ICEBREAKER

What ICEBREAKER does

ICEBREAKER (legally ICEBREAKER International ApS, headquartered in Aalborg, Denmark) designs, manufactures, and sells a patented ice-making container system marketed as the ICEBREAKER Nordic POP. The product is a food-grade ABS/PP/TPE container engineered to function simultaneously as an ice dispenser, ice maker, ice bin, and ice pack — enabling users to fill the unit with water, freeze it in any orientation, and then pop out ice cubes directly into drinks without ever touching them. Variants include the Clear Water Blue and Clear Black SKUs plus a Coca-Cola licensed edition, with consumer pricing in the $19.89-$23.99 band and B2B master carton pricing at $620 (30-piece) and $650 (50-piece).

The company operates a hybrid distribution model combining direct-to-consumer e-commerce (icebreakernordic.com with global shipping), Amazon marketplace presence (#1 Amazon Most Wished For ice-tray), and a B2B partner program offering regional exclusivity to distributors and retailers with retail-ready countertop display units. Inventory is held in China, Denmark, and the United States (Florida), with manufacturing executed by long-tenured production partners in Shenzhen/Guangdong under Danish quality systems and food-safety certifications (EU 1935/2004/EC, FDA 21 CFR 177 & 180, California Proposition 65, BSCI, SA8000). Founder Kim Jensen, who spent roughly a decade developing the product before a 2020 commercial launch, leads a small team of 1-10 employees. The business is privately held and bootstrapped, with no disclosed institutional funding.

Name

ICEBREAKER

Legal name

ICEBREAKER International ApS

Website

https://icebreakernordic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ICEBREAKER (ICEBREAKER International ApS) is a Denmark-based consumer goods company that designs and sells the patented ICEBREAKER Nordic POP, a food-safe 4-in-1 ice container (dispenser, ice maker, bin, and pack), distributed through DTC e-commerce, Amazon, and a B2B partner program.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time hardware product sales through owned direct-to-consumer e-commerce storefront. Products include ICEBREAKER Nordic POP (Clear Water Blue, Clear Black) at $19.89-$23.99, Coca-Cola Edition at $22.99-$23.99, and bulk master cartons (30-piece at $620, 50-piece at $650). Volume discounts available for bundle purchases (5-15% off for 2-4 units). Revenue is transactional with no recurring subscription component.
2. B2B Wholesale Distribution: Wholesale and distribution sales to retailers, distributors, and promotional gift channels. B2B pricing offered to approved partners with regional exclusivity. Inventory stocked in China, Denmark, and US for efficient global logistics. Order-to-production capability with FOB HK/Shenzhen for optimized pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ICEBREAKER designs, manufactures, and sells a patented ice cube maker system marketed as the Nordic POP. The food-grade container functions simultaneously as an ice dispenser, ice maker, ice bin, and ice pack, allowing users to make and serve ice without touching it. Products are sold direct-to-consumer via icebreakernordic.com and through a B2B wholesale partner program for retailers, distributors, and promotional-gift channels, with variants including Clear Water Blue, Clear Black, a licensed Coca-Cola Edition, and 30-/50-piece master cartons.

Product overview

ICEBREAKER is a Danish company offering a line of innovative ice tray products centered around the Nordic POP system. The core product is a patented ice tray that functions as a 4-in-1 device (dispenser, ice maker, ice bin, and ice pack), allowing users to make and serve ice without touching it. The product line includes multiple variants: the standard ICEBREAKER Nordic POP (available in Clear Water Blue and Clear Black colors), the Coca-Cola Edition (featuring official Coca-Cola branding), and wholesale bulk packaging options (30-piece and 50-piece master cartons). The products are marketed as premium kitchen/home bar accessories with Danish design and technology, emphasizing hygienic touch-free ice handling, spill-proof design, and freeze-in-any-orientation functionality. The company also offers KitchInventions partner products (Spoon Buddy, Pan Buddy, Strip-n-Snip) through their distribution platform.

Differentiator

Problem solved

Functional benefit

Brands

• KitchInventions: Partner brand offering innovative kitchen tools including Spoon Buddy, Pan Buddy, and Strip-n-Scinb. Products are featured in HomeGoods, HSN, QVC, Good Morning America, and Grommet.

