What ROTO does

ROTO is a Dutch family-owned metal-processing group headquartered in Uitgeest, the Netherlands, operating since 1870 and structured as a holding company over five wholly-owned business units: Prins De Boer Staal (steel plates, profiles, specialist cutting services, shot blasting, and coating for construction and shipbuilding), Staco (metal panels, gratings, stair treads, and expanded metal), Prestia (hot-dip galvanising combined with powder coating or wet painting, with production sites in north-west France), Rotocoat (hot-dip, centrifuge, and thermal-zinc-spray galvanising plus powder coating, multiple Netherlands sites), and Rezinal (zinc ash, skimmings, and scrap recycling in Belgium). The group supplies corrosion protection and fabricated metal components to construction, shipbuilding, and infrastructure customers across the Netherlands, France, and Belgium through direct B2B sales under quote-based pricing, with no publicly disclosed contract values.

ROTO's underlying technology is rooted in physical metal-processing capabilities rather than software: domain-specialized surface treatment techniques (hot-dip, centrifuge, thermal zinc spraying), combined powder-coating/wet-painting lines, shot blasting, and a methanization facility at Prestia SBG that has generated green electricity and process heat since 2016. The Rezinal zinc-recycling subsidiary closes the processing chain by recovering zinc-bearing waste streams, supplying recycled feedstock back into the galvanising operations and reducing raw-material dependency.

The business model is B2B industrial services and one-time product supply: revenue is generated via direct customer relationships through each subsidiary's field sales organization, with pricing negotiated per project or tonnage rather than via published price lists. The group has pursued inorganic growth as a core lever — acquiring Prestia in October 2021 (entering France) and Prins Staal in May 2023 (consolidating Dutch steel processing into Prins De Boer Staal) — and increasingly markets its UN Sustainable Development Goals alignment and methanization-based green energy as a procurement differentiator. ROTO remains family-controlled, with no external private equity, venture capital, or public-market backing indicated in the source data.

Name

ROTO

Legal name

Roto B.V.

Website

https://rotogroep.nl

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

ROTO is a Dutch family-owned metal processing group operating five subsidiaries across the Netherlands, France, and Belgium, supplying steel processing, surface treatment, grating products, and zinc recycling to construction, shipbuilding, and infrastructure customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Uitgeest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel and metal processing products: Supply of steel plates, profiles, specialist cutting services, shot blasting and coating services for construction and shipbuilding industries
2. Surface treatment services: Hot-dip galvanising, powder coating, wet painting, centrifuge galvanising, and thermal zinc spraying services for corrosion protection
3. Grating and panel products: High-quality metal panels, gratings, stair treads and expanded metal products
4. Zinc recycling and materials: Processing and recycling of zinc-containing materials, preventing loss of valuable raw materials

Distribution channels1 record

Marketing channels3 records

Core offering

ROTO is a Dutch family-owned metal processing group that supplies steel plates, profiles, gratings, and stair treads, and provides industrial surface treatment services including hot-dip galvanising, powder coating, wet painting, centrifuge galvanising, and thermal zinc spraying. Through its subsidiary Rezinal, ROTO also recycles zinc ashes, zinc skimmings, and zinc scrap to close the materials chain, serving construction, shipbuilding, and infrastructure customers across the Netherlands, France, and Belgium.

Product overview

ROTO operates as 'The Sustainable Colourful Metal Family Group' — a multi-brand portfolio of metal processing companies rather than a single unified product. The group comprises five subsidiaries: Prins De Boer Staal (steel plates, profiles, specialist cutting and coating services for construction/shipbuilding), Staco (panels, gratings, stair treads, expanded metal), Prestia (hot-dip galvanising combined with powder coating/wet painting for corrosion protection), Rotocoat (hot-dip galvanising, centrifuge galvanising, thermal zinc spraying, powder coating), and Rezinal (zinc ash and scrap recycling). These units operate autonomously while sharing sustainability goals and resources within the ROTO family group.

