The Baker Group

What The Baker Group does

The Baker Group LP is a privately held, Oklahoma City-based limited partnership founded in 1979 that operates as a FINRA- and SIPC-registered broker-dealer specializing in investment portfolio management and asset/liability advisory services for community financial institutions in the United States. The firm serves community banks, credit unions, and municipalities through four integrated service lines: Asset/Liability Management (ALM strategy and consulting, quarterly interest rate risk reports, liquidity risk management, funding solutions, loan sales and trading), Fixed Income Services (sales and trading, investment strategy development), Public Finance (municipal underwriting, municipal advisory, municipality portfolio management), and a proprietary software suite distributed through The Baker Group Software Solutions subsidiary comprising Baker Bond Accounting, Advanced Portfolio Monitoring, Interest Rate Risk Monitor, and Balance Sheet Monitor.

The company's revenue model blends broker-dealer commissions and trading spreads (professional services revenue), subscription-based recurring software fees, and fee-based advisory and educational services, all delivered through a direct sales-led motion with relationship managers and advisors. Its go-to-market leverages the exclusive endorsed broker-dealer partnership with ICBA Securities — channeling the Independent Community Bankers of America member network — supplemented by a content engine including the Baker Market Update, the weekly 'Week Ahead' video series, seminars, webinars, and dedicated Bond Schools and ALM Schools for both banks and credit unions. Key principals include Managing Partner and President Ryan W. Hayhurst, Managing Partner John Bloss, Senior Partner Jeffrey F. Caughron, and Managing Director Dale Sheller. The firm self-describes as one of the nation's largest independently owned securities firms in its specialty, with 101–250 employees and a single U.S. domestic operating geography anchored at 1601 NW Expressway, 21st Floor, Oklahoma City.

Name

The Baker Group

Legal name

The Baker Group LP

Website

https://gobaker.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

The Baker Group LP is a privately held, FINRA-registered broker-dealer founded in 1979 that provides asset/liability management, fixed income, municipal finance, and proprietary bond-accounting software to U.S. community banks, credit unions, and municipalities as the exclusive endorsed broker-dealer for ICBA Securities.

Ownership category

akta.pro rank

Product category

Financial Advisory and Asset/Liability Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

akta.pro secondary industry

Governance & Board Effectiveness Advisory (BPAHAFAC)

Keywords

• Asset liability management
• Fixed income brokerage
• Investment portfolio management
• Community bank advisory
• Municipal underwriting

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broker-Dealer Services: The Baker Group operates as a securities firm providing investment portfolio management services to community financial institutions. Services include fixed income sales and trading, municipal underwriting, and advisory services. The firm is a FINRA and SIPC member.
2. Software Solutions: Proprietary software solutions including Baker Bond Accounting, Advanced Portfolio Monitoring, Interest Rate Risk Monitor, and Balance Sheet Monitor distributed by The Baker Group Software Solutions, Inc.
3. Education Services: Educational programs including seminars, webinars, bond schools, and ALM schools for banks and credit unions

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Baker Group LP is a privately held securities firm that provides asset/liability management, fixed income sales and trading, public finance, and proprietary software solutions to community financial institutions and municipalities. The firm combines advisory services with a family of industry-responsive software tools (bond accounting, portfolio monitoring, interest rate risk, balance sheet analytics) and educational programs for banks and credit unions.

Product overview

The Baker Group is a financial services firm offering a comprehensive suite of proprietary software solutions and advisory services for community financial institutions. Their software products include Baker Bond Accounting, Advanced Portfolio Monitoring, Interest Rate Risk Monitor, and Balance Sheet Monitor. These software solutions are complemented by advisory services spanning Asset/Liability Management, Fixed Income Services, Public Finance, and Investment Education programs including seminars, webinars, and specialized schools for banks and credit unions.

Differentiator

Problem solved

Functional benefit

Products and services

• Baker Bond Accounting Proprietary bond accounting software designed for community financial institutions to handle bond accounting functions.
• Advanced Portfolio Monitoring Proprietary software solution for monitoring investment portfolios of community financial institutions.
• Interest Rate Risk Monitor Proprietary software solution for tracking and managing interest rate risk exposure for community financial institutions.
• Balance Sheet Monitor Proprietary software solution for monitoring balance sheet composition and performance at community financial institutions.
• ALM Strategy & Consulting Asset/Liability Management strategy and consulting services for community financial institutions.
• Quarterly IRR Reports Quarterly Interest Rate Risk reporting services for community financial institutions.
• Liquidity Risk Management Liquidity risk management advisory services for financial institutions.
• Funding Solutions Funding solutions and advisory services for community financial institutions.
• Loan Sales & Trading Loan sales and trading services for community financial institutions.
• Fixed Income Sales & Trading Fixed income sales and trading services for community financial institutions.
• Investment Strategy Development Investment strategy development and advisory services for community financial institutions.
• Municipal Underwriting Municipal underwriting services for public finance clients.
• Municipal Advisory Municipal advisory services for municipalities.
• Municipality Portfolio Management Portfolio management services for municipalities.
• Education Programs (Seminars, Webinars, Bond Schools, ALM Schools) Educational programs including seminars, webinars, bond schools, and ALM schools for banks and credit unions.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ICBA SecuritiescoreChannel Partner/ Reseller/ DistributorThe Baker Group is the Exclusive Endorsed Broker-Dealer Provider for ICBA Securities. This partnership provides The Baker Group with access to the ICBA network of community banks, positioning the company as the preferred provider of investment portfolio management services for ICBA member institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAMCO Capital Markets: Independent broker-dealer focused on fixed income, public finance, and balance sheet management for community banks and municipalities — directly comparable to Baker's mid-sized, community-FI-focused model.
• Hilltop Securities: Independent broker-dealer and municipal underwriter serving community banks, credit unions, and municipalities; competes head-to-head with Baker in fixed income sales & trading, public finance, and balance sheet advisory for community financial institutions.
• Performance Trust Capital Partners: Specialist broker-dealer providing fixed income portfolio management and balance sheet advisory to community banks, with a similar domain-specialized, education-driven GTM motion to Baker.
• Independent Financial Markets Group (IFMG): Independent broker-dealer network serving community banks and credit unions with fixed income and balance sheet services; directly comparable to Baker in scale, customer segment, and product mix.
• Commerce Street Capital: Investment banking firm focused on community banks and credit unions; provides similar advisory, capital markets, and balance sheet services as Baker's institutional FI practice but with a more deal-oriented orientation.

Broad incumbents

• Piper Sandler Companies: Diversified investment bank and broker-dealer with a significant community-bank capital markets franchise (formerly Sandler O'Neill); competes with Baker in fixed income, public finance, and ALM advisory for community FIs but at much larger scale.
• Stifel Financial (KBW): Through the Keefe, Bruyette & Woods franchise, Stifel is one of the dominant broker-dealers serving community and mid-sized banks in research, capital markets, and balance sheet advisory — directly comparable to Baker's institutional FI focus but with far broader product breadth.
• Robert W. Baird: Diversified, employee-owned broker-dealer with a public finance and fixed income practice that overlaps Baker's municipal underwriting and institutional fixed income offerings for community FIs.
• StoneX Group: Global financial services firm with a fixed income and institutional securities business serving community and mid-sized financial institutions — competes with Baker in fixed income sales & trading and public finance at larger scale.
• D.A. Davidson: Employee-owned broker-dealer with a community bank capital markets and fixed income practice; comparable to Baker on customer segment (community and mid-sized FIs) while offering a much broader wealth and equity capital markets franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Baker Group