Bakers Signs

Name

Bakers Signs

Legal name

Bakers' Signs and Manufacturing, Inc.

Website

https://bakerssigns.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakers' Signs is a Texas-based custom sign manufacturer and installer serving enterprise, franchise, SMB, and sub-contracting clients across Houston, Dallas, San Antonio, and Austin. Founded in 1985, the third-generation family business operates from a 75,000 sq ft Conroe facility with in-house design, fabrication, electrical, and installation capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Manufacturing and Installation: Design, manufacture, and installation of custom commercial signs including billboards, channel letters, monument signs, pylon signs, neon signs, cabinet signs, LED message boards, interior signs, and non-lit signs. One-time project-based revenue from product sales with installation services.
2. Sign Service, Repair, and Restoration: Ongoing maintenance, repair, electrical repair, sign restoration, LED conversion, and regular inspection services for existing signs. Provides recurring service revenue from established customer base.
3. Sub-Contracting Services: Installation and service sub-contracting for other sign companies on national roll-outs and bank conversions across Texas. Covers sign code research, permitting, installation, fabrication and service.
4. Lighting Services: Building lighting, parking lot lighting, canopy lighting, and exterior sign lighting services for commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bakers' Signs designs, manufactures, installs, services, and repairs commercial signage and related lighting for businesses across Texas. The company operates as a state-licensed electrical contractor with in-house fabrication capabilities (CNC routing, channel letter forming, digital printing, paint matching) and provides turnkey solutions from design and permitting through manufacturing, installation, and ongoing maintenance.

