Me N Moms
Me N Moms is an Indian e-commerce and franchise retailer selling baby and maternity products under the Mee Mee brand via its Shopify-based menmoms.in platform and physical franchise stores, serving Indian parents of newborns and toddlers (0-3 years).
- Company typePrivate
- Founded1994
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Me N Moms does
Me N Moms is an Indian direct-to-consumer e-commerce and franchise retailer specializing in baby and maternity products, founded in 1994 and headquartered in Mumbai. Operating under the "Mee Mee" brand, the company sells a comprehensive portfolio spanning 15+ product categories — baby apparel (boys, girls, infants), maternity wear, nursing and feeding essentials, travel gear (strollers, car seats, carriers), nursery and sleep products (cribs, cradles, bedding), diapers and hygiene, skin care and health, toys, and gift sets/hampers — to Indian parents of newborns and toddlers (0-3 years), expecting and new mothers, and gift buyers. The platform supports price points from ₹49 (basic items like baby wipes) to ₹12,387 (premium combos such as automatic electric cradles), with regular discounts of 20-50%, a free-shipping threshold at ₹1,200, a 5% first-purchase code (WELCOME5), and a 7-day return policy.
The technology stack is built on Shopify for the e-commerce storefront with payment processing, integrated with ShipRocket for shipping logistics and order tracking. The company operates a hybrid distribution model: direct online sales via menmoms.in, a domestic franchise retail network providing physical store access through a store locator, and a WhatsApp contact channel for direct inquiries. Customer acquisition leverages a multi-channel marketing mix including a parenting content blog (top-of-funnel SEO), Instagram and YouTube presence, email newsletter acquisition, and category-structured organic search. The franchise model allows independent operators to open Me N Moms / Mee Mee branded retail stores with company-provided brand, inventory systems, and operational support, creating a licensing/royalty revenue stream alongside the core one-time-purchase e-commerce business. Founder & Chairman & Managing Director Naresh Khatar continues to lead the company, which is privately held with no disclosed institutional investors, parent company, or publicly listed status.
Me N Moms firmographics
Firmographics- Name
- Me N Moms
- Legal name
- Me N Moms
- Website
- https://menmoms.in
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Me N Moms is an Indian e-commerce and franchise retailer selling baby and maternity products under the Mee Mee brand via its Shopify-based menmoms.in platform and physical franchise stores, serving Indian parents of newborns and toddlers (0-3 years).
- Ownership category
- akta.pro rank
Me N Moms industry classification
Industry- Product category
- Baby and Maternity Products Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Baby Apparel (0–24 months) (CRAAAHAA), Toddler Apparel (2T–5T) (CRAAAHAB)
Keywords
Where Me N Moms is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Me N Moms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct retail sales of baby and maternity products through the company's Shopify-powered e-commerce website menmoms.in, operating on a one-time purchase model without subscription components.
- Franchise Revenue: Franchise model allowing independent operators to open Me N Moms / Mee Mee branded retail stores, with the company providing brand, inventory systems, and operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with tiered discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Me N Moms product offering
Product offeringCore offering
Me N Moms is an Indian e-commerce retailer that sells baby care and maternity products under the Mee Mee brand. The catalog spans baby apparel, maternity wear, nursing and feeding essentials, travel gear (prams, strollers, car seats), nursery and sleep products, diapers and hygiene, baby skin care, toys, and gift sets. Distribution is hybrid — direct online sales via the Shopify-powered menmoms.in website with ShipRocket fulfillment, supplemented by branded franchise retail stores across India.
Product overview
Me N Moms operates as an e-commerce platform and omnichannel retailer offering a comprehensive portfolio of baby and maternity products under the Mee Mee brand. The product portfolio spans baby apparel (rompers, onesies, ethnic wear, party wear, thermal wear, sweaters), maternity wear, nursing and feeding essentials (breast pumps, bottles, teethers), travel gear (prams, strollers, car seats), nursery and sleep products (cribs, cradles, blankets), diapers and hygiene, skin care and health products, toys, and gift sets. The company serves the Indian market through both online (menmoms.in) and physical store channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Mee Mee Baby Apparel Clothing line for babies including rompers, onesies, frocks, ethnic wear, party wear, night suits, thermal wear, and sweaters for boys, girls, and infants. Sold through the Me N Moms website and franchise retail stores.
- Mee Mee Maternity Wear Maternity clothing including dresses, bottom wear, lingerie, corset belts, and top wear for expecting mothers, designed for Indian climate.
