Gire

What Gire does

Gire is an Argentine B2B payment infrastructure provider headquartered in Buenos Aires (Av. Caseros 3572, CABA), founded in 1991 and operating with 501-1000 employees. The company delivers a payment-and-collections platform aimed at Argentine businesses, built around the proprietary Aura platform and a suite of eight products: Botón de Pago (payment button), Cobros recurrentes y presentación de deuda (recurring collections and debt presentation), Procesamiento de cheques (digital check processing), Rapipago (cash-payment retail network), Corresponsalía bancaria (banking correspondent services), Débitos bancarios (direct bank debits), APIs for merchant system integration, and Oficina Virtual (web-based transaction management). Distribution is API-first and self-serve, complemented by the Rapipago cash-acceptance channel, with marketing concentrated on its corporate website and a LinkedIn presence (ar.linkedin.com/company/gire-s). Certifications include ISO 9001:2015, PCI DSS compliance, Empresa B (Sistema B), and Sello Verde - Gestión Sustentable (ISAE), and the entity is registered with AAIP as a data controller.

Gire monetizes primarily through transaction-based fees on payment, collection, check processing, and direct-debit flows, plus recurring-collection and API/platform access fees on the Aura stack. Customers are segmented by geography (Argentine businesses) across online payments, recurring billing, check management, bank debits, and virtual-office administration use cases. Competitive positioning is anchored in localized Argentine payment expertise — including native handling of checks, banking correspondent networks, and the Rapipago retail cash-rail — supported by certified security and quality standards. Pricing is not publicly disclosed.

The company is privately held with no parent, no disclosed subsidiaries, no funding rounds, and no M&A activity in the input. Operating geographies are limited to Argentina (ARG), with no global footprint claim. The investment-relevant question is whether a single-country, transaction-fee-dependent processor with a mature product stack but no disclosed AI/risk layer can sustain growth against global PSPs expanding into the Argentine market.

Name

Gire

Legal name

Gire

Website

https://gire.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gire is an Argentine B2B payment infrastructure provider, founded in 1991 and headquartered in Buenos Aires, that delivers API-based payment processing, recurring collections, check management, and bank debit services to Argentine businesses through its Aura platform.

Ownership category

akta.pro rank

Product category

Payment Processing Infrastructure

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Payment processing platform
• Recurring collections service
• Check management solutions
• Bank direct debit API
• Cash payment network

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing Services: Transaction-based payment processing fees from payment button, check processing, and bank debit services.
2. Recurring Collections: Revenue from debt presentation and recurring payment collection services.
3. API/Platform Access: Revenue from businesses accessing Gire's payment APIs and Aura platform for payment integration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Gire provides a B2B payment infrastructure platform anchored by its Aura system, enabling Argentine businesses to accept online payments, manage recurring collections and debt presentation, process checks electronically, execute direct bank debits, leverage the Rapipago cash payment network, and conduct banking correspondent transactions, all accessible through developer APIs and a virtual office interface.

Product overview

Gire is a multi-solution payment and financial services platform operating in Argentina. The offering is structured as a unified platform (Aura) with multiple integrated payment modules and services. The core portfolio includes payment processing solutions such as Botón de Pago (payment button), Débitos bancarios (bank direct debits), Cobros recurrentes (recurring collections), and check processing. Additional services cover cash payment networks (Rapipago), banking correspondent services, and developer-facing APIs for system integration. Oficina Virtual provides web-based access to the platform's transaction management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Aura: A cloud-based platform developed by Gire, positioned as a comprehensive financial technology solution for payment processing and collection management.

Products and services

• Aura Platform Aura is the central platform by Gire that serves as the core technology infrastructure for the company's payment and financial solutions, supporting payment acceptance, collections, and transaction management for Argentine businesses.
• Botón de Pago (Payment Button) A payment button solution enabling merchants to accept online payments through a secure, integrated checkout interface within the Argentine market.
• Cobros recurrentes y presentación de deuda (Recurring Collections and Debt Presentation) A recurring collections and debt presentation service for managing scheduled payments and outstanding balances for Argentine businesses.
• Procesamiento de cheques (Check Processing) A check processing solution for handling check-based transactions and management as part of Gire's payments portfolio.
• Rapipago A cash payment network service integrating Gire solutions with the Rapipago retail cash payment infrastructure across Argentina, enabling businesses to accept cash payments from their end customers.
• Corresponsalía bancaria (Banking Correspondent) Banking correspondent services enabling financial transactions to be carried out through authorized third-party locations within the Argentine ecosystem.
• Débitos bancarios (Direct Bank Debits) A direct bank debit service for processing authorized deductions from customer bank accounts as part of Gire's payment methods portfolio.
• APIs Developer APIs enabling integration of Gire's payment solutions — payment button, recurring collections, checks, bank debits, and virtual office — into third-party applications and systems.
• Oficina Virtual (Virtual Office) A virtual office platform providing web-based access to payment management and transaction monitoring for Argentine businesses using Gire's payment solutions.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• RapipagocoreChannel Partner/ Reseller/ DistributorGire integrates with the Rapipago physical payment network, enabling businesses to offer cash payment options at Rapipago retail locations throughout Argentina as part of their comprehensive payment solutions portfolio.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Stripe: Stripe is a global payment API platform expanding aggressively into Latin America. It targets the same enterprise API-first integration use case that defines Gire's go-to-market motion, including recurring billing and check/ACH-style bank debits.
• Fiserv: Fiserv is a global financial-technology incumbent offering merchant acquiring, processing, and digital banking services, and owns Decidir in Argentina. It competes broadly with Gire across enterprise payment processing.
• Worldline: Worldline is a large European payment processor that has expanded into Latin American merchant services. It overlaps with Gire in payment processing and merchant acquiring, though with a different geographic footprint.

Direct peers

• Todo Pago: Todo Pago is an Argentine payment gateway providing online payment processing, recurring billing, and fraud prevention to merchants. It overlaps directly with Gire's payment-button and recurring-collections modules.
• Mercado Pago: Mercado Pago is the dominant Argentine digital wallet and merchant payment processor, offering payment buttons, point-of-sale, and recurring collections. It directly competes with Gire across both consumer and merchant payment infrastructure in Argentina.
• Naranja X: Naranja X is an Argentine fintech offering cards, payments, and merchant acquiring services. It competes with Gire in digital payments and merchant acquiring, particularly within the Argentine consumer and SMB segments.
• Decidir (Fiserv): Decidir, now part of Fiserv, is a long-standing Argentine payment gateway serving enterprise merchants with online payment processing, anti-fraud, and tokenization. It is a direct competitor to Gire's core payment-processing business.
• PayU Latam: PayU is a global payment processor with a strong Latin American presence, providing online checkout, recurring billing, and alternative payment methods. It competes with Gire for Argentine enterprise and cross-border merchants.

Emerging players

• dLocal: dLocal is a cross-border payments platform with deep LATAM coverage, enabling global merchants to accept local Argentine payment methods. It overlaps with Gire's payment-rails expertise and targets similar enterprise customers.
• Cobre: Cobre is a Colombian B2B payment and treasury platform serving enterprise cash management and collections. It is comparable to Gire as a regional LATAM fintech addressing enterprise payment and recurring-collections workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInar.linkedin.com/company/gire-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gire