The One Club

Name

The One Club

Legal name

The One Club for Creativity

Website

https://oneclub.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Industry Awards & Recognition

NAICS

Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Organizations (8600), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Creative industry awards
• Advertising competitions
• Design recognition
• Creative education
• Diversity initiatives

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Awards Entry Fees: Entry fees from The One Show, ADC Annual Awards, and TDC Annual Competition are redirected to support the organization's Inclusion & Diversity, Creative Development, and Education initiatives rather than retained as profit.
2. Membership Dues: Individual and corporate membership programs providing community access, networking, and member benefits.
3. Event Tickets and Sponsorships: Revenue from Creative Week events, awards ceremonies, and chapter events across Denver, San Diego, and Miami locations.
4. Paper Fashion Show Tickets: The One Club Denver chapter runs the annual Paper Fashion Show, the nation's largest paper fashion show, with ticket sales ranging from $35 to $105.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

The One Club for Creativity is a nonprofit organization that operates a portfolio of global, regional, and student creative awards competitions (The One Show, ADC Annual Awards, TDC Annual Competition, ADCE, ONE Asia, Young Ones, Young Guns, Next Creative Leaders, Creative Hall of Fame). It runs educational and creative development programs (ONE School, ONE Creator Lab, Brand-Side, Portfolio Night, Saturday Career Workshops, TDC Scholarships, Educators Summit) and inclusion and diversity initiatives (Creative Boot Camps, Where Are All The Black People, Type Drives Culture). It hosts annual events including Creative Week and chapter programming, and offers individual and corporate memberships.

Product overview

The One Club for Creativity is a nonprofit organization operating a multi-product portfolio of awards competitions, educational programs, diversity initiatives, and community events. Its core offerings include three global awards shows—The One Show, ADC Annual Awards, and TDC Annual Competition—alongside two regional awards (ONE Asia and ADCE). Student and emerging talent are served through Young Ones Student Awards, Young Guns, and Next Creative Leaders. Educational offerings span ONE School, ONE Creator Lab, Brand-Side, Creative Leaders Retreat, Saturday Career Workshops, Portfolio Night, TDC Scholarships, and Educators Summit. The organization runs inclusion and diversity programs including One ID (WAATBP, Creative Boot Camps, Type Drives Culture) and creative activism initiatives (Get Out The Vote, Paid Internship Pledge). Community engagement includes chapters in Denver, San Diego, and Miami, plus annual Creative Week events. Entry fees from awards are redirected to fund the organization's Inclusion & Diversity, Creative Development, and Education initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• The One Show: World's most prestigious award show in advertising and design, over 50 years old, featuring Gold Pencil awards
• ADC Awards
• TDC Awards
• ONE Asia Creative Awards
• ADCE Awards
• Young Ones Student Awards
• Young Guns
• Next Creative Leaders
• Creative Hall of Fame
• Creative Week
• ONE School
• ONE Creator Lab
• Brand-Side
• ONE ID
• Get Out The Vote

Products and services

• The One Show
• ADC Annual Awards
• TDC Annual Competition
• ONE Asia Creative Awards
• ADCE Awards
• Young Guns
• Next Creative Leaders
• Young Ones Student Awards
• Creative Hall of Fame
• Creative Week
• ONE School
• ONE Creator Lab
• Brand-Side
• Membership Program
• Paper Fashion Show

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• ADCE (Art Directors Club of Europe)coreStrategic or Co-development PartnerADCE presently supports 23 associations in 22 different countries through its various programming, including the revered ADCE Awards and Festival. ADCE Awards 2026 opens for entries with major changes according to June 2026 press release.
• ONE Asia Creative AwardscoreStrategic or Co-development PartnerONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Launched June 2, 2025 with call for entries for 2026 competition opening May 24, 2025.
• Creative Hall of FameflagshipStrategic or Co-development PartnerCreative Hall of Fame honors distinguished careers in advertising, design, branding, illustration, photography, and typography. 2026 inductees announced Spring 2026.
• Downtown Aurora Visual ArtsminorStrategic or Co-development PartnerTwenty percent of proceeds from the Paper Fashion Show benefit Downtown Aurora Visual Arts, a community organization providing art education programs for urban youth.
• GoafestminorStrategic or Co-development PartnerGoafest 2026 featured panel discussions and keynotes covering advertising industry topics in Goa, India, with participation from major brands including Sony, Spotify, Amazon, Ajio, Dabur, Britannia, and IHCL.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cannes Lions: Cannes Lions International Festival of Creativity is the global benchmark for advertising creative awards, owned by Ascential. Direct competitor running an annual international festival with elite jury participation, overlapping agency/brand entrant base, and similar revenue model from entry fees and sponsorships.
• D&AD: D&AD (British Design and Art Direction) runs the globally recognized D&AD Pencils competition, with a strong focus on craft and professionalism in design and advertising. Direct competitor with comparable professional society ethos, awards portfolio, and educational programming (D&AD New Blood Awards for students).
• Clio Awards: Clio Awards is a long-running international awards program for creative work in advertising, design, and communication. Direct competitor offering similar entry-fee-based awards, including Clio Music, Clio Health, and Clio Sports, with comparable audience of agencies and brands.
• The Drum Awards: The Drum Awards for Marketing (formerly DMA Awards) and related competitions honor creative and marketing excellence across agencies and brands. Direct peer with overlapping entrant base and similar industry recognition positioning.
• London International Awards (LIA): London International Awards is a global creative awards competition judged by industry leaders, focused on creativity across advertising and related disciplines. Direct peer with similar jury-led evaluation and entry-fee revenue model.
• The Webby Awards: The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), recognize excellence on the internet across categories including advertising, media, and technology. Direct peer in digital/online creative awards with overlapping agencies and brand entrants.
• New York Festivals Advertising Awards: New York Festivals Advertising Awards is an international creative awards competition judged by global creative executives. Direct peer with comparable jury structure, entry-fee model, and agency/brand entrant base.

Regional players

• Spikes Asia: Spikes Asia is the Asia-Pacific creative awards and festival, run by Ascential (also parent of Cannes Lions). Regional peer targeting the same Asian agency and brand entrant base that The One Club addresses through ONE Asia Creative Awards.

Broad incumbents

• 4A's (American Association of Advertising Agencies): The 4A's is the U.S. trade association for advertising agencies, offering member services, training, advocacy, and industry events. Broad incumbent serving the same advertising industry but as a trade body rather than an awards-focused organization.

Others

• AICP (Association of Independent Commercial Producers): AICP is the trade organization for companies producing commercials in film, television, and digital media, running the AICP Show and Next Awards. Adjacent peer serving production-side entrants that frequently cross-submit to The One Show and ADC Awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OneShow
• LinkedInlinkedin.com/company/one-show
• Instagraminstagram.com/theoneclubforcreativity
• Facebookfacebook.com/theoneshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The One Club