Champions of Change

What Champions of Change does

Champions of Change is an Australian IT consulting and managed services provider headquartered in Melbourne CBD, founded in 2016 and operating with 11–50 employees. The firm delivers a portfolio of services spanning managed IT support, IT consulting, IT procurement, CIO-as-a-Service, hybrid cloud (AWS, Azure, HPE GreenLake), Office 365 implementation, Apple IT support, and COVID-19-era thermal analytics for workplace safety. Its underlying technology stack centres on HPE GreenLake consumption-based infrastructure delivered as an HPE Hero Partner, supplemented by AWS/Azure and hybrid cloud orchestration; revenue is generated through managed services subscriptions, project-based consulting, hardware/software procurement margins, and consumption-based GreenLake pricing. Customer segmentation is horizontal across Australian SMEs, enterprise corporates, and government departments, with the free 30-minute IT health check serving as the top-of-funnel consultative acquisition mechanism.

The firm's go-to-market is anchored by founder Xara Tran and operates exclusively through direct enterprise and inside sales, with no channel or self-serve distribution. Distribution is reinforced by deep co-marketing within the HPE partner ecosystem and earned media in ARN, CRN, Bloomberg, and Business Wire. Documented outcomes include multi-hundred-thousand-dollar cost-savings engagements for Specsavers and FJMT, with client-reported retention metrics (99% repurchase intent, 98% recommendation rate, 75% of relationships lasting 4–10+ years) supporting a relationship-first, churn-resistant revenue profile. The business remains privately held with no disclosed institutional funding, parent company, or M&A activity.

Name

Champions of Change

Legal name

Champions of Change

Website

https://championsofchange.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Champions of Change is an Australian IT consulting and managed services provider in Melbourne, delivering managed IT, hybrid cloud, HPE GreenLake, CIO-as-a-Service, and IT procurement to SMEs, corporates, and government departments across Australia.

Ownership category

akta.pro rank

Product category

IT Managed Services

NAICS

Computer Systems Design and Related Services (5415), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)

Keywords

• Managed IT services
• IT consulting
• HPE GreenLake partner
• Hybrid cloud services
• IT procurement

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Ongoing IT monitoring, support, troubleshooting, and management services delivered on a subscription or retainer basis. Services include anti-virus management, disaster recovery, internet/systems monitoring, IT efficiency audits, and remote problem solving. Clients pay for only the services they require and use, scaling up or down according to needs.
2. IT Consulting & Strategy: Expert IT consulting engagements including IT health checks, strategy sessions, audits, and roadmaps. Delivered as one-off or recurring engagements, typically starting with a free consultation and progressing to paid advisory and implementation projects.
3. IT Procurement & Vendor Management: Hardware, software, SaaS, and technology procurement services. The company leverages extensive vendor networks to secure best pricing for clients and earns revenue through procurement facilitation and vendor markups.
4. Consumption-Based Technology (HPE GreenLake): HPE GreenLake-powered IT infrastructure delivered as a service with pay-as-you-go pricing. Revenue is generated through the margin between consumption-based pricing charged to clients and contracted rates with HPE.
5. Project Services: Short-to-medium-term IT projects including cloud migration, infrastructure upgrades, network consolidation, new infrastructure deployment, and hybrid cloud transformation. Typically billed as project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Champions of Change provides managed IT services, IT consulting, and IT procurement for Australian SMEs, enterprises, and government departments. Core offerings include ongoing IT monitoring and support, hybrid cloud migration and orchestration on HPE GreenLake, AWS, and Azure, and CIO-as-a-Service for clients needing strategic IT leadership without a full-time hire. The firm also delivers modular project services (cloud migration, infrastructure upgrades, network consolidation) and consumption-based IT financing through its HPE Hero Partner status.

