Pure Capital
Pure Capital S.A. is a CSSF-regulated independent asset manager founded in 2010 in Luxembourg, providing wealth management, proprietary PURE fund management, and ManCo/AIFM services to private HNW clients and financial sector professionals across Belgium, Luxembourg, and adjacent EU markets.
- Company typePrivate
- Founded2010
- HeadquartersLuxembourg, Luxembourg
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Pure Capital does
Pure Capital S.A. is an independent, privately-held asset management company founded in 2010 in Luxembourg and regulated by the CSSF under Chapter 15 of the Law of 2010 for UCITS management and AIFM activities. The firm operates three service lines: Wealth Management (discretionary and advisory portfolio management for private clients, plus execution-only services), Asset Management (ongoing management of the firm's own PURE-branded UCITS funds and sub-funds), and ManCo & AIFM Services (creation, administration, and management of Luxembourg-domiciled UCITS, AIF, and RAIF structures for third-party financial sector professionals). Pure Capital's product portfolio includes the Solution Multifonds 2.0 — a six-profile discretionary mandate built exclusively from PURE funds with 0.00% management fees at the mandate level — and a UCITS lineup spanning fLAB funds SICAV, Risk Premia Multi asset Funds SICAV, Pachira Fund, Flexible Architecture, F.A.M. series (Technology, Elite Bond, Masterclass), and Fagus Multimanager funds, alongside alternative vehicles such as the Crayon Jaune RAIF. The firm has grown to 80+ professionals across offices in Windhof (Luxembourg HQ) and Wilrijk (Belgium branch), serves clients in Belgium, Luxembourg, Switzerland, Italy, France, and Monaco, and distributes through direct advisor relationships (wealth management) and business development outreach to asset managers, family offices, and private banks (ManCo services). Revenue is generated through AUM-based management fees on proprietary and third-party funds, mandate fees, and ManCo service fees under recurring structures.
Pure Capital firmographics
Firmographics- Name
- Pure Capital
- Legal name
- Pure Capital S.A.
- Website
- https://purecapital.eu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Capital S.A. is a CSSF-regulated independent asset manager founded in 2010 in Luxembourg, providing wealth management, proprietary PURE fund management, and ManCo/AIFM services to private HNW clients and financial sector professionals across Belgium, Luxembourg, and adjacent EU markets.
- Ownership category
- akta.pro rank
Pure Capital industry classification
Industry- Product category
- Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
- akta.pro secondary industry
- Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI)
Keywords
Where Pure Capital is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
Pure Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Wealth Management Services: Discretionary portfolio management and advisory services for private clients, including personalized mandates and multi-fund solutions. Revenue generated through management fees and potentially performance fees embedded in fund structures.
- Asset Management Services: Ongoing management of Pure investment funds (PURE funds). Management fees charged on assets under management across UCITS and alternative investment funds.
- ManCo & AIFM Services: Creation, administration and management of investment funds (UCITS, AIF, RAIF) for financial sector professionals. Services include fund structuring, domiciliation, legal services, and ongoing administration, providing a 'plug and play' solution for fund promoters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Multi-Fund Solution 2.0 - discretionary mandate composed exclusively of Pure Capital funds with 0.00% management fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pure Capital product offering
Product offeringCore offering
Pure Capital is an independent asset management company that provides three core services: (1) Wealth Management for private clients including financial asset analysis, advisory, and discretionary portfolio management; (2) Asset Management of its own PURE-branded investment funds; and (3) ManCo & AIFM Services for the creation, administration, and management of Luxembourg-domiciled investment funds (UCITS, AIF, RAIF) for financial sector professionals. The firm serves clients in Belgium and Luxembourg and is regulated by the CSSF.
Product overview
Pure Capital is an independent asset management company offering three core services: Wealth Management for private clients (financial asset analysis, advisory, and discretionary management), Asset Management (management of Pure-branded investment funds), and ManCo & AIFM Services (creation, administration, and management of Luxembourg-domiciled investment funds for financial professionals). The product portfolio includes Solution Multifonds 2.0, a discretionary mandate solution with six investor profiles (Conservateur through Offensif) composed exclusively of Pure Capital funds with 0.00% management fee. Under Asset Management, Pure Capital manages multiple UCITS sub-funds including fLAB funds SICAV (Equity and Core), Risk Premia Multi asset Funds SICAV, Pachira Fund, Flexible Architecture, F.A.M. funds (Technology, Elite Bond, Masterclass), and Fagus Multimanager funds. The ManCo Services also supports AIF and RAIF structures such as Crayon Jaune SCA SICAV. Wealth Management mandates include discretionary management (Patrimoine, Revenu, Croissance, Sur mesure), advisory management, and execution-only services.
Differentiator
Problem solved
Functional benefit
Brands
- PURE Funds: The company's proprietary investment fund brand, including various UCITS funds such as fLAB funds SICAV, Risk Premia Multi asset Funds SICAV, and others managed by Pure Capital.
- ManCo Services
- Solution Multifonds 2.0
Products and services
- Wealth Management Independent wealth management service providing analysis, advice, and discretionary and advisory management of private clients' financial assets in Belgium and Luxembourg.
- Asset Management Independent management of Pure-branded investment funds including continuous portfolio management and administration across multiple UCITS and alternative investment fund strategies.
- ManCo & AIFM Services Management company services for the creation, administration, and management of Luxembourg-domiciled investment funds (UCITS, AIF, RAIF) for financial sector professionals including asset managers, family offices, external asset managers, and private banks. Includes fund structuring, domiciliation, legal, and ongoing administration as a 'plug and play' solution.
