Streets Of Toronto

What Streets Of Toronto does

Streets Of Toronto is a digital lifestyle publication serving Toronto and the Greater Toronto Area (GTA), operated by Post City Magazines, Inc. The publication produces free editorial content across five core verticals — food and restaurants, city news, culture, shopping, and travel — published daily on its website streetsoftoronto.com and distributed through email newsletters and active social media channels on Instagram, Facebook, TikTok, and Twitter/X.

The publication's product surface extends beyond standard editorial into curated professional directories (top Toronto accountants, lawyers, dentists, doctors), seasonal lifestyle guides (camps, schools, wedding planners), and branded sponsored content integrated into the editorial format. It maintains a compact, multi-functional team of approximately 20 individuals spanning editorial leadership (Publisher Lorne London, Editorial Director Ron Johnson, Executive Editor Julia Mastroianni, Food Editor Jennifer Schembri), sales (VP of Sales Lisa London, Director of Advertising Lynne London, three Media Advisors), design, content creation, and operations, all headquartered at 1256 Yonge Street, Toronto, alongside its parent.

The business model is advertising- and sponsorship-driven: the site publishes content freely to readers without paywalls or subscription requirements, monetizing through display advertising and sponsored content partnerships with brands such as ExpressVPN, OKOA Skincare, and Sport Chek. The publication is privately held by Post City Magazines, Inc., a Canadian media company, with no external investment, public listing, or acquisition activity disclosed. Geographic scope is restricted to Toronto and surrounding Ontario, and no financial figures, funding history, or technology stack details are publicly disclosed.

Name

Streets Of Toronto

Legal name

Post City Magazines, Inc.

Website

https://streetsoftoronto.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Streets Of Toronto is a free digital lifestyle publication covering Toronto and the GTA across food, restaurants, culture, shopping, and travel, operated by Post City Magazines and monetized through advertising and sponsored content partnerships with brands such as Sport Chek, ExpressVPN, and OKOA Skincare.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Digital lifestyle magazine
• Local editorial content
• Sponsored content publishing
• Online city guide
• Professional directories

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels6 records

Core offering

Streets Of Toronto is a Toronto-focused digital lifestyle publication that publishes free daily editorial content covering food, restaurants, city news, culture, shopping, and travel for readers in the Greater Toronto Area. The publication supplements its core editorial coverage with curated professional directories, seasonal lifestyle guides, email newsletters, and sponsored branded content partnerships sold through its in-house media sales team.

Product overview

Streets Of Toronto is a digital lifestyle publication operated by Post City Magazines that serves as a comprehensive resource for Toronto-area content. The core offering consists of editorial articles across multiple verticals including food and restaurants, city news, culture, shopping, and travel. Supporting products include professional service directories (lawyers, dentists, doctors, accountants), event and lifestyle guides (wedding planners, camps, schools), email newsletter subscriptions, and sponsored editorial content partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Editorial Content Toronto-focused digital lifestyle publication publishing daily editorial articles across food, restaurants, city news, culture, shopping, and travel for readers in the Greater Toronto Area. Free to access with no paywall.
• Toronto Professional Directories Curated directory listings for top professional services in the Toronto area, including top lawyers, dentists, doctors, and accountants, intended to help readers find recommended local professionals.
• Toronto Event and Lifestyle Guides Seasonal and lifestyle guides for Toronto families, including wedding and party planners, a camp guide, and a Toronto private school guide, presented as standalone directory sections on the website.
• Email Newsletters Email newsletter subscription service delivering curated Toronto lifestyle content, editorial updates, and recommendations to subscribers.
• Sponsored Editorial Content Branded editorial content partnerships featuring partner brands integrated within the publication's standard article format, sold to advertisers and used as the publication's primary revenue driver alongside display advertising.
• Digital Magazine Editions Digital magazine editions of Streets Of Toronto hosted on the Issuu platform, providing an alternative reading format to the website for readers and brand partners.
• Branded Merchandise Store Online store selling branded Streets Of Toronto merchandise to readers and fans of the publication.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• OKOA SkincareminorGTM or Marketing Partner · 16 June 2026Sponsored content partnership featuring skincare tips and seasonal skincare routines for Toronto residents during spring heat spikes.
• ExpressVPNminorGTM or Marketing Partner · 15 June 2026Editorial sponsored content partnership for feature articles about digital infrastructure and streaming topics, such as the Corleck Building article exploring digital-first cultural venues and VPN/proxy comparisons for international streaming reliability.
• Sport ChekminorGTM or Marketing Partner · 26 May 2026Major sponsor for Sport Chek Harbourfront FC activation featuring Canada's first-ever floating futsal pitch on Toronto's waterfront, part of World Cup celebrations.
• Post City MagazinescoreOthersStreets Of Toronto is owned and operated by Post City Magazines, a Toronto-based publishing company with multiple magazine titles including Post City Magazines.

Recent moves6 records

Expansion highlights4 records

Direct peers

• NOW Magazine: Toronto alt-weekly covering arts, culture, food, and city news; shares Streets Of Toronto's Toronto-focused editorial remit and audience-overlap with the cultural vertical.
• Daily Hive: Canadian digital lifestyle publisher with strong Toronto vertical covering food, culture, travel, and events; mirrors Streets Of Toronto's multi-vertical lifestyle content model and ad-supported monetization.
• BlogTO: Toronto-focused digital publication covering news, food, culture, real estate, and city life; the closest direct competitor to Streets Of Toronto in terms of audience, content verticals, and advertising-driven digital business model.
• Toronto Life: Long-established Toronto city magazine with strong digital presence covering restaurants, culture, real estate, and city news; competes directly with Streets Of Toronto for both readers and Toronto-focused advertisers.
• Narcity Media: Digital publisher covering local lifestyle and city content across multiple Canadian cities including Toronto; comparable in target audience, editorial cadence, and social-media-led distribution strategy.

Emerging players

• Eater: National digital food and restaurant publisher with city-level editions; overlaps directly with Streets Of Toronto's Food and Restaurants verticals and competes for Toronto restaurant-content audience.

Broad incumbents

• Time Out: Global city-guide and lifestyle media brand covering restaurants, culture, travel, and events; competes for Toronto lifestyle-content readership and tourism-driven audiences in overlapping verticals.
• Post City Magazines: Parent publishing company of Streets Of Toronto producing multiple Toronto-focused magazine titles; the broader incumbent publishing group whose shared infrastructure and advertising sales force support the Streets Of Toronto brand.

Others

• Condé Nast Traveler: Major travel and lifestyle magazine publisher whose Toronto-region coverage overlaps with Streets Of Toronto's Travel vertical; an adjacent incumbent rather than direct local competitor.
• Yelp Toronto: Local business directory platform where Toronto users search for restaurants, professional services, and shopping; overlaps with Streets Of Toronto's curated directory listings and city-guide use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/streetsoftrnto
• Facebookfacebook.com/StreetsOfToronto
• Instagraminstagram.com/streetsoftoronto
• TikToktiktok.com/@streetsoftoronto

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streets Of Toronto