitoring to improve the quality of Brazilian Basic Education. It produces independent diagnostics, technical notes, position papers, and policy recommendations while operating dedicated monitoring platforms (Observatório do PNE, Simulador FUNDEB, Painel Educação Já Municípios) and the annual Anuário Brasileiro da Educação Básica. The organization is funded exclusively by private donations and grants and does not receive public funds.
Is Todos Pela Educação a public or private company?
Todos Pela Educação is a private company. It is currently operating.
When was Todos Pela Educação founded?
Todos Pela Educação was founded in 2006. It employs 11 to 50 people.
Where is Todos Pela Educação based?
Todos Pela Educação is headquartered in São Paulo, Brazil, in the Latin America region.
How does Todos Pela Educação make money?
One revenue line is on record: private donations and grants.
Who are Todos Pela Educação's main competitors?
Direct peers on record are Fundação Lemann, Instituto Unibanco, Fundação Roberto Marinho, Cenpec, Ação Educativa and Fundação Carlos Chagas. Broad incumbents are UNESCO, UNICEF Brasil and Banco Interamericano de Desenvolvimento (BID). Pratham is listed as an emerging player.
Does Todos Pela Educação have an API?
No public API is recorded for Todos Pela Educação.