Differentiator

Problem solved

Functional benefit

Products and services

• Prins De Boer Staal Supply of steel plates, profiles, and specialist cutting services, with an in-house coating line for shot blasting and coating of sheet steel and profiles serving the construction and shipbuilding industries.
• Staco Gratings and Panels Production of high-quality metal panels, gratings, stair treads, and related expanded metal products for architectural, safety, and infrastructure applications.
• Prestia Surface Treatment Hot-dip galvanising combined with powder coating or wet painting for durable corrosion protection and aesthetic finish, delivered from production sites in north-west France.
• Rotocoat Surface Treatment Hot-dip galvanising, centrifuge galvanising, thermal zinc spraying, and powder coating services to protect metals against corrosion and extend service life, delivered from multiple production sites in the Netherlands.
• Rezinal Zinc Recycling Recycling of zinc ashes (zinc skimmings), zinc scrap, and other zinc-containing materials to prevent loss of valuable raw materials and keep the zinc processing chain closed.

Quantifiable outcome

• Methanization generates green electricity and heat for Prestia SBG pre-treatment baths since 2016

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Prins StaalcoreStrategic or Co-development Partner · 30 May 2023Prins Staal from Haarlem and De Boer Staal from Uitgeest joined forces, with Prins Staal joining the ROTO family group. This acquisition strengthened ROTO's market position in steel processing. Prins Staal supplies steel plates, profiles and specialist cutting services.
• PrestiacoreStrategic or Co-development Partner · 11 October 2021Prestia, a Breton galvanization company, was acquired by Dutch firm Roto. This acquisition expanded ROTO's surface treatment capabilities into north-west France. Prestia was previously controlled by Brenor, supported by BNP Paribas Développement. Prestia offers hot-dip galvanising combined with powder coating or wet painting for corrosion protection.
• dss+minorImplementation/ SI/ Consulting Partnerdss+ is working with ROTO to improve safety culture across all business units, with the goal of achieving zero safety incidents throughout the organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Voortman Steel Group: Dutch-headquartered steel processing and fabrication group with surface treatment and structural steel capabilities; directly comparable to ROTO as a Netherlands-based multi-unit metal processor serving construction and industrial markets.
• Wuppermann Group: German family-owned steel processor specializing in hot-dip galvanizing and downstream coating services across Europe; highly comparable to Rotocoat and Prestia's galvanising-plus-coating offering.
• Fontaine Nouvelles (Galva Union member): Part of the Galva Union European galvanizing network; directly comparable to Prestia as a regional hot-dip galvanizer serving construction and industrial customers in Benelux/France.
• Webforge (by NEPEAN): Global manufacturer of metal gratings, stair treads and expanded metal; directly comparable to Staco's grating and expanded-metal product line serving infrastructure and architectural markets.

Broad incumbents

• Bekaert: Belgian-listed global leader in steel wire products and advanced coatings; broader incumbent in steel-based industrial products with overlapping surface-treatment and metal-processing capabilities comparable to ROTO's diversified metal processing portfolio.
• Norsk Hydro: Norwegian-headquartered global aluminum and metals group with significant recycling operations; comparable as a broad incumbent in non-ferrous metals and recycling, similar to Rezinal's zinc recycling vertical.
• Tata Steel Europe: European integrated steel manufacturer with downstream coating and galvanizing lines serving construction and shipbuilding; broad incumbent competing with ROTO for downstream processed-steel demand.
• ArcelorMittal Europe: World's largest steel producer with European flat and long-product operations including galvanized and coated steel; broad incumbent that competes with ROTO's processed-steel and surface-treatment offerings at scale.
• Salzgitter AG: German integrated steel producer with surface-treated and galvanized product lines; broad incumbent serving similar construction, shipbuilding, and industrial customers as ROTO.

Emerging players

• Zinc Oxide LLC (Zochem) / Zinc recyclers peer set: North American zinc recycler and producer of zinc oxide; comparable as a zinc recycling specialist similar to Rezinal, though geographically separate from ROTO's Benelux/France operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rotogroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROTO