Racing.com
Racing.com is an Australian thoroughbred racing media organization that distributes racing content across broadcast, digital, and social platforms, headquartered in Docklands, Australia, and broadcast via Prime Television (Victoria).
- Company typePrivate
- Founded2015
- HeadquartersDocklands, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Racing.com does
Racing.com is an Australian thoroughbred racing media organization that produces and distributes racing content across broadcast, digital, and social media platforms. Headquartered in Docklands, Australia, with 51–100 employees and founded in 2014/2015, the company targets Australian racing audiences through a multi-platform media footprint. Its content is carried on linear television via Prime Television (Victoria), indicating a broadcasting partnership or ownership relationship that extends its reach beyond owned digital channels.
The company's commercial mechanics — including revenue model, customer segments, product surface, pricing, partnerships outside of Prime TV, ownership structure, and management — are not disclosed in the available source material. As a result, the underlying product and technology architecture cannot be characterised from the input data. The single substantive operational signal in the source set is a May 2025 finding by the Australian Communications and Media Authority (ACMA) that Prime Television (Victoria) breached federal election blackout laws by airing 23 political advertisements on Racing.com, an event that exposes the platform to potential regulatory enforcement rather than describing core commercial activity.
Given the limited data, a confident assessment of business model, growth trajectory, customer base, or competitive position is not possible. Racing.com should be treated as a niche Australian racing-media business whose financial profile, strategic direction, and differentiation are not adequately documented in the supplied information.
Racing.com firmographics
Firmographics- Name
- Racing.com
- Legal name
- Racing.com
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Racing.com is an Australian thoroughbred racing media organization that distributes racing content across broadcast, digital, and social platforms, headquartered in Docklands, Australia, and broadcast via Prime Television (Victoria).
- Ownership category
- akta.pro rank
Racing.com industry classification
Industry- Product category
- Sports Media
- NAICS
- Spectator Sports (7112)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Racing.com is headquartered
LocationHeadquarters
- HQ city
- Docklands
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Racing.com business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Subscription Revenue (PRO Plans): Freemium model with Starter (free) and PRO ($5.90-$9.00/month) tiers. PRO offers expanded features including 100 links, custom branding, custom domains, advanced analytics, and reduced transaction fees.
- Advertising Revenue Share: Users can activate ads on their pages through AdSense integration and earn a share of advertising revenue based on traffic and content category.
- Transaction Fees: Starter plan charges 9.9% + 30c per transaction; PRO plan offers reduced rate of 3.9% + 30c for e-commerce and payment transactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter - Free forever tier with core link-in-bio features |
| Subscription | Monthly | PRO - Premium tier with advanced features and reduced fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Racing.com product offering
Product offeringCore offering
Racing.com is a thoroughbred racing media organization that delivers racing content across broadcast, digital, and social media platforms. The company serves Australian racing audiences through multi-channel content distribution, with broadcast coverage carried via Prime Television (Victoria).
Differentiator
Problem solved
Functional benefit
Products and services
- Racing Content Distribution Multi-channel thoroughbred racing content delivery including broadcast coverage carried via Prime Television (Victoria), digital content on racing.com, and racing-related social media presence. Targeted at Australian racing fans and horse racing enthusiasts seeking comprehensive racing news and live coverage.
Quantifiable outcome
- PRO users save 23% with annual billing
- +1 more outcomes
Companies that use Racing.com
Customer profileSegments3 records
Ideal customer profiles1 record
Racing.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Racing.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google AdSensecoreIntegrated advertising platform enabling HeyLink.me users to monetize their link-in-bio pages through automated ad placement. AdSense handles advertiser bidding, ad selection, and payment processing while users earn revenue based on clicks and engagement.
Scale indicators2 records
Recent moves2 records
Racing.com competitors and assessment
Company assessmentBroad incumbents
- Racing Victoria: The governing body for thoroughbred racing in Victoria and a producer of racing media content, fixtures data, and broadcast product. Comparable as a racing-content peer with regulator/club heritage and broad portfolio of racing media assets.
- Ladbrokes Australia: Established Australian wagering brand with significant racing content, form data, and live streaming on its digital platform. Comparable as a wagering-adjacent racing media operator competing for the same audience attention and sponsorship dollars.
- Kayo Sports: Sports streaming platform owned by Foxtel that carries extensive racing content among broader sports rights. Comparable as a multi-platform sports distributor monetizing Australian racing audiences via subscription and advertising.
Direct peers
- TAB: Operated by Tabcorp, TAB combines wagering with extensive racing content, form data, and live streaming on a single platform — directly overlapping Racing.com's audience and editorial scope with added transactional functionality.
- Sky Racing: Australia's leading dedicated racing broadcast and digital media brand, operated by Tabcorp. Directly comparable to Racing.com in audience, content focus, and wagering-adjacent monetization across TV and digital channels.
Emerging players
- The Races (Australian Racing Museum-style media): Niche Australian racing digital media and tips publisher targeting the same thoroughbred enthusiast audience as Racing.com. Comparable as a specialist racing digital content operator with potential overlap in advertising and sponsorship markets.
- Sportsbet: Major Australian wagering operator with growing owned-media and content capabilities focused on racing and sports audiences. Comparable as a buyer and adjacent producer of racing-targeted media content with overlapping audience.
Regional players
- Racing NSW: Principal racing authority in NSW producing its own racing media, live streaming, and form content. Regional comparable because it operates in Australian thoroughbred racing media but in a different state-controlled footprint than Racing.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Racing.com social profiles
Digital presenceRacing.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racing.com leadership team
Management profileNumber of profiles
Racing.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racing.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racing.com
What does Racing.com do?
Racing.com is a thoroughbred racing media organization that delivers racing content across broadcast, digital, and social media platforms. The company serves Australian racing audiences through multi-channel content distribution, with broadcast coverage carried via Prime Television (Victoria).
Is Racing.com a public or private company?
Racing.com is a private company. It is classified as unknown and is currently operating.
When was Racing.com founded?
Racing.com was founded in 2015. It employs 51 to 100 people.
Where is Racing.com based?
Racing.com is headquartered in Docklands, Australia, in the Oceania region.
How does Racing.com make money?
Three revenue lines are on record. Subscription Revenue (PRO Plans) is the primary driver. The others are advertising Revenue Share and transaction Fees.
Who are Racing.com's main competitors?
Broad incumbents on record are Racing Victoria, Ladbrokes Australia and Kayo Sports. Direct peers are TAB and Sky Racing. Emerging players are The Races (Australian Racing Museum-style media) and Sportsbet. Racing NSW is listed as a regional player.
Does Racing.com have an API?
No public API is recorded for Racing.com.
What industry is Racing.com in?
Racing.com's product category is Sports Media. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 7112 and its SIC code is 4833.