Product overview

Bakers' Signs is a full-service sign manufacturing and installation company offering turnkey signage solutions since 1985. The company's product portfolio comprises eleven distinct sign product categories (Billboard Signs, Business Signs, Channel Letters, Neon Signs, Non-Lit Signs, Interior Signs, LED Message Boards, Custom Signs, Cabinet Signs, Monument Signs, and Pylon Signs) complemented by six specialized service offerings (Sign Installation, Electrical Wiring, Pole Installation, Sub-Contracting, Sign Repair, Electrical Repair, Sign Restoration, LED Conversion, and Crane Services) and four lighting products (Exterior Sign Lights, Canopy Lighting, Parking Lot Lighting, Building Lighting). As a state-licensed electrical company, Bakers' Signs provides end-to-end capabilities from design and permitting through manufacturing, installation, and ongoing service. The company operates from a 75,000-square-foot facility in Conroe, Texas, with a fleet including six 55-foot service trucks and five crane trucks.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Signs Large-format outdoor advertising signs designed for mass audience visibility, available in various styles, sizes, and materials for roadside and high-traffic locations. For commercial businesses seeking high-visibility advertising.
• Business Signs Custom exterior business signage designed for commercial properties not directly street-side, helping businesses stand out and attract customers.
• Channel Letters Three-dimensional illuminated or non-illuminated individual letters mounted on buildings, commonly used on commercial properties, strip centers, and churches. For commercial retailers and brand displays.
• Neon Signs Traditional illuminated signage using electrified gas-filled tubes to create glowing letters, shapes, and symbols with distinctive warm aesthetics. For entertainment venues, restaurants, and retail.
• Non-Lit Signs Non-illuminated exterior signage made from various materials including metal, plastic, or wood, typically more cost-effective than illuminated options. For businesses seeking budget-friendly exterior signage.
• Interior Signs Indoor signage including identification signs (restrooms, exits, room numbers), ADA-compliant signs, and decorative impact signs such as company logos and wall art. For commercial facilities.
• LED Message Boards Electronic LED displays available in various sizes, colors, and configurations, including single-line scrolling signs, multi-line boards, and full-matrix billboards. For retail, restaurants, and commercial advertisers.
• Custom Signs Bespoke signage requiring non-standard manufacturing approaches with unique materials, fabrication methods, lighting effects, and custom veneers. For businesses requiring specialized signage solutions.
• Cabinet Signs Metal-framed cabinet signs attached to buildings with painted aluminum sides and various face options, available in illuminated or non-illuminated configurations. For commercial storefronts.
• Monument Signs Ground-affixed permanent sign structures using metal fabrication and custom features such as neon/LED lighting, multiple substrate graphics, and structural enhancements like stone or metal veneers. For commercial properties and franchise locations.
• Pylon Signs Freestanding pole-mounted signs that elevate visibility above surrounding competition, available in illuminated and non-illuminated versions. For shopping centers, businesses, and commercial properties.
• Sign Installation Professional installation services for all sign types from ground-level monument signs to large pylon signs and hi-rise building signage, using the company's fleet of crane trucks and state-licensed field crews.
• Electrical Wiring Licensed electrical services including commercial electrical work from breaker panels, performed by Master Electricians and state-licensed Journeymen Electricians.
• Pole Installation Installation of sign support structures including steel pipe poles set with proper engineering specifications in concrete-filled metal cages.
• Sub-Contracting Sign sub-contracting services including sign code research, permitting, installation, fabrication, and service across Texas and surrounding states for other sign companies on national roll-outs and bank conversions.
• Sign Repair Professional repair services for all sign types including light bulb replacement, face repair, storm damage repairs, and structural repairs. For commercial property owners with existing signs.
• Electrical Repair Electrical sign repair services including damaged wiring replacement, faulty timers/sensors, transformer/ballast replacement, and bulb/neon/LED replacement.
• Sign Restoration Restoration services for exterior signs including channel letter face replacement, electrical component updates, cabinet/pole refinishing, and neon/LED replacement.
• LED Conversion Conversion of outdated signs and lighting from traditional bulbs/neon to modern LED modules for improved energy efficiency and reduced operating costs.
• Crane Services Truck and crane services for installation and repair needs with crews ranging from 1 to 4 technicians.
• Design & Manufacturing In-house design and manufacturing services for custom commercial signs, including engineering, fabrication using CNC routers, channel letter machines, digital printers, and paint matching systems.
• Lighting Services Building lighting, parking lot lighting, canopy lighting, and exterior sign lighting services for commercial properties, providing security, visibility, and energy-efficient LED options.
• Exterior Sign Lights External lighting solutions for non-illuminated signs, including fixtures mounted at monument sign bases or attached to sign structures.
• Canopy Lighting LED canopy and soffit lighting for businesses providing natural bright illumination with minimal maintenance and reduced electricity costs.
• Parking Lot Lighting Commercial parking lot lighting solutions for security, customer safety, and optimal visibility for security camera systems.
• Building Lighting Exterior building illumination services providing security features and aesthetic spotlighting with various fixture options.
• Sign Permitting Permit acquisition services for exterior signs in cities and municipalities requiring sign permits.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Local and National Sign CompaniescoreChannel Partner/ Reseller/ DistributorBakers' Signs serves as a preferred installer and sub-contractor for numerous local and national sign companies. Provides turnkey services including sign code research, permitting, installation, fabrication and service. With 14 state licensed field crews, manages high volume projects while maintaining quality workmanship. Covers national roll-outs and bank conversions across Texas.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Poblocki Sign Company: Poblocki is a full-service commercial sign company offering design, fabrication, installation, and service for retail, restaurant, healthcare, and corporate customers. Comparable to Bakers' Signs in the turnkey sign manufacturing and installation model, particularly for multi-location retail and restaurant chains.
• ASI Sign Systems (Architectural Signs Inc.): ASI Signage is a custom architectural sign manufacturer serving commercial, retail, hospitality, healthcare, and government clients with wayfinding, ADA, and brand signage solutions. Overlaps with Bakers' Signs in custom sign manufacturing and interior/exterior commercial installations.
• Allen Industries: Allen Industries is a sign and environmental graphics company that designs, manufactures, and installs commercial signs, including channel letters, monument signs, and digital displays for national brands. It is a direct competitor to Bakers' Signs in the franchise and chain signage market, with similar turnkey capabilities.
• Federal Heath Sign Company: Federal Heath is a national sign and lighting solutions provider serving retail, restaurant, petroleum, and financial customers with design, fabrication, installation, and service. It competes with Bakers' Signs in the same franchise and chain roll-out space, with a comparable end-to-end service model and an emphasis on national account programs.
• Ad Art Inc. Ad Art is a full-service sign company based in California that manufactures, installs, and services commercial signs for retail, restaurant, and corporate customers. Overlaps with Bakers' Signs in turnkey sign manufacturing, including channel letters, monument signs, and on-site installation.
• Image National: Image National is a full-service sign and lighting company serving franchise, retail, and corporate customers across the Western U.S. with design, manufacturing, installation, and service. Directly comparable to Bakers' Signs in the franchise signage and sub-contracting services market.
• Gordon Sign Company: Gordon Sign is a full-service commercial sign manufacturer and installer serving Colorado and surrounding markets. Comparable to Bakers' Signs in offering custom sign design, fabrication, installation, repair, and sub-contracting services for franchise and enterprise customers.

Broad incumbents

• YESCO (Young Electric Sign Company): YESCO is one of the largest full-service sign and lighting companies in North America, offering design, manufacturing, installation, and service for commercial signage, neon, and channel letters. It is directly comparable to Bakers' Signs across the turnkey service stack, but at significantly larger scale and broader geographic reach.

Emerging players

• Iconic Sign Group: Iconic Sign Group is a growing custom sign manufacturer and installer serving the Texas and broader South-Central market with channel letters, monument signs, and LED displays. Comparable to Bakers' Signs as a regional sign manufacturer, though smaller in scale and brand tenure.

Regional players

• National Signs LLC (Houston): National Signs is a Houston-based sign manufacturer and installer serving the Texas Gulf Coast region. It is the most direct regional competitor to Bakers' Signs, with overlapping service offerings, target customers, and operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bakerssigns

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakers Signs