What Time Timer does

Time Timer, founded in 1990 by Jan Rogers in Cincinnati, Ohio, designs and sells visual time management products built around a patented disappearing disk mechanism. The technology renders elapsed time as a tangible, clockwise-disappearing colored disk that does not require clock-reading skills, making abstract time concepts concrete. The hardware portfolio spans the Original series (3-inch, 8-inch, 12-inch), the MOD line (Education and Home editions in 10/30/60/120-minute durations), the PLUS, the MAX large-format timer, the Time Timer Watch, the ELEMENT water-resistant shower timer, and the WASH + Soap Dispenser. Software offerings include the Time Timer App on iOS, Android, Apple Watch, and desktop, plus a $29.99 Enterprise Edition supporting up to 99 simultaneous timers.

The company operates a direct-to-consumer e-commerce model through timetimer.com, complemented by wholesale and educational distributor channels and app-store distribution. Pricing ranges from $24.95 for the MOD Home Edition to $119.95 for the MAX, with the app free and the Enterprise Edition priced at $29.99 as a perpetual license. Time Timer targets four primary segments — K-12 education, special needs (ADHD, autism, cognitive differences), home and family use, and workplace and professional use — with research validation from a Florida Atlantic University study on self-regulation and a Healthcare Human Factors study on IV-push errors supporting clinical claims.

The company has accumulated over 4 million timers sold across 30+ countries over its 30+ year history. It is privately held, founder-owned, and operates with a reported 1–10 employees. It has received recognition including Wirecutter's 2026 Best New Pick, Calm Tech Certification, Teacher's Choice Award, NAPO Organizer's Choice Award, Mom's Choice Award Silver, and w3 Silver, and has executed a documented 2023–2024 product expansion into new form factors (ELEMENT, WASH + Soap Dispenser, MOD Home Edition) and color variants.

Name

Time Timer

Website

https://timetimer.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Time Timer, founded in 1990 in Cincinnati, designs and sells visual countdown timers built around a patented disappearing disk technology. It serves educators, special-needs families, home consumers, and workplaces across 30+ countries through direct-to-consumer e-commerce, wholesale distributors, and mobile app stores.

Ownership category

akta.pro rank

Product category

Visual Time Management Products

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Clocks & Desk/Travel Timepieces (CRAKADAI)

akta.pro secondary industry

Time Management & Personal Productivity (EDABAMAF)

Keywords

• Visual countdown timers
• Time management products
• Educational classroom timers
• Special needs timers
• Visual scheduling tools

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Sales - Physical Timers: Primary revenue stream from selling physical visual timer products across multiple form factors (Original, MOD, PLUS, Watch, ELEMENT, MAX) and durations (10min to 120min). Products sold at various price points from $25-$120.
2. Mobile App Sales: Time Timer App for iOS/Android available as free download with optional subscription features. App Enterprise Edition sold as one-time purchase ($29.99).
3. Accessories: Protective cases, dry erase boards, watch bands, and other accessories sold separately to complement core timer products.
4. Wholesale/Distribution: B2B sales through educational distributors and wholesale channels for schools and institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Time Timer designs, manufactures, and sells visual countdown timers and complementary time-management tools based on its patented disappearing-disk mechanism. Its portfolio spans physical timers (Original, MOD, PLUS, MAX, Watch, ELEMENT, WASH + Soap Dispenser) across durations from 10 minutes to 120 minutes, plus a freemium mobile/desktop app and an Enterprise Edition app sold as a one-time perpetual license for institutional use.

Product overview

Time Timer is a portfolio of visual timers and time management tools unified by the patented disappearing disk technology. The core product line includes the Original Time Timer series (3", 8", 12") providing 60-minute visual countdown, the MOD series (Education Edition, Home Edition, Special Editions including Tie-Dye and Sprint) offering compact timers with protective cases in various durations (10, 30, 60, 120 minutes), the PLUS series with pause features, and the MAX for large-format needs. Supporting products include the Time Timer Watch (wearable visual timer), ELEMENT (water-resistant digital timer), and WASH + Soap Dispenser (handwashing timer). Software offerings include the Time Timer App (iOS/Android/Apple Watch/Desktop) and Enterprise Edition. Accessories include Dry Erase Boards, protective cases (Bunny, Tread), and watch accessories. The portfolio serves education, special needs, home, and workplace segments with Calm Tech Certified products.

