Bob Jones University
Bob Jones University is a private, non-profit Christian liberal arts university in Greenville, South Carolina, founded in 1927, serving approximately 2,600 students through undergraduate, graduate, seminary, and online programs, supplemented by a K-12 academy, a global K-12 curriculum publishing subsidiary, and youth outreach programs.
- Company typePrivate
- Founded1927
- HeadquartersGreenville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bob Jones University does
Bob Jones University (BJU) is a private, non-profit Christian liberal arts institution headquartered in Greenville, South Carolina, founded in 1927 by evangelist Bob Jones. It operates a 200-acre residential campus serving approximately 2,600 students across seven academic colleges and schools (Arts and Science; Business; Education and Human Services; Fine Arts and Communication; Health Professions; Theology and Global Leadership; and the BJU Seminary). The institution delivers undergraduate, graduate, doctoral, and seminary programs; a K-12 academy through Bob Jones Academy; online and continuing education via BJU SCOPE; and youth outreach programs including EDUcamp summer camps, High School Festival competitions, and Homeschool Connect events. A 12:1 student-to-faculty ratio, biblical-worldview integration across curricula, and a 98% post-graduation placement rate define its academic positioning, with 35% of incoming students coming from homeschool backgrounds.
The business model is predominantly tuition- and fee-driven. BJU publishes tuition, room, board, and program fees on a semester-billing cadence, with $23,640 in undergraduate tuition and $10,870 in room and board published for the 2026-27 academic year; roughly $2,000 in additional annual program fees applies across most programs. Financial aid is heavily utilized: 99% of new students receiving aid and an average aid package of ~$18,000 per new student, yielding 65% of students graduating debt-free. Beyond residential tuition, BJU generates revenue through BJU Press (a global K-12 Christian curriculum publisher serving schools and homeschool families), Bob Jones Academy (K-12 private school), SCOPE online tuition, graduate and seminary enrollment, camps and youth festivals, athletic and fine arts programming, and advancement/donation income.
Underlying operations rely on commodity technology infrastructure: Canvas for LMS delivery, Microsoft Office 365 for email and collaboration, and Parchment for transcript services. Distribution combines geographic-territory-based admission counselors, on-campus visit events (BJU Up Close, Personal Visits, Discover BJU), youth pipeline programs, church and homeschool community referrals, and digital channels including a website, webcasts, and social media. BJU holds dual accreditation (SACSCOC regional since 2017 and TRACS national reaffirmed in 2021 for 10 years) plus program-specific accreditations from CCNE (nursing, 2024), ABET (engineering), NASM (music), CAAHEP (kinesiology), and South Carolina Department of Education (teacher preparation). Governance rests with a Board of Trustees, and Bruce McAllister became the seventh president in 2025.
Bob Jones University firmographics
Firmographics- Name
- Bob Jones University
- Legal name
- Bob Jones University
- Website
- https://bju.edu
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bob Jones University is a private, non-profit Christian liberal arts university in Greenville, South Carolina, founded in 1927, serving approximately 2,600 students through undergraduate, graduate, seminary, and online programs, supplemented by a K-12 academy, a global K-12 curriculum publishing subsidiary, and youth outreach programs.
- Ownership category
- akta.pro rank
Bob Jones University industry classification
Industry- Product category
- Christian Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Religiously Affiliated Liberal Arts Colleges (EDAHACAF)
- akta.pro secondary industries
- General Liberal Arts Colleges (EDAHACAA), Arts-Integrated Liberal Arts Colleges (EDAHACAO)
Keywords
Where Bob Jones University is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bob Jones University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Undergraduate Tuition: Semester-based tuition charges for residential undergraduate students. Annual tuition is $23,640 for the 2026-27 academic year.
- Room and Board: On-campus housing and dining services. Annual room and board is $10,870 for 2026-27.
- Program Fees: Additional program-specific fees, typically $2,000 annually for most programs.
- Graduate Programs: Graduate-level education programs including master's degrees, doctoral degrees, and graduate certificates generating tuition revenue.
- SCOPE Online Education: School for Continuing, Online and Professional Education providing online courses and degree programs for remote students.