- Mee Mee Nursing & Feeding Essentials Breast pumps (manual and electric), nursing pads, bottles, teats, teethers, pacifiers, sippers, cups, and feeding accessories for infants and nursing mothers.
- Mee Mee Travel Gear Prams, strollers, car seats, carry cots, diaper bags, and baby carriers for infant travel.
- Mee Mee Nursery & Sleep Products Cribs, cots, cradles, bouncers, baby cots with mosquito nets, cot mobiles, blankets, wraps, mattresses, and pillows for infant sleep and nursery setup.
- Mee Mee Diapers & Hygiene Cloth diapers, diaper pants, taped diapers, baby wipes, and hygiene products for daily infant care.
- Mee Mee Skin Care & Health Baby bathing products including soaps, shampoos, body wash, lotions, oils, powders, diaper creams, sanitizers, thermometers, and oral care products.
- Mee Mee Toys Non-musical and musical toys, tricycles, ride-ons, rattles, and play gyms designed with non-toxic paints and softened edges.
- Mee Mee Gift Sets & Hampers Pre-curated gift combinations including gift hampers, gift sets, and gift cards for baby showers, christenings, birthdays, and new baby arrivals.
- Mee Mee Infant Footwear & Accessories Baby socks, booties, and footwear with anti-skid features for newborns and infants.
Quantifiable outcome
- 30 years of customer trust and loyalty in Indian market
Companies that use Me N Moms
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Me N Moms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Me N Moms partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Me N Moms competitors and assessment
Company assessmentDirect peers
- FirstCry: FirstCry is India's largest online baby and kids products retailer, operating a marketplace plus own-brand model across apparel, toys, nursery gear, and maternity — directly comparable to Me N Moms' category breadth and D2C+franchise omnichannel approach.
- Babyhug: Babyhug is an India-focused multi-category online baby retailer offering apparel, nursery, feeding, and toys — closely mirroring Me N Moms' one-stop-shop assortment at a similar scale tier.
Emerging players
- Mamaearth (Honasa Consumer): Mamaearth is a fast-growing Indian D2C brand with a dedicated baby and mother care line (Mamaearth Baby) covering skincare, hygiene, and feeding — overlapping with Me N Moms' hygiene and skincare categories through a digitally native model.
- Sebamed Baby: Sebamed Baby is a pH-balanced baby skincare brand distributed in India via online and offline channels — comparable to Me N Moms' hygiene and skincare offerings at a premium positioning.
Broad incumbents
- Mothercare India: Mothercare is a global incumbent baby products retailer with India store and online presence spanning apparel, nursery, travel gear, and toys — comparable breadth to Me N Moms but with significantly larger international brand backing.
- Pigeon India: Pigeon (by Luvlap/Pigeon India) is a leading baby care brand in India focused on feeding, nursing, and skincare — overlapping with Me N Moms' feeding and skincare categories as a category specialist.
- Chicco India: Chicco (Artsana) is a global baby brand with India presence across apparel, feeding, nursery, and travel gear — competing with Me N Moms across multiple categories with strong international brand recognition.
- Himalaya BabyCare: Himalaya BabyCare is an established Indian brand focused on baby skincare, bath, and wellness — overlapping with Me N Moms' skin care and health category with deep offline pharmacy distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Me N Moms social profiles
Digital presenceMe N Moms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Me N Moms leadership team
Management profileNumber of profiles
Profiles1 record
Me N Moms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Me N Moms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Me N Moms
What does Me N Moms do?
Me N Moms is an Indian e-commerce retailer that sells baby care and maternity products under the Mee Mee brand. The catalog spans baby apparel, maternity wear, nursing and feeding essentials, travel gear (prams, strollers, car seats), nursery and sleep products, diapers and hygiene, baby skin care, toys, and gift sets. Distribution is hybrid — direct online sales via the Shopify-powered menmoms.in website with ShipRocket fulfillment, supplemented by branded franchise retail stores across India.
Is Me N Moms a public or private company?
Me N Moms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Me N Moms founded?
Me N Moms was founded in 1994. It employs 501 to 1,000 people.
Where is Me N Moms based?
Me N Moms is headquartered in Mumbai, India, in the Asia region.
How does Me N Moms make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are franchise Revenue.
Who are Me N Moms's main competitors?
Direct peers on record are FirstCry and Babyhug. Emerging players are Mamaearth (Honasa Consumer) and Sebamed Baby. Broad incumbents are Mothercare India, Pigeon India, Chicco India and Himalaya BabyCare.
Does Me N Moms have an API?
No public API is recorded for Me N Moms.
What industry is Me N Moms in?
Me N Moms's product category is Baby and Maternity Products Retail. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.