Hair Saloon

What Hair Saloon does

Hair Saloon Holdings, Inc. is a privately held men's grooming service company headquartered in St. Louis, Missouri, founded on March 12, 1997 by Tom Twellman Sr. The company operates a franchise model in which individual stores are independently owned and operated; Hair Saloon Holdings functions as the franchisor and brand operator, currently supporting approximately 16 stores in the St. Louis metro area plus franchise stores in Pittsburgh (PA), Boston/Burlington (MA), Houston (TX), Louisville (KY), and Edwardsville/Fairview Heights (IL).

The service portfolio centers on four tiered haircut services (Classic, Premium, Executive, and Jr. Men's Cut), each bundled with complimentary amenities (beverage, shampoo, hot towel with mint, and shoeshine), supplemented by add-on offerings including Traditional Straight Razor Face or Head Shave, Beard Trim and Beard Lining, Neck Shave, CAMO (Redken gray camouflage), and Scalp Renew (Nioxin). Since 2004 the company has produced and distributed its proprietary Saloon Black men's grooming line (shampoos, conditioners, styling gels, pomades, waxes, shave cream, Daily Face Repair) through both in-store retail and a Shopify-based direct-to-consumer e-commerce storefront.

Underlying technology is commercial and consumer-grade rather than proprietary platform: a custom-branded mobile booking app on iOS (App Store id 1602287460) and Android (Google Play, com.hairsaloon.guestapp), a MyTime appointment-booking and point-of-sale platform (migrated from legacy SuperSalon in October 2021), Rebellion Rewards loyalty, and Google/Maps location integrations. Hair Saloon makes money through three streams: (1) franchise development fees and ongoing royalties on store-level service revenue, (2) wholesale and direct-to-consumer sales of the proprietary Saloon Black product line, and (3) brand-level marketing and operational support services. Pricing follows a unit-pay-as-you-go model with targeted promotions (Early Morning Special, Senior Discount, Father & Son, Everyday Heroes 25% off) for segmented customer cohorts including men of all ages, young men under 18, seniors, first responders and military, and father-son pairs.

Name

Hair Saloon

Legal name

Hair Saloon Holdings, Inc.

Website

https://hairsaloon.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Hair Saloon is a privately held men's grooming franchise founded in St. Louis in 1997, operating 16 metro locations plus franchises in Boston, Pittsburgh, Houston, and Louisville, offering tiered haircut services, add-on grooming, and a proprietary Saloon Black product line.

Ownership category

akta.pro rank

Product category

Men's Barbershop Services

NAICS

Barber Shops (812111), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Classic Barbering (Cuts & Styling) (HSALABAA)

akta.pro secondary industries

Luxury/High-End Barber Lounges (HSALABAH), Barber & Professional Men’s Grooming Products (CRABAGAK), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI)

Keywords

• Men's grooming services
• Premium barbershop
• Men's haircut services
• Men's grooming products
• Franchise barbershop

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Haircut and Grooming Services: Hair Saloon generates primary revenue from providing premium men's haircut services and grooming treatments. Services include Classic Men's Cut, Premium Men's Cut, Executive Men's Cut, Jr. Men's Cut, traditional straight razor shaves, beard trims, and add-on services like scalp massages and neck/shoulder massages. Every service includes complimentary amenities (beverage, shampoo, hot towel, shoeshine).
2. Saloon Black Products: Sale of proprietary men's grooming products including Everyday Shampoo, Moisturizing Shampoo, Conditioner, Firm Hold Gel, Grooming Spray Gel, Texture Cream, Heavy Wax, Classic Pomade, Forming Cream, Fiber, Grooming Oil, Shave Cream, and Daily Face Repair. Products are available online and in-store.
3. Franchise Fees and Royalties: Hair Saloon operates as a franchise brand, with franchisees paying development fees and ongoing royalties for the right to operate locations under the Hair Saloon brand. Franchise opportunities are available for single and multi-unit development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hair Saloon operates a chain of men's barbershops delivering tiered haircut services (Classic, Premium, Executive, Jr. Men's) bundled with complimentary amenities (beverage, shampoo, hot towel with mint, shoeshine), as well as straight razor shaves, beard trims, scalp treatments, and stress-relief services. The company franchises its brand to independent franchisees across the U.S. and also sells its proprietary Saloon Black line of men's grooming products via in-store and online channels.

