Apollo Fire Detectors

What Apollo Fire Detectors does

Apollo Fire Detectors is a UK-based specialist manufacturer of fire detection and alarm devices, established in 1980 and headquartered in Havant, Hampshire. The company is a wholly-owned subsidiary of Halma plc, a FTSE 250 group of life-saving technology companies, and operates as part of Halma's Safety sector. Apollo designs and manufactures a broad hardware portfolio organized into addressable lines (Soteria, powered by the proprietary CoreProtocol; XP95; Discovery; Discovery UL), conventional lines (Series 65, Series 65A, Orbis), wireless systems (REACH hybrid wireless, XPander), and two-wire systems (AlarmSense). Proprietary technologies include CoreProtocol for fire loop communication and PureLight optical sensing, which uses a serpentine chamber design to reduce false alarms and resist dust and insect ingress. Products carry an unusually broad certification footprint, including LPCB, VdS, BOSEC, SBSC, FG, CPR/UKCA, EN 54, UL/ULC/FM (including UL 268 7th Edition), ActivFire, CCCB/CCCF, multiple marine approvals, IECEx/ATEX, SIL, and EAC.

The company serves commercial, industrial, healthcare, education, government, heritage, and residential/SMB segments across the UK, Europe, the Middle East, North America, and Asia Pacific. Apollo operates an entirely channel-based go-to-market, selling exclusively through approved installer and reseller partners and maintaining compatibility partnerships with multiple global fire-alarm panel manufacturers; pricing is not publicly disclosed and is quote-based per project, with a UK Apollo Leasing Programme as a financing option. Disclosed enterprise end-customers include Vestas (wind turbine fire protection across global wind farms), Hornett Bros, Knight Group, IC Service & Maintenance, and heritage sites such as Southsea Castle. Recent strategic activity in 2025-2026 includes three product launches (Black Soteria Multi-Sensor Detector, Discovery Base Sounder, global rollout of the Open-Area Audio Visual Devices Range), a 2026 Platinum Sponsorship of Skills for Security, a 2025 partnership at the IFSJ Leaders in Fire & Safety Conference in Dubai, and a 2026 cloud-enabled manufacturing labelling overhaul with Bar Code Data.

Name

Apollo Fire Detectors

Legal name

Apollo Fire Detectors Limited

Website

https://apollo-fire.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Apollo Fire Detectors, founded in 1980, is a UK-based manufacturer of fire detection and alarm devices, wholly owned by Halma plc. It designs addressable, conventional, wireless, and two-wire fire detectors distributed globally through certified installer partners across commercial, industrial, healthcare, and government sectors.

Ownership category

akta.pro rank

Product category

Fire Detection Devices

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA)

akta.pro secondary industries

Heat Detectors & Specialized Detectors (e.g., Kitchen/Rate-of-Rise) (HSAHAFAE), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)

Keywords

• Fire detection devices
• Smoke detectors
• Heat detectors
• Fire alarm components
• Addressable detectors

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Detection Hardware Sales: Apollo Fire Detectors generates revenue through the manufacture and sale of fire detection devices including smoke detectors, heat detectors, multi-sensor detectors, sounders, visual alarm devices, manual call points, door retainers, and associated mounting bases and accessories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Apollo Fire Detectors manufactures and supplies a comprehensive range of fire detection devices, including addressable smoke and heat detectors, conventional detectors, wireless detector systems, and two-wire fire detection subsystems. Products are designed for integration into fire alarm control panels from multiple panel manufacturers and are deployed in commercial, industrial, and residential life-safety installations globally.

Product overview

Apollo Fire Detectors is a specialist manufacturer of fire detection and alarm devices established in 1980, producing a comprehensive portfolio of fire detection hardware. The product portfolio is organized into addressable detector lines (Soteria with CoreProtocol technology, XP95, Discovery, Discovery UL), conventional detector lines (Series 65, Series 65A, Orbis), wireless solutions (REACH hybrid wireless system, XPander wireless intelligent detectors), and two-wire systems (AlarmSense). The addressable range products include detectors (heat, optical smoke, multi-sensor), sounders, visual indicators, call points, and interfaces that connect to compatible fire alarm control panels via protocols like CoreProtocol and XP95. The conventional and two-wire ranges serve smaller installations where addressable features are not required. The company also provides supporting tools including the Apollo Test Set for loop testing, Loop Calculator, XPERT Card addressing tools, and DIL Switch addressing tools, along with training, technical bulletins, and warranty support services.

