Name

Freehold Raceway Mall

Legal name

Freehold Raceway Mall

Website

https://freeholdracewaymall.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Freehold Raceway Mall generates primary revenue through commercial leasing arrangements with retail tenants. The mall rents physical retail space to a diverse mix of department stores (Macy's, JCPenney, Primark, Von Maur), fashion retailers, dining establishments, and service providers. Revenue is derived from base rent, percentage rent based on tenant sales, and common area maintenance charges.
2. Brand Sponsorship and Media Advertising: The mall offers media and advertising opportunities to brands seeking to reach shoppers at the point of purchase. This includes digital and static media placements, experiential marketing activations, event sponsorships, and amenity sponsorships (valet parking, children's play areas, Wi-Fi).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Freehold Raceway Mall is a regional shopping center in Freehold, New Jersey that leases physical retail space to more than 100 tenants, including department stores, specialty retailers, dining establishments, and entertainment venues. The mall also sells brand sponsorship and media advertising placements and provides visitor amenities such as WiFi, EV charging, a walking program, security, and family restrooms.

Product overview

Freehold Raceway Mall is a premier shopping destination in Central New Jersey offering a unified retail platform combining department stores (Macy's, JCPenney, Von Maur coming 2027), specialty retailers (Apple, Zara, lululemon, L.L. Bean, Sephora, Bath & Body Works, Pandora, Warby Parker), dining options (The Cheesecake Factory, P.F. Chang's, Dave & Buster's, Kura Sushi Bar, multiple fast-casual restaurants), and customer amenities (mall-wide WiFi, EV charging, children's play area, security). The mall's products and services work together as an integrated shopping and entertainment experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Space Leasing Leasing of inline stores, anchor boxes, and inline retail space to national, regional, and local retailers; available space is offered through the property's leasing team backed by Macerich.
• Brand Sponsorship and Media Advertising Sponsorship and advertising placements (static and digital) sold to outside brands and agencies, providing consumer engagement opportunities inside the mall.
• Visitor Amenities and Event Programming On-site shopper amenities and event programming including WiFi, EV charging stations, a walking program, security, family restrooms, and seasonal attractions such as LuminoCity Dino Safari.

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NetflixminorGTM or Marketing PartnerNetflix has utilized Freehold Raceway Mall and other Macerich properties as filming locations for commercial productions. The mall offers on-site production support including staff assistance, 24-hour filming access, and space for offices, trucks, crew parking, and loading docks.
• Cricket WirelessminorGTM or Marketing PartnerCricket Wireless has partnered with Macerich shopping centers for commercial filming and content creation at locations including Freehold Raceway Mall.
• Broadway StagesminorImplementation/ SI/ Consulting PartnerBroadway Stages, a film and television production company, has worked with Macerich shopping centers for filming locations and production support services.
• UniversalminorGTM or Marketing PartnerUniversal (NBCUniversal) has utilized Macerich shopping center properties for commercial filming, content creation, and promotional activities at locations including Freehold Raceway Mall.
• LifetimeminorGTM or Marketing PartnerLifetime Television has partnered with Macerich properties for filming and content creation projects at shopping centers.
• NBCminorGTM or Marketing PartnerNBC has utilized Macerich shopping centers including Freehold Raceway Mall for television production, filming, and promotional content.
• LexusminorGTM or Marketing PartnerLexus has partnered with Macerich properties for automotive ride and drive experiential marketing events at shopping centers.
• IntelminorGTM or Marketing PartnerIntel has utilized Macerich shopping centers for experiential marketing activations and promotional events at properties including Freehold Raceway Mall.
• NintendominorGTM or Marketing PartnerNintendo has partnered with Macerich shopping centers for experiential marketing activations, gaming events, and promotional activities.
• MotorolaminorGTM or Marketing PartnerMotorola has utilized Macerich shopping center locations for product demonstrations, experiential marketing, and promotional activations.
• LuminoCitycoreStrategic or Co-development PartnerLuminoCity Dino Safari Festival is a major seasonal event partnership returning to Freehold Raceway Mall from July 1 through August 16, 2026. The event features over 70 roaring dinosaurs, illuminated pathways, interactive attractions, and family photo opportunities. This is a flagship event for the mall's summer programming.
• Community Non-Profit OrganizationsminorStrategic or Co-development PartnerFreehold Raceway Mall partners with non-profit organizations through its community contributions program, which includes civil organizations' education programs, food banks, foundations, hospitals, youth programs, and performing arts organizations. The mall provides financial support, in-kind donations, and property use to qualified organizations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Simon Property Group: Largest U.S. mall REIT, owning and operating 200+ retail real estate properties including enclosed regional malls of comparable tenant quality to Freehold Raceway Mall. Closest functional comparison as a multi-property enclosed-mall landlord serving national retail tenants.
• Brookfield Properties: Owns and operates multiple U.S. enclosed regional malls and mixed-use retail destinations through Brookfield Property Partners. Comparable as a large-scale enclosed-mall landlord with similar anchor-tenant economics.
• Washington Prime Group: Enclosed-mall REIT focused on secondary and tertiary markets with comparable enclosed regional mall format. Direct peer on operating model and tenant-tenant traffic dynamics.
• PREIT (Pennsylvania REIT): Mid-Atlantic-focused retail REIT owning enclosed regional malls with similar tenant-mix characteristics. Comparable on enclosed-mall operating model and anchor-tenant exposure dynamics.
• Taubman Properties: Owner/operator of a portfolio of high-quality enclosed regional malls in the U.S., focused on upscale tenant rosters similar to Freehold Raceway Mall's mix (Apple, premium department stores, specialty retail). Direct operating-format and tenant-positioning peer.
• CBL Properties: Mall REIT operating a portfolio of enclosed regional malls across the U.S., including properties with comparable mid-tier anchor mixes. Direct peer in the enclosed-mall landlord category.

Broad incumbents

• Phillips Edison & Company: Public retail REIT operating a portfolio of open-air shopping centers anchored by grocers and necessity-based retailers. Adjacent comparable on retail-property landlord economics, though with different format.
• Kimco Realty: Largest U.S. owner of open-air shopping centers with a national footprint. Adjacent comparable as a retail-property landlord for national tenants, though operating in grocery-anchored formats rather than enclosed malls.
• Brixmor Property Group: Public retail REIT operating a portfolio of open-air shopping centers across the U.S. Adjacent comparable as a retail-property landlord with similar anchor-tenant economics, though focused on grocery-anchored rather than enclosed-mall formats.

Regional players

• Unibail-Rodamco-Westfield (URW) Westfield: Global operator of premium enclosed malls, with U.S. portfolio including flagship destinations. Comparable on enclosed-mall operating model but operates primarily in different geographies than Freehold Raceway Mall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShopFreehold
• Instagraminstagram.com/freeholdracewaymall
• Xx.com/ShopFreehold
• LinkedInlinkedin.com/company/freehold-raceway-mall

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freehold Raceway Mall