Orion Portfolio Solutions

What Orion Portfolio Solutions does

Orion Portfolio Solutions, LLC is the wealth management division of Orion Advisor Solutions, Inc., providing turnkey asset management platform (TAMP), outsourced chief investment officer (OCIO), custom indexing, and proprietary investment management services to financial advisors, RIAs, broker-dealers, banks, trusts, and family offices across the United States. The company manages $185B in wealth management assets under administration and holds a top-3 TAMP market position with a 95% practice retention rate. Its service architecture spans three engagement tiers — Advisor-Managed (à la carte), Guided Partnership (partially outsourced OCIO via TownSquare Capital), and Fully Outsourced (turnkey investment management) — supported by a proprietary advisor technology suite including Redtail CRM (#1 CRM market share), Orion Advisor Portal, Denali Data Layer, Denali AI, and Orion Eclipse trading platform.

The company's technology stack is built on the Denali Data Layer, which unifies cross-system data from custodians, portfolio accounting, planning, and CRM into a single data fabric that powers both Denali AI (generative AI for portfolio commentary, client communication, and natural language querying) and unified reporting. The platform is complemented by integrated modules for trading, compliance, risk intelligence, financial planning, and client portals, eliminating tool-switching for advisors. Custom Indexing enables tax-efficient, security-level personalization at scale, with stated outcomes of 246 hours saved per HNW account per year. The April 2026 Pontera integration extends the platform into workplace retirement accounts (401(k)/403(b)), enabling whole-household tax optimization. Brinker Capital Investments operates as a wholly-owned subsidiary delivering proprietary multi-asset portfolios and the Destinations Funds suite.

Orion generates revenue through subscription-based TAMP platform fees, managed OCIO services, licensing/management fees on proprietary investments (Brinker/Destinations Funds), Custom Indexing fees, and a Cash & Credit program (via Uptiq). Pricing is not publicly disclosed but follows a quote-based, annual subscription cadence across three engagement tiers. The go-to-market combines direct enterprise sales to advisory practices with distribution through major custodian networks (Schwab, Fidelity, Pershing) and integration partners. The company is a privately held LLC headquartered in Hebron, KY (with operations centered in Omaha, NE), employs 251-500 people, and was founded in 2001.

Name

Orion Portfolio Solutions

Legal name

Orion Portfolio Solutions, LLC

Website

https://orionportfoliosolutions.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Orion Portfolio Solutions is a top-3 US TAMP providing turnkey asset management, OCIO, custom indexing, and proprietary investment management to financial advisors, RIAs, broker-dealers, banks, and family offices, supported by an integrated advisor technology suite including Redtail CRM, Denali AI, and a $185B AUA platform.

Ownership category

akta.pro rank

Product category

Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Turnkey asset management
• Outsourced investment management
• Custom indexing services
• Wealth management platform
• Financial advisor technology

Headquarters

HQ city

Hebron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TAMP Platform Fees: Orion Portfolio Solutions generates revenue through turnkey asset management platform fees charged to financial advisors and wealth management firms for access to investment management, trading, billing, account opening, and reporting services.
2. OCIO Services: Outsourced chief investment officer services provided through TownSquare Capital, offering portfolio construction, manager research, and trade execution support with retained advisor client relationships.
3. Proprietary Investment Management: Revenue from Brinker Capital Investments proprietary multi-asset portfolios and Destinations Funds managed by Orion Portfolio Solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Orion Portfolio Solutions operates as a B2B wealth management platform offering a Turnkey Asset Management Platform (TAMP), Outsourced Chief Investment Officer (OCIO) services through affiliate TownSquare Capital, Custom Indexing, and proprietary investment management via Brinker Capital Investments (Destinations Funds). The company delivers its services across three engagement tiers — Advisor-Managed open architecture, Guided Partnership, and Fully Outsourced turnkey — supported by an integrated Advisor Technology suite (Orion Advisor Portal, Denali Data Layer, Denali AI, Redtail CRM) serving financial advisors, RIAs, broker-dealers, banks, and family offices.

Product overview

Orion Portfolio Solutions operates as a unified platform-plus-modules architecture combining a TAMP (Turnkey Asset Management Platform) under Orion Portfolio Solutions with a comprehensive Advisor Technology suite. The platform spans three engagement tiers: Advisor-Managed (Investment Portal, Trade Desk, Cash & Credit — open architecture with à-la-carte services), Guided Partnership (OCIO via TownSquare Capital, Custom Indexing, Strategists marketplace, Tailored Allocation Portfolios — institutional support without surrendering client relationships), and Fully Outsourced (TAMP Open Architecture, Wealth Advisory, Proprietary Investments via Brinker Capital Investments — end-to-end investment management and operations). The Advisor Technology layer (Orion Advisor Portal, Redtail CRM, Portfolio Accounting, Trading, Compliance, Risk Intelligence, Planning, Client Portal, Denali Data Layer, Denali AI) is integrated with the Wealth Management services, enabling investment data to flow through the same unified data layer and proposals, reporting, and trading to run from a single dashboard. Orion Eclipse is the specialized trading platform for held-away retirement accounts with Pontera integration.

Differentiator

Problem solved

Functional benefit

Brands

• Brinker Capital Investments: Proprietary investment manager delivering diversified portfolios including the Destinations Funds suite. Orion Portfolio Solutions LLC d/b/a Brinker Capital Investments is a registered investment advisor and the investment advisor to the Brinker Capital Destinations Mutual Funds.