Differentiator

Problem solved

Functional benefit

Brands

• Soteria: Next generation addressable fire detectors powered by CoreProtocol, enhancing detection and reducing false alarms.
• XP95
• Discovery
• Series 65
• AlarmSense
• Orbis
• REACH
• XPander
• Soteria UL
• Discovery UL

Products and services

• Soteria addressable detector range

Quantifiable outcome

• Soteria detectors lasted 14 times longer in dusty environments compared to previous generation
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered platinum sponsor, partner, parent company, compatible panel partner and compatible panel partners.

• Skills for Securityplatinum sponsorStrategic or Co-development Partner · 15 May 2026Apollo Fire Detectors became a Platinum Sponsor of Skills for Security, a dedicated fire and security training provider. The partnership supports the development of future engineers in both sectors and addresses skills shortages in the industry. George Pickavance, Product and Marketing Director at Apollo, and David Scott, Managing Director at Skills for Security, highlighted the natural fit of the partnership.
• IFSJ Leaders in Fire & Safety Conference 2025partnerGTM or Marketing Partner · 27 March 2025Apollo Fire Detectors was announced as a final partner for the IFSJ Leaders in Fire & Safety Conference 2025, scheduled for May 8, 2025 in Dubai, UAE. The conference brings together fire safety professionals to discuss emerging topics including AI-driven fire detection, alternative fuel risks, and sustainable suppression technologies.
• VdS Schadenverhütung GmbHpartnerGTM or Marketing Partner · 27 March 2025VdS Schadenverhütung GmbH was added as a final partner for the IFSJ Leaders in Fire & Safety Conference 2025 alongside Apollo Fire Detectors.
• Halma plcparent companyStrategic or Co-development PartnerApollo Fire Detectors is a Halma Company. Halma plc is a FTSE 250 global group of life-saving technology companies.
• Advanced Electronicscompatible panel partnerTechnology or IntegrationAdvanced Electronics MXPro 5202 panel was used in case study installation with Apollo protocol devices. Products compatible with panels from multiple manufacturers globally.
• Global Panel Manufacturerscompatible panel partnersTechnology or IntegrationApollo products are compatible with fire alarm control panels from manufacturers worldwide. The Compatible Panels page lists partners across the globe.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hochiki: Hochiki is a UK-origin fire detection manufacturer whose analogue addressable devices and ESP protocol overlap materially with Apollo's XP95/Discovery/CoreProtocol offerings, competing for the same installer and panel-OEM partnerships.
• Argus Security (GFE / Kentec): Argus Security supplies addressable and conventional fire detection devices and EN 54-certified sounders, overlapping directly with Apollo's product lines across UK and European installer channels.
• Edwards (Carrier / UTC Fire & Security): Edwards, part of Carrier's fire & security portfolio, makes UL-listed addressable detection and notification products that overlap with Apollo's North American Soteria UL and Discovery UL ranges.
• System Sensor (Honeywell): System Sensor produces conventional and addressable smoke/heat detectors and notification appliances that are specified alongside Notifier panels but compete with Apollo's Series 65, Orbis and Soteria detectors in many OEM/integrator designs.
• Bosch Security and Safety Systems: Bosch supplies AVENAR and other addressable fire detectors and panels that compete directly with Apollo's Soteria/XP95/Discovery ranges, typically via system integrators serving the same commercial and industrial verticals.
• Nittan: Nittan is a Japan-headquartered fire detection manufacturer with conventional and addressable detectors (and its own EV-AI protocol) that compete with Apollo in EMEA and Asia, particularly for commercial and marine projects.
• Johnson Controls (Tyco / Zettler / Vigilant): Johnson Controls' fire detection brands (including legacy Zettler) compete with Apollo in commercial fire panels, addressable detectors and sounders, and are frequently installed in the same healthcare, education and infrastructure projects.
• Honeywell (Notifier / Gent): Honeywell's Notifier and Gent brands are direct competitors to Apollo in analogue addressable fire detection panels and detectors, serving the same commercial, healthcare and industrial end markets through installer channels globally.
• Siemens (Cerberus): Siemens' Cerberus portfolio competes head-to-head with Apollo in addressable fire detection, sounders and visual alarm devices, and bundles detection into Siemens' wider building technologies offering for commercial and industrial customers.

Emerging players

• EMS (Electro Medi-Systems) / Fire Fighting Enterprises: EMS and adjacent UK fire detection specialists operate in the same EN 54 / LPCB regulatory world as Apollo, often competing on niche applications (aspirating detection, beam detection, hazardous-area) that intersect with Apollo's harsher-environment verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apollofireemea
• YouTubeyoutube.com/channel/UCFHBhDAVapijOVI4-oaIGBg
• Facebookfacebook.com/ApolloFireDetectors
• LinkedInlinkedin.com/company/apollo-fire-detectors
• Instagraminstagram.com/apollofiredetectorsltd

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Fire Detectors