Products and services

• ICEBREAKER Nordic POP A patented ice tray system that allows users to make and serve ice without touching it. Functions as a 4-in-1 device combining ice dispenser, ice maker, ice bin, and ice pack; freezes in any orientation with no spills and produces 18 ice cubes per serving. Marketed at household consumers worldwide.
• ICEBREAKER Nordic POP - Clear Black Black color variant of the ICEBREAKER Nordic POP designed for home bar use cases. Priced at $19.89 USD per unit.
• ICEBREAKER Nordic POP Coca-Cola Edition Co-branded ICEBREAKER Nordic POP featuring official Coca-Cola licensing. Functions as a 4-in-1 ice cube maker, bin, dispenser, and ice pack. Marketed for promotional campaigns, retail chains carrying Coca-Cola products, gift shops, and corporate gifting. Priced at $23.99 USD per unit.
• ICEBREAKER Nordic POP 2.0 - 30-piece Master Carton Bulk packaging of 30 ICEBREAKER Nordic POP units for wholesale/retail distribution. Priced at $620.00 USD per master carton.
• ICEBREAKER Nordic POP 2.0 - 50-piece Master Carton Bulk packaging of 50 ICEBREAKER Nordic POP units for wholesale/retail distribution. Priced at $650.00 USD per master carton, offering a slightly lower per-unit cost than the 30-piece carton.

Quantifiable outcome

• 4-in-1 functionality replacing need for separate ice tray, ice bin, dispenser, and ice pack
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

One partnership is on record.

• Coca-Cola CompanyflagshipOEM/ Whitelabel/ Licensing PartnerLicensed Coca-Cola branding partnership for ICEBREAKER Nordic POP Coca-Cola Edition. Product features official Coca-Cola branding and is marketed as promoting 'fun, happiness, and the joy of being together.' The edition includes strategic countertop display units (15 units) and is positioned for promotional campaigns, bundled offers, retail chains carrying Coca-Cola products, themed merchandise stores, gift shops, and corporate gifting. Partnership provides exclusive branded product line with 100% Fun Guaranty positioning.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joseph Joseph: UK-based design-driven kitchenware brand known for patented, multi-functional kitchen tools. Closely comparable to ICEBREAKER in its focus on clever, patented consumer kitchen products with premium design positioning.
• Zoku: Housewares brand specializing in novelty ice and frozen treat products. Directly comparable category overlap with ICEBREAKER's ice-making focus and similar consumer gifting and home-entertaining positioning.
• Tovolo: Design-led silicone kitchen gadgets brand with a prominent ice tray and ice mold product line. Comparable in core product category (premium ice trays), material technology, and retail distribution footprint.
• Chef'n: Innovative kitchen gadgets brand with patented, problem-solving tools. Comparable in its focus on clever single-purpose kitchen inventions and mass retail/wholesale distribution model.
• W&P: Design-forward kitchen and food accessories brand with a similar DTC-led, premium-aspirational go-to-market. Comparable in brand positioning, packaging, and target consumer demographic.
• RSVP International: Long-standing kitchen gadgets and housewares brand with deep specialty retail distribution. Comparable in catalog breadth (including ice-related SKUs) and wholesale-led channel mix.

Broad incumbents

• OXO: Iconic mass-market kitchen gadgets brand with broad kitchenware catalog including ice trays. Comparable as a benchmark for premium kitchenware brand-building at scale and mass-retail placement, though much larger and more diversified.
• Simplehuman: Design-driven home products brand (sensor bins, soap dispensers, kitchen tools). Comparable in its premium design positioning and DTC-led brand-building playbook, though operating in broader home categories.
• KitchenAid: Whirlpool-owned heritage kitchen brand. Comparable as a benchmark for premium kitchen brand and licensing ecosystem, but operates at vastly greater scale across appliances and accessories.

Emerging players

• BrüMate: DTC-led insulated drinkware brand strong in home/outdoor bar occasions. Comparable as a similarly DTC- and social-media-driven consumer brand with overlapping home-bar and outdoor-entertaining use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEBREAKER