Village Health Clubs & Spas

What Village Health Clubs & Spas does

Village Health Clubs & Spas is a privately held, Arizona-based operator of four luxury health and wellness clubs serving affluent individuals and families in the Scottsdale, Phoenix (Biltmore corridor), and Chandler metros. Founded in 1990, the company operates Gainey Village (Scottsdale), DC Ranch Village (North Scottsdale), Camelback Village (Phoenix, the 82,000+ sq ft flagship), and Ocotillo Village (Chandler). Its core product is a tiered subscription membership (Single Club Access at $238-$474/month; All Club Access at $304-$514/month) that grants access to fitness floors, 100+ weekly group fitness classes, personal training, aquatics, racquet sports (tennis, pickleball, basketball, racquetball, squash, fencing), spa, recovery and therapy services, nutrition coaching, kids programming, and on-site cafés.

The underlying technology stack is built on third-party SaaS rather than proprietary systems: Club Automation for membership management and the member portal, Book4Time/SpaTime for spa bookings, and MyZone for wearable heart-rate tracking that feeds into the Village Rewards loyalty program. The company runs a direct-to-consumer GTM motion at its physical locations plus digital onboarding via joinmyclub.fit, layered with community-led referral (Refer a Friend), corporate membership sales, and a Realtor Program. Ancillary revenue streams include personal training, fee-for-service spa, café sales, nutrition coaching, and golf access through an exclusive Troon partnership. A 100+ business Preferred Partner network and recurring member events reinforce community-led retention. Village is locally owned with no disclosed parent company, institutional investors, or private equity backing.

Name

Village Health Clubs & Spas

Legal name

Village Health Clubs & Spas

Website

https://villageclubs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Village Health Clubs & Spas operates four luxury fitness and wellness clubs in the Phoenix-Scottsdale-Chandler metro area of Arizona, serving affluent individuals and families with tiered subscription memberships ($238-$514/month) that bundle fitness, spa, recovery, nutrition, racquet sports, and youth programming.

Ownership category

akta.pro rank

Product category

Luxury Health Club & Spa Membership Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Luxury health clubs
• Fitness memberships
• Spa services
• Group fitness classes
• Personal training

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees for Single Club Access or All Club Access across four tiers (Single, Couple, Family). Members pay monthly rates ranging from approximately $238 to $514 per month depending on club selection and membership type. Enrollment fees are charged separately at join. This is the primary revenue driver.
2. Personal Training: One-on-one and semi-private personal training sessions delivered by certified trainers. Specialized programs for strength, performance, injury prevention, and weight management are offered at an additional fee beyond standard membership.
3. Spa Services: Fee-for-service spa treatments including signature massages, facials, manicures/pedicures, and body treatments. Spa services are open to both members and the public. Day-use of the health club is included with 60-minute or longer services. Pilates Reformer sessions are also offered at an additional fee.
4. Café and Nutrition Services: On-site café at each location serving fresh, nutritious meals, smoothies, and beverages. Nutrition coaching and meal planning services provided by dedicated dietitian Jamie.
5. Golf Access (Troon Partnership): Golf access and programming through partnership with Troon, including Silver Status benefits, discounted Troon memberships, and access to affiliated courses. Revenue generated through green fees, lessons, and Troon membership upsells.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Village Health Clubs & Spas operates four luxury health club and spa locations across the Phoenix/Scottsdale metro area, selling monthly memberships (Single Club Access and All Club Access tiers) that grant access to fitness facilities, group classes, personal training, spa services, recovery amenities, sports courts, aquatics, youth programs, and on-site cafés. Revenue is generated primarily through recurring membership subscriptions supplemented by fee-based services such as spa treatments, personal training, nutrition coaching, and golf access via a Troon partnership.