Product overview

Hair Saloon is a men's grooming and haircut service company with a unified portfolio of tiered haircut services (Classic, Premium, Executive, Jr. Men's) as the core offering, augmented by add-on services (shaves, beard trims, scalp treatments, gray camouflage). The company also operates an e-commerce vertical selling the Saloon Black proprietary product line—shampoos, conditioners, styling gels, pomades, waxes, shave creams, and skincare—launched in 2004 and made available for home use. Digital services include a mobile app and online booking through MyTime. The business operates on a franchise model with 16 St. Louis metro area locations plus expansion into Boston, Pittsburgh, and Houston markets.

Differentiator

Problem solved

Functional benefit

Brands

• Saloon Black: Small-batched men's grooming product line launched in 2004, including shampoo, conditioner, styling products, shave cream, and Daily Face Repair. Products are proudly made, shipped, and distributed from St. Louis, Missouri.

Products and services

• Classic Men's Cut Foundational men's haircut service including complimentary amenities: beverage, shampoo, hot towel with mint to finish, and shoeshine. The base service tier across all Hair Saloon locations.
• Premium Men's Cut Enhanced men's haircut service including all Classic amenities plus a therapeutic scalp massage.
• Executive Men's Cut Top-tier men's haircut service that includes all Premium features plus a neck shave, an extended therapeutic scalp massage, and an extended stress-relieving neck and shoulder massage.
• Jr. Men's Cut Specialized haircut service for young men 18 and under, including on-the-house amenities (minus the shampoo) and a perfect haircut. Designed for age-appropriate grooming in an all-ages environment.
• Stress Relief Service Service including on-the-house amenities, edge tightening, neck shave, therapeutic scalp massage, relaxing shampoo and conditioner, and stress-relieving neck and shoulder massage. A premium restorative offering within Hair Saloon's service portfolio.
• Traditional Straight Razor Face or Head Shave Full traditional straight razor shave service with consultation, hot towel treatment, pre-shave oil, Saloon shave cream, and after-shave balm finish. Performed by certified PHD barbers by appointment only.
• Beard Trim and Beard Lining Beard grooming service including consultation, hot towel treatment, pre-shave oil application, Saloon shave cream application, razor work, and after-shave balm finish. By appointment only with a certified PHD barber.
• Camo Gray Camouflage (Redken) Gray camouflage coloring service using Redken products to blend gray hair for customers wishing to maintain a fuller hair color appearance.
• Scalp Renew Treatment (Nioxin) Scalp treatment service using Nioxin products to support hair and scalp health.
• Hair Saloon Gift Cards Gift cards available for purchase in any dollar amount, redeemable at any participating Hair Saloon location and for merchandise at the online store. Never expire. Used by customers as birthday gifts, promotion gifts, or client appreciation gifts for men.
• Saloon Black Everyday Shampoo Everyday shampoo that mildly cleanses hair while eliminating oil and adding volume; available online and in-store in 16 oz and 8 oz sizes. Part of the proprietary Saloon Black men's grooming line.
• Saloon Black Moisturizing Shampoo Shampoo that cleanses hair while providing a conditioning effect; available in 16 oz and 8 oz sizes as part of the Saloon Black men's grooming line.
• Saloon Black Conditioner Conditioner that conditions hair and scalp while reducing static; available in 16 oz and 8 oz sizes as part of the Saloon Black men's grooming line.
• Saloon Black Firm Hold Gel 8 oz styling gel providing high hold for desired hairstyles, adding body and firm control while providing antioxidants to nourish the scalp. Part of the Saloon Black men's grooming line.
• Saloon Black Grooming Spray Gel 8 oz spray gel providing medium hold and flexibility for various hairstyles. Part of the Saloon Black men's grooming line.
• Saloon Black Texture Cream Lightweight 8 oz cream providing lightest hold with long-lasting, flexible control and superior anti-static benefits. Part of the Saloon Black men's grooming line.
• Saloon Black Heavy Wax 3.53 oz wax providing very firm hold and low-shine finish for ultimate control. Available in-store only as part of the Saloon Black men's grooming line.
• Saloon Black Classic Pomade 3.53 oz pomade ideal for classic, defined hairstyles producing shine. Light to medium hold depending on water usage. Available in-store only as part of the Saloon Black men's grooming line.
• Saloon Black Forming Cream 3.53 oz cream providing pliable styling with matte finish and medium hold. Available in-store only as part of the Saloon Black men's grooming line.
• Saloon Black Fiber 3.53 oz resinous product that thickens, texturizes and adds fullness to hair; provides strong hold with low shine finish for shorter hair. Available in-store only as part of the Saloon Black men's grooming line.
• Saloon Black Grooming Oil 2 oz dual-purpose oil functioning as pre-shave oil (to soften hair and provide lubrication for close shaves) and as beard oil (to soften and condition whisker hair). Part of the Saloon Black men's grooming line.
• Saloon Black Shave Cream 8 oz shaving cream formulated for all skin and whisker types to soften hairs and support a close, clean shave; can be used with or without a shaving brush. Part of the Saloon Black men's grooming line.
• Saloon Black Daily Face Repair 8 oz daily facial regimen that restores moisture and supports healthier-looking skin; use after cleansing or shaving to hydrate, repair, and protect skin while improving texture and appearance. Part of the Saloon Black men's grooming line.