Differentiator

Problem solved

Functional benefit

Products and services

• Time Timer Original 8" Flagship 60-minute visual timer with magnets, foldable feet, and included dry erase activity card; designed for classrooms, homes, and offices.
• Time Timer Original 3" Pocket-sized 60-minute visual timer with optional audible alert and folding stand for portable individual use.
• Time Timer Original 12" Large-format 60-minute visual timer visible throughout classrooms; includes free Time Timer Desktop App and SmartBoard projection capability.
• Time Timer Original 8" Learning Center Classroom Set (Set of 3) Classroom bundle of three 8-inch visual timers in coordinated primary or secondary color collections for color-coded classroom organization.
• Time Timer Original 8" Visual Scheduler 8-inch visual timer bundled with visual scheduling tools for structured daily routines and task management.
• Time Timer MOD Education Edition Compact 60-minute visual timer with removable silicone case, available in 10, 30, 60, and 120-minute durations for classroom use.
• Time Timer MOD Home Edition 60-minute visual timer in calming home colors with removable silicone case, designed for personal home use; Calm Tech Certified.
• Time Timer MOD Home Edition Metallic Premium metallic-finish variant of the MOD Home Edition 60-minute visual timer.
• Time Timer MOD Special Edition Tie-Dye 60-minute visual timer with colorful tie-dye silicone case; each unit features a unique pattern.
• Time Timer MOD Sprint Edition 60-minute visual timer designed for design sprint methodology, featuring a sky blue silicone case and Quick Start Guide.
• Time Timer PLUS 20 Minute 20-minute visual timer with pause feature, carrying handle, and variable volume control for short-duration activities and meetings.
• Time Timer MAX Large-format 17x17-inch visual timer combining three double-sided faces (8 timers in one), supporting schedules up to 24 hours for classrooms and large spaces.
• Time Timer Watch Wearable visual countdown timer wristwatch with three modes (clock, visual timer, alarm) for discreet portable time management.
• Time Timer ELEMENT Compact water-resistant (IPX6) digital timer for showers and wet environments, programmable from 1 second to 99 minutes 59 seconds with a rechargeable battery.
• Time Timer WASH + Soap Dispenser Touchless automatic soap dispenser with built-in 30-second visual handwashing timer; USB rechargeable; designed to teach proper handwashing to young children.
• Time Timer RETRO Eco Edition Eco-friendly version of the classic Time Timer design built with sustainable materials.
• Time Timer App Free mobile and desktop visual timer app for iOS, Android, Apple Watch, and desktop with customizable colors, multiple timers, and timer presets.
• Time Timer App Enterprise Edition Enterprise version of the visual timer app for institutional use, sold as a one-time $29.99 perpetual license with up to 99 simultaneous timers and timer groups.

Quantifiable outcome

• Children ages 2-4 years old showed significant increase in self-regulation skills when Time Timer was used to facilitate activity (Florida Atlantic University study)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forest: Popular focus and time-management app that gamifies countdown sessions. Comparable because it competes for the same productivity/focus user on mobile, pressuring pricing and feature expectations for Time Timer's app.
• Learning Resources: Major educational products company selling classroom manipulatives, timers, and learning aids to K-12 teachers and parents. Comparable because it competes for the same educator purchasing budgets and shelf space that Time Timer's classroom sets target.
• School Specialty: Distributor and supplier of K-12 educational supplies, furniture, and curriculum materials across North America. Comparable because it competes for the same school-district and classroom-budget purchasing that drives Time Timer's wholesale channel.
• Lakeshore Learning: Education supplies retailer and manufacturer of classroom materials, including time-management tools for teachers. Comparable because it serves the same K-12 educator and special-education buyer with overlapping curriculum-based products.
• Be Focused: Pomodoro timer and task manager for iOS and macOS. Comparable because it targets the same individual professional and student segments seeking visual countdown sessions, directly overlapping with Time Timer's app positioning.
• Carson Dellosa Education: Publisher and manufacturer of supplemental educational products for classrooms and home learning. Comparable because it addresses the same teacher, parent, and special-needs segments with classroom management and learning aids.
• Focus To-Do: Pomodoro-style productivity timer app with cross-platform availability. Comparable because it competes for the same workplace productivity and personal time-management use case that Time Timer's mobile app addresses, often as a free substitute.
• Melissa & Doug: Wooden toy and educational products brand with strong parent retail presence. Comparable because it targets the same parent-and-child home market with developmental, routine-supporting products adjacent to Time Timer's home segment.

Broad incumbents

• Timex: Established watch and clockmaker with deep retail distribution and a history of timer-equipped wristwatches. Comparable because it operates in the same timepiece/wearable category as the Time Timer Watch, serving overlapping consumer purchase occasions.
• Casio: Global manufacturer of watches, clocks, and timers with broad retail distribution. Comparable because it offers general-purpose clocks and countdown timers at scale, providing the mass-market substitute that competes with Time Timer's hardware in non-specialty use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TimeTimer
• Facebookfacebook.com/TimeTimer
• LinkedInlinkedin.com/company/time-timer

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time Timer