Bob Jones University

What Bob Jones University does

Bob Jones University (BJU) is a private, non-profit Christian liberal arts institution headquartered in Greenville, South Carolina, founded in 1927 by evangelist Bob Jones. It operates a 200-acre residential campus serving approximately 2,600 students across seven academic colleges and schools (Arts and Science; Business; Education and Human Services; Fine Arts and Communication; Health Professions; Theology and Global Leadership; and the BJU Seminary). The institution delivers undergraduate, graduate, doctoral, and seminary programs; a K-12 academy through Bob Jones Academy; online and continuing education via BJU SCOPE; and youth outreach programs including EDUcamp summer camps, High School Festival competitions, and Homeschool Connect events. A 12:1 student-to-faculty ratio, biblical-worldview integration across curricula, and a 98% post-graduation placement rate define its academic positioning, with 35% of incoming students coming from homeschool backgrounds.

The business model is predominantly tuition- and fee-driven. BJU publishes tuition, room, board, and program fees on a semester-billing cadence, with $23,640 in undergraduate tuition and $10,870 in room and board published for the 2026-27 academic year; roughly $2,000 in additional annual program fees applies across most programs. Financial aid is heavily utilized: 99% of new students receiving aid and an average aid package of ~$18,000 per new student, yielding 65% of students graduating debt-free. Beyond residential tuition, BJU generates revenue through BJU Press (a global K-12 Christian curriculum publisher serving schools and homeschool families), Bob Jones Academy (K-12 private school), SCOPE online tuition, graduate and seminary enrollment, camps and youth festivals, athletic and fine arts programming, and advancement/donation income.

Underlying operations rely on commodity technology infrastructure: Canvas for LMS delivery, Microsoft Office 365 for email and collaboration, and Parchment for transcript services. Distribution combines geographic-territory-based admission counselors, on-campus visit events (BJU Up Close, Personal Visits, Discover BJU), youth pipeline programs, church and homeschool community referrals, and digital channels including a website, webcasts, and social media. BJU holds dual accreditation (SACSCOC regional since 2017 and TRACS national reaffirmed in 2021 for 10 years) plus program-specific accreditations from CCNE (nursing, 2024), ABET (engineering), NASM (music), CAAHEP (kinesiology), and South Carolina Department of Education (teacher preparation). Governance rests with a Board of Trustees, and Bruce McAllister became the seventh president in 2025.

Name

Bob Jones University

Legal name

Bob Jones University

Website

https://bju.edu

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bob Jones University is a private, non-profit Christian liberal arts university in Greenville, South Carolina, founded in 1927, serving approximately 2,600 students through undergraduate, graduate, seminary, and online programs, supplemented by a K-12 academy, a global K-12 curriculum publishing subsidiary, and youth outreach programs.

Ownership category

akta.pro rank

Product category

Christian Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industries

General Liberal Arts Colleges (EDAHACAA), Arts-Integrated Liberal Arts Colleges (EDAHACAO)

Keywords

• Christian higher education
• Liberal arts education
• Theological seminary education
• Online degree programs
• Educational curriculum publishing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Undergraduate Tuition: Semester-based tuition charges for residential undergraduate students. Annual tuition is $23,640 for the 2026-27 academic year.
2. Room and Board: On-campus housing and dining services. Annual room and board is $10,870 for 2026-27.
3. Program Fees: Additional program-specific fees, typically $2,000 annually for most programs.
4. Graduate Programs: Graduate-level education programs including master's degrees, doctoral degrees, and graduate certificates generating tuition revenue.
5. SCOPE Online Education: School for Continuing, Online and Professional Education providing online courses and degree programs for remote students.
6. Summer Camps and Youth Programs: EDUcamp summer programs and youth events including camps, festivals, and competitions for pre-college students.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Bob Jones University offers Christ-centered liberal arts higher education through undergraduate and graduate degree programs across seven academic colleges and schools, including arts and science, business, education, fine arts, health professions, theology, and seminary. The university also operates BJU SCOPE for online and continuing education, BJU Press for K-12 and homeschool curriculum publishing, and Bob Jones Academy for private K-12 schooling, supplemented by youth programs such as EDUcamp summer camps and High School Festival competitions.