Product overview

Village Health Clubs & Spas operates as a unified platform of four luxury health club locations (Gainey Village in Scottsdale, DC Ranch Village in North Scottsdale, Camelback Village in Phoenix, and Ocotillo Village in Chandler) offering integrated fitness, wellness, and spa services. The core product consists of Single Club Access and All Club Access membership tiers, which provide entry to state-of-the-art facilities, 100+ weekly group fitness classes (including Pilates Reformer, Yoga, Cycle, Bootcamp, and Barre), and personal training. The platform extends through add-on modules including spa services, recovery and therapy (cold plunge, sauna, steam, Theragun), nutrition coaching, golf access via Troon partnership, and sports programs (tennis, pickleball, basketball, aquatics, racquetball, squash, and fencing). Additional value-added programs include Village Rewards loyalty points, Preferred Partners discount network, and Corporate Programs for businesses. Youth programming andKids Club services round out the family-friendly offering across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Club Access Membership Monthly membership tier providing access to one designated Village club location (Gainey, DC Ranch, Camelback, or Ocotillo), available as Individual, Couple, or Family plans at $238-$474 per month plus an enrollment fee.
• All Club Access Membership Premium monthly membership providing access to all four Village club locations, available as Individual, Couple, or Family plans at $304-$514 per month plus an enrollment fee.
• VIP Trial Membership Complimentary 7-day VIP pass offering full access to chosen club facilities, classes, and amenities for prospective members aged 24 and older who are local residents, with no automatic charge after trial.
• Group Fitness Classes Expert-led fitness classes including Pilates (Reformer and Mat), Yoga (Vinyasa, Hatha, Power, Restorative, Yin, Hot Yoga), Cycle, Bootcamp, HIIT, Barre, TRX, and Kinesis, with 100+ classes offered weekly across all four locations.
• Personal Training One-on-one and small-group coaching from certified personal trainers offering customized programs for strength, performance, weight management, and injury prevention at an additional fee beyond standard membership.
• Youth Programs Age-appropriate fitness and sports programming for children and teens including Kids Club childcare, summer camps, Kids Sports (swimming, tennis, basketball, fencing), and Junior Certification (ages 11-17 gym access certification).
• Golf Access Golf access through the Troon partnership providing automatic Silver Status, 10% Access Points multiplier, 25% discount on Access Premium memberships, and preferred access to affiliated courses including Troon North, Eagle Mountain, Phoenician, and Westin Kierland.
• Tennis Programs Championship tennis courts with professional instruction including leagues, tournaments, clinics, beginner classes, and private lessons at Gainey and DC Ranch.
• Pickleball Indoor and outdoor pickleball courts with open play, beginner clinics, leagues, tournaments, and private lessons; Gainey has 8 outdoor courts and DC Ranch has 12 outdoor courts.
• Basketball Indoor basketball courts with youth programs, adult leagues, open gym time, and pick-up games across Village locations.
• Aquatics Year-round aquatic facilities with adult swim programs, youth swim lessons, competitive swim teams, water fitness classes, and open swim.
• Racquetball/Squash Professional-grade racquetball and squash courts with programs for beginners through competitive leagues, including equipment rental.
• Fencing Fencing instruction and training available at Camelback and DC Ranch locations, including private lessons and a competitive community.
• Spa Services Full-service spa open to the public offering Signature Massage, Signature Facial, Teen Clean Facial, Gentlemen's Facial, Signature Manicure/Pedicure, and customizable spa experiences; 60-minute or longer services include day-use of the health club.
• Recovery & Therapy Advanced recovery modalities including cold plunge, steam and sauna, Theragun percussion therapy, and fascial stretch therapy, with a dedicated Recovery Suite at Camelback.
• Nutrition Coaching Personalized nutrition guidance from certified dietitian Jamie Miller including meal planning, sports nutrition counseling, weight management, nutrition workshops, and custom nutrition plans, paired with on-site cafés serving fresh meals, smoothies, and beverages.
• Village Rewards Program Points-based loyalty program tracking club visits, class attendance, and MyZone MEPs, with points redeemable for spa services, branded apparel, and Preferred Partner discounts.
• Preferred Partners Program Member discount program offering exclusive deals from 100+ local Phoenix-area businesses including restaurants, hotels, healthcare providers, retail, and services (e.g., 20% off Cold Beers & Cheeseburgers, 20% off Phoenix Symphony with promo code VILLAGE26).
• Corporate Programs Customized corporate membership packages designed to boost employee wellness, productivity, and morale, with dedicated account management for local Phoenix-area employers.

Quantifiable outcome

• 100+ weekly group fitness classes offered across four locations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TrooncoreStrategic or Co-development PartnerVillage's exclusive golf partnership with Troon provides members automatic Silver Status, 10% multiplier on Access Points, 25% discount on Access Premium memberships, and preferred access to affiliated courses (Troon North Golf Club, Eagle Mountain Golf Club, Phoenician Golf Club, Westin Kierland Golf Club). Village members can redeem Access Points for complimentary rounds and guest tee times without day-of-week or time restrictions.
• Preferred Partner Network (100+ Local Businesses)minorGTM or Marketing PartnerVillage maintains a Preferred Partner program with 100+ local businesses in the Phoenix metro area offering exclusive discounts to Village members. Categories include dining, retail, wellness, automotive, home services, real estate, entertainment, golf, pet care, and more. Partners include Ahipoki (15% off), Cold Beers & Cheeseburgers (20% off), Phoenix Symphony (20% off with promo code VILLAGE26), Grand Hyatt (20% off), Royal Palms Resort (15% off), Scottsdale Bike Co. (20% off accessories), and many others.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villagehealthclubsandspas
• Instagraminstagram.com/villageclubs
• TikToktiktok.com/@villageclubs
• Xx.com/villageclubs
• LinkedInlinkedin.com/company/dmb-sports-clubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Health Clubs & Spas