Admicro

What Admicro does

Admicro is a Vietnam-based digital advertising and marketing technology platform operating as the Creative Martech arm of VCCorp. Headquartered in Hanoi with a branch in Ho Chi Minh City, the company combines a proprietary programmatic ad-tech stack (Admatic premium, ADX real-time bidding exchange, Private Marketplace, and Viewplus) with traditional display, mobile, native, TVC/video, and PR products. A Data Management Platform (DMP) with audience segmentation and Admicro Analytics provides the data layer, while ecosystem sub-brands (AI Media, Athena CM, AdSponsor, Admicro Publisher, Media OS) extend capabilities into content, sponsorship, and publisher monetization. The publisher network spans 200+ Vietnamese sites including CafeF, Kenh14, VTV News, Tuoi Tre, and Thanh Nien, and is reported to control roughly 40% of Vietnam's online advertising market share.

The company operates a B2B go-to-market serving four primary segments: large enterprises (600+ brands including Unilever, P&G, Samsung, LG, Vietnam Airlines, BIDV, Vietinbank, Agribank, SHB, VPBank, VinFast), SMEs, the real estate industry, and government ministries/agencies. Distribution is handled through direct enterprise field sales, a self-service platform at admicro.vn, a network of distributors (Nguyên Gia, Vmedia, Wisdom, VietHien, DGM, Novaon, Brandcom), and strategic partnerships (Chicilon Media, Goldsun Media, RedNote, BBK! Media, Google Premier Partner). Revenue is generated through a mix of advertising (CPD, CPC, CPM, programmatic) and professional services (PR/content/social/SEO/hosting/cloud). Pricing is quote-based, not publicly disclosed, with billing cadences ranging from pay-as-you-go to multi-year contracts.

Founded in 2008 with 251-500 employees, Admicro holds Google Premier Partner status, has won multiple industry awards (Vạn Xuân 2025, WeChoice 2025, Human Act Prize 2025, Better Choice 2025), and reports a roster anchored by consumer-goods multinationals and major Vietnamese banks. Recent strategic activity centers on Digital-OOH expansion via Goldsun Media, integrated communications with Chicilon Media, and nascent international cooperation with RedNote and BBK! Media — moves that, alongside VCCorp ecosystem support, target growth beyond the domestic digital-only footprint.

Name

Admicro

Legal name

Admicro

Website

https://admicro.vn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Admicro is a Vietnam-based Creative Martech platform (subsidiary of VCCorp) operating programmatic, display, video, native, and PR ad solutions across a 200+ publisher network, serving 600+ enterprise, SME, real estate, and government clients with a reported 40% share of the domestic online advertising market.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Programmatic advertising
• Digital ad network
• Ad tech platform
• Data management platform
• Content marketing services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising Services: Core revenue from digital advertising placements across multiple formats (display, native, video, programmatic) with pricing models including CPD (Cost Per Day), CPC (Cost Per Click), CPM (Cost Per Mille)
2. Marketing Services: PR solutions, content sponsorship, social media management, SEO, email/SMS marketing, web hosting, and cloud services
3. Real Estate Marketing: Specialized communications and lead generation services for real estate industry
4. Content Production: Video, banner, copywriting, and website development services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Admicro operates Vietnam's leading Creative Martech platform, selling programmatic advertising (Admatic premium and ADX RTB), a proprietary Data Management Platform (DMP) for audience segmentation, and a wide range of ad formats (Display, Mobile, Native, TVC/Video) across a publisher network of 200+ Vietnamese media sites. It complements this ad-tech stack with marketing services including PR, content production, social media management, SEO, email/SMS marketing, web hosting and cloud services for enterprise, SME and government clients.

Product overview

Admicro is Vietnam's leading Creative Martech platform offering a comprehensive portfolio of advertising and marketing solutions. The core Admicro Platform serves as the central hub, supported by specialized products including AdX (programmatic advertising exchange), Admatic (premium programmatic), and DMP (data management platform). The ecosystem includes subsidiary brands like AI Media, Athena CM, and AdSponsor. Service offerings span programmatic RTB, display ads, mobile ads, TVC online, native ads, lead generation, content marketing, social media services, and cloud hosting. The company operates Admicro Publisher, a publisher portal network reaching over 200 publishers with 40% online advertising market share in Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Admicro Publisher: Portal for website partnership and development
• Admatic
• Media OS