- Summer Camps and Youth Programs: EDUcamp summer programs and youth events including camps, festivals, and competitions for pre-college students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Semester | Undergraduate Tuition - Semester |
| Subscription | Annual | Undergraduate Tuition - Annual |
| Subscription | Semester | Room and Board - Semester |
| Subscription | Annual | Room and Board - Annual |
| Subscription | Annual | Program Fee (Typical) |
| Subscription | Semester | Total Cost Before Aid - Semester |
| Subscription | Annual | Total Cost Before Aid - Annual |
| Subscription | Annual | Average Financial Aid for New Students |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
Bob Jones University product offering
Product offeringCore offering
Bob Jones University offers Christ-centered liberal arts higher education through undergraduate and graduate degree programs across seven academic colleges and schools, including arts and science, business, education, fine arts, health professions, theology, and seminary. The university also operates BJU SCOPE for online and continuing education, BJU Press for K-12 and homeschool curriculum publishing, and Bob Jones Academy for private K-12 schooling, supplemented by youth programs such as EDUcamp summer camps and High School Festival competitions.
Product overview
Bob Jones University is a Christian liberal arts institution offering a comprehensive educational portfolio comprising undergraduate and graduate degree programs across seven academic colleges and schools (College of Arts and Science, School of Business, School of Education and Human Services, School of Fine Arts and Communication, School of Health Professions, School of Theology and Global Leadership, and BJU Seminary). The university operates supplementary educational products including SCOPE (online/distance learning platform), BJU Press (curriculum publishing for Christian schools and homeschools), and Bob Jones Academy (K-12 private school). Youth engagement programs include EDUcamp (summer camps), High School Festival (competitions), and Homeschool Connect. Cultural offerings encompass the Museum & Gallery, Living Gallery (Easter production), Classic Players (Shakespearean theatre), WBJU-FM radio, WBJU-TV, The Collegian student newspaper, and The Vintage yearbook. The institution also provides athletics (BJU Bruins), study abroad opportunities, ROTC, and extensive student organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- BJU SCOPE Online and Continuing Education Online and continuing education platform from the School for Continuing, Online and Professional Education offering undergraduate and graduate courses, professional development, and degree programs delivered via distance learning with biblical worldview integration, for remote students and working professionals.
- BJU Press Curriculum Publishing Publishing arm producing educational curriculum and materials for Christian schools and homeschool families worldwide through print and online offerings, serving K-12 and homeschool markets.
- BJU Seminary Graduate Theological Education Graduate theological institution equipping Christian leaders through biblically shaped, theologically rich, historically significant, and evangelistically robust ministry education, offering master's and doctoral seminary degrees.
- Bob Jones Academy K-12 Education Private Christian academy serving elementary, middle, and high school students with regionally accredited academic programs in a faith-based environment.
- EDUcamp Summer Programs Summer camps offering academic enrichment and skill development opportunities for students in grades 2-8 and older, serving as a recruitment pipeline for prospective students.
- High School Festival Competitions Annual competitive event inviting high school students to compete in academic and artistic competitions at the BJU campus, serving as a recruitment event.
- Homeschool Connect Events Free events and enrichment programs designed specifically for homeschooled students in grades 9-12, serving as a recruitment channel for the homeschool-to-college pipeline.
- Study Abroad Programs International education programs allowing students to study abroad in countries such as Portugal, broadening their academic and cultural experience.
- ROTC Military Leadership Program Reserve Officers' Training Corps program providing students with military leadership training and commissioning opportunities.
- BJU Bruins Intercollegiate Athletics Intercollegiate and intramural sports program competing in NCCAA with over 20 national titles, offering soccer, basketball, baseball, cross country, golf, volleyball, and track and field for student athletes.
Quantifiable outcome
- 98% of students hired or admitted to grad school within 6 months after graduation
- +6 more outcomes
Companies that use Bob Jones University
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Bob Jones University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bob Jones University partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- MinistrySafeminorSexual abuse awareness and prevention training provider. BJU partners with MinistrySafe to provide live Sexual Abuse Awareness Training for students, faculty, and staff as part of campus safety protocols.
- FastWebminorFree scholarship search platform. BJU provides admitted students access to FastWeb's scholarship database to help find financial aid opportunities.
- ParchmentcoreOfficial transcript ordering and delivery service. BJU uses Parchment as its trusted online source for delivering student transcripts, allowing electronic (PDF), print-and-mail, or campus pickup options.
Scale indicators15 records
Recent moves12 records
Expansion highlights6 records
Bob Jones University competitors and assessment
Company assessmentDirect peers
- Wheaton College: Wheaton College is a residential Christian liberal arts college in Wheaton, Illinois, with strong evangelical identity and graduate programs. It is directly comparable to BJU in mission, faith integration approach, liberal arts curriculum, and residential undergraduate model, though Wheaton is generally regarded as more academically selective and ecumenical.
- Biola University: Biola University is a private Christian university in La Mirada, California, offering undergraduate, graduate, and seminary programs through Talbot School of Theology. It is directly comparable to BJU as a faith-integrated institution with comparable size, scope of programs, and conservative evangelical orientation serving similar student demographics.
