Maerki Baumann & Co. AG
Maerki Baumann & Co. AG is a family-owned Swiss private bank headquartered in Zurich, serving high-net-worth individuals, entrepreneurs, institutional clients, and external asset managers with modular wealth management, investment advisory, and digital asset services through its ARCHIP platform.
- Company typePrivate
- Founded1932
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Maerki Baumann & Co. AG firmographics
Firmographics- Name
- Maerki Baumann & Co. AG
- Legal name
- Maerki Baumann & Co. AG
- Website
- https://maerki-baumann.ch
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maerki Baumann & Co. AG is a family-owned Swiss private bank headquartered in Zurich, serving high-net-worth individuals, entrepreneurs, institutional clients, and external asset managers with modular wealth management, investment advisory, and digital asset services through its ARCHIP platform.
- Ownership category
- akta.pro rank
Maerki Baumann & Co. AG industry classification
Industry- Product category
- Private Banking
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
Keywords
Where Maerki Baumann & Co. AG is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Maerki Baumann & Co. AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Management Fees: Discretionary mandate and asset management services with professional portfolio management. Revenue derived from assets under management.
- Custody Account Administration: Account management, security account administration, including booking fees for fiduciary investments.
- Securities Trading and Brokerage: Securities execution outsourced to InCore Bank AG. Revenue includes brokerage fees on stock market transactions.
- Advisory Services: Non-discretionary investment advisory with clients making final decisions after consultation with client advisors and investment specialists.
- Digital Asset Custody Services: Custody of digital assets including cryptocurrencies for ARCHIP platform clients. 24/7 on-chain access to tokenized securities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | All-in fee covering multiple services |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Maerki Baumann & Co. AG product offering
Product offeringCore offering
Maerki Baumann & Co. AG is an independent Swiss private bank providing private banking, wealth management, asset management, and investment advisory services to high-net-worth individuals, entrepreneurs, institutional clients, and external asset managers. The bank offers a Modular Investment Solution combining a Strategy Module with 15 focus modules (equities, bonds, ETFs, commodities, crypto, private markets, venture capital, real estate), discretionary asset management, non-discretionary investment advice, pension and mortgage advisory, and indirect real estate investment funds. Through its ARCHIP sub-brand, it provides regulated digital asset custody, trading, staking, NFT custody, and corporate banking services for blockchain and crypto companies.
Product overview
Maerki Baumann & Co. AG is an independent Swiss private bank headquartered in Zurich offering a diversified portfolio of wealth management and digital asset services. The core offering includes the Modulare Anlagelösung (Modular Investment Solution), a customizable asset management framework combining strategy modules with 15 focus modules (equities, bonds, ETFs, crypto, commodities, private markets, venture capital, real estate). ARCHIP serves as the blockchain and digital assets division, providing custody, trading, staking services for digital assets, NFT custody, and specialized corporate banking for crypto companies. Indirect real estate investment services are offered through MBC Immo Swiss umbrella funds (Indirect Focus L-QIF and Indirect Broad L-QIF). The bank also provides investment advice, digital video identification for client onboarding, and e-banking/mobile banking platforms.
Differentiator
Problem solved
Functional benefit
Brands
- ARCHIP: Digital assets platform offering cryptocurrency custody, trading, staking, and investment services for private clients and corporate blockchain companies.
Products and services
- Modular Investment Solution (Modulare Anlagelösung) Customizable asset management solution built on a building-block principle combining a Strategy Module (Swiss francs or euros) with 15 focus modules to create individualized portfolios across equities, bonds, ETFs, commodities, crypto, private markets, venture capital, and real estate.
- Asset Management (Vermögensverwaltung) Discretionary mandate and professional portfolio management service for private and institutional clients, with revenues derived from assets under management.
- Investment Advice (Anlageberatung) Non-discretionary investment advisory service where clients make their own investment decisions with support from client advisors and internal investment specialists, focusing on independence, transparency, and security.
- Pension Advice (Vorsorgeberatung) Pension planning and advisory service for private clients, supporting retirement preparation as part of the bank's wealth planning offering.
- Mortgages (Hypotheken) Mortgage lending products offered to private clients within the bank's private banking services.
- Indirect Real Estate Investments (Indirekte Immobilien) Investment management service for indirect real estate investments in Switzerland, offering structured investment processes considering quantitative and qualitative criteria for institutional and private clients.
- MBC Immo Swiss – Indirect Focus L-QIF Real estate umbrella fund focused on Swiss real estate funds holding properties directly, offering favorable tax treatment for Swiss-domiciled private investors.
- MBC Immo Swiss – Indirect Broad L-QIF Real estate umbrella fund with pronounced diversification across target instruments, usage types, and geographic distribution of underlyings for institutional and private clients.
- ARCHIP Corporate (Tech Banking) Specialized banking services for blockchain and crypto companies including business and capital payment accounts in fiat currencies, payment processing, debit/credit cards, wallets for digital asset custody, staking, global payment processing, and capital procurement via ICOs/IEOs/STOs.
- ARCHIP Services (Digital Asset Services) Digital asset services for private clients including custody and trading with staking, crypto investment advice, asset management for digital assets, and NFT custody.
- ARCHIP Krypto Zertifikat (Crypto Certificate) Structured crypto investment certificate focusing on established tokens with medium to high market capitalization, selected using fundamental and technical analysis, available to private clients.
- 1e Pension Solution (1e-Vorsorgelösung) Flexible pension plan solution for entrepreneurs and high-income earners, allowing tailored pension structuring as part of the Entrepreneur Banking offering.