Products and services

• Admicro Platform (Creative Martech Platform) Vietnam's leading Creative Martech platform providing integrated digital advertising and marketing technology solutions for enterprises, SMEs and government clients, supported by a large-scale publisher ecosystem.
• AdX (Programmatic Advertising Exchange) Programmatic RTB advertising exchange for buying and selling digital ad inventory in real time across Admicro's publisher network.
• Admatic (Programmatic Premium) Premium programmatic advertising solution enabling direct booking, automated media buying and Private Marketplace (PMP) access to premium Vietnamese publisher inventory.
• DMP (Data Management Platform) Proprietary data management platform for audience segmentation, tracking and analytics that powers targeted advertising across the Admicro ecosystem.
• Display Advertising Display advertising service offering Kingsize, Billboard, Masthead, Fullpage and other banner formats across PCs and premium publishers in Vietnam.
• Mobile Advertising Mobile-first advertising solutions including Top Banner, in-app mobile ads and iCatfish formats for reaching Vietnamese consumers on smartphones.
• Native Advertising Native advertising formats that blend seamlessly with editorial content on premium Vietnamese publishers for non-disruptive brand messaging.
• TVC Online (Video Advertising) Online video and TVC advertising solutions including video streaming and instream video ads distributed across premium Vietnamese publishers.
• Social Media Services Subscription-based social media management service covering fanpage management, viral clip production, TikTok/Instagram solutions and influencer marketing for brands in Vietnam.
• Content Marketing Services Content marketing services including editorial articles, eMagazine features, social seeding, content sponsorship and corporate branding delivered across premium publishers.
• Admicro Publisher (Publisher Portal) Publisher partnership portal enabling Vietnamese websites to monetize traffic through Admicro's ad network, covering 200+ publishers and holding 40% of Vietnam's online advertising market.
• Media OS (Ad-tech Operating System) Self-developed media operating system platform that underpins Admicro's programmatic, DMP and publisher monetization technology stack.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• RedNoteminorStrategic or Co-development Partner · 28 May 2026International cooperation discussions initiated for potential cross-border collaboration in media and advertising space.
• BBK! MediaminorStrategic or Co-development Partner · 28 May 2026International cooperation discussions with BBK! Media for opening new avenues for international partnerships.
• Chicilon MediacoreStrategic or Co-development Partner · 10 February 2026Strategic partnership to drive modern and effective integrated communications experiences. This partnership combines Admicro's digital advertising capabilities with Chicilon Media's resources to deliver comprehensive media solutions to enterprise clients.
• Goldsun MediacoreStrategic or Co-development Partner · 6 February 2026Strategic partnership to expand integrated Digital-OOH (Out-of-Home) communication solutions for business customers. Enables Admicro to offer combined digital and traditional outdoor advertising solutions.
• VCCorpcoreOthersParent company relationship. Admicro operates as part of the VCCorp ecosystem, leveraging shared technology infrastructure, publisher relationships, and corporate resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Google Ads (Vietnam operations): Global dominant ad platform with material share of Vietnam digital ad spend, offering search, display, and video. Competes with Admicro for advertiser budgets and publisher inventory access; Admicro is also a Google Premier Partner, making this a coopetitive relationship.
• Meta (Facebook/Instagram Ads): Global social advertising platform capturing significant share of Vietnamese brand budgets. Competes with Admicro's display/social offering while Admicro Social Media Services (fanpage management) positions it as a partner layer rather than direct competitor.

Others

• Chicilon Media: Vietnamese out-of-home and elevator advertising company that is both a strategic partner of Admicro (announced 2026) and a peer in providing integrated advertising solutions to enterprise clients in Vietnam, particularly via offline channels.

Direct peers

• Mindshare Vietnam: WPP-owned media agency with a strong Vietnam presence, offering media planning, buying, and programmatic services. Directly competes with Admicro for enterprise brand budgets in display, programmatic, and content marketing.
• GroupM Vietnam: WPP-owned media investment group operating in Vietnam, providing media planning, programmatic buying, and digital advertising services. Direct competitor in the same B2B programmatic and media-buying space serving the same large enterprise brand customers (Unilever, P&G, Samsung).
• Ogilvy Vietnam: Global creative and advertising agency with established operations in Vietnam, serving many of the same enterprise clients (Unilever, P&G, Samsung). Directly competes on integrated advertising and marketing services for large Vietnamese and multinational brands.
• Dentsu Vietnam: Japan-headquartered global advertising group with full-service capabilities in Vietnam, including media, creative, and programmatic. Overlaps directly with Admicro's enterprise brand client base and full-stack advertising offering.

Regional players

• Cốc Cốc: Vietnamese search engine and browser company with a significant audience and advertising product suite. Comparable as a local Vietnamese digital advertising platform competing for the same advertiser budgets in display and native formats.
• VNG Corporation: Vietnamese internet company operating Zalo (messaging) and Zing (entertainment), with a growing advertising business. Comparable as a Vietnamese digital platform monetizing audience reach via ads, though focused on owned inventory rather than the broader AdNetwork model.

Emerging players

• TikTok Ads Vietnam: Rapidly growing short-video ad platform in Vietnam, particularly strong with younger demographics. Direct competition for the same brand advertisers' digital budgets, especially in performance and creative video, an area where Admicro also offers TVC Online solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdmicroH

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admicro