What JCMLiving does

JCMLiving is a family-owned and operated multifamily real estate owner and manager headquartered in Bloomfield Hills, Michigan with operating regions centered in New Jersey, founded in 2000. The company owns and operates a portfolio of approximately 381 apartment and townhome units across New Jersey, Pennsylvania, Connecticut, and Rockland County, NY, spanning 11 NJ counties, 4 PA counties, 2 CT cities, and Nanuet, NY. The portfolio includes budget to luxury tier properties such as Colebrook Apartments, Lynnewood Gardens, Douglass Gardens, Windsor Court Townhomes, Pleasant View Gardens (80-acre campus in Piscataway, NJ), and the newly completed 295-unit luxury Rosera Wesmont in Wood-Ridge, NJ.

The company's core technology stack is a web-based property management and rental platform featuring location-filtered apartment search (by state, county, city), Matterport 3D virtual tours, online rental applications, and self-serve service request submission. Tour scheduling is operated through MRI Software's EngageCRM, while the marketing infrastructure runs on Google Analytics Advertising Services with Enhanced Conversion tracking and Google reCAPTCHA for abuse prevention. JCMLiving has built a proprietary service request tracking system that underpins its 24-hour emergency maintenance commitment across all communities.

The business model is a recurring monthly subscription-equivalent rental revenue stream, with rent collected monthly under typically 12-month lease terms, supplemented by ancillary fees including pet fees, parking, and amenity charges. The company employs 51-100 staff and pursues a property-led direct-to-consumer go-to-market: each community has a dedicated microsite, on-site leasing office, and phone inquiry line, all feeding into the central jcmliving.com search portal. Revenue growth is driven by a combination of organic lease-up at existing assets, ground-up development (Rosera Wesmont), and selective acquisitions (Sunnyfield Gardens for $20.5M in 2021, Highlands Nanuet in 2023).

Name

JCMLiving

Legal name

JCMLiving

Website

https://jcmliving.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

JCMLiving is a family-owned multifamily apartment owner-operator founded in 2000, managing ~381 rental units across New Jersey, Pennsylvania, Connecticut, and New York via property-led direct-to-consumer leasing with web-based search, virtual tours, and on-site management.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Apartment Rental Income: JCMLiving generates revenue through monthly apartment rentals across their portfolio of multifamily communities. Rent is collected monthly with lease terms typically ranging from 12 months. Additional revenue streams include pet fees, parking fees, and amenity charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JCMLiving owns and operates a portfolio of multifamily apartment communities across New Jersey, Pennsylvania, and Connecticut, renting studios, one-, two-, and three-bedroom apartments and townhomes ranging from budget-friendly units to luxury developments. The company provides full property management services including online rent payment, 24-hour emergency maintenance, tour scheduling, and resident service request handling across more than a dozen branded communities.

Product overview

JCMLiving operates a comprehensive multifamily apartment rental platform with properties across New Jersey, Pennsylvania, and Connecticut. The platform consists of the core apartment search and rental management system integrated with tour scheduling (via MRI Software), online rent payment, and service request functionality. JCMLiving manages a portfolio of branded apartment communities including sub-brands such as Pleasant View Gardens, Highland Montgomery, Douglass Gardens, Windsor Court, Lynnewood Gardens, and the newly developed Rosera Wesmont. The communities offer various unit types from studios to 3-bedroom apartments and townhomes, with amenities including swimming pools, fitness centers, pet spas, and dog parks. The company also provides pet screening services through third-party integration and 24-hour emergency maintenance across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• Rosera Wesmont: Luxury residential community in Wood-Ridge, NJ featuring 295 units with resort-style amenities.

Products and services

• Rosera Wesmont
• Pleasant View Gardens
• Piscataway Park
• Livingston Terrace
• Douglass Gardens
• Windsor Court Townhomes
• Cherryhill Villas
• Colebrook Apartments
• Lynnewood Gardens
• Spring Manor
• New Haven Towers
• 18 High
• Highland Montgomery
• Parktowne Apartments
• Georgetown Apartments
• Orchard Gardens
• Apartment Rental Platform
• Tour Scheduling System
• Online Rent Payment
• Service Request System
• Pet Screening Service

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Michaels Organization: Family-owned multifamily owner/operator with a large NJ/PA portfolio. Highly comparable to JCMLiving in business model (own/operate apartments in the same tristate region) and culture (family-owned, long-tenured management), though materially larger scale.
• Woodmont Properties: Private NJ-based multifamily developer and operator building and managing garden-style and luxury apartment communities across the Northeast. Directly comparable as a regional owner-operator competing in the same NJ submarkets.
• BRT Apartments Corp: Small multifamily REIT owning ~10,000 units across the Mid-Atlantic and Southeast. Comparable as a similarly-sized regional multifamily owner with a multi-state portfolio; though not NJ-specific, it operates at a scale and structure more analogous to JCMLiving than the mega-cap REITs.

Broad incumbents

• UDR Inc. National multifamily REIT with West Coast and Northeast exposure. Comparable as a competitor for Northeast operating talent and acquisitions; far larger and more diversified, providing scale benchmarks for what JCMLiving is growing toward.
• AvalonBay Communities: One of the largest US multifamily REITs with a meaningful NJ/PA footprint including New Haven-area properties. Competes with JCMLiving for tenants and acquisition targets in overlapping Northeast submarkets, but operates at vastly greater scale as a public, institutionally-owned platform.
• Equity Residential: Large-cap multifamily REIT with a substantial presence in the NYC metro and Northeast. Competes directly with JCMLiving in commuter submarkets for NYC-bound renters and is a likely institutional buyer of NJ assets JCMLiving might otherwise acquire.
• Camden Property Trust: Diversified multifamily REIT operating garden-style and mid-rise apartment communities across the Sunbelt and Mid-Atlantic. Provides a comparable asset-mix benchmark, though primarily serves different geographies than JCMLiving's Northeast footprint.

Regional players

• Veris Residential: Jersey City-based multifamily REIT focused on waterfront and Class A properties across NJ, including many of the same submarkets JCMLiving serves. Comparable as a NJ-anchored multifamily landlord, though Veris is significantly larger and publicly traded.
• Elme Communities: Mid-Atlantic multifamily REIT (formerly Washington REIT) operating garden-style apartment communities from Georgia to DC. Comparable as a garden-apartment-focused owner-operator in adjacent geographies, though primarily serving DC metro rather than NY/NJ.

Emerging players

• Rose Valley Realty / Regional NJ Operators: Small private NJ/PA multifamily owners operating similar garden-style and luxury apartment communities in JCMLiving's submarkets. These are likely competitors for tenants and acquisition targets, and potential roll-up partners given JCMLiving's family-owned, acquisitive posture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jcm-living

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JCMLiving