- Cedarville University: Cedarville University is a private Baptist-affiliated Christian university in Cedarville, Ohio, with a strong residential undergraduate program and graduate offerings. It is directly comparable to BJU as a similarly sized, faith-based residential liberal arts university with comparable academic programs, NCAA athletics, and conservative evangelical identity.
- Dallas Baptist University: Dallas Baptist University is a private Baptist-affiliated Christian university in Dallas, Texas, with residential undergraduate, graduate, and online programs. It is directly comparable to BJU in mission, faith integration, programmatic scope, and target student demographic, though DBU has a stronger graduate and online presence relative to its residential base.
- Southeastern University: Southeastern University is a private Assemblies of God-affiliated Christian university in Lakeland, Florida, offering undergraduate, graduate, and online programs. It is directly comparable to BJU as a similarly sized, faith-based residential liberal arts institution with comparable student demographics, programmatic scope, and Pentecostal/evangelical orientation.
- Oral Roberts University: Oral Roberts University is a private Pentecostal-affiliated Christian liberal arts university in Tulsa, Oklahoma, offering undergraduate, graduate, and seminary programs. It is directly comparable to BJU as a faith-based residential liberal arts institution with similar mission, programmatic scope, and target demographic of Christian students seeking integrated faith-and-learning education.
- Anderson University (Indiana): Anderson University is a private Christian university in Anderson, Indiana, affiliated with the Church of God, offering undergraduate and graduate programs with a liberal arts core. It is directly comparable to BJU as a similarly sized, faith-based residential liberal arts university with comparable academic programs, NCAA athletics (also NCCAA), and evangelical identity.
- Regent University: Regent University is a private Christian university in Virginia Beach, Virginia, with significant online graduate programs and a School of Divinity. It is comparable to BJU through its faith-based mission, online education platform (parallel to BJU SCOPE), and seminary, though Regent is more graduate and online-focused with less residential undergraduate emphasis.
Emerging players
- Abeka Academy: Abeka is a Christian curriculum publisher and accredited distance-learning academy serving homeschool and Christian school families. It is comparable to BJU through its subsidiary BJU Press (educational publishing for the same demographic), though Abeka's K-12 focus and distance-learning model place it more as an emerging/adjacent player than a direct university competitor.
Broad incumbents
- Liberty University: Liberty University is a large private Christian university in Lynchburg, Virginia, with extensive online enrollment (LU Online) and a K-12 academy. It is comparable to BJU as a fellow faith-based university offering undergraduate, graduate, seminary, and online programs, but operates at materially larger scale with over 100,000 online students, making it a broader incumbent rather than a head-to-head peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bob Jones University social profiles
Digital presenceBob Jones University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Jones University leadership team
Management profileNumber of profiles
Profiles19 records
Bob Jones University subsidiaries and ownership
Company hierarchySubsidiaries5 records
Bob Jones University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Jones University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Jones University
What does Bob Jones University do?
Bob Jones University offers Christ-centered liberal arts higher education through undergraduate and graduate degree programs across seven academic colleges and schools, including arts and science, business, education, fine arts, health professions, theology, and seminary. The university also operates BJU SCOPE for online and continuing education, BJU Press for K-12 and homeschool curriculum publishing, and Bob Jones Academy for private K-12 schooling, supplemented by youth programs such as EDUcamp summer camps and High School Festival competitions.
Is Bob Jones University a public or private company?
Bob Jones University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bob Jones University founded?
Bob Jones University was founded in 1927. It employs 1,001 to 5,000 people.
Where is Bob Jones University based?
Bob Jones University is headquartered in Greenville, United States, in the North America region.
How does Bob Jones University make money?
Six revenue lines are on record. Undergraduate Tuition is the primary driver. The others are room and Board, program Fees, graduate Programs, SCOPE Online Education and summer Camps and Youth Programs.
Who are Bob Jones University's main competitors?
Direct peers on record are Wheaton College, Biola University, Cedarville University, Dallas Baptist University, Southeastern University, Oral Roberts University, Anderson University (Indiana) and Regent University. Abeka Academy is listed as an emerging player. Liberty University is listed as a broad incumbent.
Does Bob Jones University have an API?
No public API is recorded for Bob Jones University.
What industry is Bob Jones University in?
Bob Jones University's product category is Christian Higher Education. Its primary akta.pro industry code is EDAHACAF, Religiously Affiliated Liberal Arts Colleges, with a secondary code of EDAHACAA, General Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.