Products and services

• TAMP Open Architecture Turnkey Asset Management Platform providing fully outsourced investment management and operations end-to-end, enabling advisors to delegate investment management, trading, billing, account opening, and reporting to Orion while focusing on client relationships and practice growth.
• Brinker Capital Investments (Proprietary Investments) Orion's proprietary investment manager delivering diversified, actively-managed multi-asset portfolios and the Destinations Funds suite designed to help advisors keep clients invested across market cycles, accessed through Orion Portfolio Solutions, LLC d/b/a Brinker Capital Investments.
• Orion OCIO Outsourced Chief Investment Officer service provided through TownSquare Capital, including portfolio construction, manager research, and trade execution support while the advisor retains the client relationship and overall planning.
• Trade Desk A team of experienced specialists that streamlines trade operations for advisors, handling execution and operational support alongside investment management workflows.
• Custom Indexing Tax-efficient, security-level personalization at scale enabling advisors to build personalized, tax-aware portfolios where clients hold underlying securities directly, supporting tax-loss harvesting, tax transitioning, and values-based customization (ESG, security exclusions, factor tilts).
• Investment Portal Open access platform providing advisors and their clients with access to leading third-party strategists and investment models through an open-architecture framework.
• Wealth Advisory Full high-net-worth practice support where Orion manages the investment, client-experience, and operational layers end-to-end for advisors seeking fully outsourced delivery.
• Cash and Credit Lending solutions and cash management services providing high-net-worth clients access to a range of banking and credit solutions through integrated third-party provider Uptiq.
• Strategists Curated investment model marketplace connecting advisors with third-party strategists, offering a curated selection of mutual funds and ETFs within the Tailored Allocation Portfolios program.
• Tailored Allocation Portfolios Strategist-managed allocation models providing tax-smart personalization at scale with no added fee, utilizing unaffiliated strategists' mutual funds or ETFs selected by Orion Portfolio Solutions.
• Orion Eclipse (Workplace Retirement Trading Platform) Trading and rebalancing platform for workplace retirement plans (401(k) and 403(b)) that integrates held-away account data from Pontera to enable advisers to incorporate retirement accounts into tax-optimized household strategies and rebalance at scale.

Quantifiable outcome

• 62.1% average growth rate for OCIO clients after partnering with Orion
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pontera Solutions Inc.coreTechnology or Integration · 8 April 2026Orion Portfolio Solutions LLC and Pontera Solutions Inc. announced collaboration to integrate Pontera's data streams into the Orion Eclipse trading and rebalancing platform for 401(k) and 403(b) workplace retirement plans. The integration enables advisers to incorporate held-away retirement accounts into tax-optimized household strategies and rebalance at scale.
• TownSquare Capital, LLCcoreStrategic or Co-development PartnerTownSquare Capital provides OCIO (Outsourced Chief Investment Officer) services as an affiliate of Orion Portfolio Solutions. TSC is a registered investment advisor and wholly owned subsidiary of Orion Advisor Solutions, Inc., handling portfolio construction, manager research, and trade execution support.
• Brinker Capital InvestmentscoreStrategic or Co-development PartnerBrinker Capital Investments is Orion's proprietary investment manager operating under Orion Portfolio Solutions, LLC d/b/a Brinker Capital Investments. Delivers diversified portfolios including the Destinations Funds suite of institutional-grade, fully outsourced investment options.
• Foreside Fund Services, LLCminorChannel Partner/ Reseller/ DistributorForeside Fund Services serves as the distributor for the Destinations Mutual Funds offered through Brinker Capital Investments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Envestnet: Envestnet operates a leading TAMP and wealthtech platform serving financial advisors with portfolio management, trading, and analytics. It is the most direct head-to-head competitor to Orion Portfolio Solutions in the TAMP market.
• SEI Wealth Platform: SEI provides a TAMP and wealth management platform used by advisors and institutional clients. Overlaps with Orion's TAMP and OCIO offerings with similar engagement models.
• AssetMark: AssetMark is one of the largest TAMPs serving RIAs with turnkey investment management, practice solutions, and consulting. Directly comparable to Orion in scale, customer base, and product breadth.
• Addepar: Addepar provides a portfolio management and analytics platform for RIAs, family offices, and advisors. It is a direct competitor to Orion Advisor Technology and increasingly the Orion TAMP offering.

Broad incumbents

• Schwab Advisor Services: Schwab Advisor Services offers custody, technology, and wealth management services to RIAs. As both a key custody channel partner and competitor in TAMP-adjacent services, Schwab is a major incumbent in Orion's market.
• BlackRock iManaged Solutions: BlackRock offers outsourced model portfolios, OCIO, and advisor tools (including iManaged) that overlap with Orion's TAMP, OCIO, and Custom Indexing services. A broad incumbent with deeper institutional reach.
• Fidelity Wealth Services: Fidelity provides custody, wealth management, and advisor technology to RIAs and broker-dealers. It is both a custodian distribution partner and a broad incumbent competitor in the TAMP/wealthtech space.

Emerging players

• Brighthouse Financial / iCapital (alternative platform): iCapital is an emerging platform bringing alternative investments to advisors and high-net-worth clients, partially overlapping with Orion's Custom Indexing, Strategists marketplace, and OCIO offerings.
• MoneyGuide (Envestnet) / Nitrogen: Nitrogen (formerly Riskalyze) provides risk assessment and financial planning tools for advisors that overlap with Orion's Risk Intelligence and Planning modules. An emerging competitor in advisor-facing analytics.
• CAIS Group: CAIS offers an alternative investment and structured solutions platform for advisors. Adjacent to Orion's Investment Portal and Tailored Allocation Portfolios offerings, addressing similar advisor needs for diversified model access.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orion__ops

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Portfolio Solutions