- Solution Multifonds 2.0 Discretionary mandate management solution composed exclusively of Pure Capital funds, aligned to six investor risk profiles ranging from Conservative (Profil Conservateur, Euribor+2%, max 10% equities) to Offensive (Profil Offensif, Euribor+8%, up to 100% equities). Portfolios contain 60-350 underlying lines for optimal diversification. The mandate-level management fee is 0.00%, with access to institutional share classes.
- Gestion personnalisée discrétionnaire (Personalized Discretionary Management) Personalized discretionary wealth management service offering fully delegated portfolio management through customized mandates including Patrimoine (Heritage), Revenu (Income), Croissance (Growth), and Sur mesure (Bespoke) options for private clients.
- Gestion personnalisée conseil (Advisory Management) Advisory-based personalized wealth management service where Pure Capital provides investment recommendations and the client retains the final investment decision authority.
- Execution Only Execution-only brokerage service for self-directed investors seeking trade execution without advisory or discretionary portfolio management.
- UCITS Funds (PURE Funds) Range of UCITS (Undertakings for Collective Investment in Transferable Securities) funds managed by Pure Capital, including sub-funds: fLAB funds SICAV (Equity and Core share classes), Risk Premia Multi asset Funds SICAV, Pachira Fund (RC and CCC share classes), Flexible Architecture (RD and FD share classes), F.A.M. Technology Fund, F.A.M. Elite Bond Fund, F.A.M. Masterclass Fund, and Fagus Multimanager funds.
Quantifiable outcome
- Multi-Fund Solution portfolios composed of minimum 60 lines (up to ~350 lines) for optimal diversification
- +1 more outcomes
Companies that use Pure Capital
Customer profileSegments2 records
Ideal customer profiles2 records
Pure Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Capital partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights6 records
Pure Capital competitors and assessment
Company assessmentDirect peers
- Alter Domus: Luxembourg-based provider of fund administration, AIFM, and ManCo services to alternative investment fund managers. Comparable service platform for alternative fund structures (AIF/RAIF) that Pure Capital administers through its ManCo business.
- Carne Group: Specialist ManCo/AIFM platform providing fund management company services across Luxembourg, Ireland, and other jurisdictions. Direct peer on Pure Capital's ManCo & AIFM Services line, serving external asset managers with regulatory infrastructure and fund administration.
- LRI Invest: Luxembourg-based ManCo/AIFM service provider (part of Lupus alpha group) providing UCITS and AIF management company services. Direct competitor to Pure Capital's ManCo & AIFM business for third-party fund promoters seeking Luxembourg infrastructure.
- Degroof Petercam: Belgian-headquartered independent wealth and asset manager offering private banking, asset management, and investment fund services. Most direct comparable given overlapping Benelux footprint, independence positioning, and multi-line business model similar to Pure Capital.
- FundRock Management Company: European ManCo/AIFM service provider headquartered in Luxembourg, offering UCITS and AIF management company services to third-party fund promoters. Directly comparable to Pure Capital's ManCo & AIFM services on regulatory structure, target client (external fund managers), and Luxembourg domicile.
Regional players
- Crelan: Belgian cooperative bank offering private banking, wealth management, and asset management services to individuals and SMEs. Competes with Pure Capital in Belgian private wealth market but as a deposit-taking bank rather than independent manager.
- Puilaetco (a Quintet company): Belgian private wealth manager focused on discretionary management and advisory for HNW individuals. Direct regional peer in the Belgian private wealth market where Pure Capital's Belgium branch competes for the same client segment.
Broad incumbents
- Candriam: Large Belgian-based asset manager (subsidiary of New York Life Investment Management) managing UCITS, alternative, and ESG strategies. Broadly comparable asset management capability, but operates at much larger scale and as part of a wider group rather than as a focused independent.
- Quintet Private Bank: European private banking group with strong Luxembourg presence (formerly KBL European Private Bankers) offering wealth management to HNW clients across Europe. Comparable wealth management focus in the same geography but at significantly larger scale.
- Banque de Luxembourg: Luxembourg-domiciled private bank serving HNW clients with wealth management, asset management, and fund administration. Overlapping market and service set with Pure Capital but operates as a full bank with deposit-taking rather than as an independent asset manager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pure Capital social profiles
Digital presencePure Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Capital leadership team
Management profileNumber of profiles
Profiles7 records
Pure Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Capital M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Capital
What does Pure Capital do?
Pure Capital is an independent asset management company that provides three core services: (1) Wealth Management for private clients including financial asset analysis, advisory, and discretionary portfolio management; (2) Asset Management of its own PURE-branded investment funds; and (3) ManCo & AIFM Services for the creation, administration, and management of Luxembourg-domiciled investment funds (UCITS, AIF, RAIF) for financial sector professionals. The firm serves clients in Belgium and Luxembourg and is regulated by the CSSF.
Is Pure Capital a public or private company?
Pure Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Capital founded?
Pure Capital was founded in 2010. It employs 51 to 100 people.
Where is Pure Capital based?
Pure Capital is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Pure Capital make money?
Three revenue lines are on record. Wealth Management Services are the primary driver. The others are asset Management Services and manCo & AIFM Services.
Who are Pure Capital's main competitors?
Direct peers on record are Alter Domus, Carne Group, LRI Invest, Degroof Petercam and FundRock Management Company. Regional players are Crelan and Puilaetco (a Quintet company). Broad incumbents are Candriam, Quintet Private Bank and Banque de Luxembourg.
Does Pure Capital have an API?
No public API is recorded for Pure Capital.
What industry is Pure Capital in?
Pure Capital's product category is Investment Management. Its primary akta.pro industry code is FSABADAD, Private Banking Advisory & Discretionary Portfolio Management, with a secondary code of FSAAABAI, Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit). Its NAICS code is 523940 and its SIC code is 6282.