Men's Health

What Men's Health does

Men's Health is a men's lifestyle media brand founded in 1987 and operated by Hearst Magazines, Inc., a subsidiary of the privately held Hearst Corporation. The brand produces editorial content spanning fitness, nutrition, health, weight loss, grooming, style, technology, and entertainment, positioned for "active, successful, professional men" seeking expert-backed guidance. It has accumulated 17 National Magazine Award nominations and was named Ad Age's 2017 Magazine of the Year.

Distribution is multi-channel: the flagship menshealth.com website, 25 international print editions across 35 countries, social media platforms, daily email newsletters, and video/podcast properties (including the Strong Talk series). The brand reaches 21+ million readers across digital and social platforms.

The business operates a diversified monetization model: (1) subscription revenue from the MVP Premium Membership priced at $59.99, bundling downloadable fitness and nutrition guides with member perks; (2) digital advertising and sponsored content (including pharma partnerships such as the Nubeqa collaboration with Bayer); (3) direct sales of downloadable training guides priced $25-$27 through menshealth.com, Amazon, and other retail channels; and (4) affiliate marketing commissions on recommended products. Commerce and content operations are supported by Hearst's digital content management and e-commerce platform infrastructure.

Name

Men's Health

Legal name

Hearst Magazines, Inc.

Website

https://menshealth.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Men's Health is a men's lifestyle media brand owned by Hearst Magazines, founded in 1987. It produces expert-backed fitness, nutrition, health, and style content across 25 print editions in 35 countries and digital platforms reaching 21+ million readers, monetizing through MVP subscriptions, advertising, and training guides.

Ownership category

akta.pro rank

Product category

Men's Lifestyle Media

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

akta.pro secondary industries

Health, Fitness & Wellness Magazines (MPAJAEAD), Sports & Recreation Magazines (MPAJAEAJ), Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ), Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Men's lifestyle media
• Fitness editorial content
• Health publishing
• Premium membership subscription
• Training guides ecommerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue (MVP Membership): Premium membership subscription offering exclusive content, workout guides, and member perks. Annual and multi-year subscription options available.
2. Digital Advertising: Display advertising on menshealth.com, sponsored content, and branded partnerships with healthcare and fitness brands.
3. Training Guides and Books: Sale of fitness and nutrition training guides and books priced at $25-27, available through menshealth.com and Amazon.
4. Affiliate Marketing: Commission revenue from affiliate links to recommended products and retailers. The site participates in affiliate marketing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Men's Health is a digital-first men's media brand that publishes expert-reviewed editorial content covering fitness, nutrition, health, weight loss, style, grooming, and entertainment across its website, print magazines, social channels, and video platforms. The brand monetizes through display and sponsored advertising, the MVP premium membership subscription ($59.99), sale of training guides and books ($25-27), and affiliate commission revenue. It reaches a global audience through 25 print editions in 35 countries and more than 21 million digital readers.

Product overview

Men's Health is a media brand offering a digital content platform with subscription membership (MVP), digital training guides, email newsletters, and video content. The core offering is editorial content covering fitness, health, nutrition, style, entertainment, and gear. The MVP premium membership provides exclusive access to training programs and guides, while the Training Guides are standalone digital/physical products. The Health Conditions Hub organizes editorial content by medical topic. The company operates primarily as a content/media business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• MVP Membership: Premium membership program offering exclusive access to fitness guides, workout plans, and premium content.
• Strong Talk

Products and services

• Men's Health MVP Premium Membership
• Men's Health Training Guides
• Men's Health Newsletter
• Strong Talk
• Health Conditions Hub
• MVP Training Lab

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NubeqaminorGTM or Marketing PartnerSponsored content partnership for prostate cancer awareness articles. Men's Health creates and publishes sponsored editorial content about prostate health topics in partnership with Nubeqa.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Men's Journal: Men's Journal is a direct competitor men's fitness and adventure magazine covering workouts, nutrition, gear, and outdoor pursuits. It targets the same active professional male demographic as Men's Health and competes head-to-head for advertising, subscription, and audience attention in print and digital.
• GQ: GQ is a men's lifestyle and fashion magazine published by Condé Nast covering style, grooming, culture, and fitness. While more style-focused than Men's Health, it overlaps significantly on grooming, fitness, and lifestyle content targeting similar male consumers and competing for the same advertising budgets.
• Esquire: Esquire is a Hearst sister men's interest magazine covering culture, politics, style, and lifestyle for men. As a Hearst Men's and Enthusiast Media Group brand, it shares infrastructure and audience with Men's Health while overlapping on style, grooming, and lifestyle content categories.
• Runner's World: Runner's World is a Hearst-owned running and fitness publication covering training programs, gear reviews, and nutrition. It directly competes with Men's Health on running workouts, training guides, and fitness content while sharing Hearst infrastructure and editorial resources.
• Women's Health: Women's Health is a Hearst sister publication that shares editorial leadership, copy staff, and fact-checking resources with Men's Health. While targeting women, it operates the identical business model (subscription membership, training guides, video, advertising) and competes for the same advertiser and talent pools.
• Prevention: Prevention is a health and wellness magazine covering nutrition, fitness, and medical conditions, competing directly with Men's Health's health vertical. It targets a similar expert-driven, fact-checked editorial positioning and shares competitive health advertising and subscription dynamics.
• Self: Self is a fitness and wellness publication covering workouts, nutrition, and mental health. While primarily targeting women, it competes with Men's Health for the same fitness advertising categories, certified trainer talent, and programmatic digital advertising inventory.
• Shape: Shape is a fitness magazine covering workouts, nutrition, and weight loss with a similar editorial model to Men's Health. It competes in the same certified-trainer-driven fitness content category and for the same health and fitness advertising spend.

Emerging players

• Gear Patrol: Gear Patrol is a digital-first men's gear and outdoor publication that has poached editorial talent from Men's Health (e.g., former Senior Gear and Commerce Editor). It competes for men's gear and commerce content, affiliate revenue, and the same product recommendation audience.
• The Manual: The Manual is a digital men's lifestyle publication covering gear, food, travel, and culture. It overlaps with Men's Health on gear and lifestyle content and has employed former Men's Health commerce editors, making it a direct emerging competitor for affiliate and commerce revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/menshealthmag
• YouTubeyoutube.com/user/MensHealthMag
• Facebookfacebook.com/menshealth
• Instagraminstagram.com/menshealthmag
• TikToktiktok.com/@menshealthmag?lang=en
• Pinterestpinterest.com/menshealthmag
• LinkedInlinkedin.com/company/m-e-n

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men's Health