Product overview

Champions of Change is an IT services company offering a comprehensive suite of managed services, consulting, and technology solutions. The core offerings include Managed IT Support, IT Consulting, IT Procurement, CIO as a Service, Business IT Solutions, and Consumption Models built around HPE GreenLake. Supporting services include PC Tech Support, Cloud Solutions (AWS/Azure/Hybrid), Small Business Support, Network Upgrades, Office 365 services, Enterprise Mobility Management, and Project Services. The company also provides specialized solutions such as Apple IT Support with media/design industry expertise, Back To Business/Thermal Analytics for COVID-19 workplace safety, and Hybrid Cloud IT Solutions. Services are primarily targeted at SMEs, corporate businesses, and government departments in Melbourne, Australia, with a focus on delivering measurable ROI through technology optimization and cost reduction.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Support Comprehensive managed IT support offering including monitoring, automation, troubleshooting, proactive issue resolution, and ongoing maintenance of client IT environments for Australian SMEs, enterprises, and government departments.
• IT Consulting Expert IT advisory services including free 30-minute IT health checks, paid IT audits, strategy sessions, and detailed action plans to help businesses align technology with business goals.
• IT Procurement Sourcing and purchasing of technology hardware, software, SaaS, and related solutions through the company's vendor networks at competitive pricing for Australian businesses.
• CIO-as-a-Service Fractional Chief Information Officer services providing policy and practice development, strategic IT planning, budgeting, and training for organisations that do not require or cannot afford a full-time CIO.
• HPE GreenLake Services HPE GreenLake as-a-service offerings enabling pay-per-use IT infrastructure without upfront capital expenditure, delivered through Champions of Change's HPE Hero Partner specialisation.
• Hybrid Cloud Solutions Cloud computing implementation and management across AWS, Azure, and on-premise environments, with hybrid cloud orchestration for flexible, scalable business IT.
• Hybrid Cloud IT Solutions Comprehensive hybrid cloud strategy and implementation including application migration, cloud business office establishment, and organisational change management.
• Project Services Scoped IT projects including cloud migration, infrastructure upgrades, network consolidation, new infrastructure deployment, and hybrid cloud transformation, billed as bespoke project engagements.
• Office 365 Configuration & Support Configuration, deployment, and ongoing support services for Microsoft Office 365 environments across Australian business clients.
• Office 365 Consulting Advisory services for Microsoft Office 365 strategy, adoption, and optimisation across client environments.
• Apple IT Support Specialised technical support for Apple devices and businesses in media, design, and creative industries, drawing on more than 10 years of Apple-focused experience.
• Back To Business Thermal Analytics COVID-19 workplace safety technology including thermal analytics for temperature screening, social distancing/PPE compliance detection, office traffic monitoring, safety zone identification, and health warden enforcement support.
• IT Support Melbourne CBD Onsite and remote IT support services targeting businesses in Melbourne's central business district.
• Tech Support Melbourne Server installation, maintenance, proactive monitoring, backup systems, disaster recovery planning, and security procedures for client IT environments.
• Enterprise Mobility Management Management of mobile devices and remote workforce technology enablement with security and access controls for distributed Australian workforces.
• Consumption Based Technology Solutions Custom-built consumption-based technology solutions that simplify IT infrastructure while maintaining client privacy and control, offered as part of business continuity and scalability strategies.

Quantifiable outcome

• Saved Specsavers $626,000 in telco credits and $112,500 per year through mobile cost renegotiation (from $420,480 to $195,488 over 24 months)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Hewlett Packard Enterprise (HPE)coreStrategic or Co-development Partner · 4 November 2019Champions of Change is an HPE Hero Partner and HPE GreenLake specialist, having deployed HPE GreenLake for major clients including Specsavers. The partnership enables Champions to offer consumption-based IT infrastructure (pay-as-you-go) to Australian businesses, avoiding upfront capital costs. HPE recognised Champions of Change as a Hero Partner in 2019 for their success with the HPE GreenLake programme. Champions of Change participates in HPE's Partner Ready programme, the HPE Sales Academy, and was featured at HPE Discover 2024. The relationship is bidirectional: HPE provides the technology platform and partner programme; Champions of Change drives client acquisition, solution design, and delivery.
• Specsavers (via HPE GreenLake)flagshipStrategic or Co-development Partner · 4 November 2019While primarily a client, Specsavers has collaborated with Champions of Change and HPE on a flagship case study showcased across multiple HPE channels. Champions of Change helped Specsavers transition from on-premise IT to HPE GreenLake, enabling them to scale without capital investment, avoid a five-year hardware commitment, and redirect savings into customer experience innovation. The collaboration produced multiple YouTube video testimonials with Specsavers leadership. The relationship represents a co-marketing and co-thought-leadership dynamic where Specsavers' outcomes validate Champions of Change's HPE GreenLake expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/championstech
• Facebookfacebook.com/championsofchange.tech
• LinkedInlinkedin.com/company/champions-of-change-p-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champions of Change