Quantifiable outcome

• Over $28,000 donated in Groom it Forward campaign services to community heroes in first year (2022)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• The BackstopperscoreOthers · 30 September 2024The Backstoppers is a non-profit providing ongoing financial assistance and support to families of police officers, firefighters, volunteer firefighters, and publicly funded paramedics/EMTs in the St. Louis area who lost their lives in the line of duty. Hair Saloon has a longstanding tradition of supporting The Backstoppers through annual Haircuts for Heroes events, including donations following the deaths of Officer Blake Snyder (2016), Officer Tamarris Bohannon (2020), and Officer David Lee (2024). The company also serves as the sole in-person ticket outlet for the organization's annual Guns & Hoses fundraiser.
• Firefighter Cancer Support Network (FCSN)Others · 1 May 2019Burlington, MA Hair Saloon location partnered with FCSN in June 2019, donating $5 from each haircut to support the organization assisting firefighters with cancer support.
• Crisis Aid InternationalcoreOthersMike Lemp, co-owner of Hair Saloon Big Bend & Dougherty Ferry, serves on the executive board and leadership team of Crisis Aid International. The non-profit serves children and families in crisis through five core initiatives: Safety, Health, Food, Community Transformation, and Emergency Response. Hair Saloon supports the organization's efforts to combat human trafficking through the Child Anti-Exploitation Program (CAP) domestically and Mercy Chapel vocational school in East Africa that has graduated 1,939 girls.
• St. Baldrick's FoundationsecondaryOthersHair Saloon hosts annual St. Baldrick's Foundation head-shaving events to raise money for childhood cancer research. The company has set a goal of $30,000 annually and has raised over $150,000 total over 7 years. Volunteers shave their heads in solidarity with children who lose hair during cancer treatment.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Whiskey's Barber Shop: Regional men's grooming and barber franchise with a craft/brand-led identity and in-house product retail; comparable to Hair Saloon in its integration of services with proprietary men's grooming products.
• Fellow Barber: Premium men's barbershop and product retailer originally based in NYC; comparable on the modern 'men's experience' positioning and integrated product line, though currently operates company-owned locations rather than franchising.
• Tommy Guns: Men's grooming franchise combining classic barbering with modern retail and product offerings; smaller scale than Sport Clips/Roosters but directly comparable on positioning and franchise model.

Direct peers

• Sport Clips: Largest men's and boys' haircut franchise in the U.S. (1,800+ locations), targeting the same men seeking a dedicated male-focused chair-cut experience; directly competes with Hair Saloon for franchisees and same end customer in overlapping metros.
• The Art of Shaving: Specialty retailer and barbershop chain focused on premium men's shaving and grooming products and services; comparable to Hair Saloon in both the premium-services positioning and the proprietary product line (Saloon Black analog).
• Bishops Barbershop: Premium men's haircut franchise combining classic barbering with modern amenities and a strong retail product line; directly comparable in target customer (men 18+) and franchise expansion model.
• Roosters Men's Grooming Center: Men-only haircut and grooming franchise offering full-service barbering plus spa-like amenities; shares Hair Saloon's premium-men positioning, tiered service menu, and franchise growth model.

Broad incumbents

• Cost Cutters Family Hair Salon: Value-priced family haircut franchise with hundreds of U.S. locations; represents the lower-priced competitive threat in metros where Hair Saloon also operates.
• Great Clips: Largest haircare franchise in North America (~4,400 salons) offering value-priced, walk-in cuts for all genders; competes with Hair Saloon primarily on price/ convenience and is the dominant counter-positioning threat in any metro Hair Saloon enters.
• Supercuts: National walk-in value salon chain; competes for share-of-wallet on routine haircuts and represents the price-sensitive alternative that constrains Hair Saloon's visit-frequency upside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hairsaloonformen
• LinkedInlinkedin.com/company/hair-saloon-for-men
• Instagraminstagram.com/hairsaloonformen
• Xx.com/hair_saloon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Saloon