Product overview

Bob Jones University is a Christian liberal arts institution offering a comprehensive educational portfolio comprising undergraduate and graduate degree programs across seven academic colleges and schools (College of Arts and Science, School of Business, School of Education and Human Services, School of Fine Arts and Communication, School of Health Professions, School of Theology and Global Leadership, and BJU Seminary). The university operates supplementary educational products including SCOPE (online/distance learning platform), BJU Press (curriculum publishing for Christian schools and homeschools), and Bob Jones Academy (K-12 private school). Youth engagement programs include EDUcamp (summer camps), High School Festival (competitions), and Homeschool Connect. Cultural offerings encompass the Museum & Gallery, Living Gallery (Easter production), Classic Players (Shakespearean theatre), WBJU-FM radio, WBJU-TV, The Collegian student newspaper, and The Vintage yearbook. The institution also provides athletics (BJU Bruins), study abroad opportunities, ROTC, and extensive student organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• BJU SCOPE Online and Continuing Education Online and continuing education platform from the School for Continuing, Online and Professional Education offering undergraduate and graduate courses, professional development, and degree programs delivered via distance learning with biblical worldview integration, for remote students and working professionals.
• BJU Press Curriculum Publishing Publishing arm producing educational curriculum and materials for Christian schools and homeschool families worldwide through print and online offerings, serving K-12 and homeschool markets.
• BJU Seminary Graduate Theological Education Graduate theological institution equipping Christian leaders through biblically shaped, theologically rich, historically significant, and evangelistically robust ministry education, offering master's and doctoral seminary degrees.
• Bob Jones Academy K-12 Education Private Christian academy serving elementary, middle, and high school students with regionally accredited academic programs in a faith-based environment.
• EDUcamp Summer Programs Summer camps offering academic enrichment and skill development opportunities for students in grades 2-8 and older, serving as a recruitment pipeline for prospective students.
• High School Festival Competitions Annual competitive event inviting high school students to compete in academic and artistic competitions at the BJU campus, serving as a recruitment event.
• Homeschool Connect Events Free events and enrichment programs designed specifically for homeschooled students in grades 9-12, serving as a recruitment channel for the homeschool-to-college pipeline.
• Study Abroad Programs International education programs allowing students to study abroad in countries such as Portugal, broadening their academic and cultural experience.
• ROTC Military Leadership Program Reserve Officers' Training Corps program providing students with military leadership training and commissioning opportunities.
• BJU Bruins Intercollegiate Athletics Intercollegiate and intramural sports program competing in NCCAA with over 20 national titles, offering soccer, basketball, baseball, cross country, golf, volleyball, and track and field for student athletes.

Quantifiable outcome

• 98% of students hired or admitted to grad school within 6 months after graduation
• +6 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MinistrySafeminorOthersSexual abuse awareness and prevention training provider. BJU partners with MinistrySafe to provide live Sexual Abuse Awareness Training for students, faculty, and staff as part of campus safety protocols.
• FastWebminorOthersFree scholarship search platform. BJU provides admitted students access to FastWeb's scholarship database to help find financial aid opportunities.
• ParchmentcoreTechnology or IntegrationOfficial transcript ordering and delivery service. BJU uses Parchment as its trusted online source for delivering student transcripts, allowing electronic (PDF), print-and-mail, or campus pickup options.

Scale indicators15 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Wheaton College: Wheaton College is a residential Christian liberal arts college in Wheaton, Illinois, with strong evangelical identity and graduate programs. It is directly comparable to BJU in mission, faith integration approach, liberal arts curriculum, and residential undergraduate model, though Wheaton is generally regarded as more academically selective and ecumenical.
• Biola University: Biola University is a private Christian university in La Mirada, California, offering undergraduate, graduate, and seminary programs through Talbot School of Theology. It is directly comparable to BJU as a faith-integrated institution with comparable size, scope of programs, and conservative evangelical orientation serving similar student demographics.
• Cedarville University: Cedarville University is a private Baptist-affiliated Christian university in Cedarville, Ohio, with a strong residential undergraduate program and graduate offerings. It is directly comparable to BJU as a similarly sized, faith-based residential liberal arts university with comparable academic programs, NCAA athletics, and conservative evangelical identity.
• Dallas Baptist University: Dallas Baptist University is a private Baptist-affiliated Christian university in Dallas, Texas, with residential undergraduate, graduate, and online programs. It is directly comparable to BJU in mission, faith integration, programmatic scope, and target student demographic, though DBU has a stronger graduate and online presence relative to its residential base.
• Southeastern University: Southeastern University is a private Assemblies of God-affiliated Christian university in Lakeland, Florida, offering undergraduate, graduate, and online programs. It is directly comparable to BJU as a similarly sized, faith-based residential liberal arts institution with comparable student demographics, programmatic scope, and Pentecostal/evangelical orientation.
• Oral Roberts University: Oral Roberts University is a private Pentecostal-affiliated Christian liberal arts university in Tulsa, Oklahoma, offering undergraduate, graduate, and seminary programs. It is directly comparable to BJU as a faith-based residential liberal arts institution with similar mission, programmatic scope, and target demographic of Christian students seeking integrated faith-and-learning education.
• Anderson University (Indiana): Anderson University is a private Christian university in Anderson, Indiana, affiliated with the Church of God, offering undergraduate and graduate programs with a liberal arts core. It is directly comparable to BJU as a similarly sized, faith-based residential liberal arts university with comparable academic programs, NCAA athletics (also NCCAA), and evangelical identity.
• Regent University: Regent University is a private Christian university in Virginia Beach, Virginia, with significant online graduate programs and a School of Divinity. It is comparable to BJU through its faith-based mission, online education platform (parallel to BJU SCOPE), and seminary, though Regent is more graduate and online-focused with less residential undergraduate emphasis.

Emerging players

• Abeka Academy: Abeka is a Christian curriculum publisher and accredited distance-learning academy serving homeschool and Christian school families. It is comparable to BJU through its subsidiary BJU Press (educational publishing for the same demographic), though Abeka's K-12 focus and distance-learning model place it more as an emerging/adjacent player than a direct university competitor.

Broad incumbents

• Liberty University: Liberty University is a large private Christian university in Lynchburg, Virginia, with extensive online enrollment (LU Online) and a K-12 academy. It is comparable to BJU as a fellow faith-based university offering undergraduate, graduate, seminary, and online programs, but operates at materially larger scale with over 100,000 online students, making it a broader incumbent rather than a head-to-head peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bobjonesuniversity
• Facebookfacebook.com/325614121235
• LinkedInlinkedin.com/company/bob-jones-university
• Instagraminstagram.com/bobjonesuniversity
• Xx.com/BJU_PR

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bob Jones University