Companies that use Maerki Baumann & Co. AG
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Maerki Baumann & Co. AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Maerki Baumann & Co. AG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Backed FinanceminorMaerki Baumann serves as custodian for xStocks tokenized securities product. Real stocks are held 1:1 by regulated custodians including Maerki Baumann. xStocks allow 24/7 on-chain exposure to U.S. equities across Ethereum, Solana, Avalanche, Base, and Polygon blockchains.
- InCore Bank AGcoreSecurities trading outsourced to InCore Bank AG, Zurich. InCore handles execution of securities orders in accordance with regulatory requirements for best execution under FinSA and European Commission Directive 2006/73/EC. InCore holds Swiss banking and securities trading license under FINMA oversight. Also partners for indirect real estate investment transactions.
- Intrum Ltd.coreDigital identification (video identification) services for remote client onboarding. Intrum employees conduct video discussions to verify identity documents. Available Monday to Saturday, 07:00-22:00 Swiss time. Data transferred to Maerki Baumann after verification.
- IDnowcoreTechnology provider for digital identification process. Users install IDnow app during video identification procedure. Integrated with Intrum service for identity verification.
- RedalpineminorSelected clients gain access to Redalpine's Tech Committee. Redalpine is a venture capital firm. Partnership provides access to tech ecosystem network including technology specialists, tax attorneys, lawyers, crypto traders, and custodians.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Maerki Baumann & Co. AG competitors and assessment
Company assessmentBroad incumbents
- Pictet Group: Largest independent Swiss private bank with broad HNW/UHNW wealth management, asset management, and alternative investment capabilities. Highly comparable in family-owned independence and Swiss private banking model, though materially larger in scale.
- Vontobel: Swiss private bank and asset manager offering wealth management, investment advisory, and digital asset services. Comparable in serving HNW clients across Switzerland and Germany, with stronger public-market footprint.
- Julius Baer: Leading Swiss private bank focused on HNW/UHNW wealth management globally. Comparable client segments and Swiss regulatory franchise; significantly larger scale and broader geographic reach.
Direct peers
- EFG International: Swiss private bank with HNW focus across Switzerland, Europe, and Asia. Closely comparable in product offering (advisory, discretionary mandates, lending, alternatives) and in catering to entrepreneurs and external asset managers.
- J. Safra Sarasin: Swiss private bank owned by the Safra family, serving HNW/UHNW clients globally with discretionary and advisory mandates. Comparable in family-owned independence, Swiss regulatory franchise, and conservative wealth management orientation.
- Mirabaud: Independent Swiss private bank with HNW/UHNW focus, wealth management, and asset management. Closely comparable family-owned, independent, mid-sized Swiss private banking model with similar client segmentation.
- Bordier & Cie: Independent Swiss private bank providing wealth management to private and institutional clients across Switzerland and internationally. Comparable family-controlled, mid-sized Swiss private banking franchise with discretionary and advisory services.
- Bank Frey: Small independent Swiss private bank in family ownership serving HNW clients with wealth management and investment advisory. Comparable in independent, family-owned Swiss private banking positioning though smaller scale.
Emerging players
- Sygnum Bank: Swiss-regulated digital asset banking group offering institutional and HNW crypto banking, custody, and tokenization services. Directly comparable to Maerki Baumann's ARCHIP sub-brand in serving crypto companies and providing regulated digital asset banking.
- AMINA Bank: Swiss FINMA-regulated crypto bank (formerly SEBA Bank) serving institutional and HNW clients with digital asset custody, trading, and staking. Overlaps with ARCHIP's regulated crypto banking and tokenization offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Maerki Baumann & Co. AG social profiles
Digital presenceMaerki Baumann & Co. AG compliance and trust
Trust signalCompliance4 records
Maerki Baumann & Co. AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maerki Baumann & Co. AG leadership team
Management profileNumber of profiles
Profiles11 records
Maerki Baumann & Co. AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maerki Baumann & Co. AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maerki Baumann & Co. AG
What does Maerki Baumann & Co. AG do?
Maerki Baumann & Co. AG is an independent Swiss private bank providing private banking, wealth management, asset management, and investment advisory services to high-net-worth individuals, entrepreneurs, institutional clients, and external asset managers. The bank offers a Modular Investment Solution combining a Strategy Module with 15 focus modules (equities, bonds, ETFs, commodities, crypto, private markets, venture capital, real estate), discretionary asset management, non-discretionary investment advice, pension and mortgage advisory, and indirect real estate investment funds. Through its ARCHIP sub-brand, it provides regulated digital asset custody, trading, staking, NFT custody, and corporate banking services for blockchain and crypto companies.
Is Maerki Baumann & Co. AG a public or private company?
Maerki Baumann & Co. AG is a private company. It is classified as family owned and is currently operating.
When was Maerki Baumann & Co. AG founded?
Maerki Baumann & Co. AG was founded in 1932. It employs 51 to 100 people.
Where is Maerki Baumann & Co. AG based?
Maerki Baumann & Co. AG is headquartered in Zürich, Switzerland, in the Europe region.
How does Maerki Baumann & Co. AG make money?
Five revenue lines are on record. Asset Management Fees are the primary driver. The others are custody Account Administration, securities Trading and Brokerage, advisory Services and digital Asset Custody Services.
Who are Maerki Baumann & Co. AG's main competitors?
Broad incumbents on record are Pictet Group, Vontobel and Julius Baer. Direct peers are EFG International, J. Safra Sarasin, Mirabaud, Bordier & Cie and Bank Frey. Emerging players are Sygnum Bank and AMINA Bank.
Does Maerki Baumann & Co. AG have an API?
No public API is recorded for Maerki Baumann & Co. AG.
What industry is Maerki Baumann & Co. AG in?
Maerki Baumann & Co. AG's product category is Private Banking. Its primary akta.pro industry code is FSABADAD, Private Banking Advisory & Discretionary Portfolio Management, with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.